Programmatic advertising is a leading technique for buying and selling digital ads online.
In this video, we will explore what programmatic advertising is, how it works, its benefits, and best practices.
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Additional Resources:
4 Types of Programmatic Deals: A Comprehensive Guide
► setupad.com/blog/types-of-pro...
Programmatic Advertising: An Ultimate Guide For Publishers
►setupad.com/blog/programmatic...
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00:00 Intro
00:43 What is programmatic advertising?
3:10 Programmatic advertising explained in 6 steps
4:12 Programmatic auction types
4:51 Programmatic advertising types
5:15 Header bidding
5:35 Exchange bidding (Open bidding)
6:00 Real-time bidding
6:34 Open auction
6:52 Private marketplace
7:13 Programmatic guaranteed
7:44 Preferred deals
8:15 Programmatic advertising benefits
9:51 Programmatic advertising best practices
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Music in this video from bensound.com