What is SWOT Analysis? By Business Analysis Live!

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International Institute of Business Analysis (IIBA)

Күн бұрын

SWOT analysis is a powerful tool to explore ideas and look at the big picture. As we demonstrate using a live example, SWOT analysis is as much about discussion as it is completing an exercise. This is a tool that can help with perspectives for growth, for risk mitigation, for many aspects of a particular subject. The four perspectives are:
- Strengths (internal)
- Weaknesses (internal)
- Opportunities (external)
- Threats (external)
In this video we complete a SWOT analysis with the live audience using an Electric Vehicle example to show how it works. The key skill in performing a SWOT analysis is facilitation skills, to ensure your stakeholders are engaged and contributing.
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Пікірлер: 9

@onoriodemiller3574 Жыл бұрын

It would be nice if all 50 techniques in the BABOK are periodically bring to fore like this. Nice one.

@iiba Жыл бұрын

Glad you liked it. Thank you for the feedback!

@talkytinalivingdoll878 Ай бұрын

I missed the live of this, obviously a year later, but the comment on hackers. You had said probably not for the car but definitely for the electric grids. So if the car relies on being plugged in and you don’t have solar power at your home, the grids can be hacked and force entire parts of the country to be w/o electricity for days or months even. So, I think hackers could still be an external threat. Unless I misunderstood the understanding of threats with regard to EVs.

@onoriodemiller3574 Жыл бұрын

Nice work. Does it mean oppurtinity and threats in SWOT analysis only apply to external factors and not internal?

@iiba Жыл бұрын

Yes, that's correct! You got it!

@niejjelfrancissalistre5034 Жыл бұрын

@@iiba Im curious would it be okay to place the low competition as an opportunity rather than strength? Or is it in strength because you are already inside the “competition”?

@speakrealdemocracy1064 Жыл бұрын

How to apply in simple and small projects

@iiba Жыл бұрын

A SWOT analysis might not be helpful for a simple or small project. It's a techinque used to look at the bigger picture of a product, business, industry, etc. As with all business analysis techniques, you need to choose the right "tool" for the job. Does that answer your question?