What Makes Great Product Cinematography | Commercial Filmmaker Explains

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Күн бұрын

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You see them everywhere, those perfect shots of a sleek new phone, juicy steak, or perhaps a brand new washing machine. Today we're breaking down these epic shots with our friend and master commercial cinematographer, Kazu Okuda. We're breaking down how these shots were lit, composited, prepped for movement, and how you can achieve similar epic shots.
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Video Chapters:
0:00 - Intro
0:45 - Promo #1: Budweiser "King of Beers"
4:03 - Promo #2: The Timberland Waterproof Boot
6:30 - Advice for Recording Shoes
7:13 - Promo #3: Longhorn Steakhouse
9:42 - Promo #4: Madonna "MDNA Perfume"
14:11 - Promo #5: Samsung Washing Machine
#Filmmaking #Product #Cinematography

Пікірлер: 110

@occoppo 4 жыл бұрын

I knew these shots were going to be deceptively difficult, but DAMN...

@curtisjudd 4 жыл бұрын

Love the lighting, Kazu. Inspiring and super nice to hear how you did it!

@EasyButtonFTW 4 жыл бұрын

I really appreciate when you guys bring out Kazu, really awesome getting to learn from someone like him.

@logicfrogmedia 4 жыл бұрын

Love that you’re still making these!

@orcsong 4 жыл бұрын

These practical application vids are just fantastic. Even when I don’t have the budget to compete with the upper level gear etc., you’re still revealing the concepts and thought processes behind the setups and decisions. I’m able to scale down a concept and either offer value to a client or simply learn by reproducing with what I can get m hands on. Way to go!

@JosephGarcia 4 жыл бұрын

how are such simple shots blowing my mind.

@brokenbrains5942 4 жыл бұрын

the thing is in filmmaking today there is nothing easy anymore

@kanadkhaparde10 4 жыл бұрын

You keep uploading these awesome episodes man. People seriously underestimate how hard it is to light metallic surfaces and have to worry about the reflections! Great episode.

@JustinJaymie 3 жыл бұрын

Danielle scheifer left the chart

@BitcoinEffect 4 жыл бұрын

On the beer shot, another way to get the line of bubbles is to make a small etch in the bottom of the glass container. Look at a Sam Adams glass sometime. You'll see an etched circle at the center of the bottom of the glass, creating a collection point for the CO2, and a plume of bubbles coming right up the center of the beverage.

@retlwiz 4 жыл бұрын

Really great to have the perspective of a top pro in the field on these types of things. Kazu has unknowingly become my virtual mentor as I try out these ideas and set-ups during lockdown...

@TheBugPen 4 жыл бұрын

There's so many lights I would never even think about, love it. Pumped to try out some of these techniques, but in a more indy way i guess..

@FOBulous976 4 жыл бұрын

Kazu is a wealth of knowledge. More of this please!

@mrscampbell16 4 жыл бұрын

Great video - I could keep watching more of this. Love knowing the insider information of shooting commercials. Please do more.

@AlexSchmittCinematography 4 жыл бұрын

These videos are so valuable! Keep this up, you guys rock!

@JonJOn0 4 жыл бұрын

I already praised your cinematography videos many time in the comments section. But I wanted to say how nice it is to insert really well chosen excerpts of illustrative videos for concept like pneumatic machine or whatever. I'm sure it takes some times to find and edit them, and it add a lot of value to yours videos. Especially when specific technical aspects are discussed. Anyway,

@dylanmitchley2109 4 жыл бұрын

Kazu is an absolute beast!!

@James_m7 4 жыл бұрын

Love it! Keep 'em coming!!

@dominey 4 жыл бұрын

This was AWESOME! Fascinating behind-the-scenes overview.

@rusch_meyer 4 жыл бұрын

AMAZING VIDEO! Please keep making them, thank you so much!

@jaymonthon6161 3 жыл бұрын

all your videos are very helpful. Big Thanks !!! 👍🏽

@boxingpunchalot9521 3 жыл бұрын

Insane! Thank you for doing this

@shahdalnashed7783 4 жыл бұрын

these videos are GOLD

@konradnoises 3 жыл бұрын

We need more of these

@flixdigital 4 жыл бұрын

Great video! Super informational! Thank you for posting. Learned a ton!

@CNMTCFilms 4 жыл бұрын

Right video at the right time! Just wanted to try it out today!🙌🏼🔥

@lbproductions5989 4 жыл бұрын

Insane ! Great learning. Want more of that !

@as3d230 4 жыл бұрын

Thanks, please keep more coming.

@AnthonyMichaelSneed 4 жыл бұрын

I have no interest in shooting commercials, yet this was wildly entertaining to watch

@billionbites 4 жыл бұрын

amazing work, such a talent.

@TulsaMotoClub 4 жыл бұрын

My request was herd! Loving the tasty tips on lighting cars! Thanks Ted! We need more! Maybe on lighting and shooting moving vehicles? Maybe on motorcycles. ;) keep up the good work! Really enjoy all your videos!

@miguelquezada1916 3 жыл бұрын

Woah! This was so fun to watch. Thanks 🔥

@alphazoom 4 жыл бұрын

Excellent, very interesting, thank you for sharing this !

@JayneNicoletti 4 жыл бұрын

I love your videos. Learn so much. Maybe for the next remote one, you can cover editing. Like not how to use PP or FCP, but techniques on editing different close ups, medium, wide shots etc. like how to choose what shots to use...what makes a good or bad one. Basically, the art of editing. TIA!

@jovannialberto1421 4 жыл бұрын

Wow this was super interesting thank you!

@najadadavis 4 жыл бұрын

Another great video!!

@RianSpaulding 4 жыл бұрын

Great stuff! You guys make it look easy....when it's definitely not!

@jkser6303 4 жыл бұрын

Amazing work

@Hendrik513 4 жыл бұрын

thanks for the insights guys :)

@simon_sreckovic 4 жыл бұрын

Sick! Love it!

@jeffmckeon7562 3 жыл бұрын

Awesome video thank you. What is the overhead light called with the honeycomb type filtering??

@jamesmacdonald998 4 жыл бұрын

Ted. You rule👌🏻

@theCreativeSav 4 жыл бұрын

Kazu! Welcome back! I'm working hard to be able to do what you do at the scale you do it.

@adolfoortiz571 4 жыл бұрын

Super vid!

@sunwang3076 4 жыл бұрын

awesome !!!

@CinematographyDatabase 4 жыл бұрын

Kaaaaaazuuuuuu

@kazuokuda3410 4 жыл бұрын

haha how u doing bro?

@selfai1238 4 жыл бұрын

This is better than COVID-19

@ChrisSilverman 4 жыл бұрын

Crispy; every time.

@aboodabulaban2867 4 жыл бұрын

11:25 im wondering what are the advantages of editing that video in after effects?

@GiacomoUrban 4 жыл бұрын

Great video! How did they do the frying effect on the steaks?

@kazuokuda3410 4 жыл бұрын

heat gun or clothes iron.

@jaggedtoothX 4 жыл бұрын

Any word on when the Aputure 600D is supposed to be coming out? I know covid-19 has delayed things for Aputure a bunch. I've been waiting to pull the trigger on the 600D since last September's announcement, but I may have to go with Nanlite's Forza 500 since it is available now and the final version of 600D hasn't even been released yet.

@angeloboltinimusic 4 жыл бұрын

Those steaks made me super hungry and it's almost 1am here..

@danielsuarez2519 4 жыл бұрын

He is fucking amazing, Is like another level

@MikeBrunner 4 жыл бұрын

would love to see how Kazu would make an product commercial with "low budget" stuff like 3 lights, table, camera - no robot no sliders.. :D

@kazuokuda3410 4 жыл бұрын

You can apply the same concepts and approach to lighting. The important thing is to study the materials of the products

@GeoffreyGonzales 3 жыл бұрын

would think this guy would own his own lights

@VishnuDutt 4 жыл бұрын

This is perfect postmortem

@yoyoamgamg6179 4 жыл бұрын

Hi there can I ask how does one do those products shoots where the item is holding in mid air?

@kazuokuda3410 4 жыл бұрын

depends on the shot and set. either they are hanging with wires to be removed in post or a rod mounted from below/under/behind/side, whatever side is the least obstructive to the shot and cleaned up in post

@CoveringFish 4 жыл бұрын

I love when I watch these professional filmmakers not have a better mic or a MacBook Pro 16 that has a built in amazing mic

@gerrystereo Жыл бұрын

DAMN GUYS YOU FUCKING PWN IT !!!

@sanilalkuttimon1755 4 жыл бұрын

😍😍😍

@mattthomas1053 4 жыл бұрын

Anyone else look for the skip ad button when the Longhorn steak spot came up?

@liannecho 4 жыл бұрын

Kazu reminds me a little bit of Keanu Reeves and Mark Ruffalo :)

@abelarabian3895 3 жыл бұрын

I apply this to 3D Product animation

@Mike-Carson 4 жыл бұрын

That is really good, I hope my videos look like that.

@iNerdier 4 жыл бұрын

All I can think of in the head shots is ‘wobble wobble wobble’.

@kazuokuda3410 4 жыл бұрын

sorry i was on a laptop on a camera cart. and kept leaning into it

@krishartsphotography5643 4 жыл бұрын

Nice :)

@KJRUSS0 Жыл бұрын

Damn, I would have thought a lot of these commercials were CGI.

@venjemen4444 4 жыл бұрын

I THUMBS UP'd this bitch in the first 3 seconds. Thank you for what yall do!

@mathieusimard 4 жыл бұрын

I don't quite get the T 1/16 thing, can someone explain?

@mattcaporaso7570 4 жыл бұрын

higher the aputure the more thats in focus. For that shot they wanted the whole product in focus rather than only parts of it

@mathieusimard 4 жыл бұрын

@@mattcaporaso7570 Thanks Matt!

@mathieusimard 4 жыл бұрын

@@mattcaporaso7570 Thanks Matt!

@kongvang8825 4 жыл бұрын

a whole day to shoot a beer bottle..wow

@Masco_Ke 3 жыл бұрын

This is more creative, some of these things are not in the university but being creative

@riparianstudios 4 жыл бұрын

Ok so Ted... I get why HE is on a video chat. But you're literally in the studio. Why are YOU on video chat?

@daniloallen2 4 жыл бұрын

Kit Kohler but for the Squarespace ad he used a proper mic 😂😂

@riparianstudios 4 жыл бұрын

@@daniloallen2 All that stuff was pre-recorded. Look at the bright, shiny, pre-pandemic optimism on Ted's face in those ads.

@mariolesergent4629 4 жыл бұрын

If Ted had a better quality image I feel like it would kind of overshadow the guest, it seems respectful to have the same setup. Don't know if it's his reason though

@riparianstudios 4 жыл бұрын

@@mariolesergent4629 Is that how you feel when you watch TV? Coz it's a pretty standard format to have a host in a studio and someone remote who may even be calling in through Skype.

@mariolesergent4629 4 жыл бұрын

@@riparianstudios I don't think you can compare the two, this show is way more personal, with one-on-one interviews focused on the guest and their work, whereas on the news it's oftentimes a small interview within a story.

@budsaurus 4 жыл бұрын

No one: Absolutely no one: Ted: I want to make a Tungsten Grill Attachment--a Barndoors Slip-In Grill Next year's Aputure April Fools joke, lmao^

@MrPhilbautista 4 жыл бұрын

What?!? No links to the gear used??? Shook!

@kazuokuda3410 4 жыл бұрын

i didn't shoot most of the ads. I was just giving my educated guess of how it may have been lit. So we are not aware of the gear on most of the spots

@MrPhilbautista 4 жыл бұрын

@@kazuokuda3410 Thanks for the reply. My comment was just sarcasm at the way other people on KZfaq always add links to gear used. Thanks for a very informational video although, from the looks of it, most of the gear used was not even in my ballpark price range but it should be fun trying to DIY gear to get the shot. More power to you.

@vinkarume6205 4 жыл бұрын

Things get wet, you noah... he he

@ScottBalkum 4 жыл бұрын

A tiny amount of salt will create those single streams of bubbles.

@kazuokuda3410 4 жыл бұрын

yes that as well. many ways to achieve the same effect. tho this one didn't look like salt but i can be wrong

@stewartstewartstewart 4 жыл бұрын

Great video but how can he see the camera?

@TheMayzin 4 жыл бұрын

I think he was on set, or was the cinematographer for some of those.

@kazuokuda3410 4 жыл бұрын

@@TheMayzin Kevin is correct. I was on set of some but most of them are my guess based on what the shots look like and my experience.

@theOfficialOludare 4 жыл бұрын

this ain't no child's play

@carlthomas4959 4 жыл бұрын

Your gear links 404

@vikas274 4 жыл бұрын

Please use better mic...

@kartikeyabhalla6358 4 жыл бұрын

Hah.. Ted trying to sell it like a normal person (that doesn't have a gazillion mics). Steve will not be impressed

@yousefabdulrhman858 4 жыл бұрын

I'm early let me think of a joke Stolen comment

@herbalgiles9468 4 жыл бұрын

Yousef Abdulrhman bhahahahaha

@yousefabdulrhman858 4 жыл бұрын

@@herbalgiles9468 I just want to make sure that the joke isn't that the comment is stolen. When I said stolen comment I meant this comment was literally copied

@herbalgiles9468 4 жыл бұрын

Yousef Abdulrhman bruh ik

@christianjane8401 3 жыл бұрын

This is intriguing but this is 100% some nerd sh*t 😅

@JarkaKavraizhkiYoutube 4 жыл бұрын

KZfaq: 1 comment Me: can I see them? KZfaq: *NO*

@colossalbigfoot256 3 жыл бұрын

All I see is false advertisement cause the products and def food is never as these artist make it look. The people doing the filming are definitely talented.. it’s just a shame it’s not what you’ve ever got.