What North Melbourne Really Need to Turn Things Around

Рет қаралды 5,135

Күн бұрын

A deep dive into how the Demons adapted their recruiting strategies and list management departments, the blueprint for a run at sustained success it created and how North Melbourne need to follow the examples laid out.
#afl #northmelbourne #melbourne #listmanagement #afldraft
0:00 Intro
2:13 Melbourne Recruitment (2007 - 2012)
8:35 Richmond Recruitment (2007 - 2012)
9:35 Melbourne Recruitment (2013 - 2020)
21:26 North Melbourne Solutions

Пікірлер: 57

@bgopp123 15 күн бұрын

North brought in Jed Adcock, Michael Barlow and Xavier Clarke. They've already started this process with their coaches. I think it's fair to give those guys more than 8 months to turn things around.

@aflinsight2023 15 күн бұрын

Yup, that's a fair point

@tubester4567 14 күн бұрын

Good video, Norths recruiting has been abysmal for years, and the whole recruiting team was sacked just a couple of years ago. Only thing in the video I disagree with is North have had no problem letting go of their better players like Ben Brown, Higgins, and Mason Wood who is doing great at StKilda. I think one of Norths problems is they let too many senior players go at once, going right back to when they sacked Brent Harvey, DelSanto, Ferrito, Wells and a few others. That left a huge vacuum in senior leadership on the field, It was also a bad look for North fans, when players like Brent Harvey a 400 gamer is treated like that. I think that was also when Brad Scott lost support of North fans. Norths new recruiting team is only a couple of years old but there are still concerns and strange decisions, North had 2 opportunities to get Harley Reid but chose other options. They get a star in JHF and North publicly shame him in the media for some minor indiscretion until he wants out after 1 season. So many opportunities have been wasted, we cant even seem to retain father/sons like Blakey who went to the Swans instead, North cant seem to attract any established talent from other clubs even when offering good money. North looks like an under 19's team playing the seniors every week. Everyone can see we lack big bodied players and talls, but we still let go of players like McKay, I really thought we had a mole at North who was jeopardizing trades to benefit other clubs, but someone on the inside says its the administration who are over-ruling trade decisions so who knows, I agree with your video though,

@aflinsight2023 13 күн бұрын

@@tubester4567 Cheers mate, appreciate you watching and taking the time to comment. It certainly has been a rough few years for your mob

@tubester4567 9 күн бұрын

@@aflinsight2023 Yep but we finally got a win since this comment was made. Hooray

@aflinsight2023 9 күн бұрын

@@tubester4567 Could not be more happy for North supporters...great stuff!

@alexjones9038 17 күн бұрын

the quality of this content is just unbelievable, also gives me hope for north lol

@aflinsight2023 17 күн бұрын

Appreciate the kind words mate and thanks for watching. Never lose hope, I remember the days when the Roos were getting 70,000 to games in the 90s because they were primetime entertainment...it will happen again.

@alexjones9038 17 күн бұрын

@@aflinsight2023 going to be quite an atmosphere when North host another final again

@dakidd729 13 күн бұрын

No doubt about his content, but it gives me less hope for North because this bloke has shown there are people still there that shouldn't be at every level

@alexjones9038 12 күн бұрын

@@dakidd729 but at least there is a path forward for success, and that begins at the top

@peterthomas7093 13 күн бұрын

One can only hope that someone in authority at North Melbourne watches this excellent video.

@veraxmendax3503 25 күн бұрын

Great stuff again, fast becoming one of my favourite channels. You can tell there is a massive amount of effort and research being put in to these various topics you cover. Well done!

@aflinsight2023 17 күн бұрын

Appreciate the support mate!

@ninjaalbatrossdevlninja6238 20 күн бұрын

Amazing video mate loved this as a north fan. I think you’ve got everything 100% right here. I hope our club is thinking the same way and can implement some of the ideas you mentioned

@aflinsight2023 20 күн бұрын

Glad you enjoyed it and thanks for watching. All these trials and tribulations will make it all the more sweeter when the Kangas inevitably make their way back to the top...

@youthuck7184 13 күн бұрын

Great video mate, subbed.

@aflinsight2023 13 күн бұрын

Appreciate it. Go Roos!

@wlsmojo 27 күн бұрын

Brilliant doco :-) thanks for that!!! Love our recruiters..

@aflinsight2023 27 күн бұрын

Thanks for watching, appreciate it. I honestly don't think I've seen a better hit rate then what these blokes have been able to do over the last decade, absolutely amazing.

@wlsmojo 25 күн бұрын

And it shifted from “we desperately need a saviour!! let’s recruit this boy” to “come into our team and we will work to build a dynasty“

@billbaggins1688 13 күн бұрын

Quality essay. I have a great deal of respect for Jed Adcock, i hope he stays. One of the issues that North have, is that they followed the 'inside out' recruiting strategy. Getting midfielders first. The issue is that for a team like North, that had to do a full rebuild of their list after a policy of topping up for many years, it is the wrong strategy. Tall, key position players generally take more time to develop than mids. So North should have recruited talls first. North should have Logan McDonald teaming up with Larkey. Instead we have some real developing talent amongst our smaller players, but we have virtually no one who can take a mark. This kills us, game in and game out. North should be using their draft hand for 2025 to draft some mature bigger players. No doubt the Tarryn Thomas situation hurt us, as well as the ACL to Griffin Logue, as well as the achilles injury to Callum Coleman-Jones. CCJ was not setting the world on fire, but he was a developing tall who was important to our structure. Unfortunately the lack of wins this year is having a real mental impact on our list. The second half of 2024 is crucial. It is possible North get no wins this season, and that would be a disaster, because the AFL media already kick North as often and as hard as possible. I mean North are a small club, with few supporters - makes it very difficult to attract players who want to play in front of big crowds. I cannot see any quick way out. I see some commentators have suggested North go after someone like Pendlebury - I disagree. I agree with what you state in this vid - that North have to go after capable mature players who still have something to offer. Does Brady Rawlings have the ability to spot and target these players? I think he does. I think getting Teakle in the mid season draft suggests that North are keen to do this. I mean they also tried with Toby Pink and Biggie - it is just that they need to invest more and get experienced AFL accredited players instead of fringe talent. I am more than happy for Zurhaar and/or LDU being used as trades to get this done. I think both players have talent, but under-perform. LDU has good numbers, but he is not damaging enough because his disposal lacks accuracy. Anyhow. As I said, a really good vid. You do not see this kind of well researched, longer opinion pieces in the mainstream AFL media. Have a sub, and good luck with your channel.

@aflinsight2023 13 күн бұрын

Thank you for the well thought out comment, appreciate your kind words. Pendelbury as an assistant coach when he is finished playing would be amazing but I think his best playing days are behind him. Great point about the mental aspect of continually playing in a losing team, Clarkson and co would have to be managing so much at the moment. Confidence is one of the biggest keys to success and North really are coming from a long way back...hopefully as some others have mentioned, the hard work is getting done and better days are ahead. Cheers

@christiankeefe3735 22 күн бұрын

Very well done.

@aflinsight2023 22 күн бұрын

Cheers mate, appreciate you watching!

@gozza2285 17 күн бұрын

How do you only have 151 (now 152) subscribers? So many hours must've been spent on this video. great video

@aflinsight2023 17 күн бұрын

Gotta start somewhere, it's hard to get exposure so you just have to hope that what you are creating resonates somewhat (it's starting to tick along in the last month or so)...appreciate you subscribing and enjoying the video!

@DjjohnnyFTW 15 күн бұрын

Only realised the low sub count from the comments, top content, top effort, love it!

@aflinsight2023 13 күн бұрын

Cheers mate, glad you enjoyed!

@dakidd729 13 күн бұрын

Great video mate! Unfortunately North have people in place who will only make things worse for the club. On and off field.

@georgekhoury9080 16 күн бұрын

Rewarding mediocre performance with games is like poison

@christianphillips1313 18 күн бұрын

great video mate truly an amazing watch, i 100% agree with everything you have said i id be lying if i hadn’t studied the dees climb back to the top and wanted us to do the same, truly unreal watch mate keep it up 🤍💙

@aflinsight2023 17 күн бұрын

Cheers for the kind words, appreciate you watching. As someone who grew up watching and loving 90's football, The Roos were the "it" team of that era. They were showtime and owned friday nights...hopefully for the sake of supporters like yourself and others they can get back to that level of dominance...

@nate2927 15 күн бұрын

Loved this video. Very balanced and you can tell that you are an AFL purist who wants nothing but what's best for the game

@aflinsight2023 13 күн бұрын

I'm so glad that cuts through because I do love the game and have done since the very first time i saw it. I can't stand what the AFL and the footy media have done to a game that in my opinion, at its core is the best in the world. Thanks for watching.

@dtrezy5223 13 күн бұрын

Great video and great insight. I'm a Carlton supporter and we made some very bad decisions over the years and we were a laughing stock. The last couple of years we're finally starting to improve and now we're playing finals. I do feel if North Melbourne get there recruiting right and all other off field problems right they can get out of this slump and you're right they need to do everything they can to get the right people at their club.

@aflinsight2023 13 күн бұрын

Thanks for watching. That's the thing isn't it, every team except for the Cats and Swans have been a laughing stock at some stage over the last 20 years...as fans we just have to ride it out and hope that our off field team is quick enough and smart enough to make that process go as well as possible

@user-rk6nn8gh9i 15 күн бұрын

They can't expedite the development of the young players recruited. Our list is in its current predicament due to the list build and drafting from Cam Joyce. Unsurprisingly his period of tenure represents the exact age bracket we are missing real quality in, 23 - 28. There's enough good coaches at the club, good kids. We've gone backwards this year in line with our younger list profile this year. Darkest before the dawn. We've got X Clarke, Adcock and now Mick Barlow in development. Some nice suggestions but the hard work has been done. Recruit some players in the 25 to 30 year old bracket to occupy defensive and midfield posts and watch the rest flourish further

@aflinsight2023 15 күн бұрын

Love the positivity. Thanks for watching and taking the time to comment...

@user-rk6nn8gh9i 14 күн бұрын

@aflinsight2023 I don't dispute your points, just feel that much of the heavy lifting already has occured. I think trading for someone like Wines, possibly Battle as a FA who can swing forward or back and provide some aerial contests would go a long way to support the existing crew. CCJ, by no means a strong performer, would have provided a stronger aerial presence if he was still fit and would have been a serviceable 2nd ruck. I've watched an ongoing downhill decline for close to a decade. Once we were old and shit, then shit, now young. Our age profile for the list is similar to the inaugural GWS list build. I'm confident in the direction finally and look forward to 2025. Plenty of green shoots, don't buy into the eternal negative spin from Barrett, Caroline et al who have long been sniping without offering any real alternative to progress the club. The club doesn't need priorities, I think if any assistance is given then keeping the extra 2 rookie spots would be ideal. But as a dyed in the wool supporter, I don't want any more handouts. We will stand on our own two feet. Thanks for your content, I've subscribed and look forward to more from you

@wonderllama4368 17 күн бұрын

Great video. I have to say, as. Roos fan, all these high picks with little to show for it is getting a little tiresome. All that you said makes perfect sense, makes you wonder why we aren’t doing it!

@aflinsight2023 16 күн бұрын

Thanks mate, really appreciate you watching and taking the time to comment. Keep the faith, it has to turn eventually...

@xkimopye 13 күн бұрын

The last time North Melbourne picked someone worthy of a Brownlow was in 1995 when north got lucky with pick 47 being Brent Harvey. We have had decades of poor recruitment.

@richardw1043 11 күн бұрын

Harvey's better than most players in the comp though. Ben Cunnington, Drew Petrie and Todd Goldstein have been up there as legacy picks. You can't reach 3 finals series in the last 10 years with bad players

@xkimopye 11 күн бұрын

@@richardw1043 North have had some good players, but every team has multiple good players, what we have never had (except for boomer recruited in ‘95) is a competition top 10 player, absolutely none in the last 30 years of recruiting.

@AidenWColla 24 күн бұрын

Great video, very well put together, as a North fan I largely agree with your analysis and believe most other fans would too. I don't believe the club is in an endless abyss, considering the amount of experience that was lost last season to this, hard to counter that which such a young group. There will be a few years of struggle no doubt. North's drafting/ recruiting from 2012ish to 2021 was pretty poor and is probably the main reason they are in the position they are in now. Like you said in the video, you could look at just about every club at some point in the past and point out bad patches of drafting, but its rare to get so many draft misses over a long period of time. No one before the 2016 draft in still on the list (that north drafted), and all the players recruited in haven't worked out either. Also part of the problem was internally the club thought they could ramp up and go again around 2018 but they couldn't which started the mass clear out of the list, as well as the off field staff. Which I believe, if they didn't do, they would be like St Kilda right now, as in always mid table. Winning games but never resulting in anything. The more recent drafting has been pretty good, the list shown in the video towards the end, of players on the list now are signs of that. The off field staff are good as well, they could definitely be better but there is no guarantee that an assistant coach at good team will make a bad team significantly better. I think the draft hand the club took to the draft on the night last year was much better than it could have been. Also our recent history around head coach has been terrible, had 6 coaches in 6 years (or whatever it was) can only be a bad thing. But right now the club needs time to get stuff right and make the right choices at the right time. Changing all the staff again could keep pushing out the time until the team comes good. Definitely agree the club should be seeking mature age players at are at the top of their game so the young players learn off the best, not focusing on the draft as much. Still taking two or three good picks but mainly targeting established players.

@aflinsight2023 24 күн бұрын

Personally I get so frustrated at the media and how they treat it like North are the only team that's ever performed this poorly. Look at Brisbane last decade...13th, 15th, 13th, 12th, 15th, 17th, 17th, 18th, 15th before they made the finals again. Melbourne and Richmond as described in the video. Carlton from 2002 - 2007 won 3 wooden spoons and came 2nd last twice...It's a tale as old as time. Unfortunately I think a lot has to do with the "small club" narrative that gets pushed and it's just garbage. North Melbourne's membership would rank 2nd in the NRL, they are a great club with a rich 100 year history and the AFL is better for having them in the comp. You North supporters must get so sick of the relocation talk every time you have a down year...

@AidenWColla 24 күн бұрын

@@aflinsight2023 I and I would say most other North supporters would agree completely with you. There is no doubt North is bad right now, so making a video like this is valid, but constantly talking about relocating or shutting North down is not warranted. The off the field situation is incredibly stable. One of the longest corporate partnerships with Mazda Australia, paying off their debt completely, consistently hitting new membership records, still having their training base located in the suburb it's named after and having aflw, vflw and vfl games played there, having played in and won finals in the late 10 years and they aren't the biggest receiver of afl assistance money in Melbourne or the league. If feels like to me, the wider football media feels differently about North. Like people hate Collingwood but it's mainly to do with how big and successful they have been. So they want Collingwood to stay because they love hating on and beating them. People are so in different towards North that they are so okay with them being shipped off somewhere else, they don't even both to look into that claim at all. Not to pass the spot light, I hear Eric Bana talk about his love for St kilda, the club has been to 4 grand finals since their only premiership in 66 one of which was the replay, and they have barely made finals outside of those years. They have slightly higher membership numbers than North, slightly higher crowd sizes, still riddled with debt, haven't been associated with the suburb of St kilda for like decades and get big hand outs from the afl. Why doesn't any talk about relocating them? But most North people are okay with this as it's been this way forever, it's part of the culture to be the little guy up against it.

@harrydocwalkerharrydocwalk5998 15 күн бұрын

I agree,nm recruiting and coaches pathetic,time to clean house.

@Adam-XL 8 күн бұрын

Great video but super harsh on Scott Clayton, he put together the bulk of the Brisbane Lions 3-peat team (the best side I've ever seen) and put together a Bulldogs side that missed a grand final by a whisker, Gold Coast had great recruits but zero culture and constant walk-outs, and he was only at West Coast for 2 years (right after they had won a flag hence had weak draft hands) so was hardly responsible for their decline. The Jarrad 'microphone head' Grant blunder shouldn't define his career.

@aflinsight2023 7 күн бұрын

Agree to disagree. He had a bit of luck at the Lions, Voss and Aker were QLD boys, the Fitzroy boys after the takeover, J.Brown was a father/son tied to Fitzroy. He started well at the Dogs but Farren Ray at pick 4, Not taking Buddy or Jordan Lewis, Andrejs Everitt ahead of Frawley and Riewoldt plus the Grant head scratcher...there were numerous disasters in there. And i think if you drilled in a bit closer to the Gold Coast history, you will see some absolute shockers. He had 8 of the top 13 picks in 2010 yet not one of those players is in the top 10 for games played from that draft year. Schaade was their first selection in 2011, Jesse Lonergan in 2012, Kade Kolo and Jack Leslie were his first 2 picks in the 2013 super draft when Cripps, Merrett, etc were on the board. Peter Wright and Jarrod Garlett in '14. Cal Ah Chee in '15 ahead of Curnow, McKay's. 4 top 10 picks in '16 for Ainsworth, Brodie, Scrimshaw and Bowes...Freo got Sean Darcy, Luke Ryan and Brennan Cox from 3 picks between 30 and 60. He might have been relevant at a time when Lethal and Rocket were relevant as coaches but the game has well and truly passed him by.

@johnradford4106 16 күн бұрын

The players need to love playing for the club… the players don’t love the club 😢

@rahmcgah5144 20 күн бұрын

it has, and always will be a mature aged player issue. Not enough draft picks on the team from the 2010-2016-18 drafts still in the side which is forcing kids to play against men.

@aflinsight2023 20 күн бұрын

Hopefully those in charge at Arden St. see it the same way as we do. Thanks for watching, appreciate it...