The below notes are created using Bard tool :) The speaker, Jessica Apotheker, is a marketer who is interested in the impact of generative AI on marketing. She argues that generative AI will have a major impact on marketing, but that it is important for marketers to be prepared for this change. One of the ways that generative AI will impact marketing is by automating many of the tasks that are currently done by humans. This will free up marketers to focus on more strategic work. Another way that generative AI will impact marketing is by personalizing content to a much greater extent than is currently possible. This could lead to more effective marketing campaigns, but it could also lead to content overload for consumers. Apotheker argues that the key to success in the age of AI is for marketers to develop a "left AI brain" in addition to their right AI brain. The left AI brain is responsible for data analysis and logic, while the right AI brain is responsible for creativity and intuition. Apotheker also argues that it is important for marketers to protect their brand identity in the age of AI. This means being careful not to let AI generate content that is inconsistent with the brand's values. Finally, Apotheker advises marketers to focus on what they are good at. If you are a creative person, then focus on developing your creative skills. If you are a data-driven person, then focus on developing your data analysis skills. I hope this summary is helpful!

This TED talk is so needed now in all age groups not just for businesses but anywhere... whoever is using AI or anyone who is improving their computer skills not to depend totally on AI but use original ideas and cultivate inner creativity. it doesn't matter how gigantic AI will grow in a few months or a couple of years, we humans must continue to generate new ideas and bring out the best in our brains.

Seeing the same advertisements and content on social media in a bigger amount and sounding the same is a real threat. Very insightful. Thank you!

Jessica Apotheker is insights are just what I needed! Speaking of evolving marketing techniques, I have integrated DoYouMail into my workflow over the past 6 months, and I could not be happier. The scalability and easy email ID creation have been such a relief. For an extra layer of protection, I pair it with FilterBounce-keeping my bounce rate under 1% has been crucial. Hey TED, consider exploring DIY tools like these in future videos!

00:08 Generative AI will drive the next big productivity revolution. 01:28 Marketing is evolving from traditional to specialized skills. 02:50 AI is transforming marketing activities. 04:11 Marketing and other functions need to adapt to the impact of AI on content 05:36 Using predictive AI tools for marketing decision-making. 07:06 Training AI only on current data can trap brands in their current territory. 08:19 Over-reliance on generative AI can stifle innovation in marketing. 09:30 Marketers need to reskill to use AI effectively.

Wow, Jessica Apotheker just blew my mind! Marketing in the age of AI is such a fascinating topic. After watching this, I cannot help but think that implementing tools like Mystrika for my cold emails has been a game-changer. It is been about 4 months now, and the detailed analytics and A/B testing features have significantly improved my campaigns. Love that it is a pay-once-use-forever deal too! Also, they should totally make a video on DoYouMail, it is awesome for unlimited email sending and reputation management.

We need to ditch the dichotomies and focus on continuums. My brain is both 'left' and 'right'.

What impacts me the most it is what she has told about, our ideas being the core of AI. So, there is time to keep creating, for more to be generated. ❤❤ loving it 🎉

Great insights, Jessica! The future of marketing is all about leveraging AI while keeping our creative edge. Your pragmatic approach is refreshing and offers a clear path forward for marketers. Thanks for shedding light on this important topic!

This will be an Accelerating International market, which will develop over time... Ted is usually ahead of the curve..!!

Marketing data scientists can impact the market through learning AI; thank you for the insight

People do still not realise how impactful AGI will be. It will vastly outdo the impact of the discovery of fire, or electricity. By a factor of thousand. This lady lives in a fantasyland that may exist for a couple of years, while AGI is still in its infancy, and then completely vanish.

That was actually great! Thank you Ms. Apotheker

Incredible video

Finch's presence in 4ra ads is huge, bro. It shows they care about quality and sports expertise. 🌟

Got to admit, Finch's involvement in 4RA made me a regular. Can't miss out on his match insights! 💡

Hello, excellent reflexion. Right now, I am doing my doctoral studies in marketing and I have an excellent point of view that I agree with you, despite I have my master's degree in digital technologies.

I do hope a concept of counter/anti marketing tools will be introduced with the advent of AI as well. Something like antimarketing, similar to antivirus or noise cancelling,.

felt like an ad for Boston Consulting Group. Not where I would turn for creative advice!

Well said. Truly..

Finch's tips on 4ra's platform are gold, bro. Betting feels like you're actually part of the game! 📊

Great video, so powerful

Jessica Apotheker's insights into the influence of AI on marketing are truly enlightening. Her perspective on how generative AI will transform the workplace, while emphasizing the irreplaceable value of human ingenuity in ideation, is a refreshing balance. I appreciate her exploration on how marketers can navigate this evolving landscape. This TED talk is a must-watch for anyone engaged in the industry. Looking forward to witnessing these changes unfold!

I thought that the way AI personalizes consumer content would be good for consumers, but I found out that it can lead to content overload on consumers. With the advent of the AI era, it has been realized that the human brain should be actively used because AI interferes with the creation of original ideas. It was a lecture that I wanted to see more research and examples on these topics in the future and think about how to apply them to the practice.

Damn, Jessica Apotheker nailed it on AI in marketing. Speaking of marketing tools, DoYouMail is insane. Unlimited email accounts and automatic DNS setup make cold emailing smooth. Give it a shot!

Trusting my bets more at 4RBT now that Finch is in the squad. Feels like batting with a safety net! 🛡️

Bold of her to assume that AI will not straight up replace marketing people alltogether. I very much doubt that AI will fail at creativity. This felt so vague and like a business meeting with a boss who just throws keywords around.

Finch at 4ra is a masterstroke. Cricket fans like us can relate so much more! 🏆🙌

It's so super amazing most likely this TED! 😊

Seeing a legend like Finch backing 4ra makes me trust their bets and games even more, man. Solid choice! 👌💸

Exactly what i was looking forward to. Thanks for the amazing insights.

Fascinating content

The chances of winning on 4RBT are unmatched, now it's time for the World Cup T20 🏅🔥

Well said

AI can help identify trends based on historical patterns, but human decisions and creative aspects are often still required for new ideas and innovation. The use of AI in data analysis can provide valuable insights, but humans still have a key role in developing new ideas and facing emerging challenges in the future.

📈 Sticking to cricket myself. There’s nothing like putting a bit of strategy behind your bets, right

4ra's choice of Finch as ambassador just shows they play in the big leagues now, right? 🌟🔝

I'm so glad that she's trying to save marketing.....

In the constant search for greater efficiency, quality of life diminishes and people are just seen as "consumers". Sad.

Finch promoting 4ra? Now that's a big league move, man! Makes every bet feel like a power play. 💥

4ra ka interface dekh ke dil garden garden ho jata hai 🌼 bohot hi cool hai

level! 🎉🏆 never had so much fun and excitement during the IPL season before. can’t wait for more!

📈 Sharing strategies with friends has really ramped up my betting game. Got any tactics you swear by

Overall 4rabet ka interface aur gaming experience dono hi top-notch hain yaar 🥳 best platform

Totally agree, man. It's awesome that 4ra brings in real cricket stars like Finch. Makes it so much more relatable, bro. Cricket and 4ra just got even better with Finch onboard, man. Can't wait for the next IPL bets. 🎉🏆

Bro, the new promos made 4ra betting so cool. ⚡🏏 can’t wait for tonight’s match! it’s going to be epic with all these new betting options and features.

AI and robotics may be cost effective, however if more and more people lose jobs.....who will be able to buy products? Bread lines of the Great Depression are looming.

I love the live betting feature on 4ra, makes the game so thrilling 🏏💥

Yeah the crash games are my go-to started playing last month and can't stop the thrill is real 📈

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yeah! Loving the 4ra platform, everything works smoothly. IPL matches ke liye perfect 😍🎉

🃏 I'm still partial to the classic casino games. Poker night feels real with live dealers and players

wonderful

Since Finch joined 4RBT, I've noticed more of my cricket buddies here, man. He's definitely bringing in the crowd! 🏏👫

Marketing is Sales. I know we all like to say that Sales is different than Marketing but they are more like siblings who have the same thought, and that is to get you to open up your wallet and spend money. Most of the time for things that you don't need. Period. Actually when Jessica is talks about increasing content... AI will help to super flood the market. And that is already starting to happen. And by already, I mean that it has been going on for the last several years. I can actually see where this might lead to the end of brand identity being owned by one company by flooding the market, not just by these companies but by individuals who will take control of what they want and create it for themselves using AI. Therefore, not needing the content from companies.

As much as I appreciate information, I feel bad towards other academic sources that isn't A I. TED really follows that algorithm to a tee !

Every time Finch talks cricket on 4ra, you bet I'm listening and betting right after! 🎧

As an AI engineer, I am well aware of the benefits and drawbacks of significant AI use, and I have observed similar difficulties among my coworkers. I agree with her statement that we shouldn't use AI excessively. Please watch the film "Idiocracy." It represents the future of the entire planet, and those who inexperienced to handle AI properly would rule in the same way that bureaucrats do today. She is not dismissing the value of AI, but she is attempting to illustrate why using one's own brain is as crucial. I utilized the paraphrase tool to modify my words so that I didn't appear stupid because of my weak mastery of English 🤣

So this is what a marketer looks like ? I sometimes forget that they actually have a human form. Creepy.

I predict the future: a director LLM with a a small army of LLM specialist will make most of marketing functions obsolete in the next 3-5 years because it will outperform most marketers for a fraction of the costs. Leadership does not want creativity - they want outcomes.

Everyone is waiting for the World Cup T20 and playing on 4rabet is a whole different fun 🏏🔥🎉

Great!

Watched the last matches and bet on 4RA, it was so much fun, now I'm excited for the World Cup T20 😁🎊

🎉 That’s a smart move! More friends on board means more fun and extra bonuses to go around. Let’s spread the word

Just saw Finch is now 4ra's face, bro! Feeling more confident betting there now! ✨

I'm am about a week into the AI algorithm feed on KZfaq - I'm hearing a lot of the use of the words "predictive" and "model" ------------- so my question is ---- ---- why aren't weather forecasts for the weekend or next week super accurate now? If the answer is "garbage in - garbage out" then not much has changed.

Did you guys see Finch promoting 4RA, man? Gave me the confidence to place my first bet today! 🚀👍

Roulette’s my favorite though got some tips from an online forum and they really paid off 🎰

Can someone please point me to the studies? , she mentioned in the video

I look forward to the downfall of "marketing" aka corporate propaganda.

🏏 I've actually been diving into the cricket betting. The live action and in-game betting are pretty slick. How about you

My colleague recommended cricket betting just in time for the season had a pretty good win streak 🏏

🎰 Absolutely, I tried the live casino the other night. It's like they've brought the whole casino experience to the screen. Did you have a favorite table

📈 My friend shared some betting strategies with me. Always good to have that extra insight, don’t you think

VERRY GOOD

🤑 Following some tips from my brother turned into a decent win last month. Ever had a win that felt extra sweet because it came from a tip

🎱 I keep to the classics like slots and occasionally blackjack. Keeps things light and fun. What's your strategy

4rbt pe customer support bhi bohot fast hai 💬 koi bhi problem ho turant solve kar dete hain

Haan yaar, 4RA pe navigation bohot simple hai, easily bets lagate hain aur jeette hain 💸🔥

🏏 Definitely considering it, especially with cricket season in full swing. Could use that bonus for some extra bets

Every time i see the new 4ra promo, i feel like i need to place another bet! 😂💥 it’s just so enticing, can’t resist trying my luck again and again.

If all we ever see is what is related to ourselves, the growth of human beings will be severally restricted and our view of the world will only become narrower. I already hate algorithm suggestions as I cannot discover anything outside of what it thinks I am about.

Haan yaar, 4RA pe winnings bhi fair milti hai, jo odds hote hain wahi payout milta hai 💸💯

The simple solution will however be: filter out everything, which may sound as „marketing“ or „advertising“, simply we do not want to waste our time on being manipulated. The obvious outcome.

So I'm a left brain AI Marketer. What courses should I take or what's my next step?

Bhai 4rabet pe live casino khelna bohot fair feel hota hai, kabhi bhi lagta nahi unfair hai 🎲✨

Bhai 4rabet ka interface bohot user-friendly hai, sab kuch easily mil jata hai 😃📱

🏏 I'm mostly into cricket betting there. My brother's tips have been spot on. How about you, got any favorite bets

Even long before an AGI. Just with an LLM Ai and some generative AI. Marketing done manual is obsolet very soon. She mentions some repetitive things that might occur. She forgets that these problems are known now. Very soon an approach like AutoGPT for codint could very easily be adopted to an AutoMarketingGPT. The LLM generating a dozen marketing texts for a given product. Creating variations of these text for certain demographics. Generate images for these texts, and variations of these images. Want to be sure it comes up with new creative ideas? Make sure the tool automatically gets some randomizer. We don't even need new ideas for these issues. Some good solutions for a more flexible and "creative" result are already known. And I agree with alot of users here. What she describes is at best a timeframe of 5-10 years. After that, even without an AGI, most "white collar" jobs are obsolete/ redundant.

I trust myself

Who can share the BCG HBS ai x marketing study she refers to?

4ra pe games bhi bohot interesting hain, aur fair play ka pura dhyan rakha jata hai 🎮👌🏼

🎯 Key points for quick navigation: [04:25] ⚠️ AI-generated marketing content risk: Content overload and homogenization due to training on existing data. [05:02] Solution for marketing in the age of AI: Develop "left-AI brain" by integrating data science and analytics. [05:31] ️ Building a "left-AI brain" in marketing: Data science & engineering teams to create predictive AI tools. [07:03] ♻️ Avoiding data and content silos: Partner with external sources for diverse training data. Made with HARPA AI

Did anyone try the digital wealth academy? Digital marketing course

AI will accomplish the same thing that Robotics did. It will put people out of work. Back in the 60s they all lauded the easier lives we would have by benefiting from new production technology. They were wrong then and they are still wrong now. “Those who cannot remember the past are condemned to repeat it.”

I hate advertisements, always have and likely always will. I hate when someone attempts to convince me to buy something I don't need for a price that is unreasonable. Everything this lady says in the first 5 minutes sounds like a fucking nightmare to me. Yet she says it with such enthusiasm and zeal like that projected future is a good thing??

I know, right, bro? Love how Finch brings his game spirit to 4RBT. Makes betting there even more thrilling! 🎲

cool

AI is the new era!

A sales video?