What You Missed In Graphic Design & Concepting (Masterclass 3/3)

Рет қаралды 39,879

11 ай бұрын

Every graphic designer must learn and master this concept to transcend into becoming a GREAT designer.
In this part 3 deep dive, Chris Do breaks down “Semiotics” and its importance to great design.
In case you missed:
Part 1: • Emmy Winning Designer ...
Part 2: • How Typography Elevate...
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Host: Chris Do
Producer: Mark Contreras
Cinematographers/Editors: Stewart Schuster @RodrigoTasca & @Tascastudios MOCS Media

Пікірлер: 178

@thefutur 11 ай бұрын

Catch up on: Part 1: kzfaq.info/get/bejne/bbNyktGo29OmXXk.html Part 2: kzfaq.info/get/bejne/f7qTeammsLWWoIk.html

@daynedingman 11 ай бұрын

I remember reading a story Paul Rand told about the UPS logo he designed. UPS didn’t love the string on the package because they actually discouraged tying up packages for shipping. Rand explained that when his son saw the logo he said, “Daddy, it’s a present!” That’s all it took.

@thefutur 11 ай бұрын

I know the story. I think it was his daughter if I'm not mistaken.

@HectorGarciaCPA 11 ай бұрын

Even as a non-Graphic-Designer; i appreciate this so much. Thanks.

@thefutur 11 ай бұрын

Thank you Hector!

@Kumomi 11 ай бұрын

This is incredible! Why only 17 min I could watch this for hours! Thank you!

@lizannedsouza1838 11 ай бұрын

Love the mention of the economist & great conceptual design. ❤

@kingcldotcom 11 ай бұрын

Getting hooked on a commercial is a bit like when you can't stop watching a really interesting TV show or reading a captivating book. Sometimes, advertisers use special tricks to make us pay attention and feel curious about what they're showing us. They might use catchy music, funny jokes, or show us something surprising to grab our attention. They want us to feel like we want to know more. Have you ever seen a commercial where they start telling a story and you really want to find out how it ends? That's their goal!

@miqdamsajid875 11 ай бұрын

Absolutely, keep'em coming!

@PeteDetails 11 ай бұрын

Honestly since I’ve been watching I think I enjoy the clip art. It feels genuine and “you”. I haven’t found that it interrupts my train of thought

@tobiimprints 11 ай бұрын

Thanks for sharing, Chris!

@mustaphanail2005 11 ай бұрын

I've been following thefutur since 2019. and I watched every video they dropped after 2019, but I think this video is the best one so far, thank you

@thefutur 11 ай бұрын

Thank you. credit to Mo and his team.

@mustaphanail2005 11 ай бұрын

of course, the editing is a masterpiece@@thefutur

@alexridore9759 11 ай бұрын

Thanks Chris! Keep videos like these coming!

@rashadadderley6853 11 ай бұрын

Really enjoyed this entire series!

@bolaajayikofo4205 11 ай бұрын

There is so much value in your content❤❤ Thank you

@mustafahashmy4271 11 ай бұрын

I really enjoyed these 3 part series especially how Mo's laughing 🤣 Keep it up guys!

@thefutur 11 ай бұрын

Mo brings the magic.

11 ай бұрын

Thanks for your advices and your videos!

@nkemogbolu3356 11 ай бұрын

Great content, thank you! I'll appreciate if you make more content like this Chris 👍🏻

@quinnherden 11 ай бұрын

Just went through all 3 parts. Absolutely. I would love to see more content about the art of design, from you. Your analytical thinking is warmly received. Thanks for your time, team.

@emmanueligbeka1222 11 ай бұрын

As always, every second listening to you is gold, but this series is on a top-tier level. You spend so much time and resources giving away highly exclusive knowledge for free and that's just so amazing, thank you Chris Do and The Futur!

@UXMuskan 11 ай бұрын

Noting and applying these from today itself❤

@affluiz 11 ай бұрын

Thank you so much! I feel like watching every single video in this channel. You’re an inspiration. Sending love and admiration from Brazil 🫡🇧🇷

@thefutur 11 ай бұрын

Obrigado! Thank you Brazil.

@promise_madu 11 ай бұрын

I really loved this third part of the series, Chris and Mo. Really good! Especially the Crank Call idea.

@thefutur 11 ай бұрын

Appreciate it

@PeterNankivell 11 ай бұрын

Brilliant, as always 🫶🏼

@vladtheimpaler829 11 ай бұрын

Love your work guys thanks for all the awesome knowledge !!!

@thefutur 11 ай бұрын

Thank you

@nuwagabaareeba 10 ай бұрын

This video is loaded with gems. Thank you Chris

@yanatechinvestment 11 ай бұрын

This is good info. Thank you

@michaelrivera4550 11 ай бұрын

Visual metaphors are awesome. Thanks for sharing!

@thefutur 11 ай бұрын

Glad you like them!

@rohit19soni98 11 ай бұрын

Please we need more gold like these.🥺🥺🥺

@Robel_257 16 күн бұрын

Enjoyed every thoughtful conversation Guys, I'm graphics designer and those 3 points mentioned are golden, specially the third one 'SEMIOTICS', I found one or two in my design and somehow shaped my thought to dig deep in to 'Conceptual design' thank you so much Chris. Please do another video like this.

@thefutur 15 күн бұрын

Glad you enjoyed it!

@samaahsiddiqui8251 11 ай бұрын

So inspiring and motivating

@Jenn_ngs 11 ай бұрын

Thank you guys for all that you do❤

@thefutur 11 ай бұрын

Thank you for watching

@heshankolitha 11 ай бұрын

We need more content like this. So much value is given to us designers. Thank you Chris ❤

@PhotiniByDesign 11 ай бұрын

This was absolute Gold! I love that concept with the rotary phone and revolver, I can see why you won an award for that project. Well done folks, your content and time is always appreciated.

@thefutur 11 ай бұрын

Thank you!!

@aditidhopate 11 ай бұрын

This is pure gold. Can't thank you enough Chris for making this series. Especially this third part is so special and so priceless, the conceptual design is my most favorite thing. The way you explained it by giving simple examples that is beyond words and imagination. It's soulful for designer like me. It's so on time. Thank you so much billion times Chris 🙏🙏 and thank you so much The Futur team 🙏🙏

@thefutur 11 ай бұрын

Thank you Aditi.

@aditidhopate 11 ай бұрын

@@thefutur THANK YOU SO MUCH BILLION TIMES FOR ALWAYS BEING SO HELPFUL 🙏🙏🙌🙌❤️❤️

@megasonehiz 11 ай бұрын

Light 💡 bulb & goosebumps everywhere ❤❤❤❤ Thank you Chris and the Futur team

@graftedworks 11 ай бұрын

This mini course is valuable as a jumping off place to further study and practice applying these three principles. Thanks, Chris!

@thefutur 11 ай бұрын

Glad to hear

@omarba86 11 ай бұрын

Thank you, Chris, for your generosity!

@mohgraph254 11 ай бұрын

This series is a gamechanger. WOW!

@saistar6737 11 ай бұрын

Thanks for your videos 😊

@viczvapo 11 ай бұрын

I did not realize you had just uploaded this. I have been rewatching some of your content from years ago. This new content keeps me motivated. Planning on making them moves now. I just have to do. Gracias.

@viczvapo 11 ай бұрын

Also, thanks for the book recommendations, I had just told my wife this past weekend, I want to purchase some books, will be getting the ones you recommended; "A smile in the Mind," "The Advertising Concept Book." Again, gracias.

@thefutur 11 ай бұрын

More to come!

@wiewiorka_ojoj4167 11 ай бұрын

Great Series, thank U ❤

@thefutur 11 ай бұрын

Thank you for watching

@riteshraj.design 11 ай бұрын

You are and would always be an inspiration Chris! No matter what people have to say, if they understand you, they'll love you! You are one of the reasons I have been able to survive the initial days in my graphic design career. Would never be able to thank you enough. :) Keep rocking like always!

@thefutur 11 ай бұрын

Thank you

@jordanfitzgerald8571 11 ай бұрын

I've always had this thought process, whenever I do design, that I always should trick viewers of my designs in a good way, so the message I would convey, would have a bigger impact in their minds. This video just solidified my thinking, keep these coming!!!😁😁😁

@deyanovmilen 11 ай бұрын

Really enjoyed these series, would love to see more!

@thefutur 11 ай бұрын

what else do you want us to talk about?

@katgarces5812 9 ай бұрын

Wow, thank you so much for this gem masterclass.

@3dgarMendez 11 ай бұрын

Thank you. I needed this.

@thefutur 11 ай бұрын

Glad it was helpful!

@anynomosghost 11 ай бұрын

Futur team! and ofcourse Chris, I personally would love to see more of this type of discussions around art and design from this channel! this was great!

@thefutur 11 ай бұрын

Noted!

@WhiskeyNOOB69 11 ай бұрын

We need. I NEED. a more of this content!!!

@thefutur 11 ай бұрын

any specific requests?

@dimasagung2377 10 ай бұрын

This are very helpful, as a creative in the industry this really helps and motivates me to do better thanks Chris

@capyxx04 11 ай бұрын

As a graphic designer myself I absolutely love this type of content.

@thefutur 11 ай бұрын

Glad you enjoy it!

@CryptoGrit 11 ай бұрын

Thanks Chris love the series :)

@thefutur 11 ай бұрын

Glad you like them!

@mohammedsadam8747 11 ай бұрын

Simply Brilliant

@AntonGko 11 ай бұрын

Thank you for that vidéo. Mind blowing!!! I would love to learn more stuff like that!!

@thefutur 11 ай бұрын

More to come!

@ciaranoc 10 ай бұрын

Total and absolute gold here

@victoradeniji9278 11 ай бұрын

Thank you for sharing sirS

@alexandrfedorov5722 3 ай бұрын

Great series, thank you

@suhailnaqshbandi924 11 ай бұрын

Great episode. Thanks for sharing those gems from The Economist. I am glad you mentioned Luerzer's Archive. Me and my friend had the great fortune of getting our work (campaigns) published in it a couple of times.

@michaelh5890 11 ай бұрын

Thank you very much for doing what you are doing!

@thefutur 11 ай бұрын

My pleasure!

@guylaineregimbald2914 11 ай бұрын

I am in for more content on fruitful geeky design. This 3rd part is a good reminder of all the aspects of what communication design is.

@georgekyalo1804 11 ай бұрын

I am in web design but i really like how you guys give us good stuff and concepts that can be used in different areas of design. Keep it up

@MaxRuso 11 ай бұрын

Cris - you are fuc*ing awesome bro! I learn a lot

@thefutur 11 ай бұрын

Happy to help!

@asherriyaal 11 ай бұрын

This was an excellent series and you capped it off with some fire!❤‍🔥I just had a conversa with a friend about the importance of meme culture and intelligence the other day, so I like how you used memes to demonstrate semiotics.

@carlagraca6022 3 ай бұрын

The bat signal is genius!! Never seen that before!

@muhammed_ajwad 11 ай бұрын

Nice, thanks a lot.

@Jackson4687 6 ай бұрын

Guys, any chances to continue this series? This is not only super interesting, but gives the opportunity for a large number of us, who came into creative industry with the tech background to understand the deeper concept and the purpose of design, and to be able to build better products in the future.

@thefutur 6 ай бұрын

What would you like to know more about?

@tanujasingh6570 10 ай бұрын

Salute from India!! 🫶🙏🫡

@dataisbeautiful.clubYT 11 ай бұрын

As a SMMA business this video was very insightful

@thefutur 11 ай бұрын

Glad to hear. had to look up what SMMA was.

@AuricUnity 11 ай бұрын

These short videos really complement the channel well. Lives/long forms are 🔥 , and these are 👨‍🍳 👌

@thefutur 11 ай бұрын

Glad you like them!

@MarkozArte 11 ай бұрын

I feel stuck at my current job as a graphic, motion, web designer and sometimes i wish i can just leave and freelance again, but I feel that people out there want everything you can provide and pay less.

@thefutur 11 ай бұрын

sorry to hear.

@vision606 11 ай бұрын

So easy to understand when you break it down like this, great stuff! Douglas Rushkoff has a couple of books with a really interesting perspective on this subject also.

@thefutur 11 ай бұрын

I'll check it out!

@tokyrandriambololonirinaMG 11 ай бұрын

there's always new thing that I learn from the futur. thank you guys!

@thefutur 11 ай бұрын

You're very welcome

@rileydesign 11 ай бұрын

Honestly, these 3 are epic. Definitely worth some re-listens.

@thefutur 11 ай бұрын

Thank you Riley!

@ely410 11 ай бұрын

I remember this Nike commercial as a kid that showed this lady running away from this typical slasher film villain with a chain saw. She ran for a long time and it was to the point where the villain took off his mask and gave up because he was out of breath. The commercial received push back but it was a great commercial because normally, nobody outruns the crazy guy with the chain saw in the horror movies and she was able to with her Nikes on.

@vladtheimpaler829 11 ай бұрын

1st one here,,, YES MAN !!!

@buyitsellit 11 ай бұрын

Who else juuuust saw the arrow?! OMG, all these years I never saw it 😂. Thanks Chris.

@thefutur 11 ай бұрын

better late than never.

@thetechtitan7370 11 ай бұрын

Insane. Thanks MAN

@ishimwengubushe7688 11 ай бұрын

This is gold

@graftedworks 11 ай бұрын

The answer to the "Genius Puzzle" at 10:56 is actually 15. There's a multiplication symbol between the last two icons AND there's only 1 fry container in the lowest problem. 👍

@thefutur 11 ай бұрын

you're a genius!

@huangchi-wei5497 11 ай бұрын

I do not have any background or whasoever in design, but i woudl like to improve a lot! thank you for the 3 part master class!

@thefutur 11 ай бұрын

You’re very welcome

@ralfsbanders6108 11 ай бұрын

Thanks for shearing

@akinrefonolamide2930 5 ай бұрын

How can I like this a 100 times💯💯💯....... Thank you.🤗

@tanushaarma 11 ай бұрын

I was thinking about ditching my design career and watching this video tells me, not to do it instead learn more ❤❤

@thefutur 11 ай бұрын

Bravo

@tonylinks1013 11 ай бұрын

Thank you Chris

@thefutur 11 ай бұрын

Thanks for watching.

@Univox68 6 ай бұрын

I was so inspired by this video, I had a bad day.

@JaleelBeig 11 ай бұрын

Domo arigato Sensei Chris!

@thefutur 11 ай бұрын

welcome to the Dojo!

@SeanBogue 11 ай бұрын

Chris. I have been in the sign business for long time. The semiotics arena is huge in this field. So many. Do you ever experience clients who might be afraid to have design work that shows these cool subtle messages? Almost like they might be afraid of the viral return. 😆

@thefutur 11 ай бұрын

I think they generally like conceptual hooks.

@adroitws1367 11 ай бұрын

Who would have thought! The meme is the way!

@WellHiddenTreasure 11 ай бұрын

6:21 Oh, nailed the Tucker Carlson face at the 6:21 mark.

@MartinaSmrekova 11 ай бұрын

A personal issue with deciphering the negative space: I read the negative space of Fed in "e" as a small spoon, like fed as past of feeding ex. Humor is contextual.

@savinomarketing 11 ай бұрын

Killer thumbnail 👍

@thefutur 11 ай бұрын

Mo and his team.

@lizzytam218 11 ай бұрын

Book Mentioned: A Smile In The Mind

@thefutur 11 ай бұрын

that's it.

@MrMostaa 11 ай бұрын

I wish I could meet this guy in one day❤

@thefutur 11 ай бұрын

come to one of our events.

@samaahsiddiqui8251 11 ай бұрын

I want to be a part of the Futur team...it's my dream! One day I will be💪🥰

@harrypoderskis 11 ай бұрын

Same. Good reminder to update the portfolio

@thefutur 11 ай бұрын

what do you want to do with us?

@samaahsiddiqui8251 11 ай бұрын

@thefutur I want to learn from the graphic designers and creatives from The Futur...I want to build a killer portfolio and get critiqued by Chris Do.😄

@harrypoderskis 11 ай бұрын

@@thefutur I’d be interested to know if you require any help in Asia. I’m now a cluster marketing content and strategy manager in the Thai hospitality industry. My dream position is the creative director at Kenzo. I think that makes me suitable for a project management position, with a fair bit of creative execution (although I’m somewhat intimidated by the level that you’re operating at. But that’s why I love you people, so I don’t mind being spooked).

@leebagshaw5374 11 ай бұрын

Are parts 1 & 2 available anywhere?

@thefutur 11 ай бұрын

In the description.

@CMgraffix 11 ай бұрын

more pls

@cosiodesign9202 11 ай бұрын

Practice safe design... Use a concept.

@antidotejack2771 11 ай бұрын

el calvito es duro!

@MarcAricheta 11 ай бұрын

This is the earliest I’ve been to a thefutur video drop and this is exactly what I asked myself in the shower. Thanks for sparking a lightbulb.

@thefutur 11 ай бұрын

welcome early bird.

@Wenderzs1 11 ай бұрын

Off topic, but I was at my in-laws yesterday, they still get a mailed paper subscription to TV Guide! 😮 I had no idea it still existed. They're in their 70s and reject most modern technology. It's really annoying.

@thefutur 11 ай бұрын

they are what is referred to as laggards. the last to adopt. one day, we will all become one.

@thinkdezign 11 ай бұрын

Can we have a practical design process from start to finish for a imaginary brand design based on conceptual design - i remember there was one before - Hamilton Beer Brewery Makeover series which was awesome

@thefutur 11 ай бұрын

that was a real project. since we don't do client work anymore, I could show the creative process of older projects.

@thinkdezign 11 ай бұрын

@@thefutur That will be great , Practical "Building a Brand" videos are always engaging and helpful