"$10 vs $1,000 Whisk(e)y : What's The Difference?" I was never great at math but I think the difference is $990. But I could be wrong so I asked Siri and she agreed with me.

Can you guys make a video talking about your 5 favorite whiskeys. Doesn’t matter the price point or rarity, just what ever is your favorite that’s currently in the vault.

It appears only Rex actually understands what diminishing returns means.

. . . Great Vlog chaps, good to see you growing your audience with your contribution to the malt-moments and bourbon-blasts !

I remember when I first had pappy with a friend on the bourbon trail. I remember it because of our disappointment. Glad I got to share that.

Hey guys - I discovered your channel about three months ago, and have thoroughly enjoyed working my way through all the different videos. I am only about one year into my “whiskey journey“ and your comments and reviews have been very helpful. So much so, that when I received a gift-wrapped bottle yesterday (assuming it was wine) and unwrapped it to find a Jamison caskmates stout edition, I instantly knew I had something great in my hands. Keep up the good work!

Bought a $100 ticket to a Pappy Tasting night in Sydney!! Buffalo Trace Old fashioned 1: Old Rip Van Winkle 10 Year Old 2: Old Rip Van Winkle 12 Year Old 3: Pappy Van Winkle 15 Year Old 4: Pappy Van Winkle 20 Year Old 5: Pappy Van Winkle 23 Year Old Never had Pappy before but cannot wait!

Daniel's point about the Pappy and making an experience out of drinkinv whisky really resonates with me. Unfortunately pricepoints almost force us to be very skeptical of the quality and ability of a whisky to stand on its own, but if you're going to spend the money you earned, you owe it to yourself to make it as pleasurable as possible.

Crowded barrel needs to make some kind of smokey whiskey.... ....and its name shall be *'Brushwood'*

The thing about the 270$ whisky vs an 80$ whisky to me is this. Sure, I might get more enjoyment from the 270$ bottle but might I not get more from over three bottles of 80$ whiskys that would keep me happy for so much longer?

Back in the wonderful 80's we were stationed in Scotland (US Navy) and bought Bells 20 year old by the case weekly for next to nothing money. Man, I miss those days.

When I was in the antique business sometimes we would get a really neat piece in that we got for a song. We would price it very, very reasonably for a quick sale. Sometimes it would not get much attention even though it was a roaring deal at the price point. So we would re-price it three or four times as much and WALLAH all of a sudden people would find the item fascinating and it would sell quickly. People are affected by price. (I am also at times, even though I know the trick of it, it can be a hard psychology to resist)

I started my own drinking game for every time you said "diminishing returns". Was not a good idea.

If you take away Daniel's beard, are you left with his secret 'stache?

Case in point my 35 year old JP Wiser's bottle on the shelf was $165 Cdn. and the 32 year old scotch that my friends and I tried was $1,200 Cdn. We enjoyed the JP Wiser's more.

For hitting the sweet spot of “info nerd nirvana”.....this has to be your best so far. Wonderful point and counterpoint....without stepping on each other. Yet you have maintained the delirious rush of bantering! We done! And really worth replaying to catch all the available clues!

The Spirit Monk[e]y goes bananas whenever the Whisky Tribe/Vault gets Shwooded.

I measure all bourbon against Wild Turkey 101. That is bourbon to me. Now, I tend to save a few bucks and stock my bar with Evan Williams Bottled in Bond because it is comparable and $8 cheaper. That said, I had a drink of Booker’s at a bar once and I loved it. I also had a drink of Knob Creek Single Barrel and that was very good. I just have a hard time spending more than $30 on a bottle of liquor.

12:00 "Like the Brush and the woods" *Brian breaks through the window*

I love the balance of your videos! I love the shenanigans but I also love these education videos. The knowledge I get adds to the entire whiskey drinking experience... knowing all the decisions and history in the drink I love.

One of your best videos, gentlemen. I’m basically a scotch guy, and I agree with Rex this time. Beyond 80/90 €, I don’t get as much return considering the extra money I pay. But to each his own.

I'm a simple dude. I see Brian Brushwood in the thumbnail, I watch the video and click like.

Dan's point on people enjoying something more because they spent more on it, is extremely valid. I play electric guitar. In that field, there are innumerable player who will SWEAR by a part in a guitar or a amp. They spend sometimes several hundred dollars on parts that make such a minor difference that it is almost impossible to distinguish between the original part. But they will almost fight you on the principal that this sounds SOOOO much better now frankly because they spent so much on it and their brain is looking for the value they think is in the new part.

Course Rex would say between 80 and $90 it's because he never has to spend his money on the more expensive whiskey!... Master mooch

The cheaper bourbon that's more simple and boring is what I could call a more friendly bourbon. Easy to drink, not a lot to think about. Some days I like to go on an exploration of complex, intense whiskies, like going on safari looking for a white elephant. Other days I'm just sitting on the porch with my dog watching the sunset.

Recently discovered the tribe and I am having a blast binging all the old (and new) videos they’re getting me through these strange times, love from Scotland you magnificent bastards !🤘🏼🤘🏼

Rex month should just be a Mellow Corn review every day

These are such high quality videos and with such juicy length. My health makes it hard for me to be able to enjoy alcohol, but these videos help me go back in my mind and experience these drinks all over again. I'll never forget after High School, I learned the culture around scotch and decided to take a year to try as many scotches as I could. An amazing year full of culture and delicious whisky. These videos remind me so much of that thrill involved with trying a new whisky and it's just great. Thanks for these!

“Older is just different when it comes to whisky.” Amen

Happy St Patrick's day guys! Love seeing my two favorite channels in one video!

I swear, that moment Daniel spoke about objectivity and reason he looked and sounded exactly like Matt Dillahunty...love it, good point

Love watching you guys. Learning so much & 275 is a good deal-bargain for sure when it comes to 20+.

Great episode ! I couldn’t agree more. Mo money doesn’t always mean better. Cheers 🥃

I am drinking a glass of Scotch Malt Whisky Society 15 year old Linkwood (distillery 39) as I watch this!

I have just "discovered" these videos from WHISKEY TRIBE, and I feel that it gives me a kind of honest and exactly information that I need to understand Whisky more than just drink it because of the taste. No snobbery and prejudices about Whiskey or Whisky lovers but pure facts and challenges to make your own evaluation. It's not difficult to drink Whisky, but it's sometimes difficult to choose a Whisky you don't know anything about e.g when you have 50-70 $ in your pocket and try to pick one in an average liquor store. You normally want a normally known brand and an understandble label on the bottle that inspire you to buy it, but out of hundreds of bottles it's sometimes just an unqualified choice. Well, I have about 45 bottles waiting for me in my home many thousand from where I am now, and I know that I have about 42 bottles of those, I still haven't tried before, so I am very excited. I have a couple of Balvenie 25 yo, Walkers Blue Label and a selection of 18-21 yo bottles, but I guess most of my "collection" is average in the area of 50-60$ per bottle. Many of my Whiskies (japanese, the Balvenie and Blue Label) is bought years ago, and somehow I can't get myself to open thesse bottles and enjoy the expensive drops. I'm just waiting ... I don't know why. Perhaps I'm afraid to be dissappointed! E.g. I had a 21 yo Ballentine and I really expected a heavenly experience, but unfortunately it was very boring, therefore I daily take a class or two of average Whiskies instead. The latest I discovered a Whiskey called Monkeys Shoulder, and I have to say that it have a fantastice taste, and together with Delaware 15 or 18 yo Whiskies they become some kind of favorite to me, when I just want a glass. I like the taste of Whisky and that's why I buy and drink it, but I really need some motivation or advises to dare to open my "gold" . Blue label, Balvenie and my small collection of Japanese Whiskies, which have been over budget. I have taste few, and I am positve surprised. At first I found them a little clinical, but after a few eksperiments with a few drops of clean water they beome very tasty. To be honest ... besides Whisky I like vodka very much - but this is a different story. 😁

Regarding Daniel's "skipping stone" comparison, it goes even further than "time rounding off the edges". The stone that gets worn away could be considered the angel's share.

I had the Will Brighten Your Day in the Vault with Emma during a Gold Digger training- it was exceptional

Scotch and psychology. Sounds like a great time. This is what my friends would do. You guys are awesome! subbed

Couldn’t agree more with the suggestion of making An Event out of trying super expensive whisky. My brother in law had a life goal of drinking a scotch older than he was every year until he turned 30. For the last year he and my sister came to visit in Chicago and we went to one of the big whisky bars here (Fountainhead) where we both got a 31 year old dram. That was a great night.

As my father said, sometimes you like the cheap crap and can’t drink the higher priced spirits. Drink what you like.

Dam you REX... the suspense, the drama, the agog, the exitement, the anxiety, the...the...the, damit, out of words. Next time 40 min episode!!!!! So said the TRIBE!!!

The best Single Malt Scotch I have ever had was a Balvenie DoubleWood 12. I have to agree with the statement that you have to make it an experience. This was the best for me because it was enjoyed with friends. I have had older Scotch and more expensive. I have enjoyed all of them, but the experience pushed that bottle to my number one.

Still can’t get over the name Full Metal Hospital.

High West in the office... nice! Their American Prairie Bourbon has been my go to bottle lately

Hi guys - I’ve only just started my whisky journey and have been loving your channel. It’s been my Rosetta Stone to the world of whisky! An interesting aside to this topic is the different prices of whisky (and spirits more generally) in different countries. I’m in Australia, and here, spirits are taxed very highly, compared to for example, the USA. The price of imported spirits (and goods generally) is also affected by fluctuations in the Australian dollar, which is in the trash at the moment (hovering around US cents). I just bought my first bottle of Laphroaig 10 (loving it!!!) and it was $100 AUD (approximately $60 USD, at the moment), which is actually a pretty typical price in Australia for decent whisky. This compares to Daniel’s statement that he’s found Laphroaig 10 for $30 USD ($50 AUD). So the relative cost of whisky here is much higher in Australia than the USA. Even the locally produced whiskies are expensive: for example, entry level Lark Distillery is $163 AUD, but it is excellent! I feel this is going to be an expensive journey ... but worth it!

As always, super informative!

Yall having this debate and im sitting here like its a $270 whiskey so it's 3x a 90$ bottle, so it's simple which would you rather have 3 dram of the 90 or 1 dram of the 270?

Happy Saturday MBs. A Saturday tradition with my lunch. Cheers!😎❤️

Ohhhhh this was a great episode can't wait to see the super secret stash! Cheers!

Picked up a Glenglassaugh 30 in Louisville KY for $270. Also found Tomatin 1988 for $130 in Lexington.

super fun watching you guys.

Rex I really enjoyed your perspective on diminishing returns. For me, I'd rather have a cheaper, but as good or almost as good whiskey with friends to make a memory than blow a ton of money on a rare whiskey. Great video guys!!!!

Love the Crowned Heads Cigars there on the shelf!

fantastic amount of information this episode. thank you

I'm drinking some GlanFiddich 12y while watching this :) simple, apple sweet whiskey:P

Yeah, the experience around is so important. I had 2 fingers left on my 30 year old single grain scotch. It was so weird to find a single grain of that age and I drank it over 2 years and it was really good. But with the last few sips I brought over a real enthusiast and we did an impromptu whiskey/brandy tasting. The finale was the single grain and it was suddenly sooo much better. He freaked out when I pulled it out and felt so honoured that I would share the last few ml with him. He was ecstatic when I gifted him the case and the bottle. So yeah, I agree. Sharing makes it so much better.

Crazy, i was 2 years old. When they Barreled the 270 dollar whiskey :) Incredible that storing something for so long does not increase price point any further.

For my opinion scotch drops off around $150. But up to that area is where you find the great 15-18 yr olds, amazing cask strength goodies, etc.

Daniel's point about making a big spend a story definitely resonates with me- when I graduated college, my grandparents took me out for a nice dinner, and at that dinner, I thought it would be worthwhile to order (with their blessing) a drink that I would ordinarily NEVER look twice at (Okay, that's a lie, I would definitely gaze wistfully at its menu listing and pointedly ignore the price on the righthand side). After a minute of thought, I ordered a glass of Grand Marnier, yeah it's not a whisky, but it's a liqueur I have always loved, but specifically their Cuvee 1880, a bottle of which costs about 10x the price of standard GM. Not only was it one of the most fantastic drinks I've ever had, it was a *truly* special occasion, and whenever I taste Grand Marnier, I'm reminded of that evening and of the pride of graduating college. Was it an irrational amount of money to spend on a drink, all things considered? Probably. Was it absolutely worth it? Yes. Would I do it again? The moment I have a job that pays me 4-5x what I make now 🙃

Incredibly insightful and interesting discussion most enjoyable thank you guys

Love you vlog lads. I cut my whisky teeth on Lagavulin 21 year...not a bad place to start, eh? Still adore it. I've tried explaining to those who simply say "I don't like whisky" after they've tried a supermarket 37.5%ABV blended, sold in a plastic bottle, gut-rot special, or even Chivas Regal (which is so over-rated when Monkey Shoulder is cheaper, smoother, more complex and higher quality as a blend),....sorry, for carried away there.... there's a whisky for every mood and every occasion except breakfast, operating machinery, or driving obviously. Talisker is fantastic to sip and take your time over, it burns, it's peaty in a peppery way, it's magnificent, there's Lagavulin to enjoy in front of a log fire on a winter's evening or at a night-time beach party, or Glenfarclas 105, which is seductively smooth, complex, but cuts your legs from under you, and then at the other end, there's Tullamore Dew, and Irish blended Whiskey, that's sweet, not too complex, and very very smooth, for just enjoying after work. Then there's the surprise, the 5 year old Glen Grant. It's a mixer that mainly goes to Italy. It's smooth, very smooth, but it's the very antithesis of complexity that makes it so damn good. It's utterly clean, it's like the purest essence of what makes whisky what it is, and that is all that that it is,and all of what it is is that, there is NOTHING else. Whereas a Lagavulin is like listening to a full orchestra and full choir in an opera, the Glen Grant 5 year is like listening to an a capella solo of Ave Maria by Dame Kiri Tekanawa.

You guys are brilliant and very noligable. I have used your reviews to start my collection And am loving it

Stumbled across this channel with the "Top 10 Whiskey By Sales in America" fell in love and subscribed. I'm just realizing I share a name with one of the hosts. I'm honored.

My first and still today my favorite to mix with coke WTI0I.

There are two centenarians that credit their longevity to whiskey, Richard Overton in the US and Grace Jones in the UK. I actually started smoking cigars when I heard about how many Richard smoked in a day over the past decades. I then made connections with Winston Churchill and to Hugh Heffner, and came the realization that you can live a long life, enjoying tobacco. A metabolite in nicotine, cotinine is actually being studied for PTSD, Alzheimer's, schizophrenia, depression, and parkinson's. Looking to do a bit more research on whiskey, a good start would be on the ellagic acid content.

The story part is part of why I fell in love with black art. I got to try it at an assuming pub in Toronto while on a trip with two of my closest friends, two of us are groomsmen at the third ones wedding

The Still It drops at the end. Is it Jesse in the master suite, guarding the secret stash.

Can't wait for the next episode! What a hint at the end of this one when Rex opens the door!

When talking about diminishing returns I agree with Rex, when you're doubling the cost and getting 1.3X the benefit, that's not really worth it to me. Fully appreciate other people seeing it differently but that's my take.

There is a small distillery in Jackson Tennessee called Samuel T Bryant and he has 3 great whiskeys. His dark shine is like nothing I've ever had and his highland and lowland whisky is amazing as well. Give his stuff some thought for your bottling project

You guys are so the proper stereotype of good drinkers! Just a coupla good guys having a friendly sip! Love it! Watch out for Brushwood though His scam school was like a bar for me when Id drink alone haha! Such a great combination of dudes!

You guys rock! Thank you for all info. CHEERS

Daniel’s mention of the fact that “story matters” reminded me something I heard in a speech some years ago: “History is comprised of only two things. What actually happened, which can often forget details of or not get the facts right, and also what it meant to us” What a thing means to us is always more powerful for our experience than what it actually is.

They have a bottle of Witherspoon on the shelf in Daniel's office! Love that bourbon...plus it's my last name haha

My diminished return is at $50 or $60. Taste preferences even change so my once beloved $80 whiskies no longer hold my love I once had for them. So So so much value From that $35-60 range!

The same could be said for watches, knives, guitars, cars, etc... At the end of the day... If you think it's worth it... go for it...

A Scottish single malt can get over-oaked as well. Always be wary when spending large amounts of money on whisky. Also, the affect of peat and smoke diminishes with time so buying an old Laphroaig/Ardbeg/Laga can sometimes be a disappointment if you were expecting a peaty/smoky experience. The only whisky I've ever had that was a lot of money and I considered worthy was 35yo Brora. Everything else has been a disappointment to some degree.

Excellent video. Me as a whisky lover but not an expert, there was the realization that I could almost always find a whisky < 100 dollars that gives me the same or nearly the same excitement as a whisky > 100 dollars... Luckily, I was able to taste some really great and beloved whiskies (e.g. Port Ellen and a Brora), but I didn't love them that much more than other exceptional whiskies that actually are affordable.

Love the video! Have you guys made a video on Jameson Black Barrel? I haven't been able to find it if you have. Its good in my opinion. Keep up the good work, love your channel!!!

Whiskey tribe and modern rogue are hands down the best channels out there!

I had some beautiful 180 bootlegged rye a few times in the past, wish i had some of that now. Smooth as water, the buzz was chill make ya sit back and light a cigar.

Gotta love a whiskey(wood)and Shwood episode

I know I enjoy whiskey ... but I’m finding that my vocabulary is very underdeveloped. Thank you for using terms that cause me to look things up (angel’s share?) and expand my knowledge. Having fun learning from you guys. Cheers

You hit it on the head. 2 years ago my daughter got married in Lexington. Stayed at the Hilton who had an insane selection of Bourbons. Tried the Pappy- VERY good but not 100 times as good as a Four Roses or George T Stagg. 60 bucks for a sip. However been there, done that, didn’t get a tee shirt.

My appraoch to whisky is similar to the one I had to pipe tobacco. Started with light, aromatic tobaccos because the more complex flavours overwhelmed me. Same for whisky, I started with Bushmills 10yo, VAT 69 and Jim Beam.... and now I love Islay! Still find VAT 69 amazing considering the price!

One of the things I love about American whiskey is that you can still get a very good, interesting bottle for $50. Seeing the price trends, I'm not sure how long that will last, so enjoy it now!

I never thought I'd say this but I agree with rex about the diminishing returns.

Agreed story and input matter so much when it comes to enjoyment of fine projects

You guys are awesome i was a subscriber before “THE MOOCH”. Keep up the great work

Ooo give us a society whisky day! I want to send you some from Canada, when i can afford it. We have an amazing liquor store in Calgary Alberta with a ton of society/ exclusive cask whiskys.

Daniel, I completely agree with you on people psychologically thinking something is better because they spent more money on it. But it's amazing what nurture will do to affect that. Growing up, my family would always joke about meals that received for free for various reasons, and when evaluating the food would always remind each other that it didn't cost us anything, and suddenly everything would taste better. While we often times would just be joking, we did carry some truth with it. As I've grown older it's something that I continue to carry with me and actually consistently feel the opposite of what you were talking about. To me, cheap items constantly out perform their price point and taste better, where as more expensive items consistently fail to impress.

I've been waiting for this mashup.

Agree on the 85$ price point. I got some makers select that was 85$ that used like vanilla staves and a few other select ingredients in the barrel and it was worth it. Also I got bookers backyard barbecue special batch for 80$ totally worth it. But I got a bottle for 105$ that was 12 year old bourbon on a trip to kennesaw Georgiq and I found it to be super "oaky" and bland in general. 85 is the cutoff most of the time I stick with stuff from 40.00 to 80.00. Great video.

Pappy 20 year was the best Whiskey experience I have ever had. It was the night before I left for Vegas the first time, my wife almost died at the $130 price AFTER she walked out of the bathroom and threw it back like it was Rebecca Creek and I had to order another.

Love the discussion on point of diminishing returns. Would be great to get some examples as good value entry, middle of the road best value and examples of the point of poor return.

I have a recommendation for a "Featured" "Crowded Barrel Alliance" label. THere is a VERY small distillery outside Frankfort, Kentucky named Three Boys Farm and Distillery. Excellent product.

Old School Film Riot meets Whiskey Tribe. LOVE IT!

Thank you. Enjoyed the content. Wondered if the Jameson 1.75, second from last on floor in back round came factory oops with the flipped label or was it created?

My great x5 uncle is John Bowman of Bowman brothers distillery of Virginia. Its not owned by the family any more but I must have caught the bug. I really enjoy making beer, wine and ill admit whiskey, especially bourbon. I'm not even a big drinker but people tell me I make a great whiskey both oak aged and raw white and a couple of people have told me it's the best they ever had. Its a recipe I got from my grandfather for the white but the oak aged I came up with. I would love to send you guys a sample of each to try. I'm not going to go commercial with it,it's just something I've always enjoyed doing.

What a surprise, that vanity branding should be most common in America! Anyway, EXCELLENT video, guys, MUCH food for thought and discussion!!