"These are high level ideas that cost a lot to come up with" That's ridiculous, 90%+ of the adidas FOG stuff released so far could have been predicted by anyone with a passing knowledge of FOG and Essentials as soon as the line was announced. He didn't need to take 4 years to put three stripes on existing silhouettes, didn't even change up the colour palette!
@sneakernomics55474 ай бұрын
Word
@qriptics4 ай бұрын
Bar
@Roger_E4 ай бұрын
You better believe that Adidas was probably trying to nickel and dime every portion of this collection... LMBO... It can be hard, in a corporation, to bring quality at an attainable price. Especially when the company is undergoing some financial stress.
@knowhere32434 ай бұрын
The look is too tired, the wait was too long, the prices are too high, the whole approach is all in all too much. "Justifying your high prices on account of some kind of divine revelation, is giving off televangelist vibes.": Nailed it, no notes.
@nixsis52814 ай бұрын
The dude literally took 4 years to release MORE essentials with a fatter price tag. Dated product, bad pricing, and bad timing. Nothing left to say except.... Jerry droped the ball on this.
@leosburner6274 ай бұрын
Fear of High Retail Prices
@amriahmed22004 ай бұрын
Oh this is soooooo good
@Postcoital_Clarity4 ай бұрын
God called him to Excellence. Clearly, you wasn't chosen. Now Pay up!
@mokaLARE4 ай бұрын
😂😂😂
@aniketsthings4 ай бұрын
“If garbage retrieval was a sport” 😂😂
@sneakernomics55474 ай бұрын
I think it’s the gloves 😂😂
@dopeelf3284 ай бұрын
This got me too 😂
@stringer64354 ай бұрын
at least adidas found out the hard way… its always nice when the big brands get a reality check from there client base!
@edorpina14744 ай бұрын
Good analysis. FOG missed the window of opportunity in releasing their products to the market. Too late now, the market pivoted. They’re smoking rocks
@jasonmoser89574 ай бұрын
Bottomline if this stuff was a lot cheaper it would fly off the shelf.
@Roger_E4 ай бұрын
That's exactly it. Jerry never said anything about "divine... blah blah blah"... He said they are expensive to bring to market. You can either pay it or it is not for you. 🤷🏽♂️
@isaiahjackson12117 күн бұрын
Nah it looks way too knockoff ye feel
@jordanmaldonado8644 ай бұрын
The bottom line is that all these companies thought they could kill the reseller by becoming the reseller. These retail prices are absolutely insane. Collab or no collab.
@markopolo99364 ай бұрын
Guy with the blue gloves legit looks like he’s going to pick up some garbage bags and throw them into the skip! That was exactly my thought when I saw it as well 😂 just missing the FOG litter picker now.
@hftl4124 ай бұрын
You forgot that it's out of season. They dropped it on the tail end of winter, when ppl are buying spring/summer pieces, and do plush poly blend sweats sound like appealing purchaces from a 3-6 month standpoint?
@sneakernomics55474 ай бұрын
That’s another great point 🙌🏾🙌🏾🙌🏾🙌🏾
@BanezIz4 ай бұрын
Fear of God is like almost all of these "High Fashion" Brands they look like garbage they either need to lead to a trend or ride the trend wave otherways its always flopping
@sneakernomics55474 ай бұрын
Word
@truevanpencil54034 ай бұрын
There are certainly exceptions but I agree, most couture collections, are just so pretentious and scream failed artist 😂 One thing I will say is, you can find some exceptional quality pieces but is it worth paying 3-5 times more for something that’s isn’t 3-5 times better? I guess that’s always gonna be subjective. Like sneakers, lots of the fashion bits that resell high, it is simply down to low quantity. Trends come and go and are mad expensive. Buy and wear what u like. Flex it hard and be happy to set your own trends.
@christophbelle82794 ай бұрын
Heul nicht rum baneztz
@ClearSmoke1004 ай бұрын
The style isn't really the problem if you like FOG, then it's in your wheelhouse. It's simply a price thing. As much as people say it's the same old look, essentials seem to always sell out at least 80% of its line up every season. I got pieces from the mainline and essentials. But I skipped out on the athletic because the garments are too similar to essentials for the price. I'd rather spend a little extra and get the mainline. I do think the quality looks more elevated than essentials but not double. If they made the price $100-$200 over essentials, I think it would land more with folks.
@economicsofentertainment4 ай бұрын
2:57 garbage retrieval took me out!
@0023reptar4 ай бұрын
Dystopian custodial art vibes for sure with those fits. I could see adding a couple pieces to the wardrobe, selectively, but at those price points it's a pass from me. My girl liked the new high tops until she saw the price tag 🤷♂️
@sneakernomics55474 ай бұрын
Yeah I’d grab some of this stuff if it was like half the price
@danmackrn4 ай бұрын
Jerry Lorenzo is no YE
@Roger_E4 ай бұрын
I think Jerry is likely more hands on than Ye and he isn't occupying the news cycles as much.
@Postcoital_Clarity4 ай бұрын
Wasn't this guy's claim to fame that he styled ye?
@icisz2 ай бұрын
If by “no Ye” you mean he’s not an idiot that says stupid sh!t every time he opens his mouth, then I agree. Ye doesn’t even design his own products. So I don’t see where this comment has any merit whatsoever. The word Yeezy only has so much pull, and one look at Ye’s new website is absolute proof positive that people have soured on his creative talents. In fact, I would argue that everything that has been said about Lorenzo in this Op piece could be said about Yeezy and Kanye as well. Selling garbage with russian stupidity printed on it is about as dumb a thing as fashion has ever witnessed.
@ohiorichkidbeats4 ай бұрын
Your spot on with your analysis of fear of God look and hype passing by '
@ArunKrisM4 ай бұрын
Certified hood ong "Concomitantly" no cap
@sneakernomics55474 ай бұрын
Slick 🔥🔥🔥
@nixsis52814 ай бұрын
I had high hopes for Jerry. It wasn't until I seen the first images of the shoes, and it made me get Y-3 vibes. As soon as that happened it made me very skeptical of the pricing of this collection. Granted the shoes are high but, not as high as I thought. The rest of the collection on the other hand..... complete train wreck. I dont know if this is all Jerry's fault or Adidas thinking they are a high-end fashion designer. It definitely feels like this collection is not for the average consumer or athletes for that matter.
@cleatusvandamme7164 ай бұрын
"God told me to price them like this" lmaooooo
@Roger_E4 ай бұрын
Jerry never said that.
@c00lkidswi4 ай бұрын
“No hate to Jerry… well, a little” 😂
@milo81654 ай бұрын
FoG itself peaked its design before the adidas collab, the collab was mid. The adidas design languange was so common that theres no need for FoG name to give it more value.
@samforster37064 ай бұрын
it’s the pricing and fit for me….the scooba hoods and silly cuffs are just not the one
@Barney-ii1no4 ай бұрын
Lorenzo's perception of himself is so inflated he thinks he is some next level genius.
@sneakernomics55474 ай бұрын
Yeah he’s a bit cringe
@pupusaboi94524 ай бұрын
“Let’s get a knit upper with three stripes and put a FOG shoe sole on it… actually let’s get old shoe models and give them all FOG soles” *2+ years in the making*
@bobby_thompson4 ай бұрын
When this was first announced Lorenzo was posting old school pics of Adidas boxing shoes & track outfits which is an aesthetic I was excited for… but bar the occasional 3 stripes design it looks just like any other FOG collection with the prices to match 😢
@thughes51874 ай бұрын
Teddy S X Jerry L linking at NB would've flipped the whole game upside down. Jerry went to the wrong brand at the wrong time.
@757CitiesReppa4 ай бұрын
🎯🎯🎯🎯🎯
@Turtlebackneck4 ай бұрын
The prices are ridiculous and the items are sized terribly. Why am I swimming in a medium as a 6ft 200 pound man ???
@armandsant11433 ай бұрын
Lululemon’s offers deep pockets on their pants and gives customers even hidden coin pockets including jackets and puffers. The Fear of God highest trim pants or sweatpants have small front pockets. Absolutely disgusting on Lorenzo’s philosophy
@zackresetar94764 ай бұрын
Right on man. Great point on dropping whole lot. At the end of the day no one’s trying to drop the cash for an eclectic piece.
@GeeGrizzly4 ай бұрын
Excited and let down by FOG is how I ultimately felt after the 4 years. Best piece is the sweats IMO. Wish they were tear away like they were in 2018 tho.
@hostileaks44954 ай бұрын
I'd rather pay $20 for the yeezy sweats and wait 3 months than pay $200 for these
@Josemoreno-bg1pc4 ай бұрын
Adidas gonna come to Lorenzo like yeah bro thanx for the long wait but we finna part ways 😂🤷🏽♂️
@Postcoital_Clarity4 ай бұрын
Lmao, "The Meek Shall Inherit the Earth" indeed.
@alvinedwards4344 ай бұрын
Agreed! Nothing new, nothing innovative, and overpriced! I never really thought about it being an "athletics" brand. Always considered it as streetwear because no one is wearing it to play actual sports.
@nelsonboucadecastrojunior25734 ай бұрын
Seems like a flop because it’s not completely sold out, but the margins on these pieces are so high that they don’t need to sell out…
@mokaLARE4 ай бұрын
They did not do anything original, new. Yet they put a very high price on their products as if there was something over the other brands they offer. They need to think a little bit more.
@bakerloks38214 ай бұрын
Fear of god essentials was a decent product, decent price. Didn’t complain when my fam asked me for essential pieces. Never would pay adidas fear of god prices 😂😂😂😂
@cyberpsychosis53674 ай бұрын
They say if its too expensive then you are not the target market. But yeah, its too expensive for a regular streetwear shirt
@sneakernomics55474 ай бұрын
Yeah I’m def not the target market 🤣🤣
@demp1r4 ай бұрын
This is where the god complex and egos of these people really shine through....guy acts like he spent millions in research and development like it's an automobile or pharmaceutical company....i wish he woulda been real and said "i price on the idea im a luxury brand designer even though im not....my garbage basic and thoughtless hoodies sold for hundreds on resale so why shouldn't my new line be MSRP'd as such...my ego will not allow me to make any of my "pieces" affordable to anyone not sitting courtside on the regular"....crazy the world we live in
@barbaroja.mp34 ай бұрын
couldn't agree more....the whole collection feels dated, the quality of the Essential line is mid and that have sour those looking into FOG Athletics, unclear focus because it tries to be Y-3 but at the same time utilitarian?! ....most of the pieces are not even close to be practical for most cases from cut and materials. On top of that his attitude killed any motivation. I don't share the Ye effect plays into it, Jerry has been successful on his own for a min and the people were waiting to see something new but it was over rinsed stuff from 2018 what we got.
@sneakernomics55474 ай бұрын
I hear ya man thanks for the comment
@truevanpencil54034 ай бұрын
Essentials worked cos although the quality wasn’t great, it was cheap compared to similar quality items. Only so long u can rock an oversized fit, mid tier gsm and a 3 colour palette before shit gets tired though 😂😂😂
@vuey234 ай бұрын
Appreciate the thought you put into this video, all very valid points, added together makes sense total sense to why this collaboration didn't take off.
@GhostFace_OG4 ай бұрын
no reason for those prices rn. make the hoodies 100 and the shorts 75 and I would bite.
@Double-R4 ай бұрын
It’s like they were trying to be a snobby and pretentious version of the Nike x MMW
@icisz2 ай бұрын
What is this about high prices? Have any of you seen what a Jordan collab product with Balvin or Travis Scott costs(or any famous brand collab) these days? It’s so simple. If you want the lower cost option, get essentials. If you’re more into athletic leisure wear it’s adidas FOG. And if the higher end appeals to you it’s FOG. I have three of the adidas FOG shoes and honestly love the fit and finish of each. The quality of materials and comfort are far more appealing to me than another pair of retro Jordans. The material and workmanship quality of the adidas FOG are also so well executed. If you have had the opportunity to wear the sweatpants or crewshirts… and the hoodies… you’d probably appreciate their value that much more. How much can you improve on what was once called a “kangaroo jacket.” Yet he has improved on all these categories of clothing in ways nobody else has. Say what you will and you can either be armchair analyst critical or maybe try out one piece and see just how insanely comfy these clothes really are. If a piece can last 5 years of weekly rotated wear, I’m fine with paying a bit more for it.
@Postcoital_Clarity4 ай бұрын
Back there, that chopped Kobe 9 high Masterpiece got me clenching fists
@ajantsmith61394 ай бұрын
Jerry "The Finesse Kid" Lorenzo 💯🇿🇦
@chrizflorez24254 ай бұрын
Bros vocabulary is pretty good, you also learn a lil sum sum in this hood classic
@sneakernomics55474 ай бұрын
My guy
@younggotti81954 ай бұрын
i like "some" of the pieces but i don't buy essentials because the prices aren't worth the product let alone these prices...i felt the same way with kanye's shoes, they were all well above what retail should have been
@matrixcreator30114 ай бұрын
I like the shoes, I’m a fan enough of FOG to grab one hoodie and one pair of sweatpants, but I gotta space those purchases out cause that shit is too much money lol. Hoping those 86 highs come in a different color at some point tho, really like that look, more than the basketball shoe
@user-mu9xe9jr3y4 ай бұрын
It might have been Adidas who said, “dude we need to put a bigger price tag to cover the losses from Ye” Who knows? 😅
@heliosf20804 ай бұрын
Nah, jerry was in control of the $$$. he even said that god told him to
@truevanpencil54034 ай бұрын
@@heliosf2080 and in that moment adidas created Ye mk2 😂😂😂
@achrosound4 ай бұрын
Athletics brand positioning should be parallel to ESSENTIALS, not main line because the it’s more resonating with the prior consumers. Just my thought
@bluntbeats3144 ай бұрын
I liked some of the early FOG, Essentials, ideas, and merch early on, but now, when I see it, it reminds me of the IG Vsco filter wave a few years back. Throw on some sad, depressed, mumble rapper's music and boom, there's your nebulous FOG 2024 lineup.
@star424 ай бұрын
Wholeheartedly agree re. Adidas x FOG apparels: Weird, overpriced, and too FOG and not enough Adidas. I am however, really drawn towards the 86 Hi sneakers. That looks like a very well done FOG take on the Rivalry Hi 86. And the price is not too outrageous. I'm looking forward to the other Basketball sneakers with the strap across the forefoot and 3 strips on the toe-box. Those look very promising.....if they actually do get a release.
@KingSupremacy0074 ай бұрын
What’s this based on? The sweatpants with the side stripe and other pieces literally sold out in 2 days and are reselling extremely high.
@Chanelo125794 ай бұрын
lol only 2 things sold out from the whole collection. That’s terrible
@muchachogrande20194 ай бұрын
For me it’s the giant boring midsole on all the shoes looking like a big blank space where something belongs.
@johndoe2204 ай бұрын
I remember the good old days “smoking the rocks” 🤣
@warrenmundy83904 ай бұрын
What is it with Jerry''s new obsession with Teletubbies hoods! One of the things that worked with Essentials line is that it was getting FOG cuts and styles with similar quality materials without the ridiculous price tag. If people wait for end of season sales you can buy products of such great quality for under £50. The athletics collection doesn't improve on any of the quality that the essentials line has (in a number of pieces actually made worse) yet charging similar pricing to the recent Gucci collab line.
@GypsyGorilla4 ай бұрын
Nailed it! Washed out looks, super market saturation, & insane prices! Easy pass.
@debusen814 ай бұрын
Well God told Ye to price his new line at $20 and his stuff is made in the States so guess who we’re picking
@theshogunblaze36564 ай бұрын
it’s evident that jerry got so full of himself and his ideas that he didn’t really even consider the performance aspects of the look.
@marcellangevin4 ай бұрын
Yes totally agree and I'm still trying how to use "Bloc Core" in a sentence
@ajd14394 ай бұрын
“Garbage Retriever “ 😂
@LouisWS4 ай бұрын
I quite like a lot of the pieces, but I have a lot of FOG/Essentials already so I don’t feel like I need to buy anyone if it. I actually quite like the LA runners, so I’ve got a pair of them coming. I like the basketball shoes but I don’t play basketball and I’m not gonna wear them in the street so I passed.
@Bennygk-yw2fx4 ай бұрын
Because Child support is expensive,jerry boy said
@thestreetsevangelist4 ай бұрын
Best content creator for sneakers in the game! Great sense of humor and extremely knowledgeable!
@CoryyJ4 ай бұрын
I actually really dig the "one model" kicks. Price is ridiculous though.
@profficialgaming4 ай бұрын
Not understanding the market is the clear thing here. This type of style is cool but very much 2018ish. This belongs in that ultraboost era. I probably would buy something of it wasn’t $300. Like maybe even 60-80 would be reasonable.
@stormshadow20124 ай бұрын
J. Lorenzo just exposed himself to being a low level scam artist, his products are just average and the price tags don't justify.
@szabozoltan31654 ай бұрын
I really love the clothing and shoes silouettes especially the basketball and la runner but I aint paying $1000+ for an essentials quality set
@userwaga4 ай бұрын
The flop is divine will
@neonrt884 ай бұрын
Looks like someone can’t get over him leaving Nike.
@DSuperman254 ай бұрын
"What type of sport is bro playing?" LOL
@wishfullythinking89384 ай бұрын
The price is the problem and always will be. Ask JB their stuff is sitting too
@TheStashOfNash4 ай бұрын
God the athletics line just sucks so much. I don't like the mainline or essential lines either, but at least there's purpose. Mainline is typical high end clothing with high prices but with usually much higher quality materials. with a minimal look. Essentials is bringing the price down to hit the mass markets while lowering quality to match profit margins. Athletics is.. the cheaper quality of essentials, plus the inflated price nearing it to mainline value, with 3 stripes added to it?
@rowlz25074 ай бұрын
If I’m going to spend that much on sports clothes why not just buy Y-3? I feel like that’s the only brand athletics is competing with in this price range and it’s also Adidas. They should either drop the prices to make it affordable, or raise the quality and make them in Italy to have a niche as a truly luxurious sports brand for the ultra rich
@oo7dw4 ай бұрын
Pretty bad overall take imo. The only thing I do agree with you on is the timing of the release. The first collection sold out so how could you say it was a "flop"? The pricing is also correct as it was always meant to be in between Essentials and mainline. Why would he cannibalize his own essentials line by pricing it the same? That's just bad business. Have you seen or touched the athletics pieces in hand? They are a level up from essentials pieces when you look at the details in hand. As far as keeping up with trends, FOG stays true to its style and doesn't need to adopt what is currently trendy, that's not their identity. Although all the pieces don't fit my personal style, I still think its a fire collection and can appreciate what he's created. If you can afford to dabble in the athletics line, I would highly recommend it.
@humphrey66304 ай бұрын
missed the certified hood classic intro glad its back 💪💪
@patientzero2914 ай бұрын
Price vs creativity doesn't match up.
@user-gf8zf2qs1e4 ай бұрын
Kind sir, this video was a bussin banger, indubitably 🎩
@sneakernomics55474 ай бұрын
Why thank you kind fellow
@thereview86074 ай бұрын
My man giving me “if Trevor Noah was in the shoe game” vibes
@LE_NOMAD904 ай бұрын
Tons of hype that unfortunately died fast. Also didn't help that videos of the clothing pieces didn't really fit the consumers. I'm interested in the kicks but the prices no.
@halfmanhalfamazing98124 ай бұрын
It’s too pricey
@jaysenior22204 ай бұрын
I agree why would I buy an Adidas FOG shirt when i can basically get a similar FOG Essentials shirt for 1/2 the price? I thought the goodie shirt was SICK but NOT for $400!!
@theminstryoftruth614 ай бұрын
I love your honesty and approach.
@SouthJerseyBaitReviews4 ай бұрын
I think the clothing was for sure a failure and way to much but the shoes. Idk i think they have potential just haven't got the most best colors I've copped 2 pairs of Fog 1s. The 1s sold pretty well yesterday over here and most of the PE pairs where sold out with in 30 minutes. People been crying about the pricing but. Where they crying when they where paying $230-$300+ for any Yeezy shoes years ago. An Yeezy ain't a luxury Brand like FOG really and pricing is almost the same if not cheaper then some Yeezy models shoe wise that people bought up no problem like the Wave runner and Desert boot. Like i said tho in beginning clothing is def gonna be high taking into account the normal brands clothing ranges from $100-300 for shirts , crewnecks and hoodies if not more for the Mainline brand .So why would expect the Adidas collab to be cheap? That's like expecting Gucci or LV to make cheap clothing for normal people that's the whole point of the brand is an exclusion of people to make there customers feel special. The adidas Gucci Samba was $400 people scooped those up no problem, The tiffany AF1 was $400 people where fiening over those sold out in seconds. Just think people flip flop and contradict themselves so much u cant really trust there word to be unbiased.
@sneakernomics55474 ай бұрын
I hear ya man - the shoes are just 4 years too late - I do like them but will wait for the sales - the PE joints were quite limited I think
@SouthJerseyBaitReviews4 ай бұрын
@@sneakernomics5547 yea i guess, idk maybe since i took a break from sneakers around the time FOG really was trending and was hyped. So i just didn't feel that style has faded out. Since i still see people wearing clothing that looks to be inspired by FOG , Yeezy, Balenciaga , Hellstar, Ed hardy, Chrome hearts and etc. Just seems to be a select group of people tho.
@BT-er1nk4 ай бұрын
Simple, the stuff looks like shit and is insanely overpriced. Like so many collabs and "designer" brands, it's based on hype and branding, not quality or creativity.
@Raider14093 ай бұрын
Cost was way too high. Essentials is the better option.
@YVNGSEBXS4 ай бұрын
athletics is just essentials but very, very overpriced. same vibe, same color palette, everything. i think jerry should stick to streetwear bc he can't do performance stuff properly
@selderane4 ай бұрын
I like some of the designs, but the prices are insane. Just ridiculous. I'll wait for reps of all of it. Lol
@1viiyy4 ай бұрын
love the new background
@curlyhairdudeify4 ай бұрын
0:08 Nobody wants those Astro Boy boots.
@dimanatti3 ай бұрын
From what i know is that Jerry only works on designing with the design team. He has other people handling the business side and marketing. That Davin Haney Boxing fit and loosing the match against Ryan Garcia was a joke to the world! and being associated to FEAR OF GOD wasn't a good look for the brand at all, A lot of people have moved away from that brand as time have gone by with any brand people grow out of it, but they have a chance to fix all their issues and become a staple with new and older customers. I would fire the CEO, the Marketing team and get a New design team and an actual HEAD designer. And See what people don't like about the brand! is it Prices? fits? Buying experience? Design? Fakes? release dates too long? etc. All their issues are written in every comment section on youtube that can help them out.
@ryanpote44594 ай бұрын
I did get 1 T off FOG site & 1 Fleece off Confirmed app … the item from Adidas app came next day .Overall drop was an L but I like the one color (earthy)
@someblackguy1004 ай бұрын
It wasn't. For the pricing, I will consider it but honestly in 2004.Who has the money to really just be spending
@sanifoo4 ай бұрын
This! Adidas FOG is no Acronym.
@randzcuacoyes12143 ай бұрын
The hype of partnership from 2020 subsided. Its 2024 already. Only Adidas Samba gets the benefit.
@Josemoreno-bg1pc4 ай бұрын
It’s bound to go on sale eventually also so just wait
@Nooroodin8413 күн бұрын
Did adidas make him get that tattoo? What happens when they go their separate ways. Cos they will eventually.
@ahsancurrimbhoy4 ай бұрын
I still love the look of the Basketball 1s but yeah everything else been kinda trash and the clothing is priced way too high and nothing that looks groundbreaking. Meanwhile Ye doing $20 for better clothing lmao.
@t0n9c24 ай бұрын
I feel like the FOG line is kinda copying Y3, from looks and prices
@ErrydayYe4 ай бұрын
Sh!t too expensive. Yeezy was talking for the ppl that has less and can’t afford the most. Fear of god too damn expensive and don’t give a fck about u.
@therealjake4 ай бұрын
The Basketball 1 is the best looking shoe out… just saying not a flop because there’s no hype on anything other than Travis Scott anymore