"These are high level ideas that cost a lot to come up with" That's ridiculous, 90%+ of the adidas FOG stuff released so far could have been predicted by anyone with a passing knowledge of FOG and Essentials as soon as the line was announced. He didn't need to take 4 years to put three stripes on existing silhouettes, didn't even change up the colour palette!

Fear of High Retail Prices

“If garbage retrieval was a sport” 😂😂

at least adidas found out the hard way… its always nice when the big brands get a reality check from there client base!

Good analysis. FOG missed the window of opportunity in releasing their products to the market. Too late now, the market pivoted. They’re smoking rocks

Bottomline if this stuff was a lot cheaper it would fly off the shelf.

The bottom line is that all these companies thought they could kill the reseller by becoming the reseller. These retail prices are absolutely insane. Collab or no collab.

Guy with the blue gloves legit looks like he’s going to pick up some garbage bags and throw them into the skip! That was exactly my thought when I saw it as well 😂 just missing the FOG litter picker now.

You forgot that it's out of season. They dropped it on the tail end of winter, when ppl are buying spring/summer pieces, and do plush poly blend sweats sound like appealing purchaces from a 3-6 month standpoint?

Fear of God is like almost all of these "High Fashion" Brands they look like garbage they either need to lead to a trend or ride the trend wave otherways its always flopping

The style isn't really the problem if you like FOG, then it's in your wheelhouse. It's simply a price thing. As much as people say it's the same old look, essentials seem to always sell out at least 80% of its line up every season. I got pieces from the mainline and essentials. But I skipped out on the athletic because the garments are too similar to essentials for the price. I'd rather spend a little extra and get the mainline. I do think the quality looks more elevated than essentials but not double. If they made the price $100-$200 over essentials, I think it would land more with folks.

2:57 garbage retrieval took me out!

Dystopian custodial art vibes for sure with those fits. I could see adding a couple pieces to the wardrobe, selectively, but at those price points it's a pass from me. My girl liked the new high tops until she saw the price tag 🤷‍♂️

Jerry Lorenzo is no YE

Your spot on with your analysis of fear of God look and hype passing by '

Certified hood ong "Concomitantly" no cap

I had high hopes for Jerry. It wasn't until I seen the first images of the shoes, and it made me get Y-3 vibes. As soon as that happened it made me very skeptical of the pricing of this collection. Granted the shoes are high but, not as high as I thought. The rest of the collection on the other hand..... complete train wreck. I dont know if this is all Jerry's fault or Adidas thinking they are a high-end fashion designer. It definitely feels like this collection is not for the average consumer or athletes for that matter.

"God told me to price them like this" lmaooooo

“No hate to Jerry… well, a little” 😂

FoG itself peaked its design before the adidas collab, the collab was mid. The adidas design languange was so common that theres no need for FoG name to give it more value.

it’s the pricing and fit for me….the scooba hoods and silly cuffs are just not the one

Lorenzo's perception of himself is so inflated he thinks he is some next level genius.

“Let’s get a knit upper with three stripes and put a FOG shoe sole on it… actually let’s get old shoe models and give them all FOG soles” *2+ years in the making*

When this was first announced Lorenzo was posting old school pics of Adidas boxing shoes & track outfits which is an aesthetic I was excited for… but bar the occasional 3 stripes design it looks just like any other FOG collection with the prices to match 😢

Teddy S X Jerry L linking at NB would've flipped the whole game upside down. Jerry went to the wrong brand at the wrong time.

The prices are ridiculous and the items are sized terribly. Why am I swimming in a medium as a 6ft 200 pound man ???

Lululemon’s offers deep pockets on their pants and gives customers even hidden coin pockets including jackets and puffers. The Fear of God highest trim pants or sweatpants have small front pockets. Absolutely disgusting on Lorenzo’s philosophy

Right on man. Great point on dropping whole lot. At the end of the day no one’s trying to drop the cash for an eclectic piece.

Excited and let down by FOG is how I ultimately felt after the 4 years. Best piece is the sweats IMO. Wish they were tear away like they were in 2018 tho.

Adidas gonna come to Lorenzo like yeah bro thanx for the long wait but we finna part ways 😂🤷🏽‍♂️

Lmao, "The Meek Shall Inherit the Earth" indeed.

Agreed! Nothing new, nothing innovative, and overpriced! I never really thought about it being an "athletics" brand. Always considered it as streetwear because no one is wearing it to play actual sports.

Seems like a flop because it’s not completely sold out, but the margins on these pieces are so high that they don’t need to sell out…

They did not do anything original, new. Yet they put a very high price on their products as if there was something over the other brands they offer. They need to think a little bit more.

Fear of god essentials was a decent product, decent price. Didn’t complain when my fam asked me for essential pieces. Never would pay adidas fear of god prices 😂😂😂😂

They say if its too expensive then you are not the target market. But yeah, its too expensive for a regular streetwear shirt

This is where the god complex and egos of these people really shine through....guy acts like he spent millions in research and development like it's an automobile or pharmaceutical company....i wish he woulda been real and said "i price on the idea im a luxury brand designer even though im not....my garbage basic and thoughtless hoodies sold for hundreds on resale so why shouldn't my new line be MSRP'd as such...my ego will not allow me to make any of my "pieces" affordable to anyone not sitting courtside on the regular"....crazy the world we live in

couldn't agree more....the whole collection feels dated, the quality of the Essential line is mid and that have sour those looking into FOG Athletics, unclear focus because it tries to be Y-3 but at the same time utilitarian?! ....most of the pieces are not even close to be practical for most cases from cut and materials. On top of that his attitude killed any motivation. I don't share the Ye effect plays into it, Jerry has been successful on his own for a min and the people were waiting to see something new but it was over rinsed stuff from 2018 what we got.

Appreciate the thought you put into this video, all very valid points, added together makes sense total sense to why this collaboration didn't take off.

no reason for those prices rn. make the hoodies 100 and the shorts 75 and I would bite.

It’s like they were trying to be a snobby and pretentious version of the Nike x MMW

What is this about high prices? Have any of you seen what a Jordan collab product with Balvin or Travis Scott costs(or any famous brand collab) these days? It’s so simple. If you want the lower cost option, get essentials. If you’re more into athletic leisure wear it’s adidas FOG. And if the higher end appeals to you it’s FOG. I have three of the adidas FOG shoes and honestly love the fit and finish of each. The quality of materials and comfort are far more appealing to me than another pair of retro Jordans. The material and workmanship quality of the adidas FOG are also so well executed. If you have had the opportunity to wear the sweatpants or crewshirts… and the hoodies… you’d probably appreciate their value that much more. How much can you improve on what was once called a “kangaroo jacket.” Yet he has improved on all these categories of clothing in ways nobody else has. Say what you will and you can either be armchair analyst critical or maybe try out one piece and see just how insanely comfy these clothes really are. If a piece can last 5 years of weekly rotated wear, I’m fine with paying a bit more for it.

Back there, that chopped Kobe 9 high Masterpiece got me clenching fists

Jerry "The Finesse Kid" Lorenzo 💯🇿🇦

Bros vocabulary is pretty good, you also learn a lil sum sum in this hood classic

i like "some" of the pieces but i don't buy essentials because the prices aren't worth the product let alone these prices...i felt the same way with kanye's shoes, they were all well above what retail should have been

I like the shoes, I’m a fan enough of FOG to grab one hoodie and one pair of sweatpants, but I gotta space those purchases out cause that shit is too much money lol. Hoping those 86 highs come in a different color at some point tho, really like that look, more than the basketball shoe

It might have been Adidas who said, “dude we need to put a bigger price tag to cover the losses from Ye” Who knows? 😅

Athletics brand positioning should be parallel to ESSENTIALS, not main line because the it’s more resonating with the prior consumers. Just my thought

I liked some of the early FOG, Essentials, ideas, and merch early on, but now, when I see it, it reminds me of the IG Vsco filter wave a few years back. Throw on some sad, depressed, mumble rapper's music and boom, there's your nebulous FOG 2024 lineup.

Wholeheartedly agree re. Adidas x FOG apparels: Weird, overpriced, and too FOG and not enough Adidas. I am however, really drawn towards the 86 Hi sneakers. That looks like a very well done FOG take on the Rivalry Hi 86. And the price is not too outrageous. I'm looking forward to the other Basketball sneakers with the strap across the forefoot and 3 strips on the toe-box. Those look very promising.....if they actually do get a release.

What’s this based on? The sweatpants with the side stripe and other pieces literally sold out in 2 days and are reselling extremely high.

For me it’s the giant boring midsole on all the shoes looking like a big blank space where something belongs.

I remember the good old days “smoking the rocks” 🤣

What is it with Jerry''s new obsession with Teletubbies hoods! One of the things that worked with Essentials line is that it was getting FOG cuts and styles with similar quality materials without the ridiculous price tag. If people wait for end of season sales you can buy products of such great quality for under £50. The athletics collection doesn't improve on any of the quality that the essentials line has (in a number of pieces actually made worse) yet charging similar pricing to the recent Gucci collab line.

Nailed it! Washed out looks, super market saturation, & insane prices! Easy pass.

Well God told Ye to price his new line at $20 and his stuff is made in the States so guess who we’re picking

it’s evident that jerry got so full of himself and his ideas that he didn’t really even consider the performance aspects of the look.

Yes totally agree and I'm still trying how to use "Bloc Core" in a sentence

“Garbage Retriever “ 😂

I quite like a lot of the pieces, but I have a lot of FOG/Essentials already so I don’t feel like I need to buy anyone if it. I actually quite like the LA runners, so I’ve got a pair of them coming. I like the basketball shoes but I don’t play basketball and I’m not gonna wear them in the street so I passed.

Because Child support is expensive,jerry boy said

Best content creator for sneakers in the game! Great sense of humor and extremely knowledgeable!

I actually really dig the "one model" kicks. Price is ridiculous though.

Not understanding the market is the clear thing here. This type of style is cool but very much 2018ish. This belongs in that ultraboost era. I probably would buy something of it wasn’t $300. Like maybe even 60-80 would be reasonable.

J. Lorenzo just exposed himself to being a low level scam artist, his products are just average and the price tags don't justify.

I really love the clothing and shoes silouettes especially the basketball and la runner but I aint paying $1000+ for an essentials quality set

The flop is divine will

Looks like someone can’t get over him leaving Nike.

"What type of sport is bro playing?" LOL

The price is the problem and always will be. Ask JB their stuff is sitting too

God the athletics line just sucks so much. I don't like the mainline or essential lines either, but at least there's purpose. Mainline is typical high end clothing with high prices but with usually much higher quality materials. with a minimal look. Essentials is bringing the price down to hit the mass markets while lowering quality to match profit margins. Athletics is.. the cheaper quality of essentials, plus the inflated price nearing it to mainline value, with 3 stripes added to it?

If I’m going to spend that much on sports clothes why not just buy Y-3? I feel like that’s the only brand athletics is competing with in this price range and it’s also Adidas. They should either drop the prices to make it affordable, or raise the quality and make them in Italy to have a niche as a truly luxurious sports brand for the ultra rich

Pretty bad overall take imo. The only thing I do agree with you on is the timing of the release. The first collection sold out so how could you say it was a "flop"? The pricing is also correct as it was always meant to be in between Essentials and mainline. Why would he cannibalize his own essentials line by pricing it the same? That's just bad business. Have you seen or touched the athletics pieces in hand? They are a level up from essentials pieces when you look at the details in hand. As far as keeping up with trends, FOG stays true to its style and doesn't need to adopt what is currently trendy, that's not their identity. Although all the pieces don't fit my personal style, I still think its a fire collection and can appreciate what he's created. If you can afford to dabble in the athletics line, I would highly recommend it.

missed the certified hood classic intro glad its back 💪💪

Price vs creativity doesn't match up.

Kind sir, this video was a bussin banger, indubitably 🎩

My man giving me “if Trevor Noah was in the shoe game” vibes

Tons of hype that unfortunately died fast. Also didn't help that videos of the clothing pieces didn't really fit the consumers. I'm interested in the kicks but the prices no.

It’s too pricey

I agree why would I buy an Adidas FOG shirt when i can basically get a similar FOG Essentials shirt for 1/2 the price? I thought the goodie shirt was SICK but NOT for $400!!

I love your honesty and approach.

I think the clothing was for sure a failure and way to much but the shoes. Idk i think they have potential just haven't got the most best colors I've copped 2 pairs of Fog 1s. The 1s sold pretty well yesterday over here and most of the PE pairs where sold out with in 30 minutes. People been crying about the pricing but. Where they crying when they where paying $230-$300+ for any Yeezy shoes years ago. An Yeezy ain't a luxury Brand like FOG really and pricing is almost the same if not cheaper then some Yeezy models shoe wise that people bought up no problem like the Wave runner and Desert boot. Like i said tho in beginning clothing is def gonna be high taking into account the normal brands clothing ranges from $100-300 for shirts , crewnecks and hoodies if not more for the Mainline brand .So why would expect the Adidas collab to be cheap? That's like expecting Gucci or LV to make cheap clothing for normal people that's the whole point of the brand is an exclusion of people to make there customers feel special. The adidas Gucci Samba was $400 people scooped those up no problem, The tiffany AF1 was $400 people where fiening over those sold out in seconds. Just think people flip flop and contradict themselves so much u cant really trust there word to be unbiased.

Simple, the stuff looks like shit and is insanely overpriced. Like so many collabs and "designer" brands, it's based on hype and branding, not quality or creativity.

Cost was way too high. Essentials is the better option.

athletics is just essentials but very, very overpriced. same vibe, same color palette, everything. i think jerry should stick to streetwear bc he can't do performance stuff properly

I like some of the designs, but the prices are insane. Just ridiculous. I'll wait for reps of all of it. Lol

love the new background

0:08 Nobody wants those Astro Boy boots.

From what i know is that Jerry only works on designing with the design team. He has other people handling the business side and marketing. That Davin Haney Boxing fit and loosing the match against Ryan Garcia was a joke to the world! and being associated to FEAR OF GOD wasn't a good look for the brand at all, A lot of people have moved away from that brand as time have gone by with any brand people grow out of it, but they have a chance to fix all their issues and become a staple with new and older customers. I would fire the CEO, the Marketing team and get a New design team and an actual HEAD designer. And See what people don't like about the brand! is it Prices? fits? Buying experience? Design? Fakes? release dates too long? etc. All their issues are written in every comment section on youtube that can help them out.

I did get 1 T off FOG site & 1 Fleece off Confirmed app … the item from Adidas app came next day .Overall drop was an L but I like the one color (earthy)

It wasn't. For the pricing, I will consider it but honestly in 2004.Who has the money to really just be spending

This! Adidas FOG is no Acronym.

The hype of partnership from 2020 subsided. Its 2024 already. Only Adidas Samba gets the benefit.

It’s bound to go on sale eventually also so just wait

Did adidas make him get that tattoo? What happens when they go their separate ways. Cos they will eventually.

I still love the look of the Basketball 1s but yeah everything else been kinda trash and the clothing is priced way too high and nothing that looks groundbreaking. Meanwhile Ye doing $20 for better clothing lmao.

I feel like the FOG line is kinda copying Y3, from looks and prices

Sh!t too expensive. Yeezy was talking for the ppl that has less and can’t afford the most. Fear of god too damn expensive and don’t give a fck about u.

The Basketball 1 is the best looking shoe out… just saying not a flop because there’s no hype on anything other than Travis Scott anymore