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🌟 About this video:
This video was prompted by some research that I did when I happened to be lucky enough to buy a vintage bottle of Alien EDP. I got fascinated by the idea of reformulation and why it happens.
Have you ever watched a KZfaq video on a perfume, been ready to go buy it and then heard the stomach churning, heart sinking words, “of course, it’s been reformulated now.”. So, so many times I’ve heard this, and I’ve even said it myself! One fragrance I’ve always wanted to try is Lolita Lempicka’s Mon Premier Parfum, but that has so many different formulations and versions and names that it just makes my head spin. It’s too much to negotiate! I’ve given up…
Here I’ve tried to explain the reasons why perfumes are reformulated. I’ve also tried to discuss whether you should be concerned about reformulations, but what do you think? Did you ever try a perfume that you’ve known and loved for years and found it was just DIFFERENT? How did you feel? What did you do? Did you regret buying or not buying backups?
From what I’ve learnt whilst researching this, I think reformulation is happening more and more these days and probably much more than we all realise…
I’ve tried to verify what I am saying in the video as much as possible and not to be sensationalist. I've cross referenced research into IFRA regulations, the actual ingredients of perfumes and the dates of acquisitions and takeovers. BUT honestly, reformulations and discontinuations happen without a fanfare, so they are sometimes difficult to date. Also the reasons for reformulations are often shrouded in secrecy (again, there’s no fanfare usually, unless you are Dior…) so please bear in mind that this video may contain some unintended inaccuracies, but none as far as I know. Also, cost breakdowns for perfume production and marketing will differ depending upon the type of fragrance being marketed, i.e. designer, niche or indie. For clarity, I refer to designer perfumes in the video. Sheesh what a disclaimer!
Timestamps:
0:00 Intro
1:48 Reason 1
3:47 Reason 2
6:47 Reason 3
12:32 Should you be worried?
Perfumes mentioned:
Gucci Rush EDT
Guerlain Insolence EDP
Mugler Angel
Mugler Womanity
Emporio Armani Because it’s you
Dior Miss Dior (2012)
Dior Miss Dior (2017)
Dior Miss Dior (2021)
Guerlain Shalimar
Chanel No. 5 EDP
Chanel No. 19 EDP
Lancôme Hynôse EDP
Mugler A*Men
Mugler Alien EDT
Mugler Alien Eau Extraordinaire
Mugler Alien Fusion
Mugler Alien Flora Futura
Mugler Alien Mirage
Kilian Love Don’t Be Shy
Lolita Lempicka Mon Premier Parfum
Lolita Lempicka Sweet
Lolita Lempicka Elle L’aime
Lolita Lempicka L de Lolita Lempicka
#Perfume #Perfumes #PerfumeReformulation #Fragrance #PerfumeCollection #FragranceReformulation #PerfumeIndustry #WhyReformulatePerfumes #ReformulatedPerfumes #ShouldYouWorryAbout #BackupBottles #ScentMemory #SignatureScent #Mugler #LolitaLempicka #VeganPerfumes #CheapPerfumes #DesignerPerfumes #PerfumeUK #Chanel #Guerlain #Dior #Shalimar #Kilian