Why Aren't Restaurateurs Happy with Swiggy/Zomato?

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Nikhil Kamath Clips

Nikhil Kamath Clips

Күн бұрын

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Nikhil Kamath - Co-founder of Zerodha, True Beacon and Gruhas
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#ZorawarKalra: Founder & MD - Massive Restaurants; TV Show Host, and MasterChef India Judge
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#RiyaazAmlani: Founder & CEO - Impresario Entertainment and Hospitality Pvt. Ltd.
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#PoojaDhingra: Founder & CEO of Le15 Patisserie, MasterChef India Judge, and Author
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Пікірлер: 231
@surajitchanda2369
@surajitchanda2369 7 ай бұрын
One critical aspect Nikhil is missing while asking about alternate cluster platform is the backend tech + infra cost. Add to that, operations + customer care. It’s an uphill task for anyone to get in this space unless backed by a billion dollar fund !
@lipin007
@lipin007 6 ай бұрын
Cutomer care these days is mostly bots!
@siddharthmehta6220
@siddharthmehta6220 6 ай бұрын
​@@lipin007 And terrible bots at that. Talking to swiggy customer care chat makes you want to drill a hole in your skull, calling is better. And zomato is one step ahead (for the worse) where you can't even chat to a customer care rep unless at least 2x of your promised delivery time has elapsed. Also, these guys take 0 responsibility for their own f ups. You as a consumer are not allowed to cancel even if only 30 secs have passed (zomato doesn't allow cancellation at all). If you still cancel, they charge hefty penalties, most times the full order amount. But the aggregators themselves offer 0 compensation even if the order needs to be cancelled due to a rider fraud/not showing up issue, even if an hour has passed. Like I get it if it were the restaurant's fault or consumer's fault, but how can you take 0 responsibility for your own employee's actions. Although, I'm an out & out free market advocate, stuff like this makes me value regulation. The thing is in India, most politicians have gobar for brains & do not know how & what to regulate. It's high time these delivery apps are regulated, but in the correct & reasonable manner so as to not destroy a thriving industry.
@lipin007
@lipin007 6 ай бұрын
@@siddharthmehta6220 I too faced the same problems with their bot customer care.
@Kathakathan11
@Kathakathan11 3 ай бұрын
@@siddharthmehta6220after the swishy and zomato boom post lockdown, I have had bad experiences from all the old restaurants I would normally go to, the restaurants are comfortable with take outs more, so they don’t work on ambience, the old legacy ones. This might happen with few of them, the food taste profile changed too.
@prabhudevable
@prabhudevable 7 ай бұрын
CTO of India. That was Epic. I met Nandan back in 2007 and feel really happy about it. One common factor among all these INFY guys, they are so down to earth. Unlike any bollywood stars today, OMG.
@adhithmurali17
@adhithmurali17 7 ай бұрын
Most of the people don't go into other apps mainly because they might have already subscribed to one of them. So the subscription model keeps them in the same app.
7 ай бұрын
I agree I never used Swiggy
@kooler999ify
@kooler999ify 6 ай бұрын
I don't use subscription for swiggy nor Zomato. I always pick restaurants based on apps and discounts. Even the subscription model is not worth iy
@pulkitkaushik
@pulkitkaushik 5 ай бұрын
​@@kooler999ify it is definitely worth it if you're ordering regularly.
@Kathakathan11
@Kathakathan11 3 ай бұрын
I never subscribe
@Kathakathan11
@Kathakathan11 3 ай бұрын
@@kooler999ifythis works for people like you and me, who order once in a blue moon
@DSRVN
@DSRVN 7 ай бұрын
It would be nice to mention the guests' names in the description of the video. So that we can know who they are.
@darshilshah1419
@darshilshah1419 7 ай бұрын
Feels like a placement group discussion, dude let people speak one at a time😭😭😭 They’re cutting each other as if they’re going to get shortlisted after this. Especially that one guy, you know who.
@arjunkaushik1981
@arjunkaushik1981 7 ай бұрын
😅
@aprilsagar
@aprilsagar 7 ай бұрын
1) Restaurateurs don't know whom to complain? - aggregators or customers. They are just venting out. 2) If aggregators are eating their margin, why not build your own clusters? That's because then you are essentially getting into the aggregator world and shall be infested with problems aggregator are currently facing, thus need for higher margin 3) If your brand after all the visibility on zomato and swiggy, still fails to attract direct customers, you just proved zomato's point. Customer don't care about you - they care about convenience, discount, etc. Zomato/swiggy aren't foolish enough to let you die if your brand/food attracted better & more customers. Period.
@shanky_san1220
@shanky_san1220 7 ай бұрын
Hey man just wondering do you have a cloud kitchen or a restaurant thats on platforms?
@vicenihal
@vicenihal 4 ай бұрын
Swiggy and Zomato are the "FOOD MAFIA" of India and someone needs to come in and disrupt this monopoly, by implying lower rates of commission using other methods of earning that doest burden the consumer or seller as much, for an opportunity to get the thousands of new food outlets coming into the future market to their platform.
@gentlemanankur
@gentlemanankur 7 ай бұрын
I've watched few videos on this channel and I feel this one is informative. Many discussions would be irrelevant to most like one's with Raj shamami
@rajeevgerardbrown6476
@rajeevgerardbrown6476 7 ай бұрын
This was an awesome insight of getting to know the business sustainability of the big chains in the hands of these aggregators. Exclusivity is the key, sharing an experience, in my place-Guwahati, there is a restaurant called Mughal Garden, they are so exclusive that they have all the business to themselves. They do not deliver through these apps, instead they got their own delivery, which by the way is expensive too, and they've got hell lot of business all to themselves.
@dmat606
@dmat606 7 ай бұрын
But you have to have enough public interest to do that, people should want to go through the hassel of ordering through your exclusive channels just to order from you. You have to be that good. Most restaurants are not that good.
@jusugh
@jusugh 7 ай бұрын
I think by 'exclusivity' they meant being on one platform rather than both -- to get a better deal from the aggregator of choice.
@simplytruth1920
@simplytruth1920 5 ай бұрын
I 100000% agree with u ...from Bangalore ..rohit 19 years i worked in hotels and restaurants , i saw these brands being born ....what u commented heree sir am in agreement with it
@amarneethigreat
@amarneethigreat 7 ай бұрын
One of the overlooked problems with exclusivity is you become dependent on the platform for scale and that is a big risk. The bigger the business you get from the platform the more you have to lose. Platforms understand this and they play the slow and long game because they can and the restaurant has to inevitably play by platform’s rules/prices after a few years or just die. Something I have learned from a case against Amazon and also a book, don’t remember the title though.
@vishnumenon2512
@vishnumenon2512 7 ай бұрын
One of the best video podcast contents for marketing and business related information
@adhithmurali17
@adhithmurali17 7 ай бұрын
Truffles, Meghana Foods are some of the brands which I guess is having more margin because of the brand name.
@Hypotemused
@Hypotemused 7 ай бұрын
ONDC is poised to address some of these cost and monopolistic issues
@arvindkumarpandey5851
@arvindkumarpandey5851 5 ай бұрын
I am not well versed with the market or the business but still I have some ideas to add some fighting chances if you and your other restaurants friends want to take the route to build an application. 1: introduce a loyalty points system, so your faithful customer can get benefitted and you will have a regular customer. 2: Instead of having a full lavish restaurant, just make a cloud kitchen kind of a setup (in certain cheaper areas) just for the deliveries , so your overall operating cost will be less. 3: Create an efficient process that ensures the whole process (getting orders to the delivery) is hassle free and transparent. 4: make certain checkpoints to deter any foul play by a problematic customer. 5: obviously you can provide additional discounts on certain times like festivals but on the flip side i suggest identify the time period when your sales are low and try to sweetened the deal for both parties. 6: You need to have direct access to customers and customers should have the same. Hope i understand the situation 😊.
@pranshuanand4560
@pranshuanand4560 7 ай бұрын
instead of complaining about the aggregator (I understand their charges are high), look at the brands that don't offer discounts or manipulated prices and are still earning a bang. First build an attractive brand, gain a certain amount of weekly/ bi-monthly repeat customer's & bring a super menu item(an item that is more than 50% of your order) which doesn't have to be a new invention, like anywhere your brand name is mentioned, people immediately think of that food. ONLY after this and many more customizations amplify it on zomato/swiggy. Many have lost huge amount's of capital going the opposite route.
@NidzShah-ps6kr
@NidzShah-ps6kr 7 ай бұрын
Haha they aren't complaining, they are talking about obstacles one might face when they enter this business. This could be very valuable to people who want to go in so that they know what's coming their way and they can be better prepared.
@AkshatPande92
@AkshatPande92 6 ай бұрын
Great point! But one thought is, that even for restaurants where there are zero discounts, the in-app price is way higher than the offline / in-store price. So, being on the app has a price that restaurants have to pay. Now based on your line of thinking, you want people to build a rasping brand so quickly that customers don't drop off even when they get higher in app prices, without discounts ...in a category where demand is so price sensitive and the customer has so many alternatives available within the app ...that's too much to ask. Only generational winners like a Theobroma can even come close to doing that.
@boroboro4294
@boroboro4294 7 ай бұрын
Wow! Just wow. Thank you Nikhil for this episode. Every guest shared so much wisdom ❤
@iIrfanhussain
@iIrfanhussain 7 ай бұрын
It Would be nice if it start with what they do as a name tag for 2 sec so we could connect more
@abhinandantripathi3624
@abhinandantripathi3624 5 ай бұрын
While watching clips, it is hard to know who's who.. guests name and short bio in description would certainly help. Great conversations. 👍
@caankeshpatni7735
@caankeshpatni7735 7 ай бұрын
Cost of delivering with food aggregators is high but cost of restaurant sitting is more high in metros or in submetro and new restaurants also gets a promotion platform to give a bite to it’s new consumers and make them available through their own franchise another time! and yes Zomato/Swiggy is an addictive player if we see the investment side but we have seen how social media companies have done well in last decades. They can be a Colgate in the food delivery market. may be later people won’t say let’s buy a food they can “let’s do the zomato” and then monopoly or duopoly profit begins. This show gives highly knowledgeable discussion.
@hemanthkumar1967
@hemanthkumar1967 7 ай бұрын
Hotels are cancelling zomato and just holding on to swiggy because they pay them, I’ve heard this from many hotel owners who have said that Zomato doesn’t pay us
@bloodthirstyworks
@bloodthirstyworks 7 ай бұрын
But restaurants prop up prices by 30, 40 percent on zomato, swiggy etc. So how are they losing out? They are transferring the delivery platform cost to their customers...
@krisgandhi
@krisgandhi 7 ай бұрын
One point that is missed is also the price gouging these platforms are doing to the end user. Swiggy takes commission from the restaurant and charges membership/delivery fees + platform charges as well. It has nothing to do with sustainability anymore - it’s about becoming profitable pre-ipo
@trailcampers
@trailcampers 7 ай бұрын
Great insights, however it'd be great if names of the guests are also mentioned!! Not everyone knows who's who of the buisness world
@shivendrasinhpatankar9604
@shivendrasinhpatankar9604 5 ай бұрын
@Nikhil kamath you are just awesome ❤
@ArjunSingh-tq6ip
@ArjunSingh-tq6ip 4 ай бұрын
For someone whose running a kitchen with Zomato & Swiggy since 3 years i can assure you they do collude. Swiggy had every data of ours from Zomato which they actually used to contact us with to launch the same on Swiggy, they even had our customers name which even we didnt have. Lol
@gopalkalra7720
@gopalkalra7720 19 күн бұрын
This clearly shows and confirms the gap , understanding that profitable food businesses can be cretaed, not at all dependent on Zomato and Swiggy
@debasishbanerjee1543
@debasishbanerjee1543 7 ай бұрын
One of the great podcast.
@ps-gh3hu
@ps-gh3hu 7 ай бұрын
honestly, swiggy has been a savior for me, I have saved a lot on discounts. every day dinner I used to get for 90 to 140, delivered door step, I mean what was there to complain about.
@saveenkumar4249
@saveenkumar4249 7 ай бұрын
Yes inflating the prices and then giving 90-140 discount right lol, i order regular too and know their game very well
@rupanchanda5337
@rupanchanda5337 7 ай бұрын
A correction... i meant match product price between magicpin vs. Swiggy/zomato...swiggy/zomato has increased product price...however i spoke to these two apps peope and they say that it is the resraurants and not the apps who has listed their products at a higher price..
@MrXxxx212
@MrXxxx212 7 ай бұрын
Even after pricing higher on aggregators restaurants dont get more than 55% of the order value. And most restaurant dont premium more than 20% of offline value yet give away 45% in some cases even 50% of order value. Any restaurant running at or more than 20% discount is definitely making losses. 95%+ cloud kitchen are running in losses. Then you have to fight irreasonable price hikes on rs.100+/kg tomato and 80rs/kg onion. Gas prices are at 2000rs/cylinder even goes to 2200 or 2300. Customer prices remain the sme during such period. Restaurants take the brunt. Even after all this Restaurants have to maintain ratings. Please make more informed comments.
@raviguptaboards
@raviguptaboards 7 ай бұрын
Tf are you getting for 90-140 on swiggy?
@thecryptohacker9976
@thecryptohacker9976 7 ай бұрын
​@@saveenkumar4249not discount lol. I even order proper full meals for 90 140 on swiggy best .
@sfgeorge
@sfgeorge 7 ай бұрын
Because they ordered a side of "disappearing profits" and got a heaping serving of "delivery fees" instead!
@adi6183
@adi6183 7 ай бұрын
Same problem with ola/uber commisions too high
@shubhamz2464
@shubhamz2464 7 ай бұрын
Bring the Indian CTO on your podcast
@varshasantosh6754
@varshasantosh6754 5 ай бұрын
Hey Team! Great work! Many guests on the show are not popular personalities, So would kindly suggest the team to add names and profession of the guests in the video.
@arpitgaur4310
@arpitgaur4310 7 ай бұрын
U should also do a podcast with the university owners
@mrunalpendem4821
@mrunalpendem4821 7 ай бұрын
The amount of marketing budget the two apps have done is insane and individual apps aren't a great option until the cloud or restaurant chain sets up different mirco brands on each thing and bet that they taste the best which is hardest to do again...
@user-rd6zb7vh3i
@user-rd6zb7vh3i 7 ай бұрын
Hi Nikhil, It was wonderful to hear the entire conversation and understand various strategies.. but end of the story is that entire user or end customers have to take the entire pain to get the product at home. everyone in the chain wins and really makes me think, was cost really worth for the product? I have really stopped purchasing many things online because it is not worth it for the price that it is tagged ! seriously! Anyways.. wonderful insights that i got from this session ! Thanks once again!
@naveenbangalore362
@naveenbangalore362 5 ай бұрын
Delivery partners + cloud kitchens need Food aggregators.. However they are very bad , cold food, soggy and lot's cost overhead compared to buying the same carryon from same restarant.
@zylokicks
@zylokicks 7 ай бұрын
I find myself trying to guess the food on the table, more so in this edition… This is officially the podcast where the most food is consumed 😂 … You guys should list the food in the description of all your videos😅
@COTTON_JELLY
@COTTON_JELLY 7 ай бұрын
मोटे को देखा क्या पहले खाना फिर पेखना
@Nikhilpatilnetr
@Nikhilpatilnetr 6 ай бұрын
These guys will never like aggregators 😅..Because these platforms don't differentiate between tiny restaurants and restaurant's of these people.. for eg both restaurants will show amazing pic of paneer butter masala but with huge price difference 😅 but there is an exception if a person has seen both restaurants physically
@mohakgirme8702
@mohakgirme8702 7 ай бұрын
I am doing MBA and this video was more informative than last two lectures that I attended. Thankyou Nikhil Kamat sir.
@suryajerry2674
@suryajerry2674 7 ай бұрын
💯
@dcmhsotaeh
@dcmhsotaeh 6 ай бұрын
Sir ?? He was knighted by the Queen ?? Used at the end of the name very Indian Not the right practice internationally
@fangdog29
@fangdog29 5 ай бұрын
How? I'm an mba as well. Listen to your profs. The belly aching of folks who feel like their industry is being disrupted is just that - belly aching.
@karnsaudagar7865
@karnsaudagar7865 2 ай бұрын
This is true resturant partners are not happy with zomato and swiggy, however its the aggregators who have got them the visibility and footfall. Having said, there are many restrurants who have gone off the zomato and are offering better deals and discounts to get those customers orders. Many resturants who are operating in hotels have started giving discounts to in house guest (in room dining) so they could have more in dine customers. Its about pivoting the right strategy with time
@TheRestaurantWizards
@TheRestaurantWizards 6 ай бұрын
If you're into the share market. This channel has some great industry insights directly from super-relevant people, making the data highly reliable.
@TheArCroar
@TheArCroar 7 ай бұрын
Restaurants are overpricing on these apps and making their margins anyway, it's actually supersmart of Zomato especially to be able to make that demand purely on impulse, discounts go a long way, yes! But you gotta know that a discount are on crazy premiums and yet they manage to get away with it! Brilliant Marketing indeed
@tipsytornado5390
@tipsytornado5390 7 ай бұрын
If you guys need on demand delivery there are aggregators like Rapido, Ola who provide those. Could be an option to think about
@Technique1995
@Technique1995 6 ай бұрын
I just like the way Zorawar speaks . He looks and sounds like sophisticated James Bond villian.
@sallu5645
@sallu5645 7 ай бұрын
The way zomato and swiggy do.. no one else can match up in that scale. So it's a tough job.
@vrushchikak4847
@vrushchikak4847 7 ай бұрын
Many Restaurants newly opened quote astronomical prices at dine in. They are not building a brand nor customer base. Some of the news ones have build it without dependencies on the aggregators with closer margin and improved trust. For a slightly seasoned customer this identification of problems with restaurants and the greedy model of aggregators is not at all difficult. Find a sensible eat out place and happy dining!
@akshayrvndrn
@akshayrvndrn 3 ай бұрын
This restaurant guys is a cut throat business man . I envy him compared to other guests from other industries this guy is direct and classy and don’t give a fuck . I like that about him
@smiledrahul
@smiledrahul 7 ай бұрын
Who are the speakers Nikhil, no intro in the description!
@allenjoseph6848
@allenjoseph6848 7 ай бұрын
Dumb facades for not getting higher gross margins. The commissions are high yes, but you wouldn't be relevant without aggregators as well. Discounting is an age old norm to stimulate the demand side, and I don't think the current discounting is unsustainable(maybe 3 years ago, yes). Discovery is very important for a brand especially in the F&B space. Earlier it was word of mouth, now it is aggregator enabled. These are network affects at play, and good luck if you believe ONDC will change that. It would not. Aggregator competition is good for consumers but if you think it will increase your gross margin, then you are in for a sad reality.
@cp3190
@cp3190 7 ай бұрын
These people run restaurants which are empty 80% of the time.
@harjasanand5831
@harjasanand5831 7 ай бұрын
But they are on point about you being able to sustainable if your product is really good. Running a new cloud kitchen with your normal Ads can take upto 28-30% margins and if you have something exclusive like during ICC world cup the banner Ads can take up a cost of 35% easily. So Don't know how the aggregators aim to address this but without a strong product like that of a meraki or a good flippin burger you cannot sustain
@vamseemk
@vamseemk 7 ай бұрын
lol at the quiet passing mention of NN as "friend of mine"....he requires an introduction as the Legendary Founder of Iconic Indian Services Infosys. Also Padma Bhushan..and several other awards and honor.
@BanibrataDutta
@BanibrataDutta 7 ай бұрын
Introduction of the guests would be so nice. Not everyone knows these guests.
@abundant224
@abundant224 7 ай бұрын
Downloading every app and giving our details is so exhausting. I don't even understand how people use swiggy and zomato both. I just use one of them
@sahilsah457
@sahilsah457 6 ай бұрын
Swiggy is savior for me. I got the swiggy one for rs 200(3 month) made 100 orders over the course of 3 month. My average order size is Rs 140.
@venkatesh0690
@venkatesh0690 7 ай бұрын
Do share the details of the guests too. I have no idea who they are.
@saulgoodman124
@saulgoodman124 7 ай бұрын
awesome blossom
@ghattamaneniatherya
@ghattamaneniatherya 7 ай бұрын
Thank you
@MishalMaganlal
@MishalMaganlal 7 ай бұрын
somehow felt these guys dint know the real facts and figures behind this topic.. but insightful discussion nonetheless
@shubham_ki_sona
@shubham_ki_sona 7 ай бұрын
Restaurants are selling their dishes at much higher price on these platforms and then giving discounts. Actually there are no discounts for customers, it just makes the customer feel they get discounts.
@juniorgoogle2294
@juniorgoogle2294 7 ай бұрын
NIkhil You have really provided me the best view point which till now i have never heard of !!! Kudos to you .
@subhadippal7889
@subhadippal7889 7 ай бұрын
Please bring ondc to WB .
@Ramanarayan38
@Ramanarayan38 7 ай бұрын
What about lessons from dabbawalas concept? Can’t we tap that
@wth12345
@wth12345 3 ай бұрын
On Rs.100 sales you have to pay Rs.25 and other Rs.25 for promotion. This is crazy why restauranter are selling on this platform
@saikatchattaraj3
@saikatchattaraj3 7 ай бұрын
11:46 can anyone elaborate
@aayush77492
@aayush77492 7 ай бұрын
There's so much talk pf percentages in short, that I didn't understood compleetely.😅
@vj9
@vj9 7 ай бұрын
The listening skill of the guy sitting next to Nikhil is 0
@argl1995
@argl1995 7 ай бұрын
The same way most of the brokers and the broking firms are not happy with Zerodha's business model.
@UTube-nigga
@UTube-nigga 7 ай бұрын
Most of the new brokers are infact copying Zerodha's model. Like Groww.
@shubham_ki_sona
@shubham_ki_sona 7 ай бұрын
Can't restaurant use Zepto as delivery partners.
@ravindrapratapsingh6281
@ravindrapratapsingh6281 6 ай бұрын
Ordering food has become costlier. I have compared prices of Dinning and Delivery. The same menu costs 800 if delivered (with discount) and 500 when dining in a restaurant. To pay aggregators, restaurants increase the price for delivery. Riaz is right, limited margin to keep it going. Discount model is a bubble. Then what? Customer acquisition? New app with vc backing can come any point of time.
@satyam_suman
@satyam_suman 7 ай бұрын
Meghana Biryani. People know it! They pay for it. There is never a discount on Meghana'd product.
@dop0071
@dop0071 7 ай бұрын
It's honestly shit but people are used to eating shit because of the lack of competition
@karansidhpura1744
@karansidhpura1744 5 ай бұрын
Adult me - Another good informative video. Kid in me - Why does the guy look like captain haddock from Tintin movie 😂😂😂.
@notfound9365
@notfound9365 7 ай бұрын
Bhai ye riaz mujhko ekdm deepak chaurasia news reporter jaisa kyo lag raha hai😂😂😂😂😂😂
@arvindmv
@arvindmv 7 ай бұрын
What are they eating? Did you order from Zomato or Swiggy?
@msarosh
@msarosh 6 ай бұрын
Why are the restauranteurs ignoring the fact that they have started changing menu prices on online platforms vs dining in to offset the loss of margins? I just see restauranteurs venting about how the industry is evolving.
@fangdog29
@fangdog29 5 ай бұрын
It's belly aching + venting
@ShekharVashishtha
@ShekharVashishtha 7 ай бұрын
Inory is that still they are not profitable.
@the-aditya-raj
@the-aditya-raj 7 ай бұрын
Does she said 18-20% margin at 11:30 ? And everybody said that's good?
@shubham_ki_sona
@shubham_ki_sona 7 ай бұрын
Nikhil could you do one thing, who are these people you are talking to? Nowhere I am able to make out who they are? Why there is no introduction?
@StrykosBraavos
@StrykosBraavos 7 ай бұрын
more and more restaurants are looking to ditch online orders in favor of diners ordering directly from them like they used to before . either over the phone or in person pick up or dine in . their margins are more and their customers are more loyal to their brand .
@the_pawn_star
@the_pawn_star 7 ай бұрын
audio is out of sync
@sundeepmathur5856
@sundeepmathur5856 7 ай бұрын
Very informative and well summarised fundamental issues and pain points of today restuarant operations.. high Commissions plus GST both together is killing resturant business .
@4matic81
@4matic81 7 ай бұрын
Ordering food online or booking a cab online its the ease of accessing certain service and customers wants that. If customer is looking to access these, they will pay extra for sure. I feel they need to build some transparent pricing model, when the customer checks out/paying out, they need to know the break up prices, if they know what they are really paying for that will definitely boast the confidence and app usage rate. I know by doing this new competition will pill up fighting for that price, then the app builders will need to work on the quality of service and customer experience and also can work on the exclusivity. And sharing user data with restaurant is really a bad idea, I had rather have my mobile number with Zomato then 20 different restaurants. Customer has options to choose what they really want and when they build this trust then its hard to come out of it.
@MrXxxx212
@MrXxxx212 7 ай бұрын
Even after pricing higher on aggregators restaurants dont get more than 55% of the order value. And most restaurant dont premium more than 20% of offline value yet give away 45% in some cases even 50% of order value. Any restaurant running at or more than 20% discount is definitely making losses. 95%+ cloud kitchen are running in losses. Then you have to fight irreasonable price hikes on rs.100+/kg tomato and 80rs/kg onion. Gas prices are at 2000rs/cylinder even goes to 2200 or 2300. Customer prices remain the same during such period. Restaurants take the brunt. Even after all this Restaurants have to maintain ratings. Please make more informed comments and understand the plight of restaurants. If you want good food it is only possibe at a sustainable business model for a restaurant.
@vamseemk
@vamseemk 7 ай бұрын
this video is for eyeballs, waste of time discussion. the model is the problem, Nikhil Kamath knows that too. Making this videos for basic bs to pass their time. restaurants, delivery execs and funders of zomato/swiggy are the ones suffering. customer is king. I dont believe the quantity being lesser in swiggy or zomato orders bit. I might have ordered a few thousand times, it is extremely rare where I feel the quantity was very bad.
@amudhanthenral1669
@amudhanthenral1669 7 ай бұрын
I am far more grateful to Swiggy than Zomato when it comes to customer support.
@learningwithraj_
@learningwithraj_ 7 ай бұрын
Why dont they address big players like McDonald's, Kfc or Dominos or even few famous restaurants, Who probably dont spend a single rupee on advertisement and yet people search for them to order ( zomato/Swiggy wants them more because customer wants them) .....its like making yourself big in the outer world and then playing up with these delivery apps rather than kickstarting the journey directly from Zomato/Swiggy and then try to create a brand ( not sustainable in the long run so far)
@aymanpatel5862
@aymanpatel5862 7 ай бұрын
Isn't EatSure solving this by having their own app?
@rohitghorpade9486
@rohitghorpade9486 7 ай бұрын
no, there cost is high. eatclub is best
@tindrums
@tindrums 7 ай бұрын
It will be too expensive to enter the delivery business on your own
@akshatrajput8089
@akshatrajput8089 6 ай бұрын
brooo the guy (not nikhil) looks like lord farquuad from shrek! For legit!
@venbas2
@venbas2 7 ай бұрын
Restaurant margins in India are amongst the highest as compared to other industries. Zomato or a swiggy have revolutioned the industry and helped these Restaurants grow and made them fatter. Also GST is NOT personal property for Restaurants...it is customer money that has to be deposited with Government
@raghav4608
@raghav4608 7 ай бұрын
The discussion would have an additional dimension if an online native, cloud kitchen brand like Eat Fit was on the panel.
@kaziiftahaz7161
@kaziiftahaz7161 7 ай бұрын
When someone say lets be honest its not about honesty. Its like My decision is fixed no matter what... haha
@sanjaykini
@sanjaykini 7 ай бұрын
Waayu App a Zero commission food ordering App of Indian Hotel and Restaurant Association , never took off
@niteshmittal3346
@niteshmittal3346 7 ай бұрын
These people sounds like drivers of ola and uber who keeps complaining about the company but without them they will be out of business in no time.
@frankcastle5596
@frankcastle5596 7 ай бұрын
The big guy look like Russian mafia 😂😂
@panalaska4030
@panalaska4030 7 ай бұрын
Swiggy and zomato ask the restaurants to reduce the size of the dish for takeaways.. so you would be paying the same price but getting lesser quantity. That spoils the name of the restaurant.
@subhadippal7889
@subhadippal7889 7 ай бұрын
Great.
@akshitbehl7786
@akshitbehl7786 3 ай бұрын
This should have been just between nikhil & riyaz.
@varunmishra22
@varunmishra22 5 ай бұрын
I wanna eat the food resting on that table!
@raunakashgulati6143
@raunakashgulati6143 7 ай бұрын
Isn't Thrive trying to solve this?
@virajvrooms
@virajvrooms 7 ай бұрын
This one was hilarious. Why would I want the restaurants to know who I am or what I buy? The only data they need is how much of which item has been bought most on an average. A restaurant owner doesn't need fancy dashboards for that. The last thing I want is to get food poisoned because I gave a negative review to the restaurant last time. 😂🤣
@KaustuvMitra88
@KaustuvMitra88 7 ай бұрын
Restaurant owner needs the data to improve their menu, their price point,
@virajvrooms
@virajvrooms 7 ай бұрын
@@KaustuvMitra88 Correct. They already have that data because they are preparing the food in the first place. The people in this video are not referring to this generic data. They want to know what you do on the app.
@anushsgk
@anushsgk 7 ай бұрын
Exactly, the entitlement by these guys to act as if these delivery apps are the evil when they are merely not keeping up with the industry is incredibly funny to me.
@MrXxxx212
@MrXxxx212 7 ай бұрын
If you guys ever sell as a restaurant on zomato and swiggy the true picture shall come out. These restaurant guys speaking wouldn't care if they dont sell on aggregators because tgey are offline first restaurants. Cloud kitchens are closing everyday. They know the plight.
@NidzShah-ps6kr
@NidzShah-ps6kr 7 ай бұрын
​@@virajvroomsthey want to know what you do on the app so that they can improve their menu and focus on targeted advertising.
@AbhishekGupta-py1ou
@AbhishekGupta-py1ou 6 ай бұрын
Hello Nikhil sir, can you pls make a video on how company grows and manages to arrange funds for growth till the company files for a IPO. What are the milestones in between that a company goes through.
@cp3190
@cp3190 7 ай бұрын
These cartoons crying about things which is out of their understanding. Most of them never had any revenue prior to zomato/swiggy in terms of ordering. They just got exposed selling overpriced products which users couldn't compare with others.
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