Developed by our expert team of fish scientists, Berkley Gulp! harnesses the power of smell to help you catch more fish. We infuse Berkley’s proprietary Gulp! scent into the very core of every bait. Fish possess a powerful sense of smell-one which helps them locate forage and feed. Specialized cells called “chemoreceptors” line a fish’s nostril and are capable of detecting individual scent molecules dispersed in water in the parts per billion range. In the early 1990s, through the collaborative work of Berkley’s Senior Chemist, John Prochnow, renowned fisheries biologist Dr. Keith Jones, and other researchers, work began in earnest to develop an attractant that was based in science and, most importantly, helped anglers catch more fish. Thanks to their collaborative effort and their mutual love of fishing, fisherman all over the world can now enjoy the benefits of using Berkley Gulp.
Featured Product: Berkely GULP!
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Product Name: Berkley GULP!
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Why Berkley Gulp! Is the Best Fishing bait to Catch More Fish | Berkley Fishing
About Us:
You have a passion for the sport. And so do we. That's what's made us the world's leading fishing tackle company. Passion. Berkley is the premium brand of fishing tackle that fuels your passion for fishing, offering the broadest array of innovative solutions developed by anglers who share your commitment to the sport. At Berkley, our goal remains surprisingly simple - to make fishing fun and help anglers everywhere to Catch More Fish! Our leading edge technology has resulted in performance advances in fishing lines, soft baits, hard baits, fishing rods and terminal tackle.
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