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Now close your eyes and think about how important balance is in your life. There must be a balance between the time you sleep and the time you stay awake. Otherwise, it is very possible that you will be tired, exhausted and even worse, unhappy. There must also be a balance between the food you eat and the time you spend active. Otherwise, your health will not like this situation very much. The people you talk to, the work you do, the money you earn... We can develop these with 100's of different examples. However, there is another issue I want to draw attention to. I'm talking about the magnificent imbalance caused by the brands we spend so much of our money and time on every day. One of those famous brands whose strongest concept is social responsibility, apart from the work they do, and who say that they help people by spending millions of dollars every year and try to make the world a better place...
Let's get to know Starbucks, which you all know well, with its green logo, being one of the top choices of many coffee enthusiasts, and its famous varieties. Someone looking at Starbucks from the outside can easily say this about them: "What a brand... I have never seen another brand that cares so much about the world, people and nature." How can he not say that? The social responsibility project they recently announced fascinated the whole world, especially the USA. Starbucks realized that there was an injustice in their recruitment processes. Since we are opening new branches and hiring new people every day.
In this episode of Brand Sins, we will go beyond our usual style and discuss a few different brands. Because the war between Israel and Hamas managed to reveal the current state of these brands. Now we know better who is a real philanthropist, who is a real humanist, or who is a real 'superhero' and who is not.
note: Our AI-generated voiceovers aim to emulate the original speaker but may not fully capture language nuances or intricacies despite our efforts for accuracy and quality.
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