Imagine you had a button in front of you. The big red type you might expect to see on the desk of a Bond movie villain about to launch a devastating weapon. But imagine that the button in front of you was the trigger to reverse global warming and solve our climate change issues. Would you push it? Bruce is the Chief Financial Officer and Deputy CEO of an award-winning luxury hospitality company. Somewhat uniquely, Bruce shares the responsibility for both finance and sustainability in the company, merging the two key pillars of sustainable corporate development. With a background in numbers, Bruce’s career has taken him from strategy consulting, to investment banking and hedge fund management in the City of London, and eventually into hospitality. Bruce’s keen interest and application of the principles of impact investing are evident in both his day job, as well as his role as a Trustee for the Soneva Foundation, a not-for-profit foundation focused on mitigating the impacts of climate charge. Bruce holds a degree in econometrics from the University of Kwazulu Natal, South Africa, a Masters in Hospitality Management from Cornell, and a Cert-BA from the Chartered Institute of Management Accountants. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx