Great info and such valuable input! Thanks so much for taking the time to make this review!

amazing review, and amazing photographer. glad I searched this camera and found your channel. keep it up, man!

Excellent - short and informative video. Thanks. Can't wait to see and hear more from you .

Bastiaan, thanks for taking the time to show us a bit of the technical aspects of your work. I appreciate seeing what's behind the curtain and what makes other's I admire get inspired to create their work. Excellent video and I look forward to the next one. - Dane

Thanks for the great feed back. 👍

Thanks for the video, looking forward to next one about lenses.

Great Video Bastiaan! Thanks for sharing your passion for photography.

Hi Bastiaan, I appreciated this video very much. Definitely we are all mainly interested in the body of work if an artist but some insight in the BTS and equipment is a great addition. I own a GFX50R (63 & 110 lenses) and it’s a pleasure to work with. I follow with great admiration your work and love your book that I purchased right at the beginning. All the best for your projects!

I had the pleasure of owning a 3 medium format systems (Pentax 645z, Fujifilm GFX 100 and Phase One IQ3 100) and let me explain what I found out. For an entry level of course the Pentax 646z was a huge leap switching from Full Frame in terms of (colors, details and dynamic range) but after experiencing such thing I was intrigued of how would the best medium format system in the world would be so I moved to Phase One IQ3 100 and let me tell it was by far the best photography experience I have ever felt (5 stop dynamic range, 16 bit colors and 100 million megapixel) which opened new possibilities for what I can yield from such system. when Fuji announced that they are planning to build a new system that rivals Phase One and overcomes the drawbacks that the phase one system has I was hooked and got my hands on one and let me tell you, there is no way to compare them the dynamic range and color fidelity are poor when compared to phase one and that’s is to some extent is predictable because technically the GFX100 uses the same sensor in the 50r but modified so in terms of details it was okay-ish. Phase One pro & Cons: Pros: 1. 5 stop dynamic range: You can literally pull shadows from -6 EV without any noise as well as from up to +2EV. 2. 16 bit colors: The colors pop and accuracy are unreal. 3. Details: 100 Million megapixel so up. 4. Continues Platform improvements: which as simple firmware update you can unlock limitless features. 5. Lenses are sharp as heck. 6. Full support to Capture One editing software. Cons: 1. Expensive system. 2. You can only shoot up to 1.5 FPS. 3. 1 focus point. 4. Heavy and bulky. Fujifilm GFX100 pros & cons: Pros: 1. Affordability when compared with other medium format systems. 2. 100 million megapixels. 3. Multiple autofocus point. 4. Fast autofocus and face detection. 5. Lenses are good and the range is keeping on increasing. 6. Not that bulky and heavy (similar in size to Canon 1DX and Nikon D5). Cons: 1. Color rendition isn’t the best. 2. Poor dynamic range: not as flexible as the phase one - out of my experience you can go to -1.5 EV and pull the shadows. 3. Not good with highlights. To sum it up, it is up to the photographer to decide what system suits his needs best but you can say that the Fuji because the difference is sensor size makes the phase one superb in image quality.

Excellent on Fuji gfx 100, helped me finalize and verified my decision to get it.

Great content as always. Keep up the good work Bastiaan. Greets from Denmark

Love your work and nice video! Just made the step from X-Pro2 to GFX 50R and I really love it.

Good job. I love my GFX100. Great thought: "making an image."

Great content. Your channel should be soo much bigger than it is currently! Keep going

Interesting video. You made your reasons for switching clear and simple, and you also took the trouble to warn about post-processing computer capacity. A good review.

I'm just a few days into my new gfx100 coming up from canon. Capture One has noticeably better handling of the fuji raw files, and I'm sure the seamless transition there made the jump from phase to fuji made it easy. Files are just super rich, and the film simulations are awesome. Still figuring out what lenses I'd like to end up with...hopefully you cover that in the next video!

Thank you for this video and your time and effort.

Excellent and helpful video. My all-time favorite film-era camera is the Mamiya 7, and I keep hoping for a digital replacement for it. Of course, we won't be seeing 6X7 chips in affordable lightweight cameras any time soon, so it won't be 1:1. However, the GFX 100S seems philosophically the closest digital camera to my Mamiya 7, so I'm looking forward to testing it by that standard. Thanks again, you're good at this video stuff!

Thank you for sharing this!

I use a Fuji XT2 (which I love) but like most Fujifilm users, dream one day of owning a GFX 50 or 100. Although rather expensive, the GFX series remains a realistic dream and so bif thanks to Fujifilm for bring these superb cameras on the market.

just ran across your channel. Like your passion for photography and talking about the still features of still cameras and not video that I see on every other channel. Like to see you post more of your photos during presentation and discussing the features more in depth with different cameras.

I enjoyed and learned a lot. Thank you.

Thank for the comparison, very useful.

Great! I'd love to see more videos like that!

your work is so cool, you have an extraordinary mind and beautiful vision.

The Fuji GFX series is a gamechanger. They found a niche that made medium format within reach of 35mm users and with yourself - a very high quality system with much greater portability.

Great man. Recently discovered your work and just really appreciate your artistic vision. And.. Yay for the Leica! I have 2 and will never sell them. Cheers.

Finally, a GFX review compared to another medium format camera. Thank you!!! You are only the third video I’ve found. Everyone else compares them to DSLRs and FF cameras which is useless. Great comparisons!!

I did the same after shooting phaseone for more than 10 years I now shoot gfx100 and loving it.

So glad I stumbled upon this video. I decided quite awhile ago that the GFX100 was my ideal camera. The only barrier is the price, which, while more than reasonable for what you're getting, is a little beyond my current budget. Can't wait to get one. The files it produces are beautiful.

thanks for the review it was really helpful ..i purchased the gfx 100 last october w 32-64 mm lens n i love it the detail the Ibis sharpness alot of people complain about the vertical grip i have no issues with the vertical grip i love the design me personally dont like small cameras but anyways i love the camera i use it for landscape n macro work . GOD bless n thanks !!!!!!!!! n by the way i love your work !!!!!!

Thanks Bastiaan for the excellent review! Really helps me in finally going with the Fuji system. Was hesitating long time between the Hasselblad and the Fuji GFX 100s. Both fantastic cameras but I know I’ll just use the Fuji more because the Hasselblad is so precious! I also have a Leica, the M6 A gem indeed : D

Thank you, Bastiaan, for this video-- more than any other "promo" video, it helped me decide to sell my Fuji X-T2 and 7 superb Fuji lenses and purchase the Fuji GFX100. With the GF110mm F2 portrait lens, this camera system produces amazing images, particularly when shot wide open. The 3D effect, or subject separation from background, is just stunning, beyond what I get from my Nikon D850. Just as when you go from 35mm film to 120 medium format film shooting, the difference between full frame digital and medium format digital is a quantum leap in resolution and your control of depth of field.

Can't wait for your review the leica s3 . Thanks for sharing 👍

Would love to see how you approach a portrait shoot. Btw. Love the street photos shown at the end. 👌

Thank you for uploading this video ! I have the GFX50s and shooting digital MF handheld without IBIS can be challenging. I think lots of GFX50s users are waiting for the next GFX50s with IBIS. I am interested in how you use continuous light in combination with ambient light.

I am a Fuji x user , enjoyed the video very much . the Leica winter captures are stunningly good , the rendering has real feeling . thanks .!

Just watched your video, very informative and well said. I too will be switching to Fujifilm and now we have the GFX100ii which just came out! Greetings from 🇨🇦

Amazing work. Thank you

Great, honest, content and really pleasurable concise presentation. You have a new subscriber.

Great video. Not many reviews of the GFX100 from real-world pros like yourself. I'm in a similar position - thinking of switching from Credo back, mostly due to focus limitations. Expecting the GFX100 in the next couple of weeks to test.

I love what you said about the Leica - I still have my old M-P 240 and it's like a member of the family - could never sell it even though I have newer cameras.

great video .thank you .I am saving for that camera .

Good approach to medium format and different uses, and in fact Fuji came to fill a space in this art with no other option in the market, shooting medium format with portability. But I must say that the words about Leica is the best part of this video, exactly on point of what I think as well. Came for the first time to your channel, and I´m looking forward for more content. Well done.

Thanks for the video. I loved it. Request for future topic: how do you work with your models? How do you get them to relax? How do you get the right facial expressions? I saw some of your shots of Rugby players and the facial expressions felt so powerful, and it made me wonder what you told them 😊 Thanks for sharing your insights and experiences with us all 💛

Thanks that was an interesting viewpoint. The IBIS, lighter weight and focus sounds like big improvements. I'm considering upgrading to medium format (from Canon), but I'm leaning more towards the Phase One (probably XT) with the black and white 150MP sensor. I do landscape so even though I appreciate IBIS etc higher quality image is paramount where I would use tilt and shift. I also consider using a 4x5 setup where I would do stitching to get an even higher resolution. I'm a bit unsure if the 4x5 lenses are good enough for this sensor though since most are old.

greta video, i have been using the 50s since 2018 and i love it. once you get used to the look it is hard to go back to full frame. i will eventually get the 100, just hoping it will come down in price a bit. I am also still using a Leica M9 which is very unique experience, like you said.

Interestingly enough, there is a blizzard today in New York! Count yourself luck to have the opportunity to shoot and choose between such fantastic cameras. Sorry about the loss of your work on the laptop, that usually stings. I enjoyed this video.

Just a perfect review on "what is needed to decide, which way is, an why, the right one" to go. You found out clearly your needs and you showed them in a propper video, and of course to have a Leica and use a Leica is not the heaven on earth, but it is photography on the roots, thank you for that the good video

Some important context. The reason Phase One cameras are as a big, heavy, and expnesive as they are is that they have a much bigger sensor. To put it into perspective the GFX sensor is only 1.7X the size of FF. The IQ4 sensor is 2.5X the size of FF. The much, much smaller sensor is how Fuji gets away with the smaller bodies and lower prices. But to me that's a good thing. It's a much better balance between IQ, size, weight, MP and Price. The GFX100S is the most ground breaking and exciting camera in a long time. GFX is clearly the real upgrade path now for guys who got D800s, A7Rs, 5Ds, ect fro the resolution mostly. To me the GFX100 and 100s are the D3X successor Nikon guys who need and care more about resolution and IQ than fps never got. And now at 6K a lot of those guys and a large number of pros making money doing product, food, commercial, fine art, ect can afford one. Fuji is going to take market share with the GFX100s. No question.

Hi Bastiaan, Thank you, interesting to hear your reasons for switching. The Phase One cameras are very heavy. I don't need 100mp so I'm also looking at the Hasselblad X1D which is lighter than the GFX50 options. Having shot with the GFX50s I didn't love the handling or the multiple menus but you can't fault with the quality of the raw images. It would be good to see more BTS videos possible on post production and printing.

Thanks for the video! I was really hoping for image comparison.

Omg I didn’t know you had a KZfaq. One of my top 3 photographers

I like the sincerity of your video and it really really helps me to finally decide which brand to go with. I have been dreaming and lusting for Phaseone, I think I can pass on for now.

Thanks for your interesting and helpful comments Bastiaan. I am about to change from Phase One IQ260 to Fuji but can't help being very worried about the switch. After a career of studio work and 20 years of using Phase One equipment it's scary to change - as I too need to keep the quality of medium format. My work is now mainly Landscape and Still life. For me, one reason for the change is the move away from the single point of focus to multiple points as well as the weight and bulk. Your video has helped me feel a bit more confident. Cheers! Great work by the way!

Good insight! this was more of a very personal experience sharing which is exactly I wanted to see... I am thinking of this beast! May be will wait for the next update from Fuji. Still not very comfortable with not having any physical buttons on the top right! This is another (probably silly) reasons why I still have not opted for any mirrorless cameras. I feel them bit phone-y kind of handling ... So still I using the D850 with all the lenses possible. I will definitely sell off my Nikon system, however, am truly interested for a next level which in my view is not the mirrorless, but the medium format such as this one! Many thanks for the honest feedback, your thoughts and the explanations...

Interesting view on the matter, real life review from someone who shot a lot on PH1 before switching! I'm shooting PhaseOne at the moment (The older P40+) and Fujifilm (X-T1) but I do prefer using the PhaseOne because of the IQ, the feel (used to shoot Hasselblad/Sinar back in the film days) One thing I'm still thinking about is: viewfinder... I do prefer optical (PhaseOne) vs electronic (Fujifilm) but in the end use both... so if I would switch to the GFX100... I'll just have to decide I'll loose the optical one, but gain the weightloss between both of them... One thing that is nice is that the GFX has the same 'cropfactor' my PhaseOne has (chipsize is identical) So I would not see any changes in DOF when using the same F-stops... Any Idea how well the Fuji would perform when shooting art reproductions? because I shoot that too & I presume that since I can use CaptureOnePro just like before I can keep my workflow -with lager files- Also: I see you have the 50R there too... do you think I can just sell both camera's I have now and switch to the GFX100 primary for in studio work and the 50R when on location (and wanting to travel lighter, yet a little heavier than with my X-T1)?

Excellent presentation and personal experience based review. Thank you.

I have the 5d mark iv for the commercial broschure and social media and the GFX 50S. Man, GFX lens is very very sharp, sensor are so gorgeous... always amaze every i saw the picture

Great camera..very interesting and informative video thanks

Bastiaan, Great video and a great move to Fuji system. Can’t wait for GF 80mm, I know you have been waiting for it as well :) I use a 50r, would be curious to know your views in comparison with 100.

hi. I discovered you today, and have watched 3 of your videos. I shall watch more. Thanks x

Great video, lovely camera!

Exactly the type of review I wanted. I used to have a phase. Drowned it. Housing leaked! Been missing it ever since. Have been flirting with the idea of purchasing a Fuji for a while but have never found an experienced users opinion like this. I also have a Leica M2! And totally agree. A camera I will never sell. Thanks for the great vid!

i totally understand what you said about texture and detail and i agree....sometimes you want to explain to people but the just dont understand what you mean. Recently when i see some b/w images and the tone and texture of the B/w i just tell my photog friend that it was shot with a medium format....and lastly ill say what if you want a medium format image, buy one (if you can afford) you wont get a medium format feel or image using a DSLR no matter how expensive or how much you try and tweak or fake it in post. Huge fan of your work here.

the 1st 2 cameras i bought was a Leica Clone, a FED 3 and Canon AE1, still have it even though its full manual i really dont mind it allowed me to use all my old lenses (100+, some of them are from my grandfather from the 30s) on my Fuji XT1-4 cameras, recently got myself a GFX100 and its amazing, my 1st medium format was a Pentax 645Z had it for many years and it was bulky hence why i ended up mostly keeping for studio work, and using my 1DX and XT1/4 for for out of studio work, but as soon as i got my GFX100, i cant stop shooting it, it feels like my 1DX but the images are just insanely good. i have 2 more on order for a total of 3.

Thank you for this video. I have a Sony a7rII and I plan on switching to medium format...I was thinking about just getting a fujifilm gfx 50s..but eventually I’ll have money to get a gfx100

Hi Bastiaan. Let me ask you please: do you keep a 35mm system parallel to the GFX for some jobs or all your work is with the medium format sytem? iam changing to Fuji gfx 50s and woner if keeping my nikon with some lenses or sell all to make more GF lenses...thanks!

I am going through the same dilemma now. I have a Hassey H5D 40 I paid $24k years ago for, I am also thinking of switching to Fuji 100 for some of the same reasons you did. Thing is just like you said the Hassey is also heavy to carry around, but to it's defense it's a studio camera. I love medium format and wanted something that I can carry with me. I live here in NYC so I do a lot if street shooting as well, so what I did was pick up the Fuji XH1 and I just love with the output. But I am having a hard time getting rid of the Hassey because I love it too :) Nothing like it but the Fuji is not bad at all and has great features. The one thing beside besides how heavy the Hassey is; Is this the H5D is not great on higher ISO's. I do also use Canon, Nikon, Sony, Fuji XH1 and Mamiya medium film camera's so I am covered when it comes to street photography. I am thinkng on getting the Fuji GFX 50r or 100. Having a hard time on letting the Hassey go :(

Hi Bastiaan. Very instructive video. Thanks. I don't know about others, but I'd like to see how you edit your images. That would be amazing. Have a lovely week.

Thank you for explaining that it's not about the megapixels, it's about the look of the out-of-focus background with the larger sensor. I have heard people talk about the medium format look. It's nice to get an explanation of what that means. I have heard people for years talk about the look that the Canon lenses give. Where the Canon 35 mm lenses are not as sharp, but they give good creamy blurry backgrounds. And of course years ago this is what portrait photographers wanted because they didn't want the skin texture to be sharp and they wanted the blurry backgrounds and with them you wanted to do that in camera. Fast forward to today and people who are pixel peepers seem to be addicted to how sharp a photograph is. But today's lenses that put the subject in sharp focus don't produce the same creamy out of focus backgrounds the older Canon lenses did. I am wondering if this is what people like about the medium format cameras. Maybe they give the subjects more sharpness but the backgrounds more depth. Something that with 35 millimeter you have to choose. Do you want to shoot with cameras that have a reputation for keeping the in focus subject sharp, or do you want to shoot with Canon, where the subjects may not be as sharp, but the background blur is creamier. Please help me if I've said anything that is not true. Photography is a difficult thing to define.

The bit about the Leica was captivating.

Great job my friend..... from algeria 🇩🇿 🇩🇿🇩🇿👍👍👍🔥🔥🔥💪💪💪

Good and informative insight.

I loved it! I shoot leica but my next camera will be medium format!

I would love to know your thoughts on the Sony A7R4 in terms of megapixels does it make much of a difference to you in your work? also do you do any street photography or documentary photography at all??

Hi Bastiaan, great video. I am considering a switch from full frame to medium format. GFX100 seems to be a perfect choice, anyway did you have a chance to play with GFX50S? What is your opinion about it as a medium format camera for portraits and still life ? Peter

The NYC blizzard photos are amazing!

thanks for the video. very helpful. i want to ask u something. if you can buy only 2 lenses for the GFX100, what will be your choice? (if you are going to take photos of ordinary things and traveling)

Well explained Bastiaan

I've been using Phase One for many years and never looked back. The support alone through Digital Transitions [in my case] is also beyond compare. I know many of the world's top pros and many use Phase One. I prefer the IQ 350 because 100 MP is just insane overkill for portraiture. For environmental work, I get it. I also use the Blue Ring Schneider lenses and they are all extraordinary. The downsides are...the cameras are very heavy and hand-holding over a few minutes at a time will trigger arthritis in your wrists, jam your shoulders and generally exhaust you. lol. Seriously. The other issue is that your Imac must have LOTS of memory and external storage. Thanks for the interesting review, but nothing for me has changed regarding camera selection. Cheers.

Hi Bastiaan, I’m a huge fan of your work. Finally got to see one of your portraits at the Shanghai photo expo last year and I’ve been thinking about it ever since. You’re a massive inspiration. Anyway on that note I’d love to see how you build a concept and prepare for a shoot or for a series. Is it a purely visual thing for you? Do your ideas come from music? Movies? Books? I watched a talk by Nadav Kander recently and I was fascinated by his approach. I’d love to hear how you work. I think it could be beneficial to a wide variety of artists.

Hi Bastiaan Great video, I love your work, I have tried to use some of your minamilism in my wedding and travel photography-it sure is challenging to find the balance between enough subject, but not too much. Have you seen the new Hasselblad X2D 100 megapixel camera? Several advantages over the Fujifilm GFX 100 and the colour in the sensor is incredible, especially the skin tones with the new V series of lenses. Regards from New Zealand :)

Thank you for sharing this video ! What is your favourite lens for portraits on the Fuji GFX system?

Hi Bastian I think what would be useful is a video showing just how versatile the 100 is used off tripod. It’s IBIS plus seriously dampened shutter put it on a new frontier in medium format cameras. The Hasselblads don’t have it. Leica S3 is just primitive by comparison but ergonomically unrivalled. I had a 50s for 3 years. As soon as I switched to the 100 I was astounded by its IBIS and what can now be achieved hand held - as per your Nepal trip. We now take stabilisation for granted in full frame format. It ain’t so with bigger sensors. Fuji have pushed the envelope with the IBIS in the 100. I think you could usefully showcase what can be achieved hand held at crazy slow shutter speeds

Thanks for the interesting comparison. Have reached the limits of DSLR res on enlargements and was going to move to a Phase One IQ System but will try the GFX as prefer hand held and travel a lot, what was your last Phase One Back out of curiosity?

You don't look old enough to have been through all those camera systems. I started off with 35mm film in various Nikon bodies, the went Mamiya 6x4.5 film (But always wanted a Hasselblad 6x6), I shot a 4x5 View camera for a few years, loading sheet film in the bathroom with towels stuffed under the door for darkness, then it was crop sensor APS-C digital SLR Nikon bodies, while waiting for years for them to go full frame. Then FF Nikon bodies, then back to APS-C Fuji cameras because I liked the manual dials, and now I'm up to Fujifilm GFX 50S II, by far the best image quality yet.

Bastian, Thanks for the insight! One thing that might make people hesitant about fuji gfx is that their smaller sensor size compared to the "real 645 format" of higher end phase one backs. Did you had a chance to compare fuji to those full frame digital backs and you feel any negative impact from the smaller sensor of fuji? or does the bigger apertures on fuji lens cancels out those impact? Some side notes about this video I find interesting: 1. it looks like you used a really vintage lens for shooting those close up video of cameras, looks like there's lots of spherical / longitudinal chromatic aberration that gave the close-up a very dreamy look! 2. if you look at view frequecy at the video's progress bar, there's a huge spike at the part toward the end where you begin to talk about Leica. People are so interested in leica that even in a video where you compare fujifilm and phase one with no leica mentioned in the title the part where you talk about leica get overwhelmingly replayed more!

Thanks for the video. Enjoyed it immensely. Maybe you could make another video talking about the GFX50S that's sitting there waiting to be introduced? :) Would like to hear your thoughts about the differences between GFX50S and GFX100 - not about which one is better but rather how different are they in term of image output and the type of job for which each camera? Cheers.

Nice digital switch, but I must say that shot @10:10 is really gorgeous man!

I am considering moving to a medium format. Looking for PhaseOne info, I discovered your channel. Sadly, I see that you haven't posted anything more for almost a year. I have looked at your website and what I have seen is the best I have seen in the last few years. Your fashion photos (your photos in general) are outstanding. I hope you reconsider making more videos. Thank you for your Fuji review.

I think you are creating interesting videos, giving us a peek into a specific part of the professional photographer’s world. Nevertheless, I’d really like to hear more about your experiences with the Leica that you use for your more personal stuff

Wow, thanks for the info about the switch!! I was wondering where you went to sell off all the phase one equipment? I think you may have sold me on selling off my phase one camera, back, and 4 lenses to get the new Fuji gfx 100s ....I do not want to go through all the trouble of selling off on item at a time encase I can not sell off everything to get the Fuji. Thanks so much!!

I liked your presentation. Thanks

Nice surprise to find you on here, Love your work, greetings from South Africa . I d love the GFX 100, but will possible try and get the GFX 50, its half the price, but possible still give a medium format look conferred to the Nikon D850

nice leica... i have an old one too, it was my dads who got it from a shop the acquired it from a downed German pilot during the war.

Thank you for the informative video. Are you ever bothered by viewing through an EVF vs an optical path? also, is shutter lag ever an issue? thanks

For pure studio work, the PhaseOne is certainly a great one for itself. Documentary work, portraits that require mobility and a weatherproof housing cannot be avoided with the GFX. The system's lenticularity is in the lenses, if you need ultra wide angle or large telephoto focal lengths, you can't get past the Sony RIV, R5, Z7, SR1.

Great Video Bastiaan! I agree with everything you said. I’ve been a published photographer for 37 years and also shot with many systems. In the past 18 years, I’ve shot with full frame Nikon, Canon, Sony. Zeiss and Sigma Art lenses. When I switched to the GFX 50r and recently the 100s, I felt like I had finally found a system that gets me the level of detail that medium format film gave me for many years. Just my opinion, when compared to full frame, I noticed a difference right away in the level of detail and dynamic range. I definitely think there is certain look in the images especially in the level of detail that full frame does not give.

Thank you Bastiaan. That was helpful to me as I am choosing a digital medium format system to buy to finally replace my old film Hasselblads (which I will NOT be selling). I have hired the PhaseOne XF system (heavy and not terribly ergonomic shape, though stunning results on a tripod) and Fujifilm GFX (50 and 100) systems and borrowed both X and H series Hasselblads so I am close to a decision. Two questions if I may? 1. Did you consider / try the Leica S? Either the 4 year old typ 007 or the new S3? 2. How have you found using the EVF on the GFX versus the OVF on the Phase One? I have struggled a bit with EVFs; even the high resolution EVF on the GFX 100. Which is one reason I am thinking about the Leica S3 and its bright OVF. (I am also a Leica M user.) Many thanks Ian