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KAWO is a China Social Media Management Platform for WeChat, Weibo, Douyin and Kuaishou.
At KAWO, it's our mission to empower China social media marketing teams. In this 30-episode KZfaq series, KAWO's Co-Founder Alex Duncan and Marketing Director Kristina Knut will take you on a journey and show how social media marketing works in China. We hope you'll learn something new about the unique digital ecosystem in China!
Ok! Let's get it started!!
Covered in this first episode:
[00:25-01:23] Internet in China
[01:24-03:33] The Incredible Growth of the Internet
[03:34-05:33] The Evolution of China’s Social Media Ecosystem
[05:34-06:23] The Changing Nature of Chinese Netizens
[06:24-07:17] The Almighty QR Code
[07:18-07:45] How Technology Helped China Weather the COVID19
KAWO spent 6 months reading 332 sources, interviewing 18 experts to create a 112-page guide which you can download for free www.kawo.com/guide
To learn more about KAWO, please visit 👉 kawo.com
Want to keep in touch? Follow KAWO on social!
Twitter / kawo
LinkedIn / kawo
Wechat: KAWO科握