But ‘why is no one talking about chatty GRWM” videos anymore. They’re all talking about YT is dead but just sit down, apply your makeup and I’ll watch. I still love them. Allana I could listen to you chat all day.

You can’t control what anyone else does, but I don’t think you’ll ever regret holding onto your personal integrity. Happy YT-iversary and keep being the Allana we love to watch!

Your honesty about this topic is so refreshing. I feel like nothing is authentic anymore and so loaded with product placement/ads that is hard to watch/follow certain people. You continue to be one of the most real people on YT and IG! Thank you for being you!

Omg has it really been 10 years!? Insane. I’ve been with you since the beginning and it’s been so much a pleasure watching you grow into such a confident and smart 30!!!! year old. Congrats Lan! You’re killing it and I’m excited to keep cheering you on. ❤️

I completely agree with what you said about product ads. Honesty and integrity are very important to me. I feel that more people (celebrities included) should share and be proud that they get to advertise when and if they like a product. But many of them (that get paid fairly) have a privilege that most people don’t have. There shouldn’t be a sneaky “catch” to it. I truly appreciate when influencers disclose that they have partnered with a brand, have a sponsorship with a brand, or have created an ad with a brand. I also like to see the person re-use stuff they say “they like” to show they actually enjoy it.

Omg when I was sitting in the Barbie movie I turned to my fiancé and whispered “sponsored by Chrysler” I see it all the time too and I’m so happy you did a video on this! Down to the Vogue “what’s in my bag” videos. I always love how most of the products look brand new too when they pull them out to talk about them 😂 You’re the best Allana! Thanks for keeping it real, always! 💗

To whoever is reading this keep going, you're doing fine! No matter how slow your progress, each new week is filled with tiny steps forward. Be proud of yourself you got this! ❤

I can't speak for Vogue videos that run on youtube, but in television and film, product placement has been happening for decades. Traditionally in television and film it's not about selling a product. For instance, let's say you're watching a medical show (before your time - but Chicago Hope or St. Elsewhere or ER), you may not notice that many "Doctors" are wearing Nike. That's product placement - wherein the props or costume department (or the production company) have an agreement with Nike who provide product in return for exposure. But it's not a commercial or an Ad. Back in the day (again, before your time) one of the larger product placement deals included commercials (one of the Back to the Future films) where not only did the character drink Pepsi in the film (a common placement) but the footage from the film was in the commercial. In some cases, the company being "placed" actually pays the production company a fee to be in the film/television program. The FTC appears to have limited jurisdiction, ie, they can make suggestions, but they don't seem to have the ability to enforce over these bodies. Another very well-know franchise that deeply participates in production placement is the Bond series. Cars, watches, clothing, alcohol, etc.

I wished you would discover the world of korean/Japanese skincare! I think your skin would thrive using their hydrating, nourishing skin barrier promoting products. Congratulations on your career milestone Allana!

A…. I’m 58 and just started curling my eyelashes about a year ago. I said exactly the same things that you say! It cracks me up because it’s so true. Now. After curling my eyelashes daily I don’t even notice it. It Truly…. It will become painless and natural. Cracking me up! Love you❤️❤️

It is soo uncomfortable and awkward to me when blatant product placement isn’t disclosed. I never noticed it as a teen but I’m almost 30 now and totally see it. Congratulations and happy 10 year anniversary!!! Well deserved success after so many years of impressive hard work. No idea how you do every day May, Lanmas, and regular content in between 😵‍💫 you go girl (and Dan!)

THANK YOU for your transparency and always honest opinion. 👌🏻 On a different note, I'd love to see a video for a minimalist natural wedding makeup as the sibling of the bride/groom. Also, I'd love to see a full makeup using e.l.f.+NYX products. 🤍✨️

I always love how honest you are and you sharing the other side of influencers. I think no matter who you are you should disclose if it is sponsored or not, specially if your a celebrity and have a much higher follow. Doesn’t sit well with me either!

I use to read magazines religiously for beauty updates, YT revolutionised my life for that! I have favourite YT channels that a trust, and I don’t care if it’s sponsored or not because I know it’s an honest review. I don’t always feel the same (as people, we are all different!) but I love being made aware of specific products! New or old. And you are one of my favourites - happy 10 years!

You look gorgeous! Could you try a Korean inspired make up look? I think it will suit you 🌸🌸 Some popular Korean make up brands are Clio, 3CE, Peripera etc

I LOVE that you are sharing about celebrity Ads! I totally agree, Thank you for your consistency and honesty, its amazing to watch you grow! What's in my bag BS! lol. I feel like we need a publicist or someone who creates content for the brands to break it down for us. keep going, your skin is GLOWING

Happy 10 years on KZfaq! Not sure if I have been with you 10 years but pretty darn close to it! My favorite oldie but goodie was your Fall Drugstore Makeup Tutorial from 5 years ago! And I'm not even a drugstore makeup fan! You were just a baby but even then had mad makeup skills!

Happy 10 years!!! I’m so happy for you ❤️❤️! The topics talked about were all very interesting and 100% make sense! I could listen to you talk for ever !! Love these videos 💜

Lan, happy anniversary! 10 years of being a boss girl! So proud of you! While I am not here from the start, I never miss a video from the moment I discovered you and I do feel like we’re friends 🫶 as for the look, for quite some time, I deliberately skip the foundation, and it’s giving me the best possible feel, natural, but enhanced, plus I notice my skin thriving underneath ✨

Congratulations on 10 years🎉 I’ve been following you since you lived in Calgary and it is crazy how fast time flies! It’s been awesome following you through the seasons of life!

YES... those Vogue getting ready videos and the Harpers Bazaar bag videos are so full of sneaky ads... Yes, you/we should talk more about that in your channel, it's very interesting indeed. Congratulations on the 10 years❤❤❤❤🎉🎉🎉🎉:

Congratulations on 10 years! 🎉 I found you near the beginning while in grad school and we're almost the exact same age. I'm getting married and turning 30 in the next 6 months too! It's been fun to "grow up together" ❤

I’m dying over the lip, that combo is stunning!!❤

I still remember the first video of you that I saw in 2013/14, your first wedding makeup tutorial 🥲🫶🏽🌸 love love love ♥️

Happy ten years!!! You know we love ya! ❤

A decade on YT!!!! that's crazy.. we love you so much Allana, thank you for keeping us entertained at all times, you truly are a sunshine

It is absolutely blanton regarding the ads. My husband and I play a little game to see who when watching things can point out as many things we can "catch" if you will. So I totally get you and agree, girl! Xoxo ❤️

You are the only person who feels the same way I do about that Makeup by Mario blush. Beautiful colors, but not as pigmented on the cheeks. Regarding the lash curler…try the newest version of the Rephr lash curler in the smaller size. I think it will fit your deeper set eye shape better and feel tons less awkward.

I hope this video goes viral and it can spark some conversations at the top because I agree with you 100% we need to know when is an AD celebrity or not

U gotta just do like an occasional drop the tea ☕️ chat grwm with info. It’s helpful and educational. You’re not wrong about all your examples. Very good points’ love your channel and I love you too! Can’t wait for more wedding vibezz videossss btw. I’m also getting married in Sept! 🎉

I just bought that Estée Lauder foundation and it's incredible!!! OMG, the best on my 50 plus old skin!!

Allana! We have the same eye shape, I’ll tell you how to curl your lashes lol look dead center into the mirror and put the curler like you’re going to curl your lashes, but then turn your face to the side, like giving yourself a side eye and then curl, it’ll lift the lashes at the very corner of your eye and the middle, but not the ones in the inner 1/3 which is perfect for this eye shape. It’ll give you a total lift! It’s not the same as just curling the edge of your eye lol pls trust me and try it, game changer

love this makeup so much 🩷

Your skin always looks great but damn, phenomenal. 🤌🏼

I found KZfaq beauty and YOU 10 years ago right after I had my first born baby! Now he’ll be 11 in October and you’re the only KZfaq channel I still watch consistently to this day! So excited for your upcoming wedding! Thank you for so many years of hard work, beauty, adventure and giggles! 💞✨

I’ve been with you for 7 years. Not quite the whole time. I still watch every vid! You see the same product placement in shows all the time- for example even though the women on Selling Sunset don’t get a clothing budget at all, they’re clearly given loads. Every time you see a bag, it’s clearly displayed on a desk/table with the logo facing the viewer. Without fail. It’s so blatant.

Happy birthday 10 year anniversary Allana🎉 what an amazing achievement and amazing year ahead for you and Dejan ❤ To be honest I basically consider everything to be an ad , but having said that this is the bread and butter of content creators : celebrities etc but absolutely agree everyone should have the same rules applied. X

I'm not a big Hailey fan but Rhode skin care is wonderful! Especially paired with retinol. Sandwich your retinol in-between the 3rd step, her moisturizer barrier. It's life changing. All the retinol benefits without the skin flaking!!! Trust me.

Omg! Allana! I so agree with Vogue! Like the get ready with mes with celebrities... like they are a walking ad for all the products that pay for advertisements in vogue!

If you don't like those lashcurlers you need to try those "half curlers". No idea what they're actually called, but they're half the size and you only curl sections of your lashes at the time. Works great for me. I couldn't use those large ones as they just don't fit my eyes.

I totally agree about the surreptitious advertising creep. I noticed it in the Barbie movie - so much product placement! But I couldn't see any acknowledgment of it (certainly not something that was obvious). I personally feel quite affronted at the indirect approach - I always appreciate that it's clear when influencers are being paid to share products - because I can then see how frequently that product shows up again in a non-sponsored context to see if it's a genuine love, or if it's just a sponsorship. I also don't really begrudge people doing a sponsorship for a product they don't adore, but think is just okay! Because it's clearly communicated as sponsored content, I know to take it with a grain of salt, in the context of their content overall, and form a perspective on the product from that. And I support you getting paid for the work you do!! So clearly demarcated content - I think it's great. I find I'm much less trusting when I see something that's not clear, like the what's in my bags. Such a funny world. Congrats on 10 years Lan! I can't remember when I started watching, but it was at least 5 years ago! Back in the days of your apartment and the bob! You're my favourite content creator. Keep up the fabulous you-ness!

Happy YT 10th, Allana! I've followed your channel from the very early days - how wild is that! You have bloomed, woman! 🎉🙌💖 so happy for you - wishing you more happiness, esp with your next chapter with Dan 💞

This is the exact reason why I don’t believe anything they say! Plus from experience everything you have mentioned and your opinion has always been on point! All the products that I’ve bought because of you are exactly as you say they are!!! I thank you for your honesty!!!

I find the best way to use the loose blush is to use the powder puff it comes with just like you would use the givenchy powder and still use it over cream products! It will lock it in and last forever ❤️

Mazel on 10 years as YT influencer! So glad you are here!! Btw, your skin looks beautiful!! Really glowing e smooth e texture free..gorgeous. I am going to try the Rhode. I never have. I am fan of Westman Atelier makeup line. Yikes! ExpensiveAF…but when I use liquid tint, highlighter, a swipe of bronzer, my skin looks smooth all day. So I love!! I have to tell you as soon as you applied her liquid highlighter…I gasped, it looked stunning!! You always look great though! Congratulations again on ten years! 💐🥂💐x

Happy anniversary ❤ I found you 8 years ago when my son was a baby ❤️

Yes I definitely always notice that too especially with the what’s in the bag series. Also I watched the Sofia Richie video yesterday and thought the same that there is an obvious ad for Doen!!! 🙄 it’s a shame because it would be really nice to see what the people you admire actually do use, wear, etc! Thank you for always being so transparent and down to earth. Love your content. Also could you do a hair routine video soon please with everyday products, etc 😊

Hi Lan! Late in commenting here, but found your comments on sponsorships and disclosure really interesting. I work on the brand side and manage partnerships with influencers/celebs across social media and press (both paid and earned). In short, I'd say that I agree with you that the rules are not uniformly clear. Me and my team spend A LOT of time making sure we are playing by the most recent rules and in compliance with all disclosure requirements on social, but in press it is a different story. The same celeb can promote on social with all the necessary call-outs and then mention one of our products in their "favorites" round-up in press and sometimes their relationship as an ambassador for our brand is mentioned, and sometime it isn't. And, frankly, as the brand we don't always have knowledge of if/how the brand relationship will be shared in press (it is often at the editor's discretion or the specific outlet's policy). So, in conclusion to my essay here ;) from my perspective I also find this confusing, even though it is part of my job, too!

TOTALLY agree with u on the celebrity sponsorships! I wish they were disclosed

I watched the Vogue video with Sophia and saw Picante picking out behind another product and thought, who are you kidding? I knew what every product was without even seeing a label. The Doen store drop -in annoyed me no end because it was so OBVIOUSLY an AD. Your rant is justified Allana.

Totally agree w the celebrity thing bc they infer they use the products. For movies, everything is a commercial decision so I don’t think disclosure is needed there the same way. Some movies are sponsored by the US Dept of Defense which is a fun thing to look up. Marvel movies and such usually always have a different car brand they feature (but the Creature Comforts beer in Endgame wasn’t sponsored- just a beer they liked while filming in Atlanta).

Is this 10 year anniversary the reason I keep getting recommended a bunch of your videos from 5 years ago that I've already seen 😂

Can't believe its already 10 years! Congrats ❤🎉

The video of Sophia Richie shopping at Dôen wasn’t a paid ad by the brand just FYI! I work for the company and we were just as excited/surprised to see the video as everyone else was! 😊

Happy anniversary! Love your vids, always look forward to your productrecs (and my now fave products are a lot of products that you recommended, so when I go to buy something I know I will like it 💞). Been watching your vlogs since 2020 I think, so just started watching some older vlogs!

pleaseeee do a hair tutorial for this sleek bun, i love it on you and I wanna achieve it like you!

10 years! Wow, that is so exciting. 🎉 That’s crazy you were only 20 when you started this channel. I don’t remember what year I started watching except that you were living in Calgary going to university. It truly has been such a joy to watch you grow into yourself as an individual, but also into your career on KZfaq. I think what I love most about you is that you have also always stayed true to yourself and your character. You remain grateful and sincere and genuine and I think that has so much to do with your success. I think quite often I’m watching simply because you’re a delight, not even so much about the make up or the subject of the video. That being said, I also do enjoy your content a lot. Without a doubt, I have been influenced! I’ve purchased many many things that you recommend, not just make up but clothing and also have used some of your recipes. I love that you have so many different things that you talk about and how varied it is. You’ve really grown into such a beautiful woman inside and out. I’m really excited for you for this next chapter of becoming a wife. How cool is that to say! ❤ congratulations to you on 10 years! Thank you for talking about advertising and how it’s different rules for different industries. That is odd. I hadn’t really thought of it before but you’re so right. I do notice it when I’m watching television and movies like you mentioned. I’m always aware that I am actually the commodity. I think I have the most respect for the influencers who are very open about the ads and to be honest for those people, I am generally sincerely happy for them that they have the sponsorship. Watching you on KZfaq is free content so if me watching an ad contributes to your pay that seems only fair but also ethical. I noticed on Karissa Pukas Instagram today somebody complained about her having so many sponsorships. I’ve never understood complaining about it. It’s free for us to watch and absolutely no skin off my back nor does it impact my trust in you as an influencer. Also, I have benefited from some of those sponsorships because I actually do discover new products that I still use today. I just think good for you, you deserve to get paid. But one thing that makes you unique as an influencer space is that you truly are so incredibly grateful to experience these wonderful trips and opportunities and as someone who has followed you for so long it makes me so happy for you to have these experiences. You work hard, and it’s not a job that I would want. I don’t think it’s a job that most of us would want. So to complain about it seems petty. So, considering the differences of how ads are required to be revealed amongst industries, I’m curious how that makes you feel? Do you wish you didn’t have all the rules that you do or do you think that’s how the other industries should also be operating? The show I think that is so blatantly advertising is the whole bachelor franchise. It’s insane how much product placement is in that show. I find that annoying when it’s that excessive. Feels gross because that show is getting rich off the backs of every day humans and then still do all this product placement. Money hey. It’s what makes the world go round.

Literally rewound three times thinking I kept missing the foundation 🤣

Thankyou for speaking up! You're 100% right, some rules don't apply to others...shocking and people watch it mindlessly.

Wow! I def have been watching /following you for 10 years! I remember my son was just a baby & your videos helped me get through some hard times as a young mom! now he’s almost 11 years old! And I haven’t aged a day 😜Crazy… 💕

Another great vlog! Congratulations on 10 years! Regarding the product placement in movies, I always call out when I see obvious product placement in movies - but I wonder if they don’t have to disclose that it’s an ad because they’re not specifically endorsing or reviewing or discussing the product it’s just there. Regarding celebrities and stars who don’t make disclosures, who knows?!

The review of the Mario blush was super helpful ❤

So you are telling me that I've been watching you for 10 years? OMG!!! WOOHOO!!!

YES! Im having anxiety rn. What best way to distract myself than with my favorite content creator and awesome videos ❤

You are so right about all you said . I'm one of the viewer who doesn't buy anything whenever it's said AD. so maybe that's the reason why someones try to hide it by request of the brands or simply don't want to show they get paid. anyway, I've been follow you from the begining and still love you honest your real , you're true to youself . happy anniversary to you channel.

I can attest to rhode skincare working for me. I don’t know how but my pores are smaller in appearance and skin looks so hydrated. Congratulations on your career milestone 🎉😊

Idc what people say about Allana, I love her style, her vibe and her makeup recs. One of my fav beauty KZfaqrs that I’ve been following since 2015…love you Allana 🥺❤️

So glad you’ve picked up and loving the EL foundation! I tried it last year and haven’t found anything I like better ❤ I was wondering how it compares to the Charlotte Tilbury one as I’ve not tried it. Congrats on the huge milestones you’re having! 🎉

Wow that blush look accelerated really quickly lol! Love the look!🩵

Oh I wish I’d watched this sooner. I could not agree more on the disclaiming thing. It’s the same in the influencer space - SO many people don’t think disclaiming applies to them and it drives me insane. Like some people have never disclaimed in their entire career and yet they get away with it because somehow they don’t have any trolls who will ever bother to tell on them. It drives me mad. And then I work on the same project and write ad on anything that needs it and it’s like why should you get away with not disclaiming?!? There should not be one thing for some and one thing for another. Okay rant over 😂😂 one of those things that sees me eye rolling on the daily :) xx

You definitely are having a happy skin day 🤩

That lip color is so pretty!

I have noticed and wondered the same thing. I think they should be treated the same and forced to disclose. Only fair. Thank you. Loved the chat and you looked stunning. ❤️

First of all, CONGRATULATIONS on your 10 year anniversary on YT 🥳🥂🍾! I often think/ see of product placement in movies and music videos mainly because they often stick out like a sore thumb😂! I actually never thought about it when it comes to the kind of videos you mentioned, unless there’s multiple products of the same brand. From what I understand it’s a jungle of regulations you have to follow as a content creator! Of course I think that the rules should apply to everyone regardless of the product. I think that the beauty space is especially “attacked” is first of all bc of a few bad apples that time and time again refuses to follow the rules, and bc the vast majority of consumers, often younger people, doesn’t factor in that what you see on camera is not always how it looks in real life. People are using their hard earned money on products the influencer “swears” is absolutely amazing and life changing (?), and often they get disappointed. I’m not saying that they are lied to, but I believe that maybe not all are disclosed.. e.g. how did the influencer prep before putting on the foundation, skin type etc. I just feel that either you trust the person reviewing it or you don’t. (I trust you) I’m wishing you a great weekend! 💕

I’ve been with you for 7 years! Not quite ten. Still watch every single vid!

Congratulations on 10 years!🎉🎉🎉

Happiest 10 years ever ❤ about the disclosure in videos. Apparently, even if the creator lives in another country but their content is available to the US, they then have to follow the US regulations. Jen Luvs did a whole video about it , and Tea Spill touched on it. But yeah, how is it so many get away with not disclosing ads? I appreciate you and your honesty.

I think the difference is an influencer’s job is to actually influence & get people to buy things. It’s like a commercial. There are different rules to follow when filming & publishing a commercial as oppose to a tv show or music video. U can have several sponsorships for that said video or show, hence ad disclosure can be a bit more hidden. When I was in college, in the early 2000’s, the influencer space wasn’t really thing, so I don’t know exactly what the rules & regulations are. However, I believe they’re similar to those of a commercial like I stated above. Also to note, a celebrity has influence because of their work that doesn’t necessarily have anything to do with followers on social media, like modeling or acting or singing, or even a famous last name, etc. Where an influencer has influence because of their follower count. One can exist with or without social media & the other cannot. Yes, social media helps these celebrities but it isn’t as paramount to their success. I think that’s also why they’re treated differently & play by a different set of rules. Just my observation☺️

Happy & congratulations on your 10 years anniversary 🎉💕🎊

In the movies they do mentions the cars at the end usually. Theyll say vehicles provided by BMW or something like that. Never forget twilights Volvo partnership lol

Omg i was thinking did i miss the foundation part haha. Great video.

Hi from France ! I love your channel so much 💗! I love your content but also your soooo funny personality 🤪! You always make me laugh 😂! For movies, there is actually very often "sponsorship" because producers, directors always need more money. Everybody knows that make a movie is constantly more expensive. The brand that I see the most is Apple. If you see a laptop in a movie, it's always an Apple... I think that it's obvious in all the James Bond's movies : cars, watches, etc. Congratulations on your 10 years ! I wish you 10 more years and many more ! Sorry for my english 😅.

Vogue is a magazine and those are full of advertisement so the videos are too. It's a company not an influencer who appears like normal friendly people who just talk about their favorite lipsticks. There is a big difference.

Congrats on your 10 year anniversary! To your discussion re influencer regs…I’m glad you disclose, it means a lot and positions you as a trusted resource! In the food/dining space, so-called food influencers are so obviously sponsored/paid/gifted and don’t disclose (although they’re supposed to). It’s SO ANNOYING. And yes, #AD is silly and gets buried. I think the UK, while strict in their regs, has it right. Just adding my two cents. Thanks for your great content. Lorin

I still don’t know how you love the Nyx lip pencils. I’ve rebought a new one to make sure the other one wasn’t just old… but they are so rough and hard to apply on the lips. Feel like I have to press and scratch at my lip to get it to show up

I’ve been watching you since you did videos on the floor in front of a full length mirror! Congrats Allana!! Barbie was one long product placement!! Stopped watching Vogue WIMB’s for this specific reason.

you look so beautiful in that makeup Allana

When you do your eyelash curler, I honestly don’t go all the way to the root bc it pinches me too. I go up slightly and make sure you squeeze them gently a few times :) don’t just squeeze and leave it there. Hope it helps lady!

Gorgeous ❤

Happy 10 years!!! Cheers to more fabulousness. I love your videos and your honesty and I'm glad you brought up the sponsorship situation. The sponsorship thing irritates me only when they don't disclose. My husband showed me a video by Casey LaDelle, he actually talks in depth about how it all works including the placement of popular products in the videos. So the way he did his video was eye opening, I had no idea. He did his intro, then after his intro he pointed out all the name brand products that were in his intro and specifically placed ahead of time so they were seen by the viewer and the affiliate company. He didn't have to say a thing, just place the products in view and boom he gets paid. He covered a lot, so now I look at videos in a completely different way. Kind of bums me out that there are so many tricks and shady deals happening. But I do know there are a lot of great content creators doing the right thing. You are included in that honest group so thank you!

Happy 10 year anniversary 🎉 I also pondered about the fact that most celebrity/luxe brands ad placements are always hidden. They don’t disclose it. It’s so weird. Speaking from an audience pov, I feel like I would trust you MORE with any sponsorship, than any other celebrity. Simply because you showcase your personality through the “ad” and within your videos. Whereas celebrities are getting more and more filtered, distant by the day, so you can sense the “performance “ in those specific ads, in my opinion. But again, its only for certain celebrities, just like I wouldn’t trust every other influencer. I think the audience is becoming smarter and less gullible these days, so that will also change the way we do things now.

I learned about product placement in my management or marketing college classes and I cannot unsee it. Marvel movies and action movies are NOTORIOUS for this. The villian crashes into a semi and its a pepsi truck and the camera lingers for a split second too long on the pepsi truck. Or they are showing something on a phone or computer and the shot is too wide so they can get the logos in the scene. It drives me CRAZY because I can't pull my focus away from the product placement. I think it was transformers? that had something like 25 different sponsors throughout it is WILD

Hello there ! Wich products do you use for this perfect sleek bun ? Thank you !!! Maybe next a hair tutorial ;-)

for product placements in movies and tv they do mention the sponsors on the credits.

haha the lash curler... I'm terrified of them! :-) Makes me laugh so much. I just can't make myself use it

love the lip !

I think at this point we all assume that any direct, positive brand acknowledgment in a magazine/tv show/movie is paid placement. Like, there is no other reason for it to be there. That's why tv shows and movies create fake brands for the most part (i.e. "a pear computer"). The issue with influencers is that they're constantly mentioning tons of different brands and products as part of their daily work. People have difficulty differentiating what is paid placement and what is something discovered firsthand. ~15 years ago, it was a huge issue when influencers weren't required to disclose advertisements because they would slip an ad into a video as if it were an organic recommendation. You are obviously have integrity and are transparent with ads, but I do think the rules are necessary overall (mainly for those who aren't as open with followers). Too many people think of influencers as "a girlfriend chatting about makeup and clothes" and it's important to flag when someone is being compensated for a positive review.

Please do more lewks with brown mascara, so pretty! 😭

I love love u ur honesty and sincerity in what u tell us about everything and knowledge us with these info cuz i didn knoe this aboye spinsered celeberity videos and ytbers thank you thank you 🤗🤗☺💖💖💖

If you're feeling like your lash curler is grabbing skin and putting a weird angle on your outside lashes, you probably need to try out other lash curlers that fit your eye shape better. It's a game changer!😊