Why Japanese Kanzuri Chile Paste Is So Expensive | So Expensive | Business Insider

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Business Insider

Business Insider

Күн бұрын

Kanzuri is a traditional fermented chile paste that is exclusively produced in Myoko in Japan's Niigata Prefecture by the Tojo family. Before the family started selling the condiment in 1966, it was only made in small batches for household use. Today, a six-year-aged 2.5-ounce bottle sells for almost $20.
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00:00 - Intro
01:13 - Kanzuri's Unique Taste
01:53 - Snow Bleaching The Peppers
04:16 - Making Kanzuri Paste
07:51 - The History and Evolution of Kanzuri
09:30 - Climate Change Threats To Production
12:20 - A Source Of Local Pride
12:51 - Credits
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#japan #soexpensive #businessinsider
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Why Less Snow Is Threatening Japan's Expensive Kanzuri Chile Paste | So Expensive | Business Insider

Пікірлер: 373
@distortilla
@distortilla Ай бұрын
I love this series because the answer is always, it's handmade and rare.
@user-re6xt2xf3k
@user-re6xt2xf3k 13 күн бұрын
The answer is about HOW it's handmade and rare.
@satriaamiluhur622
@satriaamiluhur622 Ай бұрын
Ah yes japan, where everything is premium and requires 80 years to master
@kikinoella9355
@kikinoella9355 Ай бұрын
Haha 😂. Honestly
@jackhaus5238
@jackhaus5238 Ай бұрын
I think same mostly bs
@jackhaus5238
@jackhaus5238 Ай бұрын
Tabasco is better
@jasha9151
@jasha9151 Ай бұрын
Seriously. Everything 😂
@thebioray
@thebioray Ай бұрын
chili sauce not from japan : 😐 chili sauce from japan : 🤯😱
@RichardHannay
@RichardHannay Ай бұрын
Im more impressed how this factory is so damn clean.
@sambeam2404
@sambeam2404 Ай бұрын
Only cleaned for the camera crew
@notusneo
@notusneo Ай бұрын
Bro this Japanese factory we are talking ​@@sambeam2404
@hkpfalldie
@hkpfalldie Ай бұрын
@@sambeam2404go to China and see their factory, they can’t do shit about the cleanliness no matter how many cameras are there
@kingjames4886
@kingjames4886 Ай бұрын
it has to be pretty clean so the huge vats of paste don't get contaminated.
@bok..
@bok.. Ай бұрын
They are fermenting something is has to be clean
@evolancer211
@evolancer211 Ай бұрын
Oh I think Paolo from Tokyo did a video here, great stuff
@JoshuaMelara
@JoshuaMelara Ай бұрын
He did and he also made his own chili sauce also. 😊
@bok..
@bok.. Ай бұрын
Love that guy he's great
@BxBxProductions
@BxBxProductions Ай бұрын
ye nice stuff
@user-us5gt1ug8h
@user-us5gt1ug8h Ай бұрын
​@@JoshuaMelarahe has his own brand a d sells it through his channel
@DavidMunson
@DavidMunson Ай бұрын
For what it's worth, I can get that jar of kanzuri at my grocery for about ¥800, which at the current (worse than usual) exchange rate, is about USD $5. It's really good stuff. Just not sure the $18.90 price tag is fair to use as evidence when the domestic price is so much less. Regardless, if you have the chance to try some, please do. Delicious stuff.
@realgrilledsushi
@realgrilledsushi Ай бұрын
It has been explained in the video at @6:04
@krayfishj3910
@krayfishj3910 Ай бұрын
I have to say, the narrator's voice is really soothing
@Xtraspecialdeath
@Xtraspecialdeath Ай бұрын
I was just thinking the same thing. I want her to read me a bedtime story
@ayandey137
@ayandey137 Ай бұрын
Somehow Japanese people find a way to make cheap stuff expensive and make expensive stuff cheaper (and better actually, for eg:watches)
@antonhelsgaun
@antonhelsgaun Ай бұрын
They still make expensive watches, though
@neerbon9417
@neerbon9417 28 күн бұрын
Seiko NH35 supremacy
@athiaj1199
@athiaj1199 13 күн бұрын
Because they don’t have cheap labor to do the cheap stuff, so it becomes expensive.
@mynameismaomao
@mynameismaomao Ай бұрын
hard to appreciate the process without ever tasting this product; and perhaps compare against a non- snow bleached version
@samsr2887
@samsr2887 Ай бұрын
it appears to be a fancier version of yuzukosho, which can be found in many asian markets worldwide
@milkdromeda1531
@milkdromeda1531 23 күн бұрын
Also a little history FYI, around 400 years ago during the Warring States period, chili peppers were introduced from Europe and brought into Kyoto and distributed to farmers. They were also carried by the warlord Kenshin Uesugi when he went to war. They’ve been snow bleaching the peppers since then. In Joetsu City, Niigata Prefecture, where Myoko City is located, people made miso and pickled chili peppers in each household, which they then put into hot pots and soups to help them get through the cold winter.
@bakerkawesa
@bakerkawesa Ай бұрын
I'm sure they can invent a machine to replicate the conditions if the snow fails.
@charcoalanderson8010
@charcoalanderson8010 Ай бұрын
If the snow fails do you think it might also effect the lives of the animals in the area and the livelihoods of the people who also live and work there? There's not a machine for that. The solution is to stop climate change so the snow, heat, and other weather remains where it's supposed to be.
@bakerkawesa
@bakerkawesa Ай бұрын
@@charcoalanderson8010 I fully agree. That said, we're running late on climate change. We should have taken serious measures to stop it many years ago.
@30763076
@30763076 Ай бұрын
@@bakerkawesa There was a paper released back in like 1904 of scientists warning about climate change seeing the effect Coal alone had. We sadly are ruled by idiots with money and dying by them.
@Ass_of_Amalek
@Ass_of_Amalek Ай бұрын
those chilis have six months of pickling time during which they can be transported to a snowy location. they're just trying to keep it local to preserve official authenticity. the conditions would however not be suitable for artificial imitation, as the leeching of salt may depend somewhat on having the daily temperature cycle, and the titular bleaching is done by UV light, which would be energy-intensive to recreate, and the creation of which (probably by mercury vapor lamps) would inadvertently also produce heat that would need to be compensated by more cooling. combining the salt-leeching function of distilled water with freezing temperatures and strong sunlight exposure really makes for some interesting unique food processing conditions.
@mightheal
@mightheal Ай бұрын
@@charcoalanderson8010 All they need to do is build a freezer warehouse that they can fill with artificial snow to perform the bleaching process. The advantage of doing this instead of doing it outside means they can bleach all year long instead of just the winter months.
@aaronp6292
@aaronp6292 Ай бұрын
I ordered a bottle which arrived today, and I'm excited to try it.
@Dodgybackjack
@Dodgybackjack Ай бұрын
I loved the mispronunciation of snow!! Really made me smile
@draken1991
@draken1991 18 күн бұрын
Snaw
@Yohanes_Wijaya
@Yohanes_Wijaya Ай бұрын
I thought this was a Paolo fromTokyo video 😂
@evolancer211
@evolancer211 Ай бұрын
Haha I should have read this before commenting the same
@yuo_rii
@yuo_rii Ай бұрын
Well, he made his own hot sauce blend with that company.
@danbarron8072
@danbarron8072 Ай бұрын
Never eat yellow kazuri. 🌶️ 👀
@BigboiiTone
@BigboiiTone 8 күн бұрын
I could not care less about the vapid consumerism. I watch these because I love cuisine, I love regional food production and i LOVE foods that have tradition behind them!
@Jomaro7
@Jomaro7 Ай бұрын
saw this first from Paolo From Tokyo channel
@jamie4871
@jamie4871 Ай бұрын
... Paolo from tokyo ...
@svr2560
@svr2560 Ай бұрын
It's crazy that was the first thought I had when I read the title.
@arnolddumm
@arnolddumm Ай бұрын
I had the same thought.
@akinigiri
@akinigiri 25 күн бұрын
Kanzuri is amazing!
@ep3302
@ep3302 Ай бұрын
I bet if you had a hundred people try this blindly with multiple samples without snow and one with this snow, everybody would just be wild guessing which one hung out in the snow.
@mintmint-8764
@mintmint-8764 Ай бұрын
Oh no, Paolo's hot chili sauce is in danger ! 😢
@anonymousanon5390
@anonymousanon5390 Ай бұрын
fr
@huntakilla1234
@huntakilla1234 Ай бұрын
Thing:😒🥱 Japanese thing: 🤑🤩😱
@bok..
@bok.. Ай бұрын
Loool
@jthomp72
@jthomp72 21 күн бұрын
Paolo from Tokyo has already got a hot sauce from this stuff and it’s amazing. Get it.
@WelfareChrist
@WelfareChrist Ай бұрын
The soundtrack to this video is very reminiscent of Miyazaki films, which feels like we’re heading in the right direction.
@DicleErhan
@DicleErhan 13 күн бұрын
Finch's presence in 4ra ads is huge, bro. It shows they care about quality and sports expertise. 🌟
@ErdalNurcan
@ErdalNurcan 13 күн бұрын
Since Finch joined 4RBT, I've noticed more of my cricket buddies here, man. He's definitely bringing in the crowd! 🏏👫
@mrlee9213
@mrlee9213 Ай бұрын
I feel like I need to get into the snow beaching biznis
@CHEVYCAMARO4GEN
@CHEVYCAMARO4GEN 14 күн бұрын
Snow helps the cells in the pepper break down and better to ferment if you don’t im sure it would take more time to get the quality of fermentation
@TanerTuba
@TanerTuba 13 күн бұрын
Watched the last matches and bet on 4RA, it was so much fun, now I'm excited for the World Cup T20 😁🎊
@Guldehenilknur
@Guldehenilknur 13 күн бұрын
Finch's tips on 4ra's platform are gold, bro. Betting feels like you're actually part of the game! 📊
@jianasalas4110
@jianasalas4110 25 күн бұрын
@paolofromtokyo loving how you do your sauce!
@SeymaHasan-gd7rf
@SeymaHasan-gd7rf 13 күн бұрын
Just saw Finch is now 4ra's face, bro! Feeling more confident betting there now! ✨
@jackiec860
@jackiec860 Ай бұрын
go, Paolo! Paolo from Tokyo spreading awareness for the region and boosting sales!!! Woooooooo
@melodyparra2960
@melodyparra2960 Ай бұрын
What does the snow actually do to the peppers and taste other than freeze them
@nnkk7742
@nnkk7742 Ай бұрын
Video said it leached off some of the pickle brine.
@Puddingskin01
@Puddingskin01 10 күн бұрын
@@nnkk7742 So, fancy water.
@Ass_of_Amalek
@Ass_of_Amalek Ай бұрын
well, if the stuff is good, it would be very easy to imitate elsewhere. particularly because the growing location and the snow-bleaching location don't need to be close to each other at all, as the chili peppers have half a year of pickling time during which they could be transported. it's not like the whole world is running out of winter time snow-pack entirely yet.
@lqfr8813
@lqfr8813 Ай бұрын
if you cant stand red chilli peppers spiciness, you can try green chilli peppers, they are young red chilli peppers that already harvested for lower level of sting spicy bite allowing us to taste the chilli mildly. in my country many cuisine using this because its less spicy and more manageable on how spicy a cooking must be
@sonshinethomas7986
@sonshinethomas7986 Ай бұрын
If its cold enough can they use a snow machine?
@sotecluxan4221
@sotecluxan4221 Ай бұрын
Vids are full of details, best channel!!!
@thehangmansdaughter1120
@thehangmansdaughter1120 Ай бұрын
I have tried this chilli paste and it's amazing! I don't normally go in for spicy food, but this stuff has so much savory flavour going on it was worth the heat.
@kth6
@kth6 Ай бұрын
Japanese chillis are spicy?
@schizo8923
@schizo8923 15 күн бұрын
Can you imagine getting hit by a snowball after they leave the ski resort? "Aaaaagh! My Eyeeees!!!"
@ronaldstivengonzalezlopez1124
@ronaldstivengonzalezlopez1124 Ай бұрын
Buenas actividades
@KittyNinjas
@KittyNinjas Ай бұрын
No worries! Bring those chilli's to Alberta, Canada. Tons of snow here! And lands are cheap. Open factory here with bots! Labour cost is offset by logistics cost. Made in Canada awaits ya!
@RosencrantzJr
@RosencrantzJr Ай бұрын
Paolo from Tokyo viewer right here!
@OGWimoTapia
@OGWimoTapia Ай бұрын
This video is gonna make this paste even more expensive and imposible to get
@Magnificent86
@Magnificent86 Ай бұрын
Yup! Lemme go get a bottle real quick!
@zukacs
@zukacs Ай бұрын
They should use the 20$ salt that you showed in the other video, imagine the flavor then 😂
@anonymousanon5390
@anonymousanon5390 Ай бұрын
LMAO
@ArzuTufan-ml6up
@ArzuTufan-ml6up 13 күн бұрын
Who caught Finch's last promo on 4ra, man? Made betting on cricket matches more exhilarating than ever! 🎥🎰
@milkdromeda1531
@milkdromeda1531 28 күн бұрын
A little more clarification for those wondering about the process of Yuki Sarashi, or snow bleaching: The chili peppers are salted 🧂beforehand and are exposed for 3 - 4 days in the snow ❄️, AND in the SUN ☀️. The salt slowly breaks down the pepper, the peppers are then covered in snow and exposed in the sun, the sun slowly melts the snow, the snow acts as a delicate absorbent, only absorbing a little at a time, and helps naturally remove (or I guess you could say, slowly washes away) the raw bitterness and harshness of the peppers and makes the flavor more pleasant. The fibers also become softer, making them easier to process. This is why this natural process is very vital to making the final product taste better. All in all, this process takes away all the stuff you don’t want, while leaving all the things you do want intact - naturally! EDIT: If you live in a cold snowy place, this is sometimes just more economical than buying and operating freezers.
@cameronhermann9400
@cameronhermann9400 Ай бұрын
I hope the snow doesn’t become a bigger problem for them in the future
@mileswebb3684
@mileswebb3684 27 күн бұрын
I see Japanese craftsmanship, I click
@ssff2544
@ssff2544 Ай бұрын
Props to the narrator’s correct native pronunciation of Japanese ❤
@ww-pw6di
@ww-pw6di 25 күн бұрын
They should build a factory in Finland. We had like 6 months of knee deep snow.
@adityavikram83
@adityavikram83 Ай бұрын
How does it compare to Tabasco sauce taste wise?
@Bullminator
@Bullminator Ай бұрын
Lol...just use the snow machine people use for skiing. Jp should have those.
@viktorbergstrom4700
@viktorbergstrom4700 26 күн бұрын
where do we buy it?
@happytimes10191
@happytimes10191 Ай бұрын
Why not try first using artificial ice/snow to see if it can be viable?
@BigboiiTone
@BigboiiTone 8 күн бұрын
And the 3 year ferment is really nothing that out of the ordinady. Many of your favourite products are aged as much if not longer. For example, worscetishire sauce ferments for years in the infamous "goop vats" and many wines and spirits are aged in barrels for years, even decades in rare circumstances.
@netdog713
@netdog713 Ай бұрын
Try making it in the US or Canada maybe?
@peterlindner3283
@peterlindner3283 Ай бұрын
Couldn't they make "snow" like sno-cones and place them in a temperature controlled refrigerator?
@antonhelsgaun
@antonhelsgaun Ай бұрын
Yes
@cjsutton05
@cjsutton05 Ай бұрын
"Traditional methods". Japanese culture is generally not so easy to discard traditions, compared to western culture.
@YavuzYucel-dn7wg
@YavuzYucel-dn7wg 13 күн бұрын
The chances of winning on 4RBT are unmatched, now it's time for the World Cup T20 🏅🔥
@kirkcheng7178
@kirkcheng7178 Ай бұрын
Didn't know you could also spell chili as chile
@NativeAsElizabethWarren
@NativeAsElizabethWarren Ай бұрын
You can’t. One is a plant and one is a country in South America.
@alexissandoval1284
@alexissandoval1284 Ай бұрын
@@NativeAsElizabethWarren Wrong. Chile is a common spelling of the peppers in Spanish countries. "Chili" is simply the most used spelling to English populations and thus leads to people thinking it is the only correct way, when Chile is just as relevant in reality.
@tuzicomet
@tuzicomet Ай бұрын
​@@NativeAsElizabethWarrenthe same word can be used for both. The chile spelling is used in spanish areas, specifically for the pepper. Not very common, especially in places like america but still considered valid.
@OOOOO0KKKKKKKK
@OOOOO0KKKKKKKK Ай бұрын
@@NativeAsElizabethWarren maybe in english you can't but in spanish you spell chili as chile
@Aman-gk1cb
@Aman-gk1cb Ай бұрын
Sambel korek campur keringat juga unik rasanya, tidak semua orang di dunia tau rasanya
@Dawn_Raider
@Dawn_Raider 27 күн бұрын
Hokkaido be like: I heard y’all need snow?
@CemAhmet-vz7io
@CemAhmet-vz7io 13 күн бұрын
Everyone is waiting for the World Cup T20 and playing on 4rabet is a whole different fun 🏏🔥🎉
@Alesster101
@Alesster101 Ай бұрын
I’m not sold on this snow bleaching step. It’s just frozen water that makes the peppers soggy afterwards.
@jackdawminuet
@jackdawminuet 27 күн бұрын
I don’t think it melts, they only work during winter in that province which looks pretty cold. They’ve been doing it so long, it’s probably safe to assume sogginess has little to no negative impact.
@Dawn_Raider
@Dawn_Raider 27 күн бұрын
Me neither, it sounds like something that worked in the past and he is just afraid to change it because “that’s how his father and grandfather made it.”
@SaschaEderer
@SaschaEderer 26 күн бұрын
"A little more clarification for those wondering about the process of Yuki Sarashi, or snow bleaching: The chili peppers are salted beforehand and are exposed for 3 - 4 days in the snow , AND in the SUN . The salt slowly breaks down the pepper, the peppers are then covered in snow and exposed in the sun, the sun slowly melts the snow, the snow acts as a delicate absorbent, only absorbing a little at a time, and helps naturally remove (or I guess you could say, slowly washes away) the raw bitterness and harshness of the peppers and makes the flavor more pleasant. The fibers also become softer, making them easier to process. This is why this natural process is very vital to making the final product taste better. All in all, this process takes away all the stuff you don’t want, while leaving all the things you do want intact - naturally!"
@neinei5718
@neinei5718 22 күн бұрын
The ozone generated when snow melts sterilizes, deodorizes, bleaches, and decomposes the components of chili peppers. Since ancient times, deep snow regions in Japan have used this action to bleach cloth and process preserved foods such as Freeze-dried tofu and "KANTEN" agar. As you can find out, agar and cloths lose their color remarkably when they are bleached by snow.
@johnweeks3105
@johnweeks3105 17 күн бұрын
I guess you're not their target audience.
@AhmetIsil-in3cy
@AhmetIsil-in3cy 13 күн бұрын
Seeing a legend like Finch backing 4ra makes me trust their bets and games even more, man. Solid choice! 👌💸
@brianguerr01
@brianguerr01 Ай бұрын
Paolo from tokyo viewer here !!
@Zgf72
@Zgf72 Ай бұрын
I love Japan.
@lawrencengu9505
@lawrencengu9505 Ай бұрын
The price is set by the will of the seller. The amount of product and Market demand "may" also influence the Price.
@HaciMahmut-db1hv
@HaciMahmut-db1hv 13 күн бұрын
🎱 I stick to slots for the most part; it's easy and I don't have to think too hard. What's your go-to for a relaxed gaming session
@joreanumbok
@joreanumbok Ай бұрын
Guys if you don't agree with the price you can use applied economic, low supplies and high demand
@AimForgotten
@AimForgotten Ай бұрын
I wonder if you could theoretically just make your own snow using like ice shaver like snow couldn’t you replicate it in doors that way?
@sixthousandblankets
@sixthousandblankets Ай бұрын
Didn't somebody already invented a refrigerator.
@itsdav5574
@itsdav5574 Ай бұрын
it sounds reasonable that it would only be so expensive when exported....lol
@bloodlove93
@bloodlove93 Ай бұрын
like everything, in places like Thailand you can get fresh lobster for a few usd, lots of tropical regions you can get massive bags of various fresh fruit for several usd ,yes in America those would cost a hundred plus per bag.
@MehtapYunus-rp7ev
@MehtapYunus-rp7ev 13 күн бұрын
🚀 My friend suggested trying the crash games for a quick thrill, and wow, were they right! Have you taken a shot at those yet
@alphaTrader.oo1
@alphaTrader.oo1 Ай бұрын
No wonder the snow taste spicy
@TEAMMAURICE
@TEAMMAURICE Ай бұрын
The Japanese always find a way to make simple things complicated and more expensive
@80sidd
@80sidd Ай бұрын
They had a lot of time to waste in the past…now it’s called traditional 😅
@jkjy6471
@jkjy6471 Ай бұрын
yea i was fkn wondering what makes it so exp, and it takes years to make the product, i think the snow bleaching doesnt even dent the taste, its just extra bs
@jkjy6471
@jkjy6471 Ай бұрын
yuzu milds the flavor so much notwithstanding the rice and the fermentation process that takes so long lmao the chef was like oh its different, fck sake of course its different
@Serkanisa-jk6te
@Serkanisa-jk6te 13 күн бұрын
Finch as ambassador means 4RBT is serious about their cricket bets, man, right? 🤔💯
@Orangejuiceee15
@Orangejuiceee15 23 күн бұрын
Id prefer a price hike up for the process, rather than just for the name of a brand there are a lot of companies who hike up their price just because theyre a well known brand😵
@rudrafel
@rudrafel Ай бұрын
Oh the exact company who made hot sauce for paolo from tokyo channel
@MrChemStuff
@MrChemStuff 27 күн бұрын
Do aipac next
@mirst5069
@mirst5069 14 күн бұрын
There probably have to invest in snoe machines or indoor greenhouse to simulate snow
@changrenyong7616
@changrenyong7616 Ай бұрын
I bet if they make a batch without going through this "snow bleaching" process, they won't be able to taste the difference. This snow bleaching step appears to be a way to make the product more exclusive - that is, more costly to the consumers - without adding any benefit to the product.
@wamken619
@wamken619 Ай бұрын
Yeah, I'm a sucker of old traditions in crafts, but when it makes sense today. Instead of finding the right snowy field, why don't they just pack the chillies with grounded/shaved ice into containers and then throw them into industry-sized freezers? If times and climate are changing, why can't their business?
@changrenyong7616
@changrenyong7616 Ай бұрын
@@wamken619 But putting peppers in commercial freezer filled with shaved ice does not help sell their story. They might even say that the gentle winter sun from January through March, and the northeasterly wind blowing at 6 MPH also helps accentuate the taste of Kanzuri.
@wamken619
@wamken619 Ай бұрын
@changrenyong7616 lmao, they totally would say those reasons just to maintain their expensive prices and scarcity. Also, is it just me or does "snow-bleaching" sound like a euphemism mild freezer burn?
@Artichoke4Head
@Artichoke4Head Ай бұрын
Thank you! you saved me lots of typing 😛. Also, they could cover the ground with plastic (maybe stainless steel for more umami 😂 ) so the bloody chili wouldn't get contaminated!!!)
@WeebWeeabo69
@WeebWeeabo69 Ай бұрын
Like every other japanese tech
@joannhoppel8460
@joannhoppel8460 Ай бұрын
So many more things will suffer extinction. However, we humans are quite resilient and intelligent.
@jamm8284
@jamm8284 Ай бұрын
That one wearing snow boots while the other is in normal shoes to compact the snow... Work smarter, not harder 👌🤣 They have that, probably, £10000+ snowmobile. Buy the poor person some snow boots or skies or something 😂
@SemihSeyfullah
@SemihSeyfullah 13 күн бұрын
📈 Sharing strategies with friends has really ramped up my betting game. Got any tactics you swear by
@surft
@surft Ай бұрын
You can create artificial snow nowadays and mirror the exact conditions. They are probably just doing this to justifiy the price. It 's also a small market.
@PWCDN
@PWCDN Ай бұрын
exactly. I think they're doing it to justify the story of the product, which dictates the price and the excessive labor somehow makes it more luxurious. Story selling for a product annoys me because the product should speak for itself, I shouldn't have to know its "snow aged". If you didn't know the story, doubt anyone would pay 2x or 3x more for chili paste. And if you're romanticised by the story, you'll convince yourself it tastes better. Usually if you have an exceptional product, you wouldn't tell people how its made. When they let you know, they're selling the story.
@marcinwkurw3185
@marcinwkurw3185 12 күн бұрын
I have the impression that everything from Japan is expensive as hell xD
@user-wt2ci3mq4k
@user-wt2ci3mq4k Ай бұрын
外国メディアは日本のメディアよりも日本の文化や産業について有益な情報を発信しているような気がする。
@aspiring...
@aspiring... Ай бұрын
What is snow bleaching?
@somelad346
@somelad346 Ай бұрын
A gimmick to sell the paste at a higher price lol
@oyi21
@oyi21 22 күн бұрын
So what is it? 4 or 5 ?
@ayushkumar-bg1xf
@ayushkumar-bg1xf Ай бұрын
Chili comes from new world so this recipe is quite new in old world countries like Japan , as this is new recipe price has something to do with market placement ( propaganda) it’s similar to price of Mercedes or bmw which is super unreliable still cost decent amount
@user-ow2yr4nu4z
@user-ow2yr4nu4z Ай бұрын
Thats what i was thinking this snow bleaching most likely dose not to do anything at all. I worked for Koreans and thry could be a little crazy and act like something they just made up was some ancient Chinese medicen lol.
@kwaanggy
@kwaanggy Ай бұрын
The video is having super high pitch voice
@siddharthaghosh6136
@siddharthaghosh6136 10 күн бұрын
If it's made in Japan, it's entitled to be expensive, even if it's not worthy to be so
@thegoodlookinorange1986
@thegoodlookinorange1986 Ай бұрын
Is it just me or any other snowboarders out there thinking this would be a spicy situation to hit? 😊
@holgerx541
@holgerx541 Ай бұрын
Why is it called bleaching? Isn't it just regular deep freezing?
@PWCDN
@PWCDN Ай бұрын
they literally can just toss it in shaved ice (like bingsu consistency) and leave it in a freezer. They're just making a story to sell chili paste. If it was that much better, they wouldn't share the trade secret of "snow bleaching"
@OsmanAhmet-qc4iu
@OsmanAhmet-qc4iu 13 күн бұрын
🏏 I got into cricket betting because my colleague made it sound so exciting. Have you picked up any new interests from friends on there
@dangerdave616
@dangerdave616 Ай бұрын
Just put them in them in the freezer, grind ice to a fine powder, whatever, don't be so dramatic.
@Surin_o2
@Surin_o2 Ай бұрын
Without drama no money
@SikanderG
@SikanderG Ай бұрын
How does snow bleaching affect the taste? It seems false but I'm not sure.
@PWCDN
@PWCDN Ай бұрын
a lot of it is selling the story more than anything. if it actual made a difference, he'd buy a snowmaker and mass produce this stuff in a temp controlled warehouse. Some people like to "add a twist" to their product to differentiate from the rest, imo this is that example. Quite honestly I'm not sold. It's like that black onsen egg, if you want to believe it tastes better, you'll convince yourself but 95% of the population says it tastes like a normal boiled egg.
@alexanderfaiz7681
@alexanderfaiz7681 Ай бұрын
basically everything in Japan is premium.
@pauljerome01
@pauljerome01 Ай бұрын
Lol the price is because of the middle man thats great
@mojhivlog
@mojhivlog Ай бұрын
How is the snow affecting the taste of chili peppers? It’s just frozen water and dirt. They don’t even ferment it in snow. And after fermentation for a few years, I don’t think you can taste any snow
@charcoalanderson8010
@charcoalanderson8010 Ай бұрын
From the Ministry of Agriculture, Forestry. and Fisheries: "Chili peppers that have been exposed to the snow lose their bitterness and have more umami flavor.." Do you also ask how could weather conditions possibly effect things like wine. It's just air, water, earth, and sun!!! (FYI: it affects the grapes final color, acidity, and sweetness.)
@kimjong-un5074
@kimjong-un5074 Ай бұрын
What is that question?!
@antonhelsgaun
@antonhelsgaun Ай бұрын
​@@kimjong-un5074it's the most interesting part of the process, and one they don't answer in the video
@mightheal
@mightheal Ай бұрын
@@antonhelsgaun They did say you obviously didn't watch it. Besides the temperature affecting flavour the snow washes off some of the salt on the peppers.
@antonhelsgaun
@antonhelsgaun Ай бұрын
@@mightheal which is an incredibly vague answer. That's like asking why you bake potatoes and the answer being "the temperature affects the potatoes"
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