Why Nobody's Buying Your Ideas in Tech

Рет қаралды 10,220

Күн бұрын

Ever try to sell someone on why you're the right person for them to hire in tech? Or maybe you have a software product or offer freelance IT consulting services you need to sell? I'll bet you've run into the situation where the other person you're talking to doesn't seem to "get" why you're the best solution to their tech problems.
In this episode, I share what I've learned through digital marketing about how to really connect with the person you're convincing in tech, so they can understand the value you offer - and buy your idea. This can help you escape the corporate grind and work for yourself as an entrepreneur, consultant, coach - or sell courses. But it can also help you with the everyday challenge of convincing software architects, managers, and anyone you work with to support any idea you have.
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CHAPTER MARKERS
0:00 Introduction
3:02 Episode Outline
4:25 1 How Aware Is Your Prospect of The Problem?
5:10 1.1 Problem Unaware
7:27 1.2 Problem Aware
9:46 1.3 Solution Aware
10:43 1.4 Ready to Buy
13:46 2 How Well Do You Know Your Prospect?
14:44 2.1 Basic Demographics
16:12 2.2 Industry-Specific Demographics
18:21 2.3 Psychographic Profile
21:29 3 Are You Selling To The Right Prospect?
21:37 3.1 Who's The Ultimate Buyer?
23:52 3.2 What's The Prospect's Budget?
25:47 3.3 How Urgent Is Solving The Problem?
#technology #sales #marketing

Пікірлер: 33

@HealthyDev 2 ай бұрын

Are you trying to sell yourself, your services, or a product in tech? What issues are you facing?

@kickpuncher870 2 ай бұрын

Started Software Test Automation consulting firm the 1st of the year, fortunate that I have two clients but I'm struggling landing the NEXT client. I think brainstorming a great lead magnet is where I'm struggling. This was really helpful though, thank you for this. Will def watch this a few more times to absorb all the info.

@jaa928 2 ай бұрын

I was spending all my energy explaining "How" my development tool would help prospects rather than "Why" they'd want it. This lead to verbose and nebulous conversations rather than a concise, two-sentence pitch. "Accelerate coding of flat file specs. Instantly download file reader / writer source code for public specifications or easily build your own with our simple data entry interface."

@HealthyDev 2 ай бұрын

Sounds good. You’ve got a value statement (Accelerate development) coupled with features.

@madcow5833 2 ай бұрын

Yup, I am not even programming these days, but this is still true. I need to explain to people what the problem is that others are failing to mitigate and how why I am in a position to actually help.

@JohanAntonissen 2 ай бұрын

Great video! I’m a mechanical engineer with a love for programming and am in the process of creating my own saas. I’m looking up saas videos but watching all these entrepeneurs talk about selling saas products is so cringe to me. I know i’m lacking a business view, but I would much rather learn from someone that practices what you practice than the entrepreneurs that are mostly focused on ‘7 or 8 digit turnover a year’. I just want a Saas to help people and possibly make a passive income of to cover my living expenses so i can just do what i love, pay my mortgage, pay my food , take my kids to the fair.

@GrantGryczan 2 ай бұрын

I always miss your guitar when you don't include it! Haha

@KangJangkrik 2 ай бұрын

It's a great ADHD suppression. At least we have the himalayan salt at the background :)

@HealthyDev 2 ай бұрын

Ahahahah! I love that thing! It will be a fixture for as long as the show exists, I hope. It reminds me of "The Dark Crystal".

@SufianBabri 2 ай бұрын

Excellent video. It can also be implemented in our personal lives. A total game changer!

@desireco 2 ай бұрын

Excellent video, somewhat in the same boat, learned so much about marketing, you know as a dev, we are smart people, why did it took me so long to discover this obvious things is beyond me :). Again, thanks, appreciate the video and others, really good work.

@newvideoplaylist 2 ай бұрын

Excellent video. Thanks for sharing

@jollyroger3179 2 ай бұрын

So in that last case, when the problem is not painful enough, do you just give up on that customer (base) or is there an advice?

@HealthyDev 2 ай бұрын

Ask your prospects what their biggest problems are with the area your solution is in. Listen for other problems you can solve (pivot). Listen for changes to the product (features). And listen for ways you can position the problem differently that helps them see the value of the problem better (positioning).

@adaptivedeveloper 2 ай бұрын

Wife bit is so spot on. Mine effectively made me choose the company that gave me much more in the long run. Don't underestimate your wife's instincts

@nic_s3385 2 ай бұрын

Very helpful video. Thank you. My current employment and project I'm assigned to has a massive performance problem and I feel like I'm speaking a different language. They've had problem with performance for some time now and in the past what they did was add a hard coded date to a stored proc to stop it from looking to far back. It's been 3 years now and the proc is again looking to far back and they just see it as something that needs to be maintained and updated when it becomes an issue. I'm in the process of fixing a page that can take over 3 minutes to load depending on how much data a client has. This is due to mostly poorly written queries. I brought the time down to about 1 second, but it's not like I did any kind of magic coding here. They just messed up so much of the basics. Anyway, I'm hoping some raw numbers might help get through. I'm hoping that when they see something go from about 200 seconds to about 1 second that they might start to realized how bad things are and that at least some focus needs to shift to this problem. Right now they don't understand why I'm looking at performance because all they see is that it works... although their idea of working isn't great either.

@HealthyDev 2 ай бұрын

Was a customer complaining about the 3 minute load time?

@programadorimpostor 2 ай бұрын

This is gold! Thank you so much.

@HealthyDev 2 ай бұрын

Glad you enjoyed it!

@philipoakley5498 2 ай бұрын

Also look up SPIN marketing, along with the 'cloud' conflict resolution of the Theory of Constraints (see Clarke Ching's work and his Rolling Rocks book).

@HealthyDev 2 ай бұрын

Will check it out! Thank you.

@theaccountant666 2 ай бұрын

well done!

@fsociety2871 2 ай бұрын

Your advice is on point, now i'm downloading your free guide 😂

@cykes5124 2 ай бұрын

7:00 The internet unfortunately attracts bandwagons and people are comfortable to treat others poorly rather than accept that the culture of their online forum is toxic. I think content you make like this video are great because it's more of a self help and that typically targets those who are actually seeking it. Thank you.

@HealthyDev 2 ай бұрын

I think you're right. Thanks for the encouragement!

@Wielorybkek 2 ай бұрын

I don't like that the video assumes the developer is the one who is right and who holds some secret truth or a much better solution that nobody knows about. Usually it looks rather different, more like a programmer applies some well-known methods to a well-known problem in an industry they don't know much about (logistics, e-commerce, health care, whatever...) and they try to "teach" people who actually know better or they just don't think the problem is worth solving as the solution might be too expensive, too inconvenient, unrealistic, etc.

@HealthyDev 2 ай бұрын

I’m hearing some past bad experiences with developers in your comment. What happened?

@kyuss0x1 2 ай бұрын

@@HealthyDevprobably nothing happened

@rocketpig1914 2 ай бұрын

No guitar interludes! Must be a busy week

@HealthyDev 2 ай бұрын

I started doing them every other episode a couple months ago.

@133289ify 2 ай бұрын

the customer be like: Me boss, aint no time no attention span to understand my broblem. do me button that blip plop bazinga 10 microservices do want

@user-ut4vl8bw2k 2 ай бұрын

I hate how you explain how to sell in detail, then literally sell your courses by explaining what the problem is and it works even if I know what trick you use because you just tell it!

@HealthyDev 2 ай бұрын

There's no trick. I'm just helping people learn how to sell, and they can use me as an example if they wish.