Why Oreo won

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Күн бұрын

This is how the cookie crumbles.
Reaction video here: / 78567172
More info and sources at bottom.
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You can find this book at libraries too. It was kinda pretentious at points, and honestly pretty darn boring since it was a book all about Nabisco. But there were a lot of hilarious things I had to leave out of this video, like the fact that Adolphus Green toured the country in a special train car called the "Nazu" to inspect Nabisco factories. Uhhh...what? There's a lot of stuff like that.
They named a town after Uneeda in West Virginia. Haha, I forgot to mention this: en.wikipedia.org/wiki/Uneeda,...
This Fortune article was really useful - circa 1920 Fortune was legit.
archive.org/details/fortune14...
Everything else comes from random Newspaper articles and stuff like that. Feel free to email me if you want a source.

Пікірлер: 1 500

@PhilEdwardsInc Жыл бұрын

Reaction here: www.patreon.com/posts/78567172 Includes the fact that Adolphus Green rode around in a fancy train car called the "Nazu" inspecting Nabisco factories. Which....is weird.

@chrisblake4198 Жыл бұрын

oooh I think that's a potential video idea! Private train cars owned by millionaires or presidents or other fancy folk is something that's come up seemingly at random for me, but if you think about it- that had to have been a pretty big thing right? I mean before planes we know the POTUS had at least one variation on 'Rail Force One' It must have been the kind of status symbol that worked really well for a certain group of people, particularly in the USA.

@Computment Жыл бұрын

Hydrox is bussing ngl 🥶🥶🥶🥶

@chrisblake4198 Жыл бұрын

of course, if you did it that would mean dealing with train enthusiasts in the comments, which can be scary.

@PhilEdwardsInc Жыл бұрын

@@chrisblake4198 lol honestly this is a real fear

@JoseOnTour Жыл бұрын

Fun video to watch Phil. As someone who worked for Nabisco (Mondelez) at the old Phil Morris Building (Great Story if you ever want to hear it), this was a walk down memory lane and the Oreos memorabilia on the 3rd floor.

@k.5152 Жыл бұрын

hydrox sounds like cleaning chemicals

@mfaizsyahmi Жыл бұрын

Early 20th century people had a craze over chemically-sounding names. It's supposed to sound clean, sophisticated, "processed".

@punko9031 Жыл бұрын

That’s exactly what I was thinking. I’ve recently gotten handed a bottle of water which was branded “Vitrex”. Why the hell would you brand your water that way everyone thinks of drain cleaner while drinking it. (It was in Germany in case you’re interested)

@martinnyberg9295 Жыл бұрын

”Dutch” cocoa is treated with sodium hydroxide; that is what the ”Dutch” process entails. It makes sense. Sort of. 😊

@itzel6698 Жыл бұрын

Or hydroxide lol

@martinnyberg9295 Жыл бұрын

@@punko9031 “Vitr-“ means “glass” in latin, doesn’t it? 🤔 That makes lots of sense for a bottle of water. 😏

@Tara-fo2gx Жыл бұрын

I don't know if your research found this, but I'm fairly certain the reason why "Hydrox" is named the way it was, was because how clean food was was an issue at the time. You touched upon this with the cracker barrels. That's why they gave it a chemical-sounding name, to advertise that it was clean food that was safe to eat.

@michealpersicko9531 Жыл бұрын

I thought it was because of the chemical leavening used in it potassium hydroxide

@androzani Жыл бұрын

If there were weevils in my pirate food, I'd also rather drink bleach.

@YellowBriefs Жыл бұрын

Time has proved that was one of the worst marketing ideas ever

@NOTRIPFORTHEHIVE Жыл бұрын

@@michealpersicko9531 Supposedly it's derived from "hydro," which refers to water, which symbolized the purity of the ingredients.

@alfianfahmi5430 Жыл бұрын

@@michealpersicko9531 Also dutch cocoa processing that used strong base like sodium hydroxide, potassium hydroxide, etc. 🤷‍♂️

@alli_mode Жыл бұрын

My brother used to cook with hydrox cookies and he would ask everyone to get him some "droxies." The managers told him to stop calling them that because it sounded like drugs and they worked in a show kitchen.

@PhilEdwardsInc Жыл бұрын

lol what did he cook with the droxies?

@alli_mode Жыл бұрын

@@PhilEdwardsInc cookies and cream pudding.

@fishflake1209 Жыл бұрын

Droxies Midnight Runners, perhaps.

@PhilEdwardsInc Жыл бұрын

@@alli_mode that sounds great and makes more sense than the droxies steak tartare i was imagining

@alli_mode Жыл бұрын

@@PhilEdwardsInc that sounds like a horror show from chopped.

@doommagic Жыл бұрын

2:45 The Oreo name isn't random. Look at the flower printed on the cookies. It comes from the genus of flowering shrubs in the Laurel family called Ocotea which also includes species that were previously known as Oreodaphne in the past. *random history/science fact of the day*

@angieemm Жыл бұрын

And taxonomists ruined that for us! This is the kind of info that would get lost to time due to all the changes.

@doommagic Жыл бұрын

@@angieemm I don't know what kind of library ninjas we would be called, but I know if there was something to study for, I would've been there.

@IllBushido Жыл бұрын

I believe the flower on the hydrox cookie is called Oreodaphne. You can see where oreo got their name.

@noahgeerdink5144 Жыл бұрын

I still have no idea why oreo won, but I’m also drunk

@Lynxdoc Жыл бұрын

Because they rule!

@richardelliott8352 Жыл бұрын

same here. a winner implies a contest, but only one contestant was primarily discussed. it wasn't bad content, but had scant discussion of what hydrox didn't do , like when did they change packaging

@garyberger9257 Жыл бұрын

@@richardelliott8352 I get where you're coming from, but even today I can go down to the local store and open a pack of Oreos and they're gonna be fresh. I've known them to be like that since I was a kid. Not directly a "win" but Hydrox packaging doesn't concern itself with keeping the cookies fresh.

@kennethjose7159 Жыл бұрын

Because Mondelez keeps them the the bottom of Grocery shelves

@georges.7683 Жыл бұрын

@@kennethjose7159 Leaf Brands filed a complaint with the US Federal Trade Commission in 2018 against Mondelez International, maker of Oreo cookies, for hiding Hydrox cookies from customers on store shelves. Pasted from: en.wikipedia.org/wiki/Hydrox#History

@rattyeely Жыл бұрын

Surprised you didn't mention that Hydrox literally stopped existing for a while and the only reason you can buy them today is because fans bought the brand name and re-created the recipe

@adamn7516 Жыл бұрын

Hydrox is owned by Leaf Brands, a company famous for their gumballs among other things.

@Fnordathoth 11 ай бұрын

Unfortunately they don't taste the same as they used to. I don't know what was changed in the recipe but something is definitely different about them.

@erzsebetkovacs2527 10 ай бұрын

@@Fnordathoth What is that specifically that tastes different?

@honeybunbadger Жыл бұрын

“You don’t know ‘bout Crax?! … They got straight up Hydroxxed” made me laugh so so hard for some reason

@androzani Жыл бұрын

What a weird but interesting alternate universe. Crax is the perfect name for a cracker, don't know why it's not at least a rival brand.

@chicagotypewriter2094 Жыл бұрын

I think we have those in India! Absolutely banging chips!

@mashedpotatoes1534 Жыл бұрын

@@chicagotypewriter2094 Hahahahha good one

@618033988749 Жыл бұрын

Shouldn't it have been "They got straight-up Oreo'd"?

@RichV20 Жыл бұрын

AYDS dietary supplement

@derhochwohlgeborene8548 Жыл бұрын

This video was way better than I had assumed. I thought it was going to be about "how good it holds up when dunked in milk" or something like that. This was way more interesting.

@PhilEdwardsInc Жыл бұрын

for this reason, i did resist sharing the factoid that the hydrox did not float in milk like the oreo.

@imallfordabulls Жыл бұрын

@@PhilEdwardsIncI do appreciate the camera shot though!

@littlered6340 Жыл бұрын

@@PhilEdwardsInc TIL oreos float in milk.

@MattAndImprov Жыл бұрын

The big takeaway is branding vs product. Oreo, Ritz, Coke, VHS, iPods, iPhones... it's the marketing

@Zeyev Жыл бұрын

As I recall with my sometimes faulty memory, we were a Hydrox family because Oreos were made with lard. When Oreos changed its shortening and acquired kosher certification we finally got to taste them. I think you'll find that story is typical of many Jewish families.

@PhilEdwardsInc Жыл бұрын

memory seems flawless to me! i think oreo didn't ditch lard until the mid 90s

@jeffreyshearer8747 Жыл бұрын

Yes, Hydrox had a niche market with people avoiding pork products.

@Sam_on_YouTube Жыл бұрын

Hydrox is still to this day preferred by religious Jewish families for this reason. My family isn't religious, but I am enough a part of the community to say that our reputation of changing slowly with the times is well earned.

@Zeyev Жыл бұрын

@@Sam_on_KZfaq Zogt-mir Shmuel (as my mother might have said), where do you find Hydrox? I'm not sure I've seen any in decades.

@ya8158 Жыл бұрын

@@Zeyev I’ve just looked for them and the only place I’ve found so far is eBay for $15-30 a package so I’m assuming it’s been discontinued even though the official website claims it’s still being produced (the Amazon link from their website has the listing but it’s unavailable and same with Walmarts listing but that listing wasn’t on the website )

@aureaphilos Жыл бұрын

I haven't had a HYDROX cookie since probably the early 70s, but as soon as you showed the cookies, I immediately could taste the HYDROX cookie in my mind.... the cookie was just drier, plainer, and harder to bite into. OREOs just gave a better taste experience... and my brain says "they still do!" Thanks Phil; I love joining you on these deep dives into obscure topics. Keep it up!

@gregdubya1993 Жыл бұрын

I just finished a pack last night.

@cluster4583 Жыл бұрын

Duhh obv the iconic and better selling one would be higher quality

@61rampy65 Жыл бұрын

Your comment is literally, word for word, the same comment I was going to make. Mom cheaped out one time and brought Hydrox home, and they were awful!!! She hated them too, and neve bought them again.

@error.418 Жыл бұрын

@@cluster4583 Lol, no, that is not at all a given.

@DocBree13 Жыл бұрын

Same! :)

@211teitake Жыл бұрын

Cracker Barrel bit was one of the most interesting part. It would be a great video to do on how a rat feces container became the name of a restaurant chain.

@garricklebard688 Жыл бұрын

Named after the flavour in the food

@MissPooslie Жыл бұрын

I am desperate for a line of “Rat Feces Diner” cracker barrel logo stickers and shirts 😂

@brianstratton8767 Жыл бұрын

@@MissPooslie Yep, ala Peeing Calvin. If I was a bootleg graphic artist I'd go for it: Mickey M dumping into the barrel yet.. Somehow this guy seems equal parts Rod Serling & Ned Flanders; another (rare) YT gem!

@wtk6069 Жыл бұрын

I always thought the name jokingly referred to the typical clientele (of which I am a representative part, I admit).

@cashvendetta Жыл бұрын

Tha name actually comes from tha barrel that slave owners kept whips in, which were called “Cracker Barrel’s”

@Cynewise_ Жыл бұрын

My dad was born in 1918, and he loved Hydrox. In fact, he refused to refer to Oreo’s as anything other than Hydrox.

@MissMTurner Жыл бұрын

Back in the 80s, my mom would only buy Hydrox (made by Sunshine then) because they didn't use transfats and such. So I never ate Oreos as a kid. She was very concerned about what fillers and cheaper filler ingredients even back then.

@Lynxdoc Жыл бұрын

That's like the whole meme about "we have those at home" - at home = Hydrox lol

@Mrshoujo Жыл бұрын

*buy only Not "only buy"

@danacoleman4007 Жыл бұрын

Good mom

@applepieclub5012 Жыл бұрын

Good mother. She was ahead of the curve.

@michaelvigil5321 Жыл бұрын

@ApplePieClub people live longer than they ever have before and the average life span has increased significantly so either it really doesn't matter that much or I'm somehow missing how our food is really somehow unhealthier than it was in the past.

@jsonlee01 Жыл бұрын

Phil…the sacrifices you make to produce content for us. Thank you!

@garyberger9257 Жыл бұрын

Especially eating all those cookies. Poor guy!

@Mordecrox Жыл бұрын

This is my first video of him, courtesy of the algorithm, and right at the first minute I must ask... ... What kind of sacrifices?

@jsonlee01 Жыл бұрын

@@Mordecrox I was joking that he had to make the sacrifice of eating all those cookies for the video

@chongjunxiang3002 Жыл бұрын

So in short, because biscuit equivalent of Nestle has bigger capital than everyone else, thus they win no matter what. Another video in Chinese language I watch earlier also talk about oreo vs hydrox. That video say there is one point comes the decision on market focus. At the start both brand focus on being fancy high table food (thus their flower shape) However at some point advertisement on Oreo starts focus on kids, thus come the slogan twist it, lick it, dunk it. While Hydrox still stick on old fashion fancy cookie that serve in 'high table', so slowly become brand from the past.

@PhilEdwardsInc Жыл бұрын

that could be true too!

@Embargoman Жыл бұрын

Hydrox probably was distributed by Nestle in Muslim countries due to Oreos using lard.

@joshuanishanthchristian5217 Жыл бұрын

I've always wanted to try out Hydrox biscuits because I find their story very interesting... But on top of that, I'm now tempted to try the original Nabisco Oreos as well. Oreos in the UK (and some other places like Qatar) are marketed by Mondelez with their own separate branding, and like most confectionaries in the UK, they apparently taste different from their American equivalents. Meanwhile in India Oreos are sold as part of the Cadbury/India brand, and those apparently taste different too. I have sometimes seen both the Nabisco AND Cadbury versions in speciality stores, and I'm probably gonna pick them up next time I see them for some -scientific- testing.

@PhilEdwardsInc Жыл бұрын

interesting - that would be a good side by side

@firelizard2 Жыл бұрын

@@PhilEdwardsInc Even Canadian market Oreos are different. They're under the Christie brand (as are all (most?) Nabisco cookies and crackers) and have a different recipe. They also *don't* have the Nabisco logo moulded (yes, with a U) into them.

@Prexow Жыл бұрын

Mondelez (aka Kraft Foods) owns Nabisco/Oreo and Cadbury

@littlered6340 Жыл бұрын

Let us know how it goes!

@kaitlyn__L Жыл бұрын

A funny way that manifested is, it took UK Oreos a lot longer to become vegan than US Oreos.

@kmonk99 Жыл бұрын

My grandma always had Hydrox cookies in her pantry. It was a joke in our family about her brand loyalty. The hydrox flavor and crispness (I remember them being a bit crunchier than Oreos) is very nostalgic. That said, I buy Oreos.

@Lynxdoc Жыл бұрын

Every Hydrox I have tried has been stale (maybe because they are not touched as much and it's easy to go through a whole bag of oreos real quick!

@GB-ez6ge Жыл бұрын

One of my grandmothers always had Uneeda biscuits in her pantry.

@RichV20 Жыл бұрын

I'd be hard pressed to eat three Hydrox cookies. If you give me a bag of Oreos, that whole bag will be wolfed up in 5 minutes

@aznandyroo Жыл бұрын

God this content is what I needed. 11:44 minutes and seconds that feels like a full documentary. *sniffs oreos*

@steveloreck5924 Жыл бұрын

We lived in the Milwaukee area in the 1950's and had Johnston cookies. Their Oreo was rectangular and was more of a milk chocolate biscuit. It was called Twilight Dessert. I think that Johnston was driven out of the market by the big national brands like Nabisco and Sunshine. I am sure there were other bakers who succumbed to the Nationals in other parts of the country. They too had broken cookie sales from the back door of their factory. One day a week was broken chocolate cookie day and the other days were for all their other varieties. Chocolate cookie day had cars lined up.

@CardCreationsyes Жыл бұрын

One thing you missed is the fact that hydrox is called hydrox because it's like Hydrogen+Oxygen because it's symbolized water which was pure unlike cracker barrel's

@bobbuethe1477 Жыл бұрын

Hydrox was my favorite cookie when I was in kindergarten in 1964. Haven't had one since the sixties, so maybe the recipe's changed. But I remember proclaiming to my parents that Hydrox were sweeter than Oreos. I remember the cookie part having a darker chocolate taste, and the filling being "wetter" and more translucent than Oreos. It was more like a sugar glaze than Oreo's shortening-based filling.

@jeffwilliams7020 Жыл бұрын

I'm in the vast minority here in that I prefer and always have preferred the Hydrox to the Oreo. I think the crisper cookie and less sweet flavor profile are superior. Hydrox also got spaced out of most grocery store chains through some pretty shady practices by Nabisco.

@FlamingFox7 11 ай бұрын

I also prefer Hydrox to Oreo. If you leave Hydrox in milk for a while the chocolate taste is quite pronounced

@MrShaclakclak Жыл бұрын

Phil, I appreciate you more than you know. Jonny Harris always leaves me feeling scared and sad about the world. Then I watch Phil, and I'm brought right back. Thanks, Phil!!

@PhilEdwardsInc Жыл бұрын

Haha, maybe I can get him to market me as a nice chaser.

@izzygood Жыл бұрын

I am amazed at how Phil continues to find topics that I would never think of, yet am fully interested in. Kudos!

@Cowloverdude Жыл бұрын

Babe wake up new Phil Edwards dropped

@rawbacon Жыл бұрын

One thing history confirms is that the best product doesn't always win and the reasons are extremely varied.

@elifgecyatan Жыл бұрын

I discovered your channel last week! They are really entertaining and educational. Thank you !

@PhilEdwardsInc Жыл бұрын

thanks for writing!

@fourthgirl Жыл бұрын

Growing up in Oakland California, Nabisco has a factory in West Oakland and Sunshine Biscuits was in East Oakland along with Mother's Cookies. At recess, we could hear the steam whistle go off signaling lunch breaks quitting time. A few of us made friends with kids whose parents worked at Sunshine and got the broken cookies to take home. I'm actually team Hydrox. My mom would go back to West Oakland once a week to get broken Lorna Doones from Nabisco.

@PhilEdwardsInc Жыл бұрын

wow that sounds aweome!

@danieloutloud9151 Жыл бұрын

Am 67 and ate Hydrox cookies up until I was in my twenties , ( never thought their name sounded like chemicals , by the way . ) . I absolutely prefer Hydrox cookies over Oreo's but , I haven't been able to locate any store in my area that sells Hydrox for a long long time . When you held up that package of Hydrox I rejoiced knowing that they still exist and so someday I might discover a source to buy them once again . I envy you having access to those cookies .

@selloutsam. Жыл бұрын

You can get them on Amazon pretty easily if that helps! Didn’t know about them till this video, but curiosity had me ordering them a few minutes ago lol.

@douglasmckinney9251 Жыл бұрын

I have no real opinion when it comes to Oreo vs. Hydrox, but the late Harlan Ellison certainly did. I recommend reading his essay, "The Great Hydrox / Oreo Cookie Conspiracy." It originally appeared August 8, 1982 in L.A. Weekly, but was also collected in the book An Edge in My Voice (1985 or '86?). I have it in a later collection, Edgeworks Volume I The Collected Ellison (page 255) from 1996.

@thecianinator Жыл бұрын

I Have No Mouth And I Must Eat Cookies

@Mentally_Will Жыл бұрын

Well, what did he have to say about it?

@douglasmckinney9251 Жыл бұрын

@@Mentally_Will Distilling out the character and colorfulness of his writing (which is the fun of Ellison), he felt it was the quality of the chocolate cookie that mattered most, and that Hydrox excelled vs. Oreo. Presumably much has changed since 1982, but I suspect the proliferation of Oreo filling flavor choices would not have changed his opinion.

@josephkanowitz6875 Жыл бұрын

@@douglasmckinney9251 ב''ה, the Oreo relies a bit more on sugar and is good if you're going to hold it down to the nutrition label serving size. The Hydrox is a bit more satisfying and less disgusting if you're making a meal of it - as, say, an author might. Hydrox is a bit like enjoying Moxie soda and I'd recommend the combination.

@nvrndingsmmr Жыл бұрын

Extremely interesting, thank you for all the info! And the "reluctant" consumption of the cookies throughout the video was hilarious, thank you for your hard work! 😁

@five-toedslothbear4051 Жыл бұрын

I went to the website of a Major Online Retailer™ and tried to find Hydrox cookies. It showed me Oreos instead. The suggested searches included "hydrox cookies not oreo"...but that didn't work either. That's the amount of dominance. I had Hydrox cookies as a kid, and kinda would like to find some again. Thanks for another fine video, Phil.

@PhilEdwardsInc Жыл бұрын

it is available on another major retailers site (walmart)

@PatandDarin Жыл бұрын

And Hydrox is sold nationwide at… Cracker Barrel.

@njdevilku1340 Жыл бұрын

As a kosher family, we always had hydrox growing up.

@maisondusuave Жыл бұрын

Hydrox was my favourite. The filling a little bit tart while oreo is filling cloying and greasey.

@elivtheworld Жыл бұрын

incredible video! i enjoyed it a lot, keep up the great work. i love your soft spokeness, but you keep enough delivery to grab attention in really interesting parts. the way you articulate yourself could make about anything interesting! i would have assumed that this video would have made me crave cookies lol but no, im eyeing the uneeda phil video queued asap!

@PhilEdwardsInc Жыл бұрын

haha glad you can restrain yourself more than me (and thanks)

@keithrule4240 Жыл бұрын

I was in college in the late 1970s. We shared a house and combined shopping. Anyone could write an item on the shopping list. One day, I went to the store, Hydrox were hard to find then too, so I substituted Oreos. That started a discussion about which was better. Frankly, I couldn't tell the difference. I didn't think anyone else could, so we did a double-blind tasting. Sure enough, our roommate could tell the difference. So, we became a Hydrox house or nothing at all. Nowadays, you can't even find Hydrox anywhere, so the point is moot.

@ghosted0352 Жыл бұрын

As a Richmonder, I love seeing the local spots you use in your videos! Makes me feel special for some reason lol. Love your work Phil!

@greymarket6834 Жыл бұрын

ive lived here all my life and can pick out a street corner by looking at it and real fast realized he was in richmond

@gavincrockett9521 Жыл бұрын

I saw the corner and knew immediately where he was! Gives me some hometown pride.

@kelownatechkid Жыл бұрын

Phil, I really cannot fathom how all your videos have such unique and high quality footage and yet are produced so quickly. Amazing work!!

@PhilEdwardsInc Жыл бұрын

thanks that's awful nice!

@kelownatechkid Жыл бұрын

@@PhilEdwardsInc You're welcome!! This kind of topic is often turned into cheap clickbait but you always produce something that gets me thinking.

@mikmik9034 Жыл бұрын

I loved those cookies. Had Hydrox and did not even notice when Oreo took over. Just purchased by image on box. For decades I actually thought it was a name change due to buy out when Hydrox disappeared from the shelves.

@anti_honey Жыл бұрын

Hydrox tastes so good compared to Oreo, the taste reminds me of the more well done edges of home made brownies

@PhilEdwardsInc Жыл бұрын

ha that's a good description of it

@fredrickfraser1659 Жыл бұрын

Well Nabisco didn’t always beat Sunshine see Cheez-Its

@PhilEdwardsInc Жыл бұрын

yes i need to learn the tale of cheez its

@Cooe. Жыл бұрын

Yup. Cheez-Its > Cheeze-Nips and it's not even close really. 🤷

@YTRulesFromNM Жыл бұрын

In elementary school (1970s) my classmates and I argued about Hydrox vs Oreo only to find out that almost none of my classmates have ever tasted either one. Their parents simply bought store brand (yecch) cookies and called them Oreoes. Our parents also did the same thing with almost everything else back then. Thank you for your brilliant video.

@RichV20 Жыл бұрын

Cream-O's

@clemenslucas Жыл бұрын

I really like your videos! the production quality steadily gets better too!

@100tijs Жыл бұрын

Took me until the large wall advertisement to realize Uneeda biscuit is a play on words of 'you need a' biscuit.

@The_Sofa_King Жыл бұрын

The Oreo shows that with aggressive tactics and innovation, anything can come out in top!

@PhilEdwardsInc Жыл бұрын

don't tell me you're team hydrox

@nimravus01 Жыл бұрын

The Hydrox v. Oreo story is a great case study of how powerful marketing strategy really is. The Harley-Davidson V. Indian motorcycles story has a similar trajectory where HD actually came later but overtook the market.

@PhilEdwardsInc Жыл бұрын

i'll add to my list!

@georges.7683 Жыл бұрын

@@PhilEdwardsInc I would definately watch that one!

@evelynsaungikar3553 Жыл бұрын

It was a sad day for me when I learned that the “creme” in sandwich cookies was just shortening and sugar.

@Lynxdoc Жыл бұрын

Shortening and sugar = gateway drug

@cgirl111 Жыл бұрын

Which is why they don't call the filling cream. FDA won't let them so they spell it creme.

@Earth1218 Жыл бұрын

In Cub Scouts, one week our den mother decided to show us how Hostess Cupcakes were made. She baked some chocolate cupcakes, and then started scooping Crisco and sugar into her mixer. I was horrified and thought she had to be lying. Once it was whipped into a fluffy cloud, it tasted just like the cream filling. I never looked at Hostess cakes the same way again.

@Curiouscrazy Жыл бұрын

insightful as always, glad to see your channel grow!

@NoName-ik2du Жыл бұрын

Oreos have such a unique flavor that no other sandwich cookie has ever matched (at least in my lifetime). There's also that whole thing where it's literally impossible not to eat the entire box once you have your first Oreo. Watching this made me want to buy a pack of Oreos, regardless of the health implications of eating a whole box of cookies in one sitting. Thankfully, when I went to buy some, the price made me not want them anymore.

@ThatBoomerDude56 Жыл бұрын

*I've always preferred Hydrox.* Oreo tastes too sweet.

@kmart46320 Жыл бұрын

Agreed, and they have a slightly chemical taste

@javi_park Жыл бұрын

just discovered you today and had to sub. great stuff man. love the business stories! other co's w/ rich history: hersheys, walmart, samsung, sony, rolls royce👀

@annierose6985 Жыл бұрын

The debate about which cookie was better was a constant among my childhood friends. I was, am, and always will be a Hydrox fan. I was delighted to find them again while visiting in Canada!

@luciabritos3673 Жыл бұрын

Phil trying to convince himself he doesn't like cookies

@PhilEdwardsInc Жыл бұрын

really not a cookie fan, hated to eat those 6 hydrox packages

@emilysimoneau Жыл бұрын

This is the hard-hitting journalism I'm here for.

@driaan_louw Ай бұрын

Love these videos so much - you're the best cookie archeologist.

@hesojo3540 Жыл бұрын

I stumbled on your channel through the urniating Calvin video and I'm very surprised on the quality of every single one of your videos. I've been binge watching you and you make amazing content! I hope more people find this channel!

@PhilEdwardsInc Жыл бұрын

hey thanks.

@VAM_Physics_and_Engineering Жыл бұрын

You got me wanting to put oreos down my food hole. Your graphic and visual game is getting really good. Probably felt like a person who has 4 or more left on the triangle golf tee game when getting that shot of you sniffing oreos but totally worth it.

@VAM_Physics_and_Engineering Жыл бұрын

Entertaining and great as always!

@PhilEdwardsInc Жыл бұрын

haha i wanted to figure out a way to get the triangle golf tee game in this video. a cracker barrel icon

@PsRohrbaugh Жыл бұрын

Hydrox fan here, and I agree with everything you said. I like Hydrox because it's what my great-grandmother gave me as a kid, not for any empirical or objective reason. I think you did a good job covering the subject, and I learned several things, despite being aware of Hydrox for over 30 years.

@joshuaadams8240 Жыл бұрын

I'm loving these corporate history videos. Keep them coming.

@DanFlynn Жыл бұрын

The quality of this video is fantastic, love how much your independent videos have grown over such a short time! Keep up the great work! #loyalSubscriber

@PhilEdwardsInc Жыл бұрын

thanks #loyalsubscriber

@ilajoie3 Жыл бұрын

This video coming out after the cookies and cream oreos really shows that Nabisco can do some wonders with their dominance in the cookie/ cracker sector

@PhilEdwardsInc Жыл бұрын

they are just gloating at this point

@MillyKKitty Жыл бұрын

If I remember right, didn't Adolphus Green work for the two brothers, who later joined Sunshine to create Hydrox? If my memory serves me right, lots of bakeries came together to make Nabisco, even the two brothers had come to create it but Adolphus made himself the owner in the papers without consulting the brothers or anyone else and they left because of that to make/join Sunshine.

@PhilEdwardsInc Жыл бұрын

I think that's about it...though I'm not sure of the early details (that book in the description would have it for sure).

@seththebeatmxchine Жыл бұрын

Bro why is this channel so slept on? Phil needs more subs = more views = more money for Phil to bless us with his content.

@PhilEdwardsInc Жыл бұрын

you seem really wise. i like how you think.

@seththebeatmxchine Жыл бұрын

@@PhilEdwardsInc holy shit the GOAT himself. I'm not worthy.

@Ironstarfish Жыл бұрын

Hydrox name made sense at the ti e when something being safe to eat was prioritized

@Bacopa68 Жыл бұрын

Just this morning I saw someone at the grocery store with five boxes of Toast'em toaster pastries in her shopping cart. A lot of people think they are a Pop Tart knockoff. Toast'ems are actually older than Pop Tarts.

@kevbob Жыл бұрын

Grew up eating both, and Hydrox were always my favorite of the two. I liked the less sweet, creamier filling, and the texture/taste of the chocolate biscuit. Oreos were always fine! (Tho I was absolutely aware of the lardiness of the filling when they used that, and they got demoted points for having worse creme center texture.) But Hydrox were always my choice when they were a going concern and available in most any market. When in 2008 and Kellogg's, who then owned the Hydrox cookie, came out with 100th anniversary production, I snapped up a lot of packages to savor for when they eventually were taken back off the market. Later I was pleased when an entrepreneur picked up the rights to Hydrox under a similarly reanimated Leaf Products brand and bought a number of packages of Hydrox on Amazon. I also did my taste tests then, and to me, they still beat Oreo. Nowadays, I try to stay away from the cookie monster.

@MitchellWiggs Жыл бұрын

oreos used to have dairy in them which i’m allergic to, so i grew up eating hydrox. oreos are now dairy free so i eat those and i haven’t even seen hydrox in years lol

@thejananigans431 Жыл бұрын

My good sir. I love your ability to make me interested in stuff I never knew I was curious about

@smorgasbroad1132 Жыл бұрын

I'm old enough to remember Hydrox cookies. They were delicious and I don't think I had an Oreo until Mom probably couldn't find Hydrox any longer. Hydrox was the superior cookie. Period. P.S. If Hydrox cookies are still made, I haven't seen them in Chgoland in decades. I assumed they were out of business.

@domramsey Жыл бұрын

As a Brit, it's amusing to me that in every single case, the products shown the the video were called biscuits rather than cookies. As is correct. :) But what changed, and when?

@PhilEdwardsInc Жыл бұрын

Yeah, I got curious about this during the video as well. I need to research more - it's much later than I thought!

@dontspikemydrink9382 Жыл бұрын

this and the lego videos were over so damn quickly, entertained from start to end

@robertweinmann9408 Жыл бұрын

I grew up eating Hydrox cookies. My Mom grew up with them in the '30s, and I think she also stuck with them as she always rooted for the underdog.

@friendly76 Жыл бұрын

I remember as a young kid in the late 70s and early 80s, that my grandmother would call cookies "biscuits", and I would wonder why. To me, biscuits were the yummy bread that you'd get at KFC. But now it all makes sense!

@brucedavis191 Жыл бұрын

there is a video how did they end up as cookies and not biscuits

@Zobeid Жыл бұрын

Hydrox is now produced by a company that specializes in claiming abandoned brands of products that have been out of production for some time. Trademarks are only maintained by keeping a product on the market, and an abandoned trademark can be claimed by basically anyone who wants to take it over. Without access to the original recipe, they had to reformulate the cookies from scratch. They claim they hired a few die-hard Hydrox fans as consultants to help fine-tune them! The same company also now makes Astro Pops and a few other types of candy that were discontinued by the original producers.

@RoxYgen03 Жыл бұрын

Always fantastically interesting. Thanks Phil!

@douglasgriffin694 Жыл бұрын

Good to see you here in Richmond!! I walk by that Uneeda advertisement every day!

@story3877 Жыл бұрын

Ugh...the disappointment when a mom would show up at our 4-H meetings with Oreos only to discover they were hydrox 😆. I mean, we tried to be grateful, respectful children but it sure felt like shots were fired by those moms (the prices weren't that far apart. This wasn't a budget thing).

@demodokus Жыл бұрын

Happy to see your channel has grown so much.

@PhilEdwardsInc Жыл бұрын

thanks!

@theginalondon Жыл бұрын

You are so funny. I wish every school teacher in professor had the energy and creativity that you bring!! 🎉🎉

@TheRealRocain Жыл бұрын

Amazing content as usual. Love them!

@LemonDove Жыл бұрын

My dad was a big fan of Hydrox when he was a kid so whenever I had Oreos growing up he’d always bring up how they ripped off the much better Hydrox

@0o0ification Жыл бұрын

The cross-product logo hypothesis makes sense to me. It’s why executives always circle back to “synergy” as low-hanging fruit 😆

@AZREDFERN Жыл бұрын

How have you been around for 2 years and don't have a million subs yet? this content is amazing!

@joejoemyo Жыл бұрын

Hydrox is also the name of a Hydrogen-Oxygen breathing gas used for ultra-deep SCUBA dives

@TonyWilson615 Жыл бұрын

I tried Hydrox for the first time late last year, having always wanted to and seeing them on the shelf at a Cracker Barrel while visiting family. Cut to Phil also going to CB in this video lol. I should've seen that coming.

@robinmichel9048 Жыл бұрын

So I guess we can thank Nabisco for introducing the concept of products wrapped in packaging, wrapped in packaging, wrapped in packaging.... Thanks a lot.

@vbrown6445 Жыл бұрын

Well, I guess you could get rid of all that and just enjoy the weavels, maggots and other pests.

@kenlieberman4215 Жыл бұрын

The packaging revolution likely started with Henkel in Germany with packaged laundry detergent. Prior to that things were sold in bulk and the store was effectively the brand.

@richardgazinia5482 Жыл бұрын

The Jr. College, I attended, LaGuardia Junior College, has as one of its buildings the old Hydrox factory in Long Island City, NY. Other Sunshine Bakery products were made in the building but the first semester I was there we visited the schools' archives, and they had pictures of the old production lines before Sunshine gave up the building. It's been a while since I've seen it, but I believe the facade still says Sunshine Bakery at the top of the building. If you take the 7 train out of Manhattan into Queens, it's the large white building as you emerge from the tunnel into Court Square in Queens on the right side of the train.

@PhilEdwardsInc Жыл бұрын

dang i know that line! i will look for that if i go out there again

@richardgazinia5482 Жыл бұрын

@@PhilEdwardsInc Just a heads up, the big block letters on the very top of the building like in your photograph have been taken down. There was some talk about putting them back up, but I believe the only Sunshine lettering is inlaid in the stone near the top of the building. The college calls it the "C" building but some locals still refer to it as the "Sunshine" building. Also, the archives of the college are open to the public (not sure since Covid) and has become the archive for the NYC Mayor's office. They have stuff from the LaGuardia (naturally) administration through (at least) the Bloomburg years. It's in a different building but since you're interested in history you might want to check out the college's website for visiting hours and they have digitized most of their collection as of 2016 when I volunteered there one semester. Happy hunting.

@teamjay2837 Жыл бұрын

Great video as always. I LOVE that wall. Is it in Richmond?

@peterlundskow4061 Жыл бұрын

I grew up eating Hydrox which I think are much better than Oreos. There was a slight comeback when the company Leaf started selling them & getting them in large grocery stores. Didn't last very long & got pushed out. Now hard to find anywhere.

@ljphoenix4341 Жыл бұрын

Interesting learning about the origin of Oreos, no Hydrox available in NZ stores, so goes to show how Oreo have come to dominate the global market. Great video, Phil!

@Hoodsonbr Жыл бұрын

Why is the expression "cracker technology" so funny?

@btbb3726 Жыл бұрын

I remember my grandmother telling me that when she was young she would ride the train/trolly into Pittsburgh, PA to work at “The National Biscuit Company”.

@paleoph6168 Жыл бұрын

I just bought Oreo today, this is just the video I need! Now, time to eat them...

@ellipsis...1986 Жыл бұрын

Phil doing his best to offset the raising grocery prices by being able to write off some of it, smart! (double stuf oreo all the way btw, even if it isn't actually double stuff)

@PhilEdwardsInc Жыл бұрын

nailed it, though i had way too many cookies and feel a little sick

@jamesconnolly5164 Жыл бұрын

Hydrox sounds like a cleaning spray. Good name for dish washer detergent, bad name for a cookie.

@classicforreal Жыл бұрын

It's Hydrox! It's our people's Oreo! - George Segal, The Goldbergs, lol I dunno 2015

@JaykPuten Жыл бұрын

So when did biscuit become called cookie in the U.S.?

@PhilEdwardsInc Жыл бұрын

yeah i was trying to figure this out too. couldn't nail it down...

@JaykPuten Жыл бұрын

@@PhilEdwardsInc ok we'll just blame it on world war 2 until you make a video on it

@Cooe. Жыл бұрын

When biscuits became a totally different American food-stuffs. (They are soft baked goods often eaten at breakfast or dinner. Having more in common with an English muffin than a cookie or English biscuit).

@JaykPuten Жыл бұрын

@@Cooe. that's why I asked when we stopped calling them biscuits instead of cookies... I understand we use different terminology than other English speaking countries, I'm just curious as to when

@themindofjman Жыл бұрын

This is always my go to example for the first rarely being the most successful.

@tammylewis2408 Жыл бұрын

The History Channel has a show called "The Foods that Built America", and it told the story of Hydrox and Oreo. If I remember correctly, the Hydrox cookie was created first. Then one of the inventors took the recipe to Nabisco, where the Oreo cookie was developed. I grew up with both, but Hydrox had a much richer, and chocolatier, taste. My late Mom was a 'Droxie." Hydrox withstood its shape when dunked in milk. Sad that Hydrox was discontinued thanks to Kellogg's purchase of Keebler (who bought Sunshine Biscuits, Hydrox's original maker), but glad that it has been revived.