Why The WoT Creator Program is...

Рет қаралды 4,559

Күн бұрын

The WoT CC program provides very few benefits to creators, which aren't useful to the majority of its members. You could say it fails to help the creators, but rather takes advantage of their willingness to create content. In this video we discuss what the program actually does for CCs and how it lets them down.
The truth is, creator programs like this should do so much more than offer clout. Watch this video to find out what the program really does, why creators might want to join it, but also how it could be improved.
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If you are a creator looking to improve your content, please fill out the survey below, your input would be greatly appreciated:
t.co/ZGLVNTtw2d
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If you enjoyed this video and want to join my community check out the links below.
Discord: / discord
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Instagram: / iksta101
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Produced & Edited by: Iksta101
Music & Sound Effects by: Storyblocks
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DISCLAIMER: This video is an expression of my personal views, it does not disclose any information that is under NDA. Nor does it include information obtained through my time working at Wargaming. All information shared within this video can be easily learnt, observed and understood by anyone competent and educated regarding content creation. This is purely my subjective view, and as such does not reflect the views of any other persons or parties, people are free to disagree.
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00:00 Introduction
01:10 Disclaimer
01:37 What is a CC?
02:40 Benefits of being a CC
03:10 The 1st issue with the CC program
03:55 The 2nd issue with the CC program
04:35 The 3rd issue with the CC program
05:24 The problem with most creators
05:24 Why WG fails to help CCs
07:40 Does WG have favourite CC's?
08:50 How WG can improve the program
09:56 How to become a WoT CC
12:04 How do I make my content stand out?
13:38 Creator Survey

Пікірлер: 75

@Iksta 3 ай бұрын

If you are a creator, or looking to start making content, I would greatly appreciate if you could take a 1 minute to fill out this survey. Thanks! t.co/ZGLVNTtw2d

@D_Savez 3 ай бұрын

dude, you're so underrated. i didn't expect such high quality content in WoT, keep going

@Iksta 3 ай бұрын

I appreciate your kind words!

@cwis4prez 3 ай бұрын

i thought this was from the official world of tanks channel at first because the camera quality is so good

@Iksta 3 ай бұрын

Good lighting makes even low-budget camera's look good ;) Another aspect of content creation not a lot of wot creators utilise either.

@deleter27 3 ай бұрын

Well to be fair, World of tanks is just not a good content creator game.

@Iksta 3 ай бұрын

Partially true, but also it's primarily a lack of creativity from creators that's the issue.

@DoktorDetroit Ай бұрын

I'm late to Iksta's video, but he makes an incredibly important point. As a content creator on another platform for over the last 11 years, I've gained a rather large following/community through my ability to story tell. It's an incredibly important skill to master. My content alone, which is crime and news reporting, isn't enough to attract AND KEEP new people. If you can take your community along with you on your content creator journey by keeping their attention through storytelling, even including them, you're golden. The WoT CC program? No clue, I only mod for one CR and his skills lay in providing viewers with a friendly place to hang out. I've seen the disparity between servers AND CC's game wide, it's mindboggling and I don't understand why WG'ing uses the current business model. They could gain so much by just using common sense, unfortunately, common sense isn't so common these days. Well done Iksta101.

@Iksta Ай бұрын

Thank you for your kind words!

@GoatingVirtual 3 ай бұрын

This is why I won’t become a content creator. The content I want to create is only meant as a hobby for me and I don't want to get forced into creating content that I will not enjoy. The majority of content creators are of course not this because they have to make income so they can live. It is possible to do both, but in the CC program, you need to stay relevant as much as possible.

@Iksta 3 ай бұрын

It's not so much "forced" to create content. Rather, all the program really provides is access to things to create content about. But yea, its definitely not anything that really makes a difference in the content you make. At the end of the day it provides an opportunity, the obligation is on the creator to take full advantage of that opportunity.

@imperator_danny 3 ай бұрын

I don't know why Iyouxin is not a CC yet. He has a big enough community and has content for new, medium and veteran players at every level from noob to expert. He also experiments with various equipment and tries new positions and tactics all the time. I find him very entertaining and also very helpful. The existing CCs are quite boring as you mentioned in this video, same, same every day.

@Iksta 3 ай бұрын

He is a CA. WG have said they have not made him a CC yet due to his history in the game.

@imperator_danny 3 ай бұрын

Yeah, he did something naughty years ago, he's a different person now. Everybody makes mistakes. He deserves the opportunity to get early access to new Tanks to play and experiment with and share with his community.@@Iksta

@Iksta 3 ай бұрын

Agreed - but yea, he has been a community ambassador for atleast a year now so he defo does get some access.

@WorldofTankswithpr154 3 ай бұрын

I rather enjoyed participating in the WoT CC programme. At the time, I think our ANZ/Asia handlers did their best to give us the means to self promote, but I would agree that compartmentalisation of the global business did tend to gatekeep access to a global audience and would definitely agree we could have benefited from some upskilling in the content creation space. Viewcount is obviously an important metric for selection and status within the programme, but right at Tier I we're talking about CC's who've made careers of it, and when people make careers of it then the motivations change completely. It becomes less about creating quality objective content and more about getting clicks and optimising for the algorithm, while viewing other CC's not as colleagues but competitors in business and threats to lifestyle. I feel that for some CC's internationally, this need for clicks and sensationalism has often resulted in a disingenuous content spread and it's quite easy to see through. I'll watch this space, although I suspect a return to content creation is an unlikely prospect (at least until the mid life crisis hits and I buy a tank 😅)

@Iksta 3 ай бұрын

The sad part is - " It becomes less about creating quality objective content and more about getting clicks and optimising for the algorithm" - this doesnt apply to most of the CCs who have made a career out of it in wot - they still all put out relatively low effort content due to the issues highlighted at the start of the vid. Either way, I am glad you enjoyed the vid!

@sevenastious1271 3 ай бұрын

Very thorough and the content of information is very well structured. Great job Iksta.

@Iksta 3 ай бұрын

Thanks Seven!

@AetherYes 3 ай бұрын

I'm not even a CC I just love uploading how I "nerf" premium tanks >l:)

@Iksta 3 ай бұрын

At the end of the day, the most important thing is that you enjoy and love making the content that you put out!

@AetherYes 3 ай бұрын

Yeah I do enjoy "NERF/DELETE" premium tanks for fun but I only played once a month because upload KZfaq video is just a hobby not a job

@Iksta 3 ай бұрын

nothing wrong with that

@Ficohaker 3 ай бұрын

Very well put video, topic covered in great detail. I personally share the same thoughts on content not being made for wide audience like big youtube creators have been doing for years now with various different sandboxy games.

@Iksta 3 ай бұрын

Glad you enjoyed it!

@Chivalry64 3 ай бұрын

I completely understand why so many WOT , CC's leave the program............................CC expected to bend over backward for WOT with WG doing little to nothing for them other then u get a press account

@Xilense 3 ай бұрын

The sheer amount of work you put into this video is astonishing 😮 Well done!

@Iksta 3 ай бұрын

too kind.

@menfaaanda 3 ай бұрын

What I don't like with CC's is when they play only OP tanks also with only purple equipment and 16 or whatever crew skills. This isn't realistic for 99.9% of the viewers to do. What I do like is when they make videos explaining what they do, like choosing a good starting position and why they relocate during the battle, which enemies that are crucial to kill and so on. That's how you can actually learn something from them.

@Iksta 3 ай бұрын

To be fair to them, in most cases they already have those tanks and equipment on their accounts since they've been playing for so long. At the end of the day, there is nothing that says they have to help people learn the game. It is nice when they do that though :)

@menfaaanda 3 ай бұрын

Well if they play on their own accounts it's totally fine of course. I was talking about CC/press accounts. They don't have to help but I.E. Kajzoos video on in game settings is his fourth most viewed video ever so spreading some knowledge is good for themselves and the viewers. @@Iksta

@Iksta 3 ай бұрын

@@menfaaanda oh yea 100% - I totally agree, it's defo much more beneficial to the wot community as a whole!

@znk0r 2 ай бұрын

Even in this case there is tons of things to learn when watching them play.

@Iksta 2 ай бұрын

@@znk0r Learning as a byproduct of them just posting highlights isnt't quite the point we are discussing.

@Jinny-Wa 3 ай бұрын

WoT userbase is generally in the "older" side. Zoomer clickbait thumbnail soyfaces and caplocks text won't move this audience a lot. I've been a daily follower of KZfaq CCs since 2018 and noticed the trend some of them are trying, yet they don't get any more views from those clickbait thumbnails. Kudos to QB for keeping it to minimum compared to like Skill or Dez. Or the smaller creators who just pull their clips from their Twitch channel to KZfaq, there's a reason nobody cares about your KZfaq channel. I believe that Chems is the one that puts the most effort in the video making. No matter how obnoxious the guy is he has the most unique and creative videos in the WoT community. Something handcrafted and not bulk order.

@Iksta 3 ай бұрын

Clickbait and trends is 1 thing - but genuinely understanding what makes high quality content is an entirely different story. Keeping it minimal and avoiding understanding things that benefit the quality of content are 2 drastically different things, while i completely understand your viewpoint - a lot of ppl tend to mistake these 2 things as being the same. They aren't. Same can be said about "clickbait" and "sensationalism" - while there are crossovers, they arent the exact same thing, and understanding this difference is important to create the best possible content you can, out of respect to your audience. But I am totally onboard with everything else you mention! There is an argument to be made about QB only staying relevant due to the echo chambers that promote him and the fact that he has had a monopoly on wot audiences for a long time, but thats not worth getting into here, I will have a video coming out at some point within the next few months on why people should just trust what he says at face value becasue he makes a lot of errors in the things he says at times. However, nothing against the guy, I just wish he educated himself a bit more on content creation and learn how he could improve his own content further, like i said, for his audiences experience above anything else. I personally see not wanting to create the best you can as a disservice to your communities.

@davy333 3 ай бұрын

Thanks Iksta, very interesting.

@Iksta 3 ай бұрын

My pleasure!

@randallgreen4084 3 ай бұрын

Wow Iksta, that was a fantastic video, well worth waiting for.

@Iksta 3 ай бұрын

Glad you enjoyed Randall!

@michaelkim3930 2 ай бұрын

i know he's not niche, but i think why i go back to might jingles over most of the others is because he plays more than just wot lol. and like you said, i think he does well with the storyteller aspect you were talking about. i put his videos on background cuz its like have an uncle yap, calming but funny

@Iksta 2 ай бұрын

Not quite the type of storytelling I am referring to - but yes, he definitely does better at entertaining his existing audience more than most creators ngl. It's why he can get away with posting whatever content he wants, and why his community love him. He built an actual connection with his audience by emotionally connecting with them, it's such a great thing to see when it happens!

@wotaddictglobal 3 ай бұрын

In the beginning, I wanted to enter WarGaming's CC program. I was lucky that they never responded, and it make me innovate and experiment with different style of videos. Thankfully, my audience is growing in a natural, healthy way. WarGaming can kiss my @r$e!

@stephenpalmer1099 Ай бұрын

A CC that actually tries to help the balance of the game would make alot of people happy. A CC that highlighted and tried to improve the MM would be such a big improvement. I think they dont want to offend the hand that feeds them. So the imbalanced MM is always ignored.

@Iksta Ай бұрын

No that's not it. CCs and Devs have no say in those matters. People often forget Devs have to do what their bosses tell them to do unfortunately.

@Iulia_slays 3 ай бұрын

love the transparency 👍

@Iksta 3 ай бұрын

Thank you, thank you!

@eroticgrimreaper1086 3 ай бұрын

Ngl great video and a lot of good pointers and also this video itself was perfect example of content wot has not seen yet 😅

@Iksta 3 ай бұрын

Glad you noticed ;) I was intentional with dropping a few concepts that people don't take advantage of. Would be extremely hypocritical of me to not put the effort in, while also citing an issue of complacency in content creation.

@favorius 3 ай бұрын

I miss sliphantom and oneandonly's contents

@Iksta 3 ай бұрын

Oneandonly is a true OG 👑

@kevinstansick9702 3 ай бұрын

very professional video. Great work.

@Iksta 3 ай бұрын

Glad you liked it!

@servusdedurantem 3 ай бұрын

The quality of the video light effects and plain speech got u a sub

@Iksta 3 ай бұрын

Much appreciated!

@eroticgrimreaper1086 3 ай бұрын

I got clickbaited in before the video even went live

@Iksta 3 ай бұрын

Welcome to the waiting party

@ChargedPulsar 3 ай бұрын

Can't focus with the constantly right and left tilting head.

@Iksta 3 ай бұрын

i apologise it was like 3am and the 10th take xD

@ChargedPulsar 3 ай бұрын

@@Iksta Thanks for the update, I thought it was being done on purpose, a lot of other youtubers do it as well, I don't find it capturing my attention. Who knows, maybe other people like it.

@Iksta 3 ай бұрын

@@ChargedPulsar nah dude, eekeeboo does it so much on the official channel, it genuinely makes it so hard to focus for me too - its one of the small things that bugged me about this edit but cameras kept over-heating so i just decided to run with it for the final take xD

@ChargedPulsar 3 ай бұрын

@@Iksta I just checked eekeeboo, you are right :)

@jweekley14 3 ай бұрын

Waited so long for this.

@Iksta 3 ай бұрын

Hope it was worth the wait

@GeorgescuGeorgeV 2 ай бұрын

good info shared

@Iksta 2 ай бұрын

Thanks for watching

@dovydassimis8566 3 ай бұрын

this feels and sounds like how to improve ur w8s

@Iksta 3 ай бұрын

no idea what you mean by w8s - but, this is pretty much my views on what the program is lacking to help create more diverse styles of content in wot, based on my experience both from being within the program, working for the company and learning about content creation externally.

@user-xk8ru6ey5b 3 ай бұрын

As a person that had bad experience with twich streamers overall CC of world of tanks very strongly advise to NOT comunicate or view that type of content, just to keep your sanity in check

@Iksta 3 ай бұрын

truth

@lncoming 3 ай бұрын

Second

@Iksta 3 ай бұрын

Where is First HUH

@lncoming 3 ай бұрын

No Who's on first

@remiel_gsd6069 2 ай бұрын

You must not watch Claus kellerman he is a great storyteller. WoT hates him, I've never seen them promoting him once. But then again he doesn't promote buying T8 garbage 🗑️

@Iksta 2 ай бұрын

If you think Claus is good at storytelling in a video, go educate yourself on what videography and content creation actually entails. You did not comprehend the "storytelling in terms of video structure," I am referring to. Claus is nothing but an act who preys on the lack of information and awareness the majority of his audience actually have about WG and WoT by putting out hot takes and rhetoric that he doesn't even believe. He's a showman who plays his audience like a fiddle. As for your claim about WG not supporting him, he is literally a CC and has access to CC discord channels where he can respond to WG when it comes to events and activities. He chooses not to, his lack of actual care is ever evident in the half-assed quality content he puts out. His viewers need to stop putting him on a pedestal.