On today's episode, Connor Swalm (CEO - Phin Security) does a deep dive into the topic of pricing transparency with Alex Farling, co-founder of Empath.
They discuss the importance of clear and upfront pricing in building trust with customers, the intricacies MSPs face when deciding on their pricing strategy, and share solutions to make the process more seamless.
They highlight how transparency can lead to better business relationships and greater customer satisfaction. This insightful conversation is a must-listen for anyone looking to refine their approach to pricing transparency.
Takeaways
- Being transparent with pricing helps build trust and confidence with potential clients, reducing friction in the sales process.
- Clearly communicating your pricing and the value provided can differentiate you in a crowded market.
- Providing a ballpark estimate can help prospective clients understand if they are a good fit early on.
- Empathizing with customers’ concerns about pricing and offering flexible solutions can enhance customer satisfaction.
Connect with Alex on LinkedIn: / alexjfarling
Website: empathmsp.com/
Connect with Connor Swalm on LinkedIn: linkedin.com/in/connor-swalm/
Phin Securities Website: phinsec.io/
hapters
00:00 Introduction
01:07 The Frustrations with Hidden Pricing
03:28 Setting Expectations with Prospective Clients
06:40 The Impact of Public Pricing on Business Growth
08:56 Strategies for MSPs to Communicate Pricing
16:26 Addressing Complex Pricing Needs
19:07 Conclusion & Connect with Alex