Why was the Rolex "Super Case" Introduced?

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IDGuy

IDGuy

5 жыл бұрын

A brief discussion regarding the Rolex Supercase and its introduction. Was it for utilitarian purposes? Bridging a new gap into the modern era?

Пікірлер: 109
@jthink1984
@jthink1984 5 жыл бұрын
Dude. Add a fellow designer i must say these design- focused, historical videos are FANTASTIC and stand out amongst other watch KZfaqrs. Keep it up! I'd love to see a video about your thoughts on Panerai's reserved design language, Seiko/Grand Seiko's approach to watch design as a Japanese brand, and this on various approaches to asymmetrical dials (fpjourne, lange, glasshutte, etc) Thanks!
@Thomas-vq5pb
@Thomas-vq5pb 4 жыл бұрын
The irony I think is when Rolex watches were really being used as tool watches, they were thinner, beautifully proportioned, simple, well made (they age beautifully), and wearable as a daily. Now that tool watches (of any brand) are no longer necessary (serve less of a practical purpose) they are thicker wider stronger and....uglier.
@jolness1
@jolness1 2 жыл бұрын
the 5513 was is around 13mm, the newest subs are around 12.5. They do look thicker visually (and I prefer the older case style) but they aren't actually thicker.
@joshuacall4356
@joshuacall4356 3 жыл бұрын
Great review. I love vintage and modern Rolex!
@marcgoldbergdogtrainer
@marcgoldbergdogtrainer 5 жыл бұрын
Very thoughtful channel. Thank you.
@No-turbo
@No-turbo 3 жыл бұрын
I like the old and the new. Big ups on your predictions there, Nostradamus.
@deltropico7
@deltropico7 5 жыл бұрын
I’m honestly curious on how Jean Claude Biver would remix the Oystercase formula.
@BobDyl
@BobDyl 5 жыл бұрын
Great video - excellent points, especially why Rolex went with thicker lugs to extend the usable life of the watch beyond just 3-4 polishings. One correction: the pepsi GMT does not have tapered lugs compared with the earlier 6-digit GMTs, although that was a widely reported myth at launch. The supercase GMT always had minutely narrower lugs and more tapered lugs than the 6-digit sub. The only changes made to the pepsi SS were 1) a slightly different polishing method on the flanks and 2) a small change in internal lug hole placement. Rolex has since confirmed this although the forums went mad for several months on the subject.
@ID-Guy
@ID-Guy 5 жыл бұрын
The sneaky bastards! Here I'm thinking that they actually made an improvement, but actually it was just polishing? Damn. Thank you for the correction, I had no idea! Talking about lug holes, I'm quite upset how the GMT's hole placement changed (I also don't like the modern jubilee how it looks disconnected from the case) All these little changes. Anyway, thanks for the comment, Reptilicus and for the appreciation. It really means a lot!
@BobDyl
@BobDyl 5 жыл бұрын
@@ID-Guy My pleasure! I really enjoy your commentary from the industrial design perspective. I agree with you completely about the vanishing end links in the Rolex world - it just looks weird to me to see the bracelet magically disappear under the case - now a feature of the Day Date 40 on President, Datejust 41 and 36 on jubilee, and the slightly new jubilee on the Basel-introduced BLNR in jubilee. From an ID perspective, feels like the bracelet-to-case interface needs some kind of transition.
@scottsj4625
@scottsj4625 5 жыл бұрын
Nice video. Good information. I don't like the bigger case myself, and the Pepsi with a smaller profile is a lot nicer I think. I hope they do go back to the older style cases like the 5 digit ones.
@ID-Guy
@ID-Guy 5 жыл бұрын
I think a huge majority of us would like them to return back to slimmer cases, but odds are they won't (unless they use a harder alloy of steel, then they could experiment more) Now that they have established the six digit references as modern and bulky, I'm sure they'll stay that way for the foreseeable future. Buy hey, they're still tremendous watches! And who says you cant take the watch to a jeweller for a slice or us a dremel tool on it to reshape the lugs yourself ;)
@scottsj4625
@scottsj4625 5 жыл бұрын
@@ID-Guy I never thought of modifying but that is one of the reasons I had come to your advice is you understand the design aspect. I had left you an email several days ago about something else. From my yahoo email, I would appreciate the advice. It's about a couple watches you own. Thanks.
@steelstunners1862
@steelstunners1862 5 жыл бұрын
Just found this channel, really love the content!
@MyCalculatedRandomness
@MyCalculatedRandomness 5 жыл бұрын
As always excellent content with an wealth of shared knowledge, both informative and well presented. As a newly started channel I greatly appreciate the time and effort creating content takes. That said keep up the great work!
@ID-Guy
@ID-Guy 5 жыл бұрын
I really appreciate it, man. It feels like I'm slowly finding my niche on this platform and it feels so good to bring something 'fresh' to the discussion for a change. Just keep remaining consistent and work on how you present your videos, people who like your style will watch them again and again. Thanks for all your comments, as always!
@MyCalculatedRandomness
@MyCalculatedRandomness 5 жыл бұрын
IDGuy Much appreciated and your more than welcome. Looking forward to your next release 👍 Thanks again, Cheers!
@eyeontime6136
@eyeontime6136 5 жыл бұрын
I like the modern case much better. It makes the Sub look more unique compared to all the other watches out there. I do not understand why Rolex has not made a radiant blue dial Sub.
@ID-Guy
@ID-Guy 5 жыл бұрын
It was a smart move to break away from convention after all of those years. I'm sure a lot of thinking went into the process of bringing the six digit reference to light in the early 2000's. Rolex Passion Report has an amazing unique piece with a radial dial Sub. It is gorgeous. And if Rolex did bring it out, I think it would be so in demand that the Hulk might suffer hahaha!
@ams914
@ams914 5 жыл бұрын
They have a radiant blue sub... in white gold! hehehehe
@algorithm007ify
@algorithm007ify 5 жыл бұрын
It was introduced during the Panerai craze..obviously to compete with Panerai's cushion case.
@novan3
@novan3 3 жыл бұрын
@@ams914 the white gold is more of a flat blue. Radiant or, sunburst blue, is only available in yellow gold and Rolesor Subs
@redfishbum
@redfishbum 4 жыл бұрын
ID guy....I think you hit the nail right on the head. I love the 5 digit references. They are the perfect size and live to wear them. I do hope future Rolex builds take your advice. Until then, I'll continue to look at the 5 digits references to collect.
@jiro2085
@jiro2085 3 жыл бұрын
Your prediction was pretty much spot on mate!!!
@jacc88888
@jacc88888 5 жыл бұрын
Captivating viewing for all watch geeks. Thanks. Would love to see your opinion and see any redesign/improvements on a lower tier watch which I think has a near perfect design: - the Tissot Heritage Visodate - apart from (many say,) the “in your face” day/date window itself.
@para_bellum_1984
@para_bellum_1984 4 жыл бұрын
I love the supercase. It's like the Sub's graduation to apex predator level, retaining its perfect 40mm diameter, despite becoming more muscular and being equipped with upgraded weaponry (cerachrom bezel).
@JamesK1963
@JamesK1963 5 жыл бұрын
Maybe I am biased, but I like the new case better too. That's what I wear, that's what I like.
@MHPPJdeida
@MHPPJdeida 4 жыл бұрын
Again another excellent video ... with very informative information ... curiously after watching this movie I compared my 20 years old sea dweller to my new Pepsi and yes the lugs seem closer in look and feel ... thanks again for this enjoyable video ....
@MikeDawson27
@MikeDawson27 4 жыл бұрын
I bought a 114060 strictly because of the larger case. I'm a big guy with 7.75" wrists. I don't want small and elegant in a dive/tool watch. I want it to feel like a tool watch, not a dress watch. Thin lugs, 36mm cases, they look like ladies watches on me. My Explorer 1 214270 at 39mm is the smallest watch I own. Everything else (Omegas, Breitlings etc) are all roughly 44mm. All small and all large watches doesn't serve all manner of customer. Have both for folks with different sized wrists and arms.
@timur9429
@timur9429 5 жыл бұрын
I love the 5513. I also enjoy that it came without a date. Its the definition of a tool watch on point. The newer watches are flashy and I more prefer the older understated versions.
@chiliprepper7678
@chiliprepper7678 5 жыл бұрын
I have the newer style 114060. Love it. But gave you a thumb s up cuz I like the purity of the 5513 and 14060. Vintage maybe next. I just wanted all the upgrades this time having owned the 90s Sub date. Tired of Cyclops for sure. 👍😀⌚ Still not sure how I feel about 43 SD 50th though. Rolex torment.
@timur9429
@timur9429 5 жыл бұрын
Chili Prepper The benefits of a newer watch are huge without a doubt. If you ask me the solid endlinks on the newer ones + the water resistance matter the most.
@chiliprepper7678
@chiliprepper7678 5 жыл бұрын
That folded bracelet always felt cheap. The biggest reason I picked the 16610 back in the 90s. That and the flashy Cyclops that screamed "I have a Rolex!" Seems so gauche now.😬 But I could stand to wear the old 14060 on a solid linked bracelet now. Pretty much why I have the 114060.
@thepenultimateninja5797
@thepenultimateninja5797 11 ай бұрын
I'm not a fan of the chunky lugs, but that pales in comparison with the decision to get rid of the drilled lugs. The drilled lugs really gave the Sub the feeling of being a "tool watch", and the spring bars were more secure. On a more practical level, they also made it way easier to swap out the bracelet/strap. I really feel the Sub lost some of its heritage along with those lug holes.
@edmundwyss
@edmundwyss 5 жыл бұрын
I love mid-century design with all its shortcomings. I’m happy with the super case as it distinguishes itself from true vintage Rolexes. Maybe it is more substantial and possibly more practical but it provides me a measure of what Rolexes to avoid; because I consider Rolex at its core to be a brand of vintage appeal. Let the philistines have their brand new Rolex Subs.
@timeintheuk
@timeintheuk 5 жыл бұрын
Fantastically informative video
@ID-Guy
@ID-Guy 5 жыл бұрын
Thank you so much, man. I'm really trying to find my footing and being able to add any kind of 'insight' makes these videos so fun to do. I appreciate the complement immensely!
@timeintheuk
@timeintheuk 5 жыл бұрын
No problem just need to find a way to get a new sub now lol will try the local ad on sat
@jamesestrada82
@jamesestrada82 5 жыл бұрын
I’ve owned the classic 16610 and new 116610LN and 116610LV Hulk subs. Needless to say, I ended up selling my Ceramic LN and Hulk and kept the classic 16610. The shapelier lugs and crown guards of the old school subs just can’t be beat.
@smogdanoff7053
@smogdanoff7053 7 ай бұрын
Agreed, the newer case shape just doesn’t look like a submariner in my opinion
@jamesestrada82
@jamesestrada82 7 ай бұрын
Crazy that someone commented 4 years later haha. Glad someone else agrees. Good day to you Sir ✌🏼
@miketan3398
@miketan3398 4 жыл бұрын
Really top notch video...keep it up.
@kuokliangchin2078
@kuokliangchin2078 5 жыл бұрын
EXCELLENT topic for a video and production value. I’ve been waiting for someone to make this video, thanks for sharing - liked and looking forward to more great content. I agree with everything you said. I own both, and constantly rotate between as I can’t decide. I guess the perfect size is probably the super case after one polishing haha I think the super case fits the Submariner more than any other Rolex as it was always meant to be rugged tooltastic goodness
@ID-Guy
@ID-Guy 5 жыл бұрын
Thank you for the you comment, Kuok! It's strange right? Every time I put a five digit case on my wrist, it just feels at home. But these newer references from Rolex are looking so much better with tapered down cases. I'm sure we'll slowly see more improvement with the lines soon. But your six digit Sub is going to last longer than you grandchildren in any case ;)
@rafftime9831
@rafftime9831 5 жыл бұрын
Excellent video
@64Sq
@64Sq 2 жыл бұрын
I like the refresh mock up, just move the logo away from the 12 o,clock triangle and bingo
@dmodi49
@dmodi49 5 жыл бұрын
It's been said by many that the 6-digit is a better watch, but the 5-digit is a better Submariner. That certainly sums up my feelings pretty well...I just can't fall in love w/ the looks of the modern Sub. Anyway, nice video.
@ID-Guy
@ID-Guy 5 жыл бұрын
Perfectly said, David. I've never heard that fable, but it sounds spot on. I think the swan song was the 14060M. Right now I'm in the process of finding a birth year piece (I think its a 14060) and then that'll be THE submariner for life. Thanks for the comment and the appreciation, man!
@Giovan_Nino
@Giovan_Nino 4 жыл бұрын
Love the blue dial..
@robertorizzo3159
@robertorizzo3159 5 жыл бұрын
nice video!! really cool!
@ID-Guy
@ID-Guy 5 жыл бұрын
Thanks a ton, Roberto! I'll be keeping them coming!
@samadrid6321
@samadrid6321 5 жыл бұрын
I did not know about the 5514 and 5517. So those were the first super cases, interesting. So Rolex did not just pull the new super cases out of thin air, I always wondered. Rolex does goes back to its history to incorporate into modern designs. Very nice although I prefer the pre ceramic sizes. I have a 16600 Sea-Dweller. Great size for my wrist.
@MarkMphonoman
@MarkMphonoman 5 жыл бұрын
Didn’t realize my new Sub will not patina. I am glad about that. 👍
@richardcullen819
@richardcullen819 5 жыл бұрын
Great video , i’m obsessed with the submariner and this is a bit of fun. Keep it up! Can you do the same on the date just?
@ID-Guy
@ID-Guy 5 жыл бұрын
Thank you, Richard! I'd love to do a video about the Datejust! Thank you for the suggestion (It's been added to my list)
@algorithm007ify
@algorithm007ify 5 жыл бұрын
Supercases were introduced to compete with PANERAI's cushion case....during the Panerai trend. It looks wrong tbh.. The super case is super crap.
@styx4947
@styx4947 3 жыл бұрын
Not sure that Rolex had us in mind when they thickened the case. Why would the company want its product to "last longer", i.e. tolerate more re finishing?. If your submariner shits the bed, i think Rolex would rather you buy a new one then simply service and polish it. They make more $ that way
@jolness1
@jolness1 2 жыл бұрын
The massive thickness of the lugs pre-refresh (last year? or maybe 2020) is a bad look. That said, I prefer the "oyster" style case of the Yacht Master, DJ, DD and Daytona but the newest gen supercase watches are much better imo.
@MJmorgzy
@MJmorgzy 4 жыл бұрын
I just got my Submariner Date after a 7 months wait. I can safely say I love everything about the design and look. If they were to release a new submariner in the model look that you proposed, I would be thrilled to know I made the right decision not waiting for the new model.
@Ivy_Robins
@Ivy_Robins 2 жыл бұрын
🤜🤛👌
@markedwards7721
@markedwards7721 5 жыл бұрын
No, they built it so they can design bracelet attachments that cannot be changed out. Thus it is to integrate the model range more tightly.
@IKucheINtortIE
@IKucheINtortIE 3 жыл бұрын
Miss the old intro
@gid-vicious
@gid-vicious 4 жыл бұрын
Thoughts on the black bay 58?
@drew5337
@drew5337 5 жыл бұрын
Many were hoping there would be a Tudor sub shown at basel that would fill that desire for a 5 digit sub homage. Instead they gave us that us navy prototype abomination. Something with a modern movement that looked like a 5 digit in the case/lugs and didn't cost $9k would seem to be too much to ask from Rolex/Tudor. I guess thats why off brand homages of all types and quality sell as well as they do.
@ID-Guy
@ID-Guy 5 жыл бұрын
Andrew Light your comment has inspired me to do a two part series on this topic! Later today I'll be bringing the first part out on the P01 and it's poor reception and the second part will be discussing the Snowflake (I have a very plausible idea why we never saw it) So thank you, man! And you're right about homages. Since they're so open to trying out different things, they get a lot of business. You'd think by now that these big names would be able to sus out the industry and make watches that appealed to everybody...
@threehander
@threehander 5 жыл бұрын
Your prediction is really the ideal scenario. After seeing Basel’19 releases, I can guarantee this will not happen!
@ID-Guy
@ID-Guy 5 жыл бұрын
It will probably never happen, you're right. They are doing minor incremental changes with the case, but it'll never return to the original (unless, maybe a newer, harder steel alloy is used in the future? Then they could be more adventurous) But they have now established these six digit reference pieces as being the way they are: big, modern and bulky. It's not all doom and gloom though, they are all terrific watches, so there's that haha!
@threehander
@threehander 5 жыл бұрын
@@ID-Guy They are, but they are also completely devoid of charm. Having owned the Hulk, and now owning a 16570 and 16710, I no longer care about modern ceramic Rolex!
@gbtriumph3216
@gbtriumph3216 5 жыл бұрын
VERY well done video. You are very kind in your comments. Unspoken, but implicit, is that the Rolex Submariner looks just like someone stuck an aftermarket bracelet on it and still thinks it looks nice. Wrong answer. It looks terrible.
@diegoog3654
@diegoog3654 4 жыл бұрын
wasn't the "supercase" brought out in 2008 with the Submariner 116619LB "Smurf"?
@dh5392
@dh5392 4 жыл бұрын
I kept hearing about a waiting list but I walked right in asked for one left an was called back in a hr later for one never opened or even made it to show room
@novan3
@novan3 3 жыл бұрын
Date or no date?
@benoitbauer953
@benoitbauer953 5 жыл бұрын
If the trend if to go a bit wider and that they've used up the super case option, why cannot Rolex simply go 42mm on the next Sub generation and taper the case a bit? There're the Explorer and since BW 2019 so is the Yachtmaster...why not on the Sub?
@dannycph
@dannycph 5 жыл бұрын
“Build it and they will come”
@jameshoward9700
@jameshoward9700 4 жыл бұрын
Educated aesthetic criticism always welcome - nice. The Supercase is crude and poorly proportioned. If they broadened the bracelet it would have looked ok, but they couldn't be bothered beyond the clasp. As such it's a classic pencil-neck. Not quite as bad as the Gen 1 Deepsea. Having said all this, I've just worn out my 25 year old Sub. Three bracelets and 24/7 use of diving, forestry, cycling and mountaineering take their toll. Oh hang on, I can't buy a new one anyway... Nice mock-ups, id buy one!
@ranadenikhil07
@ranadenikhil07 4 жыл бұрын
last one minute -WOWW
@diogeneslantern18
@diogeneslantern18 5 жыл бұрын
"My balls keep telling me to let me o" lol.
@MoosePolo
@MoosePolo Жыл бұрын
So people can have a justification for upgrading
@macoyupadoodle
@macoyupadoodle 5 жыл бұрын
Though not a deal breaker, i like the old lugs better. even if it is unnoticeable casually with the maxi case , the old lug design looks more streamlined when inspecting the watch or in pictures.
@tomasinacovell4293
@tomasinacovell4293 5 жыл бұрын
You're talking about two different "Rolex's", today's version won't service anything older than 30 years, so screw "life-time" this is market place.
@jaysikes4256
@jaysikes4256 5 жыл бұрын
Rolex is becoming an older man's watch over time. Old guys can't read small detail so well, thus the maxi dial. They also want older people to feel "rugged", thus the maxi case. I can see someone wearing a T shirt that says "Old Guys Rule", and sporting a Maxi Rolex Sub.
@ID-Guy
@ID-Guy 5 жыл бұрын
Very, very good point, Jay. My old man wears a 42mm diver and really digs large indices. This must've also been in the brief with the redesign. Personally, I dig the Maxi Dials. They fill up the spaces better and make the watch look less 'spacious'. Thanks for the comment, man!
@chiliprepper7678
@chiliprepper7678 5 жыл бұрын
Interesting...I felt exactly the same way 10 years ago. So much that I got tired off seeing Rolex Cyclops on older men everywhere in Florida that I tired of my Sub Date after about a 13 yr love affair and sold it. I was 45 at the time. Some regrets over last couple years since prices climbed. Hence my Super Case Sub (no date no Cyclops) will arrive on Tuesday. No doubt a 5 digit will be added later. Probably a no hole model. I was a little torn. But the newer maxi dial, and especially the upgraded bracelet, were what sold me on the Super Case 6 digit models. 👍😀⌚
@edmundwyss
@edmundwyss 5 жыл бұрын
Jay Sikes This is a good point, both funny and likely true.
@raksh9
@raksh9 5 жыл бұрын
Funny, I love the Maxi-Dial but not the Super Case. But that's probably because I prefer the Kermit and the double red Sea-Dweller in terms of case size and dial style. In fact, my dream Rolex would be a Yacht-Master case with black Maxi Dial and red seconds hand, with glidelock clasp and ceramic bezel insert. Slim and smooth, Triplock crown, very legible and no sharp edges.
@Nexus.Achiles
@Nexus.Achiles 5 жыл бұрын
A 40mm watch like the Sub with or without the supercase looks small on a 18cm/7in wrist and above. I've noticed that those who have small wrists are the ones who tend to claim that "we are returning to smaller sizes". Yet Rolex release the DJ41, SD43, SD43TT, DSSD 44mm, YM42, Exp2. But never mind, people with a small wrist complex will carry on claiming nonsense. Can we not end this stupid debate once for all and let the brands offer several case sizes for different wrist sizes?
@emmetteal8027
@emmetteal8027 3 жыл бұрын
Watchstradamus!!!
@whereRbearsTeeth
@whereRbearsTeeth 4 жыл бұрын
The increased lug size on the 6 digit subs has nothing whatsoever to do with Rolex wanting to increase the amount of polishes the watch can take.
@jacksonueland
@jacksonueland 5 жыл бұрын
I love my super case
@ianhand5006
@ianhand5006 4 жыл бұрын
Rolex ruined the look of the Sub completely. Why reinvent the wheel?
@mtao1234
@mtao1234 5 жыл бұрын
bro holla
@ID-Guy
@ID-Guy 5 жыл бұрын
Thanks Michael! These videos are so cool to make and I really appreciate the support, man!
@richarddawson5836
@richarddawson5836 4 жыл бұрын
I don't like the super case. The older design looks much more pleasing to the eye. I don't want more metal...I want something that looks great!
@styx4947
@styx4947 3 жыл бұрын
Really, I mean, your a designer, of what, i don't know. But you cant believe that Rolex did that to give us "more metal for the money". Lol
@KyleJett
@KyleJett 4 жыл бұрын
Good lord change it back. The lugs are just horrible.
@richardn.5854
@richardn.5854 3 жыл бұрын
Don't forget people got substantially bigger (and fatter) since the fifties...
@williamcoolidge9884
@williamcoolidge9884 Жыл бұрын
The maxi case is hideous. I have owned a 6 digit sub (the 40mm version) and a Batman. Sold them both. Could not get used to the ugliness.
@Runner862
@Runner862 2 ай бұрын
Sorry but your visuals are bs. Index right into the crown? Cleaned dial text? Smal crownguards but big crown? It looks like a watch that likes to be a sub
@MarkMphonoman
@MarkMphonoman 5 жыл бұрын
No interest in vintage unrestored old Rolexes. They look like throw aways to me. Sorry fans, just my humble opinion.
@George-zt5ll
@George-zt5ll 4 жыл бұрын
Mark Mathosian if you restore it with new parts it will be a franken watch ( new dial, old hands, new crown , worn out bracelet etc) Restoring it with new”old” parts it’s a different thing that will require a specialized vintage service center.
@MarkMphonoman
@MarkMphonoman 4 жыл бұрын
George you make excellent points. Thanks for commenting. Mark
@patrickdaly5988
@patrickdaly5988 5 жыл бұрын
Hate the super cases. They're just this square block of steel with a dial perched on top. Terrible things.
@algorithm007ify
@algorithm007ify 5 жыл бұрын
It was introduced during the Panerai craze..obviously to compete with Panerai's cushion case.
@NPrez-cv4jn
@NPrez-cv4jn 3 жыл бұрын
Rolex “Fatgly case”.
@thegorn
@thegorn 5 жыл бұрын
The maxi case is a complete fail. The new Pepsi lugs shows the way forward.
@robski907
@robski907 5 жыл бұрын
The five digit is a grail for me , the new maxi case is ugly no finesse or beauty 😉
@ID-Guy
@ID-Guy 5 жыл бұрын
Phew, I'm with you Rob. I would love to find a birth year 14060 in perfect condition, just with a hint of lume patina...and you're right about the case being without finesse. It does look like a slab, but Rolex seems to be understanding that and are tapering them down quite well. Thanks for the comment!
@nenadcubric2663
@nenadcubric2663 4 жыл бұрын
Ugly oversized case
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