#1 Reason Why You're Failing to Attract Clients.
🔥 Are you struggling to scale your business and make impactful sales?
What You'll Learn:
🌟 Create compelling content that showcases your expertise and attracts high-quality leads.
🛠️ Understand how to use ChatGPT for building precise customer profiles.
📈 Find out how to scale your business by creating scarcity and using effective sales techniques.
💡 Discover how to price your services right and create a demand for your work.
🚀 Explore innovative strategies to harness the power of AI in marketing and design.
🥇 Futur Pro
The professional creative community designed to grow your personal brand, your business, and your network:
thefutur.com/pro
00:00 🔍 Designers need to showcase their expertise; clients won't hire without evidence of skill.
01:24 📝 Start marketing strategies by planning the desired call to action first.
02:34 💡 Discovery calls establish compatibility and are crucial for potential client relationships.
04:13 💰 High close rates might indicate undercharging; 80% close rate suggests undervaluing services.
07:56 💸 Increase rates if clients consistently accept your pricing three times in a row.
09:21 📈 Continuously increase prices until you encounter frequentrejection; it signifies a pricing limit.
11:10 🎯 Create content tailored for a receptive audience willing to afford your services.
13:31 🤝 Build trust incrementally; use permission marketing to slowly escalate relationships.
14:26 📄 Utilize lead magnets like PDFs, videos, or templates to attract potential clients.
17:03 🖼 Develop innovative lead magnets; e.g., quizzes to assess clients' needs and showcase expertise.
20:21 🚀 Unique lead generation strategies, like logo quizzes for target industries, can drive client interest.
21:28 🧩 Understand the platform your customers are on for effective marketing - LinkedIn may work better for professional services than Instagram.
22:37 📢 Use chunking: break down your lead magnet into smaller content pieces, offering snippets and leading to a call to action.
24:12 💡 Always lead with your best content; quality matters when engaging potential clients.
25:10 📝 Engage through comments: provoke engagement to increase visibility; each comment amplifies the post's visibility multiple times.
26:17 🤔 Research your prospects before calls; use content and a call to action to filterpotential clients.
28:22 🎯 Qualify clients through lead magnet interactions; use gathered information for tailored and informed communication.
29:42 🌟 Provide genuine value; the sales process should be about helping, not trapping people.
31:30 🛠 Use AI for customer profiles or buyer personas; leverage ChatGPT for generating insights on customer desires, needs, and objections.
36:41 👥 Customize AI-generated content by training it on your writing style; ChatGPT can mirror your tone to maintain brand consistency.
39:01 🤝 In sales, focus on understanding the customer's "why" and let them sell themselves by asking guiding questions.
42:00 💬 Avoid rapid closing questions; create a safe space for the client to keep selling themselves to you.
43:14 🍔 The fitness coach manipulated the truth to make the program appealing, understanding the client's inability to commit to the full truth.
46:50 🏋‍♂ Demonstration of expertise through consistent content creation and leveraging social proof can significantly impact attracting clients.
50:31 💡 Emotional commitment and the use of scarcity tactics in sales can profoundly influence potential clients to commit.
51:23 🔒 Establishing multiple commitment points and creating a comfortable, casual environment in sales conversations can boost conversions.
53:20 💰 Handling objections gracefully, offering discounts for prepayment, and emphasizing commitment lengths can incentivize clients.
55:56 📈 Communicating your finite capacity and creating exclusivity around availability can enhance your perceived value and demand.
58:16 💡 Implementing filters and charging for your expertise can effectively manage client inquiries and establish value perception.
01:00:10 ⏳ Gradually increasing pricing to manage demand and using high rates to filter and control the flow of clients can optimize workload and value perception.
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Host: Chris Do
Producer: Mark Contreras
Cinematographers/Editors: Stewart Schuster ‪@RodrigoTasca‬ & ‪@Tascastudios‬
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