Erik Brynjolfsson, Faculty Director in the Digital Business Strategy: Harnessing Our Digital Future online short course from MIT Sloan School of Management, discusses the reasons why companies are moving away from HiPPO-based decision making and taking a more data-driven approach.
Erik’s research explores the effects of information technologies on business strategy, productivity and performance, digital commerce, and intangible assets.
So, what does a hippo have to do with decision making? If we’re talking about the animal, then not much. But if we’re talking about a HiPPO, otherwise known as the ‘highest paid person’s opinion’, that’s a different story. Companies are changing the way they make decisions; moving away from guesses and intuition, they’re using gathered data to make fact-based decisions.
Over six weeks, explore how business strategies are being improved through digital transformation in this online short course.
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