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Greetings from Dr. Ujjwal Patni's KZfaq channel, which has amassed over 6.6 million subscribers and is a treasure trove of exceptional business and life skills! Explore the amazing history of Kellogg's, the breakfast giant that transformed how we start the day, in this enlightening video!
We examine the creative minds of Kellogg's, John Harvey and Will Keith, and how their ground-breaking strategy established the groundwork for a cereal empire in this fascinating business case study. Learn about the fascinating "Wink Strategy" that Will Keith Kellogg used, a move that was crucial to the growth and prosperity of the company.
Discover the difficulties Kellogg's encountered when it first entered the Indian market and how resiliency, a calculated reassessment, and a thorough comprehension of local preferences enabled it to make a stunning return. Discover how Kellogg's overcome obstacles to earn an astounding 50% of the market, solidifying its position as an Indian breakfast staple.
Come along on this fascinating exploration of entrepreneurship, tenacity, and success as we analyse the Kellogg's success tale. This case study offers inspiration and priceless insights for everyone interested in business, be it an enthusiast, an aspiring entrepreneur, or someone who is just inquisitive about the business world. Press play and together we will discover the secrets of Kellogg's long-term success!
Renowned business coach and motivational speaker Dr Ujjwal Patni's channel provides an amazing blend of life and business education. Learn how to improve your personal and professional journey by gaining motivation, inspiration, and useful strategies. Whether you're an aspiring entrepreneur or a small business owner, our channel is your key to realizing your greatest potential.
If you have any questions or need any additional help, please call us at 7024134200. We hope you will show your network this video and encourage them to succeed.
Video Chapters:
00:00 - Introduction
02:27 - How Kellogg’s was born?
04:43 - Revolutionary Marketing Strategies
09:49 - Why this super product failed in India?
14:28 - How Kellogg's regained it's market?
17:04 - Charity/Ethical Businessman
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