How China’s ‘Firewater’ Became the World’s Most Valuable Liquor Brand

How China’s ‘Firewater’ Became the World’s Most Valuable Liquor Brand | WSJ The Economics Of

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Күн бұрын

Moutai is the national liquor of China and is the world’s largest beverage company by market value. The alcohol company is now worth over double the market cap of the company that owns Budweiser and Corona and more than 10 times that of the parent company of Jack Daniel’s.
WSJ looks at the unique history that made Kweichou Moutai the Chinese drink of diplomacy and the business strategies behind the liquor brand’s success.
Chapters:
0:00 National liquor of China
1:01 How to drink Moutai
1:28 History of Moutai
2:08 Brand awareness
3:07 Bellwether stock
4:04 High prices
5:21 Challenges and risks
The Economics Of
How do the world's most successful companies generate revenue? In this explainer series, we'll dive into the surprising stories behind how businesses work--exploring everything from Costco's "treasure-hunt" model to the economics behind Amazon's AWS.
#Moutai #China #WSJ

Пікірлер: 1 400

@wsj 2 ай бұрын

China kicks off ultralong bond sale to support economy: on.wsj.com/4bgifK3

@wangelite5279 2 ай бұрын

No reporting on how moutai facilitates money laundering?

@Booz2020 2 ай бұрын

Slava TSMC 🇹🇼

@kevint1160 2 ай бұрын

You have to use the derogatory term "firewater". WSJ, stay classy and racist. As always.

@tnndll4294 2 ай бұрын

Thank you WSJ for letting me know of another China brand not to buy.

@MrSillypoptart 2 ай бұрын

@@kevint1160 You must be joking right.... also I wouldnt be trying to defend anything coming out the of ccp....

@holycrapchris 2 ай бұрын

White bottle w/ red cap: looks like a bottle of lighter fluid. ....which it pretty much is.

@mhjunky4278 2 ай бұрын

Hahaha

@albear972 2 ай бұрын

LOL! Moutai, AKA Kingsford.

@monkeygalaxy6322 2 ай бұрын

300$+ lighter fluid, the fire that generates this fluid, must be very important 😂😂

@araara4746 2 ай бұрын

It's part of a branding strategy, standing out from other brands, inviting curiosity.

@maxjames00077 2 ай бұрын

Just like all spirits 😂

@HarishankarPM 2 ай бұрын

Bruh this thing is packaged in an engine oil bottle.

@rogersliu1200 2 ай бұрын

it is actually a very high-tech valve design to stop both airs to go in and prevent people from filling up it with fake liquor. the bottle probably worth more than the liquor from the cost perspective🤣

@araara4746 2 ай бұрын

It's part of a branding strategy, standing out from other brands, inviting curiosity.

@Rinishani 2 ай бұрын

at 53 pct.. you can burn anything with it with no effort. Most liquors are at 40-43. You were right, it should be considered as oil rather than liquor.

@duran9664 2 ай бұрын

Exactly 🤏

@kenster8270 2 ай бұрын

Lol, reminds of Engine Gin, a new Italian brand of organic gin bottled in a retro-style tin can for car oil

@atlas9001 2 ай бұрын

As a Chinese I can tell ya, this ‘moutai’ liquor is commonly used as gifts for the social status it carries. The actual taste doesn’t matter much and most people who have it would rather display the bottle on their wine rack than drink it. Genius marketing from the brand though.

@damnpeggy8454 2 ай бұрын

what are you talking about bro its liquor its a type of beverage...people buy it becuz they drink it, people give it out as gifts becuz they know those other people will drink it, often at those giant dining tables you'll see moutai being served, or at household dinner gatherings.

@litesp 2 ай бұрын

@@damnpeggy8454 What are you talking about? Everything @atlas9001 said is true. You just don't know Chinese culture. Even the most expensive liquor is meant to be consumed at some point.

@Zero11_ss 2 ай бұрын

Its definitely just a money laundering scam.

@boohennessy4638 2 ай бұрын

I tried to buy some at a Asian grocery place in Australia, they wouldn't sell it to me. It was flat out not for sale. This explains it, thanks. "The grocer here is top notch, they even have moutai"

@law4853 2 ай бұрын

Chinese here, and every single relative just has a bottle in their house (me included, I have no idea where it even came from lol).. no one even drinks. I've had it a couple times and it taste absolutely disgusting. The times I went back to China for my in laws, yep there was a bottle opened for the dinner and the older gen were drinking it up. I honestly can't express how disgusting it is lol...

@scarletscarlet800 2 ай бұрын

My mom bought some shares of Moutai back in 2007 when it was one of the most expensive stocks on the Chinese stock market at around 80 CNY, it went down 20% over a week, as soon as it went back up to 90 CNY, she sold them immediately feeling a sense of relief and swore to never buy its stock again. Then it soared up ever since to about 2500 CNY with handsome dividends each quarter. She regrets it everyday.

@danman1032 2 ай бұрын

Hey man bing chilling

@Drannos99 2 ай бұрын

its a bubble so it will blow again

@MalevolentCherry 2 ай бұрын

It’s like all of us having regrets we never purchased a single whole bitcoin back when it was worth not even a dollar.

@draculastraphouse7863 2 ай бұрын

@@MalevolentCherryme 🤡

@jas_bataille 2 ай бұрын

DO. NOT. SELL. STOCKS. WHEN. THEY. GO. DOWN. Unless the company is actually out of business. First golden rule : hold. Hold. HOLD. If you know, HOLD. No matter what. You're looking 5-10 years; daytrading is mostly a joke.

@celestialnubian 2 ай бұрын

From the bottle, I assumed that this was something to pour into my car. I'm still not convinced that it isn't.

@oxvendivil442 2 ай бұрын

They need to work on the packaging.

@andrewxu2949 2 ай бұрын

@@oxvendivil442It's probably the most iconic packaging in the entire country, I don't think they're gonna change because it doesn't appeal to us westerners lol

@Xuebei 2 ай бұрын

It is actually ceramic, feels a bit like freaky branding quality in the hand. Goes down pretty nicely actually but will mangle you at a wedding hehe

@celestialnubian 2 ай бұрын

@@andrewxu2949 So... you don't think companies alter packaging design and branding to appeal to international markets? Okayyy. 🤣

@panacea26947 2 ай бұрын

With a hint of urine. Remember tsingtao?😂

@jamo3976 2 ай бұрын

That’s insane! 350$ is wild! But what foreigners don’t understand is that 1.4b people means you don’t need a foreign audience

@tictactoe101 2 ай бұрын

For some time yeah. But population demographics is against you

@zircon6566 2 ай бұрын

According to experts' estimation, by 2100, China will lose at most 3/4 of its existing population. By then, the population of China will be larger than that of the current United States, so what do you think?

@Fishmans 2 ай бұрын

@@zircon6566Those projected models just draw a straight line of current population decline/growth and extend it to 2100. It’s incredibly hard to predict anything so confidently 80yrs from now. Imagine if we had used projections from the 1940s to determine the current population and economy.

@dool1002 2 ай бұрын

But like only a handle could afford it at $350 a bottle...

@dnn32 2 ай бұрын

@@zircon6566those experts estimation are always wrong bc of outside variable. We could have wars, pandemics, sudden baby boom out of nowhere, economic depression or economic boom, big tech revolution etc.... Predict smth 50 years from now is hard ball

@TheNewLooter 2 ай бұрын

Are bluds really paying $350 for a bottle of straight ethanol 💀

@quickclips510 2 ай бұрын

bro the auction was selling them for $3k usd its basically chinese moonshine

@dengist8172 2 ай бұрын

For 50-80 years old ones, they can sold for $40k per bottle

@TactileCoder 2 ай бұрын

As opposed to what? diluted ethanol? 😅

@brentgao5067 2 ай бұрын

Before tasting Moutai, I wonder how it can be 10x the price of a decent bottle vodka. After tasted Moutai, I don’t think it worths 10x, but 5x definitely for sure…

@AAAAAA-tj1nq 2 ай бұрын

@TheNewLooter all alcohol are ethanol you smart@ss

@poker_puppy 2 ай бұрын

Moutai is like the birkins of the handbag market. WSJ did not mention the resale values of these bottles, the secondary market, etc, which is arguably one of the most important aspects that make Moutai interesting. Because they control the supply, it is hard to get these bottles from the company directly at retail prices and generally people buy from resellers which charge a premium. The prices you pay for one bottle are generally at least double the retail price. It has a stable and ever growing secondary market prices. You buy a box of Moutai and give it to someone, he/she can sell it for the same prices, if not more, in 1, 2, 10 years. It is a commodity, a store of currency, you name it. Kind like gold for the Chinese. Chinese people don't talk about important business on the dinner table if there is no Moutai on the table, quite literally. SO it is not "firewater" more like "goldwater" if you understand the culture. Moutai is a symbol of status and respect for your guests. Imagine the demand by imagining how many important business dinners happening every day in China. It is hardly a bottle of alcohol. It is a ticket that sells for at least double its retail prices if you want to play the game. It is possibly one of the most well known brand in world if you take Chinese population into account. I do not know one single Chinese person that does not know what Moutai is. Why would anyone in his/her 20s buy Moutai branded and flavored latte or icecream and show it on social media? Would you buy Dom Periognon flaovred latte? Would everyone on social media buy Opus One flavored icecream and post about it? Maybe people who appreciate Dom and Opus would. But the whole generation of young Chinese would know and try Moutai flavored products. Let that sink in. The attention the brand commands in all generations of the Chinese society is simply unprecedented. Also, it does not taste like ethanol. It is actually quite smooth. WSJ's description "ethanol" is misleading for people who have not had experiences with Chinese liquor. Moutai is strong and smooth. There are vodkas/wines/tequila that taste like alcohol and ones that taste smooth. Expensive wine bottles, thousands of dollars per bottle. Now why do people pay for those for the same percentage of alcohol? Yea. it is smoother, but is the smoothness worth $1000? I find it funny how people talk the taste/packaging of Moutai and find it not worth the money. Is it about the taste or the packaging tho? Buy i do agree that the bottle looks cheap if you do not know what Moutai is. lol. But if you know you know.

@angelinimartini 2 ай бұрын

Umm WSJ did mention the resale values, did mention the importance and significance it has had on meetings including at the government level. We can see how big of a deal it is from its partnerships with even well known worldwide brands like Dove. I think the video did showcase a pretty good Birds Eye view of the product and its limitations outside of China.

@stephenhan9680 2 ай бұрын

My first reaction from the first glance of the bottle "Oh, it's one of those chinese wound healing ointment!" lol

@jonrubino6495 2 ай бұрын

Thanks for the information!!

@poker_puppy 2 ай бұрын

@@angelinimartini Oh yea you are right! They did mention the auctions. What I meant was that in general, besides auction items, customers get Moutai double the retail prices from resellers, which is a very important aspect of the business.

@bbhh-ud9zo 2 ай бұрын

Wow, your description is detailed and precise. I totally understand my father's collection of many bottles of Moutai that are several decades old, just like I would collect out-of-sale LEGO Star Wars sets. They will all increase in price.

@FUZASHIII 2 ай бұрын

Never put this one and bleach close together 💀

@HeroDai2448 2 ай бұрын

Yes 😂🤣

@Booz2020 2 ай бұрын

Never Say NEVER 😎 Justin Bieber

@ye1386 2 ай бұрын

What alien country do you live in where you put bleach in a porcelain bottle

@IntheEndAhNevermind Ай бұрын

Your clothes will get cleaner and your stomach will not feel as bad. But seriously, I have had the expensive brands and they neither look nor taste as bad as this.

@technicalspaghetti2560 Ай бұрын

Because you will prefer the taste of the bleach.

@HONG9438 2 ай бұрын

As a person live in PRC. I can tell you why. Its market price strategy is similar to Rolex and even better. It’s hard to get a retail priced bottle (200 usd), but if you get one, you can sell to liquor deal for 350 usd right away. And most of ppl cannot get the retail price ones, and you can only buy market price ones from dealer for 450 usd. And the price is quite fixed, no huge fluctuations. As a product like this, no one care its value. They care about the superior price only, and purchase it as a conspicuous goods or luxury gift🙃 I knows it’s hyper overpriced, so I only consume Italian wines in China 😁 I hope my English make sense, cuz it’s my second language

@HONG9438 2 ай бұрын

Also I know how they control the price. Just one sentence: a company owned by the ccp can make law with its legislation power only for its products.

@D4PPZ456 2 ай бұрын

@hsb9438 it's more akin to regulations which state that Champaign must be made in the Champaign region of France for it to be the genuine product. Usually, there are actual differences between the genuine article and those that make a similar product, but there are cases where there are none. It's up to you to decide whether regulations like this are acceptable by any country.

@HONG9438 2 ай бұрын

@@D4PPZ456 thanks for your reply😊 I got your point. and I have to mention that my most sparking wine is Italian Prosecco. As I know the appellation of Champaign as a GI product, you have to mark the vine is Récoltant-Manipulant or Négociant-Manipulant, and there are Grand Cru, Premier Cru and Tête de Cuvée, diff tiers you can choose from. and you pay premium for more specific region like Tête de Cuvée within Champaign region. I believe the appellation of Champaign is quite fair.

@HONG9438 2 ай бұрын

@@D4PPZ456 My point about Chinese liquor is not I don’t like it (which is true) but it’s hyper overpriced compared to true good tasting liquor such as cognac. Cognac is much inexpensive than Chinese liquor even us in china have to cover the ridiculous high customs duties🙃

@HONG9438 2 ай бұрын

@@D4PPZ456here is just another story for your comic amusement 😁 my cousin in law put one of this 450 USD worthy bottle on each of his wedding banquet table, and I am very curious on why it’s not the Cristal by LOUIS ROEDERER. Cristal got the way much better packaging for visual enjoyment

@chkee17 2 ай бұрын

Moutai is not just an alcoholic beverage, but also a representation of affluence.

@DontReadMyProfilePicture566 2 ай бұрын

Don't read my name!

@alexipestov7002 2 ай бұрын

If you like freedom and want a cheaper bottle, just get a bottle of Taiwanese Kaoliang. Pretty much the same recipe, and possibly aging technique.

@cristianfamigliuolo 2 ай бұрын

When you have nothing you're interested in prestige, 😊because you don't even have that. Affluence? Do you need in your life?

@suntzu8522 2 ай бұрын

@@alexipestov7002Kaoliang can’t compare at all in terms of taste or quality. It’s like comparing Macallan or Yamazaki to a bottle of Jameson.

@allenz2922 2 ай бұрын

like LV the really cost no more than 30 dollars.

@rg2613 2 ай бұрын

That was my dads favorite liquor back in the 90s. Used to cost about $20 per bottle. Price has since skyrocketed. It's insane

@allenz2922 2 ай бұрын

now about 350 dollars per bottle in China.

@zx4337 2 ай бұрын

@@allenz2922 In the 90s, $20 means a lot!

@rg2613 2 ай бұрын

@@zx4337 adjusted for inflation, that’s about $60 today

@Elonmusk898 2 ай бұрын

Is ur dad still alive? 😂

@stoonookw 2 ай бұрын

I lived in China for 2 years in the early 2010s and I have to say, a lot of liquor there tastes pretty crude like Moutai. However, it's that crude taste that makes you really feel alive haha!

@cosmoobserver3416 2 ай бұрын

Baijiu is an acquired taste with a steep learning curve. Real Chinese connoisseurs don't care if their premium baijiu or tea appeal to Westerners. It would be a bad thing if you fall in love with Moutai, because the prices would go up even higher.

@JAFrk 2 ай бұрын

@@cosmoobserver3416 I prefer Taiwanese Gaoliang, last time I had Chinese Baijiu it just tasted like chemicals.

@cosmoobserver3416 2 ай бұрын

@@JAFrk Taiwanese gaoliang Is a crude, unrefined liquor that originated in Dazhigu in Ming Dynasty and Now is widely found in the countryside of Northern China. It's also called 老白干. Very cheap liquor for farmers.

@xiwang2541 2 ай бұрын

⁠@@JAFrkgaoliang is also a popular local chinese jiu in mainland originally from china.

@stoonookw 2 ай бұрын

@@cosmoobserver3416 do you work for moutai?

@dirkvanderven8452 2 ай бұрын

been drinking it for 20 years (European working in Chinese construction) only the last 3 years I start to enjoy it

@ChinaSongsCollection 2 ай бұрын

Just curious to know what you like about it?

@DS-uo1zy 2 ай бұрын

finally the alcoholism paid off huh :D

@lianghao7128 2 ай бұрын

Now you are a true Chinese.

@nathanolson3135 2 ай бұрын

Don’t know how you kept up , that stuff is terrible 🤢

@crystalmethshrimp 2 ай бұрын

As a scotch nerd whose used to spirits over 60% I got this sample this from a friend and it is delicious. Just very overpriced. I heard these bottles used to be $50 back 10-15 years ago.

@rayflective 2 ай бұрын

Finding genuine moutai is tricky, with so many counterfeits around the market.

@energymf1991 2 ай бұрын

Moutai is a wine made from sorghum and wheat. Unlike most Western methods, which mostly use barley. The taste of barley will be more mellow. But each country’s wine is adapted to local conditions. Why Chinese people like this kind of liquor is because liquor is easy to store. Water is not easy to store and will become moldy over time. Therefore, there are various similar wines in China, and over time there will be a wine that the locals like. There are many types of Chinese liquor Because it is difficult to translate, I can only describe it Throat, stomach, esophagus, tongue Every part feels spicy. There are also non-spicy ones with a strong aroma, There are also some that are not spicy. For real Moutai, even with such a high concentration, your head will not hurt when you wake up after drinking it.

@megapangolin1093 Ай бұрын

I am sure that a Western copy exists, sort of getting their own back...

@pauliewalnuts240 2 ай бұрын

Definitely seen this in the automotive section. Looks like a bottle of octance booster or injector cleaner.

@jaydibernardo4320 2 ай бұрын

Probably could be used as one.

@kadeemmayers1921 2 ай бұрын

In Trinidad and Tobago we have a drink called puncheon which is 75% alcohol… this is the real fire water 🔥

@firstlast9488 2 ай бұрын

yeah? in america, we have something called everclear

@jawsvvvvv 2 ай бұрын

pun·cheon on a google search brought this definition.....noun 1.a short post, especially one used for supporting the roof in a coal mine. 2. another term for punch Sounds about right....

@kadeemmayers1921 2 ай бұрын

@@jawsvvvvv lol try “forres park puncheon”

@rickchamp1725 Ай бұрын

mmm mmm hunch punch

@ToudaHell 2 ай бұрын

30 years ago, i was in grade 1 in china. A classmate bought and drank a tiny bottle of moutai in class. It definitely wasn't that expensive if a 6yr old was able to afford it on his picket change. Yes, he was the problem kid in class. It was my first time seeing alcohol at school, so the memory stuck.

@muzammilm.nurdin3349 2 ай бұрын

$295bn??? They can literally pay Malaysian national debt

@vikramganasen 2 ай бұрын

harammmmm

@Kira-tb7jv Ай бұрын

Even home grown award winning Timah whiskey despised by their own people 😅

@LeonMortgage Ай бұрын

That's not how it works

@crybxby2.075 Ай бұрын

@@LeonMortgagecan you explain why please

@ErnestJay88 2 ай бұрын

Basically it just a lighter fluid 😂 But the brand itself is like a "Chinese champagne"

@frontlinewitness 2 ай бұрын

I prefer Sichaun wuliangye Baijiu 四川白酒五粮液. Its more akin to US version of spiced rum. But it can also be kind of expensive. I really wish more people would bring attention to chines alcohol industry and artistry. I think almost all everyone knows is Baijiu and of course Chinas famous Tsingtao beer.

@DressedRunner 2 ай бұрын

When they deliver this to the global market, it's prudent for them to change the packaging!

@user-sh4dz3wj5q 2 ай бұрын

And the contents of the bottle

@yujiuyu8817 Ай бұрын

改变包装，他会失去很多中国客户。很多人就不会买他了

@user-sh4dz3wj5q Ай бұрын

@@yujiuyu8817 it's funny that your text isn't being translated by KZfaq. It's like they don't want us to talk.

@vincentwei9869 Ай бұрын

@@yujiuyu8817 obviously keep the packaging in China, just change for overseas

@lunlunqq 2 ай бұрын

There are three types of Chinese liquor: light aroma, strong aroma, and saucy aroma. I'd recommend any beginner to start light aroma type because the taste is refreshing and pleasant. Maotai, however, is a saucy aroma type of liquor, the type that has the strongest flavor. It's not easy to get into and is definitely an acquired taste.

@WhatSmellsLikeToast 2 ай бұрын

And by "saucey" you mean "literally tastes like vomit"

@andrewxu2949 2 ай бұрын

@@WhatSmellsLikeToastNo it's more of a umami, like soy sauce

@WhatSmellsLikeToast 2 ай бұрын

@@andrewxu2949 no it's not

@birdyashiro1226 2 ай бұрын

我还在想，酱？什么酱？番茄酱吗😂😂原来是酱香型。。。。。。。。😅

@HermannTheGreat 2 ай бұрын

Nah, we can stick to the great beverages here in America. This stuff is a commodity for trade, not a drink for pleasure.

@KJ-em1zh Ай бұрын

As they say, people who buy Moutai don't drink it, people who drink Moutai don't have to buy it.

@incredifall 2 ай бұрын

Fascinating! Never knew Moutai existed.

@birdyashiro1226 2 ай бұрын

真的吗😂😂

@incredifall 2 ай бұрын

@@birdyashiro1226 Yes really lol

@sinisterthoughts2896 2 күн бұрын

@@birdyashiro1226 nobody outside China has any reason to know about it.

@birdyashiro1226 2 күн бұрын

@@sinisterthoughts2896 Not really

@JT-jo6oj 2 ай бұрын

This is 🔥 🔥 🔥

@ismaelhall3990 2 ай бұрын

yeah baby now I want to try it.

@TheTan96 2 ай бұрын

Insane price! here i thought Jonny Walker was expensive..

@slammerw3 2 ай бұрын

I was in Shanghai and I had the moutai flavored Luckin coffee. It's very strong, not worth the price.. but since I was a new customer, I got the order for half off for around 19.

@zakuma22 16 күн бұрын

I got an empty counterfeit bottle from China and filled it with water. The looks I get from guests is priceless. Mr. Money.

@eunhyuekpark6159 2 ай бұрын

Seen these in my local Asian market, love using it for lighting charcoal.....and that's about it.

@CaterNaturals 2 ай бұрын

Great Info! 🥂 from NYC.

@nwilt7114 2 ай бұрын

The cost per bottle to produce is most likely around $2.

@kidgmusic 2 ай бұрын

Gotta say the design is now pretty iconic.

@DucDigital 2 ай бұрын

One of few rare companies that focus on quality in China

@nimaiiikun 2 ай бұрын

As a Chinese, I can tell you that Moutai is popular because you can use it for everything. Getting drunk, molotov cocktail, car engine, mouth wash, hair regrowth, and appendage enhancer.

@ericzhang9740 2 ай бұрын

As a Chinese I can confirm this's true, especialy the hair regrowth part.

@scipioafricanus4875 2 ай бұрын

Good to know informative info

@shsaint Ай бұрын

they were swerving this at a dinner party, but I didn't have to clue until i came back into the states. Now I know.

@tokyodrifttt 2 ай бұрын

I had no idea it was so valuable. Growing up I would see the adults drink this at every dinner gathering. It smelled really strong but good. The taste I have no idea haha.

@kevink3688 2 ай бұрын

Pro tip for those on a budget: Buy a bottle of ethanol and dilute it in water.

@jarrodwilson2382 2 ай бұрын

😂harder to sell

@hallo84 2 ай бұрын

Thats like saying moonshine taste the same as a bottle of hennessy

@vividly94 Ай бұрын

@@hallo84 I'd rather have some moonshine than some ghetto sugar water

@hallo84 Ай бұрын

@@vividly94 Most rednecks do...can't really appreciate any other quality aside from getting drunk fast.

@ZACKMAN2007 9 күн бұрын

Brother your forgetting that everclear exists

@AONTrappy 2 ай бұрын

A business deal is not complete until all parties take a drink of moutai. Love this stuff.

@larukulunaseas 2 ай бұрын

I gave some to my Texan friend and he immediately started singing Revolutionary opera

@DilonSpithotfire 2 ай бұрын

For anybody who's never tried this, it is the most revolting, vomit inducing, impossible to drink alcohol you will ever have in your life. It tastes like hand sanitizer and spoiled milk.

@stuvo1977 2 ай бұрын

Is it better than Techron?

@energymf1991 2 ай бұрын

Moutai is a wine made from sorghum and wheat. Unlike most Western methods, which mostly use barley. The taste of barley will be more mellow. But each country’s wine is adapted to local conditions. Why Chinese people like this kind of liquor is because liquor is easy to store. Water is not easy to store and will become moldy over time. Therefore, there are various similar wines in China, and over time there will be a wine that the locals like. There are many types of Chinese liquor Because it is difficult to translate, I can only describe it Throat, stomach, esophagus, tongue Every part feels spicy. There are also non-spicy ones with a strong aroma, For real Moutai, even with such a high concentration, your head will not hurt when you wake up after drinking it.

@eafna23fc55 Ай бұрын

贵州那个地方有赤水，气候风水都会影响酿酒口感，就那个地方出产的就天下第一，回味无穷，不辣，不烧，喝多了第二天不头痛

@MacroAnts 2 ай бұрын

Should see how different they act with a heating pad under the outworld. They go from casual stroll to sprinting constantly around their ideal 80-90f temps

@blurabbit6476 2 ай бұрын

How is it not well recognizable like Shochu? Moutai is very underrated

@kyrusinek 2 ай бұрын

The price wouldnt fly in any other country.

@xiphoid2011 2 ай бұрын

It actually doesn't taste good. It was for the longest time best known as a bribe gift, given to government officials and company higher ups to grease the wheel. The more expensive ones are mainly for collecting and display.

@bromz8 2 ай бұрын

Agree, lived in China for 20 years, was consumed at many of a gathering, never enjoyed it.

@cosmoobserver3416 2 ай бұрын

It certainly tastes great, but you need to be a real baijiu connoisseur which requires a steep learning curve. The same rule goes with many top-notch Chinese luxuries such as pu'er tea. Not many young ppl love the taste of pu'er tea, but real fans would splurge tens of thousands of dollars for a piece.

@CrimsonAlchemist 2 ай бұрын

U don't get a hangover from it though

@rogersliu1200 2 ай бұрын

rice wine is typically not a thing for white people and I am not a fan of rice wine either.

@jamsbong 2 ай бұрын

As someone who has drank all sorts of liquor, Maotai is one of the more premium tasting liquor. It is quite expensive these days. If you don't find it taste good, that's because you have not drank enough of it. The best alcohol taste better when you're drunk. the cheap ones taste better when you're sober.

@MOUTAI_SOL 2 ай бұрын

🔥 VIDEO ON $MOUTAI 🥂 SHOUT OUT WSJ! 🥳

@janeh.nguyen7658 2 ай бұрын

Moutai is really a drinkable Molotov cocktail in a bottle, quite literally 'firewater' in taste, and an expensive one too... :)))

@Charlie-nc3cp 2 ай бұрын

I like how they go from talking about how rare and hard to make Moutai is, to showing the biggest company working with a Chinese fast food enterprise It's like someone telling you that Diamonds are a safe investment and then taking you to go see that Diamond slaver from Blood Diamond and getting $400k worth of Diamonds for some guns and "da big plasma screen TV"

@TypicalZoomer 2 ай бұрын

Gonna pop one of these in the club with the boys

@yeroca 2 ай бұрын

I wouldn't recommend spending money on this. Chances are high you and your friends won't like the taste. There's a good reason why it's not known outside of China... it is unappealing, especially at that price.

@TypicalZoomer 2 ай бұрын

@@yeroca 😂😂

@whitemoon5752 2 ай бұрын

I like Wu Liang Ye

@draculastraphouse7863 2 ай бұрын

I like how the bottle makes it look like its some type of liquid for your car engine, great design...

@MrAMT92 2 ай бұрын

Valuation so good it violates spacetime's limitations.

@craiggoddard488 2 ай бұрын

Unbelievable to say I’ve never heard of it.

@mariopuzo9333 2 ай бұрын

Its mentioned by Harold in the series Suits Crazy finding about it now lol

@tictactoe101 2 ай бұрын

@@mariopuzo9333havent heard about that series too

@Booz2020 2 ай бұрын

Never Say NEVER 😎 Justin Bieber

@trackpadpro 2 ай бұрын

just means you're too poor lol

@energymf1991 2 ай бұрын

@aj-sc8wx 2 ай бұрын

Bottle looks like some illegal bug spray 😂

@Darkness8536 Ай бұрын

This is an interesting story.

@bennyraichu 2 ай бұрын

It’s definitely an acquired taste, much like most liquors are. The only drink I remember enjoying the first time I sipped it was Johnny Walker Blue Label. Chinese Bajius like Moutai take much more “getting used to” since the complexities in their taste dwarfs usual liquors. You’re getting licorice, soy sauce, chili pepper, and who knows what other tones in there.

@energymf1991 2 ай бұрын

Moutai is a wine made from sorghum and wheat. Unlike most Western methods, which mostly use barley. The taste of barley will be more mellow. But each country’s wine is adapted to local conditions. Why Chinese people like this kind of liquor is because liquor is easy to store. Water is not easy to store and will become moldy over time. Therefore, there are various similar wines in China, and over time there will be a wine that the locals like. There are many types of Chinese liquor Because it is difficult to translate, I can only describe it Throat, stomach, esophagus, tongue Every part feels spicy. There are also non-spicy ones with a strong aroma, For real Moutai, even with such a high concentration, your head will not hurt when you wake up after drinking it.

@Editsdevil 2 ай бұрын

It's look like my toilet cleaner bottle😅

@therocketboost 2 ай бұрын

It basically is bleach so it makes sense.

@XJLCA 2 ай бұрын

Yet you can’t afford a bottle.

@crystalmethshrimp 2 ай бұрын

Lol, exactly what I was going to say.

@SimonFrack 2 ай бұрын

Doesn’t taste much better.

@Elonmusk898 2 ай бұрын

Taste like toilet cleaner, chinese like toilet taste 😂

@jc-tu6pg 2 ай бұрын

Didn't think it tasted good when I tried it

@kytv9000 2 ай бұрын

It's just a cult. Most people admit it doesn't taste especially good. People drink it for status. And it's mostly the lack of other investing instruments in the country drives its price sky high. Unless they can really find a way into youngsters or foreigners (which I highly doubt), it's a big bubble waiting to burst.

@roguetrader33 2 ай бұрын

If you enjoy the taste of any liquor then you are probably an alcoholic.

@Ilovecruise 2 ай бұрын

Depends on the flavour choices, to my opinion it taste really good when mixed

@tvm73827 2 ай бұрын

I don’t think you can taste anything after you drink it, including the drink itself 😂

@cosmoobserver3416 2 ай бұрын

I never enjoyed red wine, coffee or fromage, either. Tastes vary from person to person.

@Martin_Priesthood 2 ай бұрын

👀🤔 amazing. 6 ml glass . .🔥🔥🔥

@Showza83 2 ай бұрын

My buddy and I drank a bottle of Moutai a couple years ago during Christmas. I just woke up....

@windsong3wong828 2 ай бұрын

I took it for the first time a few months ago and I fell in love with it immediately. It is so flavorful……and strong. Sip it. I was in China recently and i took the opportunity to buy 2 bottles.

@shaozhihao 2 ай бұрын

多少钱一瓶？

@SOULRELIEF22 2 ай бұрын

FALL IN Love WITH THE NEW WINE...HOLY GHOST! ❤️❤️❤️ WE WILL NOT FIND THESE ROT GUT LIQUORS IN THE KINGDOM OF GOD! THIS WORLD SYSTEM IS NEARLY OVER! JESUS IS RETURNING SOON! HALLELUJAH! ❤️✝️❤️

@windsong3wong828 2 ай бұрын

@@SOULRELIEF22 Monks are big drinkers.

@godzillamothra5983 2 ай бұрын

they should learn from how south koreans exported soju, south koreans reduced the content of alcohol in soju to make it more palatable to the consumers, especially the young ones who just learn to drink. Moutai could release a lite version to chase younger consumers and maybe foreign ones too.

@cosmoobserver3416 2 ай бұрын

No. Moutai has established itself as THE top luxury of China, so It cannot ruin it's brand image. Think of Hermes or Louis Vuitton. Have they opened any discount store in outlets or establish subsidiary brands to appeal to more customers? No.

@HelloOnepiece 2 ай бұрын

@@cosmoobserver3416 Pretty sure a light version can not ruin ther reputation more than ice cream

@ytzhao2491 2 ай бұрын

You should learn more History about South Korea, which used to be a dependent country to China, and their soju is just a light ferment version of baijiu that imparted by Ancient Chinese people

@ftu2021 2 ай бұрын

Soju is literally vodka with water. It’s written at the back of the bottle lol

@ftu2021 2 ай бұрын

@@ytzhao2491huh stop lying soju is water with vodka. Go buy a bottle and read the ingredients list

@Someone-yd3yt Ай бұрын

I have literally never heard of this till now.

@EcomCarl 2 ай бұрын

Its strategy to engage younger consumers while navigating regulatory challenges showcases a dynamic approach to sustaining growth in a competitive industry. 🥃

@duran9664 2 ай бұрын

🔥 Moutai 🔥 Helps u escape ur harsh economic reality better than Apple Vision Pro.

@zhengbq 2 ай бұрын

💯 Dude 💯 exactly ! The most magical thing is, if you just drink sufficient amount, you might escape ur economic reality permanently 🎉🎉🎉

@chrisding2505 2 ай бұрын

those who could drink maotai may not have economic issues

@joeyjoejoejeoejojoeshabadoo 2 ай бұрын

I had a friend buy me a bottle once. It tastes like paint thinner.

@ordinarryalien 2 ай бұрын

How do you know the taste of paint thinner? ;)

@xcel5203 2 ай бұрын

@@ordinarryalienhe's a painter .

@ordinarryalien 2 ай бұрын

@@xcel5203 Nah, I think he's Charlie from IASIP.

@shuyevekezo3427 2 ай бұрын

Then drink paint thinner only, which is very cheap.🤪

@glentanner4770 2 ай бұрын

Looks interesting, I'd like to try it.

@Leonnitram123 2 ай бұрын

don't get your expectations high ... trust me ...

@helengyang Ай бұрын

如果你的酒龄超过20年，茅台就是超级极品酒，如果你是新手，喝白兰地吧

@damnfreakingsien 5 күн бұрын

I have never drank one before, but I tried moutai latte (collaboration between luckin and moutai) and oh god, it smells and tastes lovely ☺️

@jckbquck 2 ай бұрын

I've heard from overseas Chinese nationals that the biggest problem with Moutai is its quality control. The quality of the liquor can vary quite a bit from bottle to bottle.

@yuli3186 2 ай бұрын

I don't believe that 😂. Never heard any complain about their QC in China

@Maybemaybexyz 2 ай бұрын

Easy to fake

@yuli3186 2 ай бұрын

@@Maybemaybexyz not really they have some extremely complicate anti fake mark you can only find on money. I also heard the news they are trying to create a nft system for their products.

@energymf1991 2 ай бұрын

Moutai is a wine made from sorghum and wheat. Unlike most Western methods, which mostly use barley. The taste of barley will be more mellow. But each country’s wine is adapted to local conditions. Why Chinese people like this kind of liquor is because liquor is easy to store. Water is not easy to store and will become moldy over time. Therefore, there are various similar wines in China, and over time there will be a wine that the locals like. There are many types of Chinese liquor Because it is difficult to translate, I can only describe it Throat, stomach, esophagus, tongue Every part feels spicy. There are also non-spicy ones with a strong aroma, For real Moutai, even with such a high concentration, your head will not hurt when you wake up after drinking it.

@andrewzheng4038 Ай бұрын

Moutai is widely counterfeited (which may lead to perceived QC issues) and its reputation is boosted far beyond its actual value because Party officials prefer it. Wuliangye is still very pricey, but I hear the actual taste is better

@SeekoGT 2 ай бұрын

A bottle could cost WHAT?!!? I'm lost... How??

@ChinaSongsCollection 2 ай бұрын

In China, prices of things can be very surprising to the people not familiar with China. For example, lychee (the fruit) can sell for 10s of thousands of dollars. Tea can also sell for 10s of thousands of dollars 👍👍

@SeekoGT 2 ай бұрын

@@ChinaSongsCollection USD?! Like $10,000+?!

@alexipestov7002 2 ай бұрын

You're not paying for the liquor per se, you're paying for the brand name. Think Louis Vuitton or Gucci. Or Buffalo Trace Pappy for a more direct comparison .

@ChinaSongsCollection 2 ай бұрын

@@SeekoGT Yes USD. I know it sounds weird.

@Nontacticalboy 2 ай бұрын

For those not used to chinese liquour, simply put, it taste like prune vinegar

@jamesriley5057 2 ай бұрын

I'm happy I made it home after drinking this one night on the coast of the south china sea. It feels a lot different than alcohol, but then again I am usually a beer drinker.

@petertso 2 ай бұрын

This moutai I fear is like Hong Kong, a metaphor of how things are so overpriced without any real quality,like the housing, Michelin restaurant, education, supermarket, job, etc. things are just getting expensive bud by people who has money but no sense of judgement but trying to spend to compensate the inhumane work conditions. That’s my view

@anthonyle1838 Ай бұрын

Michelin restaurants are completely different than the current economic state of education, jobs and otherwise don’t just hate some thing because it’s fancy. Just because things are associated with high cost doesn’t mean they are same thing.

@AndreaDoesYoga 2 ай бұрын

Impressive, Moutai really is a powerhouse! 🥃

@GameTrailblazerX 2 ай бұрын

I saw this in space force series :)

@yeroca 2 ай бұрын

In addition to being used as a gift, it also has another purpose. Moutai stock is one of the few relatively stable assets people can invest in in China. However, I think like their ghost city properties, it's a long-standing bubble.

@TheFireTarot 2 ай бұрын

Never heard of it

@cosmoobserver3416 2 ай бұрын

If you've never heard of it, it's your problem, not the problem of Moutai.

@MJ-revered 2 ай бұрын

Why the agression?@@cosmoobserver3416

@pokerange6911 2 ай бұрын

As an American; Red cap, white bottle? Plastic bottle!? Yeah no thanks kingsford 😂

@ytzhao2491 2 ай бұрын

It's not plastic bottle! It's a ceramic bottle!

@pokerange6911 2 ай бұрын

@@ytzhao2491 Well If they want to expand into the American consumer market they need to keep that in mind or change the packaging atleast for us here in the states. It looks cheap right off the back. Hopefully there’s understanding to my statement

@ytzhao2491 2 ай бұрын

@@pokerange6911They don't care the US market at this moment, Cause they have 1.4 billion potential consumer in China.

@Divyesh44 2 ай бұрын

Bruh.... just get a glass bottle for your MVP brand , thats an acid cleaner bottle.

@kaarisdeusette407 24 күн бұрын

Your Chinese investors must be very happy for this 8 minute long ad.

@JingJao 2 ай бұрын

Firstly , I don't dirnk Secondly, AINT NO WAY i'm buying something in a red and white bottle that "tastes like ethanol" sounds terrible to me

@Booz2020 2 ай бұрын

Try TSINGTAO Beer 🍺🍻

@notreally2227 2 ай бұрын

the only reason is, moutai is a common hard currency in the world of nepotism and kleptocracy

@Elegant-Capybara 2 ай бұрын

It is packaged like a drain cleaner, and tastes like one too.

@Sur-Ron 2 ай бұрын

I've started seeing it advertised at the Airport in London recently

@jieliu8088 2 ай бұрын

the most happy moment in my father`s life is to drink Maitao with his long time no see old friends.

@topotree 2 ай бұрын

is it a joke🤣😆it's look like toilet cleaner to me.

@araara4746 2 ай бұрын

It's part of a branding strategy, standing out from other brands, inviting curiosity.

@topotree 2 ай бұрын

@@araara4746 if you ask me it's a ugly looking product and not appealing.

@araara4746 2 ай бұрын

@@topotree Did I say the design is good and appealing? First study product differentiation as a branding strategy and then you will understand. But if you already don't like it because it's made in China, no matter how good it is, how unique it is, you won't be interested.

@topotree 2 ай бұрын

@@araara4746 😆🤣who likes to drink something in a toilet cleaner bottle 🤣i am not talking about that that it's because of China, are you kidding 🤣 seriously change the bottle man!

@wv9529 2 ай бұрын

or a "luxury" brand partnering with Luckin coffee or Dove making chocolates. So weird, from the marketing and packaging youd think this is what hobbos in china drink.

@trackpadpro 2 ай бұрын

it's very disingenuous to draw a comparison between moutai village gdp per capita and the US gdp per capita as a whole. it would only be more apples:apples to use a specific high gdp city like midland texas

@YummYakitori 2 ай бұрын

Exactly.. was confused when they brought this up

@t3hsolo 2 ай бұрын

Its to highlight us income inequality

@trackpadpro 2 ай бұрын

@@t3hsolo no it isn’t, because that would be a completely different context. plus, to show income inequality within the US, y tf would they compare to a different country instead of different places within the US

@J20666 2 ай бұрын

It is a symbolic gift for Chinese men to visit their future father in law before engagement. Another solid demand is from government officials’ banquets.

@aldrin6053301 2 ай бұрын

They have reached the maximum growth in the domestic market due to the deep-rooted stories and materialistic nature of people. For rest of the world, these stories will merely give any traction in sales.

@ZaneySab Ай бұрын

People will dump on this in the comments but spend the exact same dollar amount on a bottle of Blue Label or 1942. It’s all the same. They’re products whose value derives from being a status symbol.

@TheKing75691 2 ай бұрын

I love how they say these companies in China on top, but nobody heard of them

@frankmerriwell8339 2 ай бұрын

Nobody but billions of people in China and Southeast Asia, yeah.

@zircon6566 2 ай бұрын

usa is whole world, Yeah

@shuyevekezo3427 2 ай бұрын

China itself is the world.

@TheTranceCartel 2 ай бұрын

Nobody in China has ever heard of Tyson Foods or Kroger, yet both are up there

@cronialpaler 2 ай бұрын

I actually have 2 bottles of this that I got from a friend who owns a comercial property that used to be a Chinese convenience store, it got closed down coz the tenant ran and did not pay for rent so we just called dibs on his stock. No word from the lessee for the past 3 years soooo. Where do I sell it?