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Drama got his first taste of entrepreneurship when his pro skating second-cousin, Rob Dyrdek, flew him from his hometown in Ohio to LA to be his assistant. When Dyrdek’s first reality TV show, Rob & Big, aired, Drama was on camera too. Premiering on MTV, the show lasted three seasons until Dyrdek’s new show Fantasy Factory replaced it. Drama’s growing popularity helped earned him a more boosted character role this time. One that would eventually give him the platform to create something of his own.