How google would predict the upcoming customers' attitudes on our website based on previous conversion history? Doesn't make sense!
@clickplacementКүн бұрын
Great question. The Maximize Conversions strategy is utilizing Google's algorithm that is using people's previous search history and online activity to predict future behavior. The Max Conversion strategy is giving Google control to show ads to people that it thinks have a higher likelihood to convert vs. the Max Clicks strategy is just trying to drive the highest number of clicks with the set budget.
@vitomartines998813 күн бұрын
Awesome video, great explanation in a short time. I was wondering what can I do for promo campaigns? Account is an ecommerce brand with a lot of monthly conversions but I was wondering for a brand new campaign, does it need conversions from the whole account or specifically that new campaign? Campaign will last for about 10days
@clickplacement13 күн бұрын
Thanks Vito, I'm glad you liked the video. The new campaign should be able to use the conversions from the Account level to fire up relatively quickly. It's Google...sooo... it really is an A/B test anytime you launch a new campaign. With your's being 10 days, I would launch it with a Max Conversions strategy. It will be in learning mode 4-5 days but if in the first 1-2 days you aren't seeing impressions, then the system is locked and doesn't know what to do in a Max Conversion environment. You will need to switch it to Max Clicks to get it to fire. Please let me know if this helped or you have additional questions.
@vitomartines998813 күн бұрын
@@clickplacement thank you sir for such a fast and detailed response, this was very helpful🙏 Keep up the great work!
@peteryang538015 күн бұрын
Thank you. This helps alot
@clickplacement15 күн бұрын
I'm glad that this helped you. Thanks for commenting.
@CMart-wf2dxАй бұрын
Is it not better to run different camapaigns for Desktop, Mobile and Tablets? For more control?
@clickplacementАй бұрын
Great question. That is certainly an option to maintain total control between the 3 different devices and control the budgets based on performance. I depends on the total budget that you are working with to make this decision. Thank you!
@MenuchaOssowieckiАй бұрын
Thank you for recording this video! So insightful.
@bzcapital2 ай бұрын
Have you ever noticed a dip in conversions when pushing tCPA up? I increased 15% and they really took a dip. Thanks
@clickplacement2 ай бұрын
Great question, yes we have. We typically have to wait 2-3 weeks, sometimes a month, before the system re-aligns to the new tCPA.
@hi_18332 ай бұрын
Hey thanks for the video. So it is better to change the same campaign from Max Clicks to Max Conversions instead of setting up a new campaigin with the new bidding strategy?
@clickplacement2 ай бұрын
You are very welcome. Definitely keep this all in the same campaign. Change the existing campaign from Max Clicks to Max Conversions when you have enough conversions.
@hi_18332 ай бұрын
@@clickplacement gotcha! Thanks a bunch 🙂
@anigrigoryan19512 ай бұрын
thank you
@Thatmeee112 ай бұрын
So which one is cheaper?
@abdul_travelvlog2 ай бұрын
Thank you so much
@user-vk2cx2uv9f3 ай бұрын
thank you sir
@user-jw5nh7oj6f4 ай бұрын
Short and sweet. Thanks.
@clickplacement4 ай бұрын
Just like your comment! Thank you.
@BarbourDavidGerard4 ай бұрын
Omg thanks so much for this tip.
@toddnevins4 ай бұрын
You are very welcome!
@claudtan90145 ай бұрын
My campaign don't have any conversion after 30 days running maximize click. What can I do to have more conversion besides continue running maximize click?
@clickplacement5 ай бұрын
If you don't have enough Primary conversions to switch, implement Secondary conversions on the site like a button click on a call-to-action button or 45+ seconds on the site and 3+ page views. Then change these Secondary conversions to Primary. This will feed 'conversion data' to the algorithm from people that are engaged enough to click a call-to-action button or stay on the site for an extended period of time. These are still valuable visitors. Then when you have 30 of these new conversions, you have enough data to change to Max Conversions. Then the system will target more of these higher value visitors in the hopes of a percentage of them will convert into ACTUAL conversions like form submissions and phone calls. Once you have 30 actual conversions, change these original Secondary conversions back to Secondary so you are only tracking Primary conversions.
@tanieshamax12355 ай бұрын
Makes sense
@sandmanwashere80295 ай бұрын
Very helpful
@nedim22046 ай бұрын
Straight to the point. Thanks!
@marcus.guitarist6 ай бұрын
I have seen several videos which explain how to click the "I acknowledge" button, but do not explain exactly what is being acknowledged. Do we need to have privacy disclosures on our website if we acknowledge this, and if so, what are the requirements of those disclosures?
@mdfoysalahmed86067 ай бұрын
Thanks for sharing your knowledge
@sergiibezruk72967 ай бұрын
Very helpful, thank you!
@fundedfuturesfanatic7 ай бұрын
Short and to the point! Thanks!
@user-vk2cx2uv9f7 ай бұрын
its very useful sir
@istanacarwashjatim7 ай бұрын
Google Ads maximize conversion costs more expensive than maximize clicks
@toddnevins7 ай бұрын
Thank you for the comment. It depends on how you are measuring the true cost whether it be Avg cpc or cost/conversion. If conversions are tracked properly and there are over 30 conversions in a 30 day window, Max Conversions is a more cost effective strategy to drive high-quality conversions that have a better chance of converting to customers.
@eh234Күн бұрын
@@toddnevins How google can predict that this customer is going to do some action our website to show the ad to him for Max conversion purpose? It doesn't make any sense to me!
@clickplacementКүн бұрын
@@eh234 Thank you, we answered below in your other comment.
@jcw10157 ай бұрын
I run Google Ads it’s a “call ad”. Previously I’ve had it at maximize clicks & daily budget at $5. Do I change to “maximize conversions?” Google wants me to set a target cost per action. Do I put that at $5 too?
@eh234Күн бұрын
@@toddnevins What is the problem if we just continue the campaign with Max Click for the whole running time without switching to Max Conversion?
@user-fs4lz5ub4v8 ай бұрын
Simple and clear explained Thank you.
@mobiletech88268 ай бұрын
Thanks, I'm switching back to [ Clicks ] -
@gaylefitzmaurice60379 ай бұрын
Such a helpful video! Thank you 🙏🏼
@legalprodefense49919 ай бұрын
Hello, I have over 100 conversions in 2 years ( Calls). If I just switch to Max Conversion, how much will Google Charge me for each Conversion? Anything they want? thank you.
@toddnevins9 ай бұрын
Hi there and thank you for the question. 100 conversions in two years isn't enough data for the Max Conversions strategy to function properly. My suggestion would be to create additional Primary conversions in Ads like page views and time on site that tracks people's engagement once they land on your page. I realize these aren't ACTUAL conversions but they are still signals that Max Conversions can use to function properly. Once you have 30 of these Primary conversions, then you can switch to Max Conversions.
@user-wm7qp2tw1e9 ай бұрын
So in max click do you use only phrase / exact then? We do it differently - we start with broads in max conversion straight away + extensive neg list , then constantly making converted search terms into phrase or exact keywords and adding CPA if necessary. I enjoyed your content very much, thank you!
@toddnevins9 ай бұрын
Hi there. Yes, in Max Clicks we use phrase and exact match. Then transition to Max Conversions, then broad match with extensive negative keywords.
@kannekantimanoj4319 ай бұрын
Hi, I have a question. Lets say user clicked on an ad and purchased an item on the same day as well. In this case <1 day row would have 1 conversion. If the same user comes to buy an item again on 7th day (this time from organic search), would this conversion shows up in 6-7 days row? I am just trying to understand, for a website where purchases are happening everyday, can we set the windows to 90 days to capture as many conversions as we can (even if they comes from organic search later, they would still have gclid stored and sent to google)?
@toddnevins9 ай бұрын
Great question. Yes, change the conversion window to 90 days to reflect your buyer's pattern of purchasing. Another suggestion is to make sure 'Data-Driven' is the attribution model for your conversions in Google Ads. This will allow for the system to distribute the attribution out to the different sources. It will result in decimal points but it is the recommended attribution model to get the most accurate conversion tracking data.
@kannekantimanoj4319 ай бұрын
@@toddnevins thanks for the reply. So I guess there is no downside of having 90 days as a conversion window for any customer (like lead generation, standard ecommerce etc...)
@toddnevins9 ай бұрын
No, there really isn't. If the sale comes in weeks after the click or multiple sales over weeks or months, giving Google Ads credit will help with the bid strategy algorithm if you are running Max conversions or RAOS bid strategies. @@kannekantimanoj431
@diZtHoMaS9 ай бұрын
Great content!
@askthedogguyYouTube10 ай бұрын
Regardless of what the user sets their conversion for (days/weeks/months) how does Google Ads know that the conversion translated into an actual sale?
@salahoooooo10 ай бұрын
Thank you, straight to the point
@user-vk2cx2uv9f10 ай бұрын
Thank you sir ❤ from india
@clickplacement9 ай бұрын
Thank you!
@bertie349010 ай бұрын
😴 'Promo SM'
@user-vk2cx2uv9f10 ай бұрын
Hi sir I am the biggest fan of you sir ❤❤ from india 🎉🎉
@clickplacement10 ай бұрын
Thank you!!
@belalbaalbaki145810 ай бұрын
Super well explained THANKS!
@harjeetsingh2700010 ай бұрын
Hello Todd, I love your channel because you teach the things straightforward without much unnecessary script and graphical noise. Many channels insert unnecessary catchy statements/graphics to attract audience, newbies fall into that trap. I wish people know about this channel and it grows exponentially. Thank you so much for amazing work ❤
@user-vk2cx2uv9f11 ай бұрын
Very useful sir I am from india
@ersminglana11 ай бұрын
Thanks! But how do we find out the negative keywords?
@toddnevins11 ай бұрын
Thank you for the comment. Review the Search Terms behind your keywords. This shows the exact terms that Google shows your ads to. You will see high quality and low quality search terms. Potentially target the high quality search terms as keywords, if you aren't already, then the low quality search terms you will need to add them as negatives. Be careful on the negative match types. Defaulting to exact will always be the safest. Also, watch your Recommendations because Google will tell you if you have any conflicting NEGATIVE keywords that you added that are restricting the keywords that you are targeting. Good luck and thank you for watching the video!
@Mvpgokugaming11 ай бұрын
My account recommended me to switch into maximum conversation and i want clicks what to do
@toddnevins11 ай бұрын
If your strategy is to drive more clicks, and not focus on conversions, then just Dismiss that recommendation. Most of those recommendations do not take into account your specific strategies so you have to take THOSE into consideration first before implementing any new changes.
@FlorianGyger11 ай бұрын
Hi Todd, is it possible to get a refund on the money burnt that way? It is very sad that we can lose that much money using Goole Search Network while Google encourages us to opt-in to it...
@hgur466711 ай бұрын
Thank you so much
@iloveyoutoiyeuban Жыл бұрын
But do you think is there any situation when we should switch from maximize conversion to maximize click?
@toddnevins Жыл бұрын
Yes, if there aren't 15 conversions or more in the last 30 days and the budget isn't spending, then switching from Max Conversions to a Max Clicks strategy makes sense.
@iloveyoutoiyeuban Жыл бұрын
This is the best summary. Other videos will say the same but are like half an hour
@toddnevins Жыл бұрын
Thank you! Quick Hits!!
@marouanealmandri Жыл бұрын
I do not have the pencil icon to change the tCPA at the ad group level. I only have the option to set the target cpa at the campaign level. could you please specify how did you get that option at the ad group level? thank you!
@toddnevins Жыл бұрын
Hey Marouane, I'm happy to clarify this. The campaign has to have a Target CPA strategy set before you can change it at the Ad Group level. So, if you set the campaign at a tCPA of $150, that pencil icon should appear to the right of the $150 at the ad group view, then you can change it for each individual ad group. Please let me know if this helps. 👍
@marouanealmandri Жыл бұрын
@@toddnevins That worked! My bid strategy was just max conversions. Thank you very much for your help!
@toddnevins Жыл бұрын
@@marouanealmandri Great! You are very welcome.
@khushbumittal9848 Жыл бұрын
Your videos are great, no extra talk, just to the point. Great work.
@mexplore32 Жыл бұрын
Thank you Khushbu!! That is my goal, QUICK HITS without any other stuff. 👍
@Marcel-max Жыл бұрын
I was wondering about the technical implications of not doing this. I have a client who has google signals implemented. I checked GTM and GA4 myself, however according to google support it is not implemented. Could this be a blocker?