The industry has changed.too many looking for stupid socio media fame teaching the game to everyone...anyone can start a tshirt business now adays and u only need a heat press..no more compassion for the industry.. Plus printavo u never comment on any comments.so why should people watch your content.

Steven might have just brokered a partnership between Dylan and Andy in this video. 😜

A Forbes article says they got so much shit in their emails that they paid their employees a 2.5K bonus each for having to deal with it.

The year is 2037: "X. Twitter. Whatever it is."

Matt is my kindred. This partnership was a great move. They are similar shops. Also it’s crazy, I met Matt around 15 years ago. Been incredible to see his thoughtful approach, the Real Thread acquisition makes a ton of sense for both parties.

Appreciate this guys! Sad hearing this story because we're seeing what happens when the government gets involved with small businesses. Especially re: minimum wage.

Times are getting tuff in the screen printing and embroidery... Plus the time it takes to screen print compared to transfers is a huge difference.. 27yrs the shop i work at has been in the game. And getting customer is getting hard.we dont have a online customer group..got behind on bills and rent..so not sure how the future is gonna look like.. thinking of closing shop,moving equipment to the house.hope fully we can find a cheap office space to rent tho .cant be having people come to house. How come printavo never answers any questions..never responds to comments .we use printavo also..over300 a month.

I think the more people offload they're production, the less those people will be needed. I've seen this happen in other industries, the guy that produces or manufactures is the guy with the power, the guy that brokered the deal eventually will get dealt out by the guy that produces when the technology allows the producer and the end user to connect. Then the broker gets dealt out. It will take a while, but that is the only logical answer to shops pretending to produce and outsourcing their production. Why would the actual producer want to give up percentage to the broker when the broker is essentially pretending to be the producer. And the end consumer doesn't care either way, they just want their stuff. Eventually it can become a price battle, and the producer will always win that fight.

The power of hiring VA's!

You guys bring insane value through these conversations

Cole is clearly an incredibly sharp and accomplished businessman. Glad he was able to pivot to serve as a consultant as his experience and knowledge is invaluable.

Bitcoin ❤

Sticker Mule is destroying their business. I would like to hear your opinion on the recent “marketing” on the “R-pass” they created.

I need one of Bruce's homemade mugs!!

Good shit

Downsize. Bitcoin on the balance sheet and slowly close up shop over 5-8 year period. Bitcoin will carry the company and employees beyond the needed annual revenue required to keep the shop operating. Dylan and Andy should do this. Steven is committed with different ownership structure but Bitcoin on corporate balance as treasury reserve asset would stave off inflation that eats away at the lower margins as revenues climb above $10m

Shirt Merch Upstate Kong

Always like hearing Andy's perspective on discipline not to "feed the beast" and trying to find a way to stop, before too late.

Great insight from Nite Owls, such a disappointment that they don't take care of the workers who make their company what it is.

Really interesting episode. I listened to a few episodes of Cole's podcast. Do you think this is a US-centric problem, or global?

Hunter, Andrew, and the team are great people and they are hustlers!!

Can't wait to spend time with Christine! I am excited for this and what's to come. :) I can completely relate on being invisible when I go to trade shows. It has helped make me decisions on who I do business with in the industry. I have also been discriminated in contests that I paid for by getting ignored and it's soul crushing when it involves the well-known people in the industry you looked up to.

You are awesome Christine!!!!!!!!

The idea that any model, let alone a business and economic model, can predict with 95% accuracy is just nonsense. I stopped listening after that comment.

That’s crazy, I always loved his shop and was impressed with the huge shop they moved to here in the OC. It seems his customer base was mostly Marketing Agencies that bring in huge jobs but want them for Pennies.

Super informative stuff

Spot on! Good job Cole, I've been there and done that. We have such an identity wrapped in our business and want to love our employees but the race to the bottom is real. You now have a doctorate in survival and business!

We’re in a similar situation. Almost 20 years in business, first year (besides 2020) that we will see a decrease in revenue. Expanded space and investment in new equipment right before we saw the numbers decline. Working on ways to pivot so we don’t have to scale back. Still profitable, but if we see another drop in 2025 it is going to mean we have some hard decisions to make.

We’re in a similar situation. Almost 20 years in business, first year (besides 2020) that we will see a decrease in revenue. Expanded space and investment in new equipment right before we saw the numbers decline. Working on ways to pivot so we don’t have to scale back. Still profitable, but if we see another drop in 2025 it is going to mean we have some hard decisions to make.

Go Christine!!!! ❤️❤❤❤

I doubt so. I have many friends who all considered StickerMule the gold standard sticker company and at the very least feel uncomfortable now ordering from them again. A large chunk of tech companies who are in California used them, and you can imagine most of them don't want anything to do with the politics they reflected on their e-mail. If they wanted to consolidate to a certain demographic of clients then sure, but they absolutely did alienate a ton of existing customers when they did this.

Awesome stuff guys. What software are you using to build the team stores?

I just purchased a 8 color 6 station Riley Hopkins press, and instantly started getting videos such as “screen printing is dead “ I’m hoping to find success in this industry.

Well... I am now a former customer. I felt that they abused their customer mailing list. I didn't appreciate that landing in my inbox from a company I spend thousands of dollars with. The breaking point for me was using my email to push out his beliefs.

As a new printer this was massively insightful. Thank you! Best of luck.

I feel you on the labor rate. It definitely puts pressure on maximizing output of each employee. I lost last year on over-spending on labor. Trying to find the balance this year. It’s brutal. The honesty of this podcast is refreshing.

Thank you Cole for doing this interview. I feel the same way most times and I am so appreciative to hear that I’m not alone in this. And for giving approval in a way to the rest of us to look at that as an option. This has been the most meaningful podcast on this channel to me. Thank you.

Thanks Steven, for training an entire massive army of cannibal heat transfer business owners… We appreciate you.

Great episode

Hello, I really enjoyed the video and found it very informative. I learned a lot from it. However, I have one question: Is this calculation done after gross or net?

It's only genius if you can't define the word. Begging for sympathy for being disliked because you allign yourself with a miserable, loathesome, hateful individual who spends most of his time telling you that other Americans are your enemy, shows a severe lack of self awareness. It's not so much that Trump supporters are hated, it just hard not to feel sorry for them for not knowing better. They're like the little kid in school who idolizes the bully for reasons no one else can understand other than maybe they're just not good people, and they don't deserve sympathy. Especially when they put their employees jobs and livelihood at risk for brain-dead stupid political BS that no one asked for, nor cares about.

Stephen’s vocal fry is over the top

I would like more information for the contract decorators

Yep! A huge challenge in our industry is the highs and lows. It’s so tough to make your overhead match your output.

I am very impressed with the. Candor and bravery to come on the Podcast. Humble and honest man...

Very confusing......did he post a video somewhere else about this, and you had follow up questions? Or was this the announcement? Suggestion fail. nobody introduced themselves or anything. Always remember, this might be the first video someone sees of yours.

It was such a great conversation. This was a masterclass for shop owners. Most people wouldn't reveal this information because they fear judgment. Cole brought it here, and it will help so many people and shop owners avoid damages while building their businesses.

Back with the stupid thumbnail

GREAT info and reality check

Who farted @ 20:05