Creative Requirements for Meta Ads
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@growingupladdu..8542
@growingupladdu..8542 Сағат бұрын
Hi guys. I please talk about search ads and tcpa
@smohsinahmad
@smohsinahmad 13 сағат бұрын
Do you have a detailed video to setup conversions, such as chat engagements, lead form filling and phone calls on landing page?
@k3mal_
@k3mal_ Күн бұрын
nice watch, what kind is it?
@RaoulvanHeerden
@RaoulvanHeerden Күн бұрын
Love the ongoing debate here :-)
@markpommett5712
@markpommett5712 Күн бұрын
Manual bidding is dead. Adapt or die.
@benorama5863
@benorama5863 Күн бұрын
Its not.
@markpommett5712
@markpommett5712 Күн бұрын
@@benorama5863 You wont be able to scale as efficiently and profitably on manual. That is a fact.
@dcaz342
@dcaz342 Күн бұрын
@@markpommett5712 Why do you say it can't scale? I am not doubting you, but as I said before - this is a huge issue for us that we have been dealing with for years and it is nice to hear from others what you think and why you dont think you can scale with manual.
@markpommett5712
@markpommett5712 Күн бұрын
@@dcaz342 I’ve spent millions of dollars and tested it. Manual bidding has been dead for several years. The good inventory is going to smart bidding. Use low tROAS instead.
@markpommett5712
@markpommett5712 Күн бұрын
@@dcaz342 Because the high-intent cohorts are going to smart bidding. Manual worked well 5 years ago - but the landscape has changed. I've been at this since 2008. If you want to scale then start with a higher tCPA or lower tROAS. You won't have issues scaling.
@realzubidoo
@realzubidoo Күн бұрын
I dont get it. So we use manual cpc instead of troas in order to scale?
@elbek__kh
@elbek__kh Күн бұрын
WOW !
@xl8716
@xl8716 Күн бұрын
Okay but what about the signals Google says smart bidding is using that you can't bid adjust yourself (e.g. OS, browser, language). Would this mean that the bid adjustments are just a drop on the hot stone compared to the manual CPC you would be setting and thus do not really matter?
@markpommett5712
@markpommett5712 Күн бұрын
Manual bidding gets you lower quality traffic. I’ve tested it and the difference is night and day. Smart bidding wins10/10 times
@xl8716
@xl8716 Күн бұрын
@@dcaz342 I am two sided on this. If the account has very little monthly conversion volume, high CPCs and low budget (e.g. 2k+ 8 conversions) I still prefer manual + exact/phrase because I succeed through getting as many clicks as possible with my budget and doing manual bid adjustments where data shows significant gaps (e.g. weekend, mobile, student audience). If the account has moderate+ conversion volume and sufficient budget (e.g. 5k+, 50 conversions) I do see better performance with smart bidding + phrase/broad match because I succeed through winning the auction for the audience that is most likly to convert (100 ready-to-convert peoples, Google gives a share % based on by ad rank + bid). Still, I want to try this and: - Remove conversion action from 1 search campaign and swap to Google owned action (e.g. KZfaq engaged views) - Switch from tCPA to Manual CPC with 4 week average CPC on all the keywords - Let it run for at least 4 weeks, considering I might see massive drop in week 1 and 2 due to me tapping into cold pockets of the market that are not part of the 100 ready-to-convert people.
@corbanhambrick244
@corbanhambrick244 2 күн бұрын
"I have the opposite dog in this fight" - Kasim Aslam JK JK, this was genuinely a hugely helpful video!
@xgpalex28
@xgpalex28 2 күн бұрын
Yes.
@2010RSHACKS
@2010RSHACKS 2 күн бұрын
I have not received one single ad on KZfaq shorts on iOS. Not one sponsored video. Not one embedded ad. I was confused how Google makes money on it… I guess I’m blessed?
@MatthewHainey
@MatthewHainey 2 күн бұрын
Always interesting to see how other Meta experts work. This looks SUPER fragmented to me for such a low daily spend. These days I find time and resources is best spent on creating and testing creative. Gone are the days of 3 layer funnel campaigns with 5 ad sets each testing different retargeting events or interests and LLAs.
@MATTEOSTOWING
@MATTEOSTOWING 3 күн бұрын
Can I hire you guys to help me with my failing campaign? Please I need help. How can I contact you?
@solutionseight
@solutionseight 2 күн бұрын
Yes, we offer consultation services. You can learn more and get in touch with us here: sol8.com/consultation/
@Liquidate
@Liquidate 3 күн бұрын
Great vid! Question: Why 3 TOF campaigns seperated by CBO? Why not just use 1 TOF campaign - consolidate learnings and run ABO for each "audience"?
@Addie-5326
@Addie-5326 4 күн бұрын
Hi sir I'm a Google ads freelancer i want to know that how to get clients
@solutionseight
@solutionseight 4 күн бұрын
Great question! Definitely learn as much as you can about the platform through KZfaq videos, courses, certifications, etc. Here is a great video to help you get started that covers how to find clients, what to charge, and how to grow your freelance agency: kzfaq.info/get/bejne/p86qo9aenMu0ppc.html Best of luck!
@darrellcerna
@darrellcerna 5 күн бұрын
Does anyone know if running TROAS along side a manual CPC campaign will canibalize each other or the TROAS will over power the manual cpc? In my case, my manual CPC stop performing since running / testing TROAS
@ravenwhaley8544
@ravenwhaley8544 5 күн бұрын
6:34 How exactly do you get the automated QR code that google tv creates in your ad?
@muhammad_haider_pervaiz
@muhammad_haider_pervaiz 5 күн бұрын
But why? Logic?
@solutionseight
@solutionseight 5 күн бұрын
This was a quick clip from our Ultimate Guide to Performance Max series on KZfaq. You can find links to the longer videos in the description, which should give you more info!
@lijunhou
@lijunhou 6 күн бұрын
Being a marketer is so interesting, since there are always things to learn.
@user-uq5hm7ps3h
@user-uq5hm7ps3h 8 күн бұрын
Is it normal to see "Inactive" and "Set Import" for a conversion action. I did the setup following all the needed steps, hashing, allowing access to the Google ID and all. I still see "Inactive" in front of the conversion in Google Ads UI in Goal Summary.
@nxyxl6431
@nxyxl6431 8 күн бұрын
Hey John,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, You said max clicks is not a competitive bid strategy and it does not work when there is many people competing with you in your Max clicks bid strategy video. tHEN WHY YOU USED MAX CLICKS HERE ??????????????????????????????????
@joeybidner
@joeybidner 9 күн бұрын
Love this. Great content
@jeevansankalprehabilitation
@jeevansankalprehabilitation 9 күн бұрын
How to run ads for addiction services
@solutionseight
@solutionseight 7 күн бұрын
Here is some information that might help: support.google.com/adspolicy/answer/176031?sjid=8881203869782997811-NA
@markpommett5712
@markpommett5712 10 күн бұрын
Easy when your using a tCPA
@markpommett5712
@markpommett5712 10 күн бұрын
One prospecting campaign and one remarketting campaign. Purchase objection only. Simple works best.
@RobertoSanchez-m6j
@RobertoSanchez-m6j 10 күн бұрын
This is amazing thank you!
@Om-gg5tk
@Om-gg5tk 12 күн бұрын
Great video!I have a question. As of July 2024, is it possible to get sales via search campaigns only? I’m thinking of creating $10/day search campaigns with 5 exact match keywords (1 campaign -> 1 ad group -> 1 ad) to test 20 products on my Shopify store. Do you think this is a good strategy? I sell specific types of gifts, each with over 1000 monthly searches. For example, one product is a gift for a 40-year-old woman, and I found relevant keywords via Keyword Planner. I plan to test Google search ads for 20 such products on my gift store for at least a week. I'd appreciate your thoughts on this strategy. Thanks!
@jeetbarai1992
@jeetbarai1992 13 күн бұрын
The KZfaq link mentioned in the description isn't hyperlinked.
@solutionseight
@solutionseight 13 күн бұрын
Correct! URLs in YT Shorts are non-clickable, but you should be able to cut and paste. :)
@nxyxl6431
@nxyxl6431 15 күн бұрын
is this still working ?????????????????????????
@solutionseight
@solutionseight 13 күн бұрын
Hey there! This video is almost two years old, and (as we're sure you know) things change frequently in Google Ads. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns. It may help to browse some of our more recent content, or let us know if you have a specific question!
@tompainter7167
@tompainter7167 16 күн бұрын
I’m wondering about forms vs an email button on my landing page for an animation service business , email buttons give me no conversion tracking at all is that right? But I’ve been advised to always have an email button is that good advice? Thinking only a form would allow proper offline conversion tracking without loosing half of the data to emails?
@GauravDharmwani
@GauravDharmwani 16 күн бұрын
Great tutorial Harsh & Melissa
@jeetbarai1992
@jeetbarai1992 17 күн бұрын
The link in the description in not clickable
@solutionseight
@solutionseight 16 күн бұрын
Here you go kzfaq.info/get/bejne/qK-lp81nyavXioU.html
@keng9377
@keng9377 17 күн бұрын
Is Taboola better than Google Display Ads? If so, by how much? And what does OutBrain do?
@TheMillerPlanet
@TheMillerPlanet 17 күн бұрын
Which Script is this?
@solutionseight
@solutionseight 17 күн бұрын
Mike Rhodes latest version 60. Here is a link to the full video for more information: kzfaq.info/get/bejne/arpnmcebyZPRd2g.html
@keng9377
@keng9377 17 күн бұрын
Why is everything in excel & not Google Ads?
@realjoeroganjre
@realjoeroganjre 17 күн бұрын
Don’t like the meta strategies 😅
@dianedoucet7635
@dianedoucet7635 18 күн бұрын
Does it integrate with Outlook360?
@solutionseight
@solutionseight 17 күн бұрын
Yes, both HubSpot and HighLevel integrate with Microsoft Outlook.
@nafeesrafique5491
@nafeesrafique5491 18 күн бұрын
how you do product description and title through chat GPT
@markpommett5712
@markpommett5712 18 күн бұрын
You can't scale cold traffic on max conversions beyond a low to moderate budget. It's massively inefficient at scale. Google will eat your lunch. It should only be used for warming up the pixel or retargetting. tCPA only scales well if you have decent conversion volume ~ minimum of 50 - 100 conversions a month.
@Indicant
@Indicant 19 күн бұрын
So many words, so little said.
@solutionseight
@solutionseight 19 күн бұрын
Hey there! Here's a link to the full video for a little more context: kzfaq.info/get/bejne/arpnmcebyZPRd2g.html (p.s. We always include a link to the full video in the Short description.)
@nafeesrafique5491
@nafeesrafique5491 19 күн бұрын
mate Can you please share these prompt . would be very useful
@OsmanMansur-ph8tt
@OsmanMansur-ph8tt 19 күн бұрын
Obrigado, Avanco Social, pelos seguidores e curtidas de qualidade excepcional!
@Designify-dx9jp
@Designify-dx9jp 20 күн бұрын
Can you share this...
@solutionseight
@solutionseight 19 күн бұрын
Here's a link to the full video for more information: kzfaq.info/get/bejne/arpnmcebyZPRd2g.html
@taintedseal
@taintedseal 21 күн бұрын
What about lead Gen CPC's?
@ItsClicked
@ItsClicked 21 күн бұрын
Very useful tutorial - good stuff!
@ReelGreezy
@ReelGreezy 21 күн бұрын
please breakdown this topic in fortnite terms
@meowskullsgaming
@meowskullsgaming 22 күн бұрын
Edgemesh? Nah bruh, I'll keep Edgeing
@keraptus9816
@keraptus9816 22 күн бұрын
I feel like I recognise that voice
@markpommett5712
@markpommett5712 23 күн бұрын
I tried this and its working well for shopping but doesn't work well in non-brand PPC. It's better to run max conversions on a low budget with your highest converting keywords and scale up on tCPA once you get some volume.
@rohitvarmabhupathiraju5238
@rohitvarmabhupathiraju5238 4 күн бұрын
True