Does one need to be StoryBrand certified to apply and reference the framework when working with clients? For example can I mention in my marketing that I design and build StoryBrand structured websites?
@carlraetzsch5 ай бұрын
First step, character, you only addressed the problem (step 2) and success (7), but not he actual character.
@connectingmamas5 ай бұрын
so true!
@lenaoliveira21535 ай бұрын
Hi , is possible to make a video showing how to write service page using storybrand framework? i am learning copywriter so i would love to know how to write my service page with some storybrand tips; Thanks
@spicy_lola10 ай бұрын
This channel is gold ❤ happy to be an early subscriber
@powellfilmmaking Жыл бұрын
Super valuable, thank you!
@andreawoodcoach Жыл бұрын
Thank you really helpful video
@glimmereofhope9364 Жыл бұрын
Thank you for the examples!
@jakinator01 Жыл бұрын
Storybrand Framework: (7 Steps) 1) Character 2) Has a problem 3) Meets a Guide 4) Guide gives Character a plan 5) Guide calls Character to action 6) Results in either Failure 7) Or Success
@kajmasterclass Жыл бұрын
Great insights indeed from Alex.
@PodMatch_com Жыл бұрын
Thank you again for having me!!! Honored. - Alex Sanfilippo
@EHJ_BrainFog Жыл бұрын
Ahhh - I need to self explore ... there is passion within me and I shrink away from arguments. I wont sell my point.
@lind2176 Жыл бұрын
This was top notch, learned so much thank you for another helpful podcast. I clicked the link for Adrian's mailing list but it isn't working.
@suepats-nubeginning Жыл бұрын
Adrian Moreno, listened to you on the summit and trying to buy your course, but the coupon code is not working. Please advise.
@localwebadvantage8423 Жыл бұрын
This is jam packed with value! Thanks !!!
@ClearBrand Жыл бұрын
Thanks for listening, what would you like us to explore next?
@BeyondGraphx Жыл бұрын
Very informative and insightful episode. I enjoyed every minute!!!
@OfficialJackChristensen Жыл бұрын
It was great to be on the podcast!
@ClearBrand Жыл бұрын
Great to have you jack!
@elizeebz Жыл бұрын
You didn’t link his channel
@ClearBrand Жыл бұрын
Check him out here: kzfaq.info/love/BYFP4mZLQovr7W6Si6sueA
@misseva4779 Жыл бұрын
You give us things that can't get anywhere! Congratulations
@daniesisley6015 Жыл бұрын
promosm ⭐
@ClearBrand Жыл бұрын
Thanks for the star!
@deborahrose648 Жыл бұрын
Shondell is an amazing ghost copywriter , great interview, data collection using a 7 page information, what are the pain points, what are they asking, then an outline of a year's worth of consistent content,using keywords to build value, to give them what they want by knowing them and that is a long game....use Facebook or LinkedIn groups to listen, for misconceptions and questions and content around that
@shondellvarcianna611 Жыл бұрын
Thank you so much!
@sheritabagby4855 Жыл бұрын
Great vid, really helped to put a lot into perspective. Thank You!
@thomasprogli3372 Жыл бұрын
Well it is the Wild West. So we are still trying to figure things out. So here is my take. Your example of company A (1000 clients) and company B (100) clients is IMHO faulty, because you need to first find out what the average of people switching brands in that specific industry is. 5% could still be terrible if companies of similar size only have 3%. The toothpaste industry could have a higher fluctation then the deoderent industry. Both products are used quite often but the toothpaste has less social consequences than deoderant. Each industry has their specific traits and so do we humans. Frequency is also not applicable accros all industries. I would claim that the soda industry has one of the highest frequency. Still you will find a low switch rate from Coca Cola to Pepsi in comparison to toothpaste. I also do not see size being a factor. Porsche will have a higher retention percentage than Toyota. I believe that you are seeing this too much from a sales person's perspective than a marketing perspective. A good sales person always wants to make an easy and quick sell, while a marketing person will try to setup a system that the product will sell on its own (like Story Brand tries to do). Marketing is a lot more complicated then just selling. That is why it is easier to get good sales people in comparison to getting good marketing people. It is also easier to measure the productivity of a sales person in comparison to a marketing person.
@ClearBrand Жыл бұрын
Hey Thomas! You’re spot on with the observation that each industry will have different rates of switching. And yes, marketing is very complicated. Especially since a good portion of it is about building memories - which makes measuring the productivity of marketing difficult. Regarding the size of the company being a factor in loyalty and defection rates, it is hard to believe (and a bit counterintuitive), but the data is clear: loyalty and defection rates are dependent on market share. We wish it wasn’t true! But it has been validated in company after company and industry after industry to the point that it is actually a marketing law: The Double Jeopardy Law. Of course, as you pointed out, each industry will have different rates (cars and toothpaste are bought at different frequencies and have different industry rates of purchasing and defection). But, the truth remains that smaller brands have fewer customers and lose a larger percentage of them than large brands (this is the Retention Double Jeopardy Law of marketing). Keep up the critical thinking! Loved the comment and thought process!
@pillow4casestudies2 жыл бұрын
5 minutes in, liked and subscribed. Awesome stuff.
@ClearBrand2 жыл бұрын
Awesome, thank you!
@MatheazeTV2 жыл бұрын
What about a Blue Yeti with a Krisp noise cancelling software?
@ClearBrand2 жыл бұрын
We don't have direct experience with that specific microphone, but it looks like it has great reviews. Noise cancelling software is never a bad idea. If you try it out, we'd love to hear how it works!