Well done!

Amazing, very helpful, thank you

Does one need to be StoryBrand certified to apply and reference the framework when working with clients? For example can I mention in my marketing that I design and build StoryBrand structured websites?

First step, character, you only addressed the problem (step 2) and success (7), but not he actual character.

so true!

Hi , is possible to make a video showing how to write service page using storybrand framework? i am learning copywriter so i would love to know how to write my service page with some storybrand tips; Thanks

This channel is gold ❤ happy to be an early subscriber

Super valuable, thank you!

Thank you really helpful video

Thank you for the examples!

Storybrand Framework: (7 Steps) 1) Character 2) Has a problem 3) Meets a Guide 4) Guide gives Character a plan 5) Guide calls Character to action 6) Results in either Failure 7) Or Success

Great insights indeed from Alex.

Thank you again for having me!!! Honored. - Alex Sanfilippo

Ahhh - I need to self explore ... there is passion within me and I shrink away from arguments. I wont sell my point.

This was top notch, learned so much thank you for another helpful podcast. I clicked the link for Adrian's mailing list but it isn't working.

Adrian Moreno, listened to you on the summit and trying to buy your course, but the coupon code is not working. Please advise.

This is jam packed with value! Thanks !!!

Very informative and insightful episode. I enjoyed every minute!!!

It was great to be on the podcast!

You didn’t link his channel

You give us things that can't get anywhere! Congratulations

promosm ⭐

Shondell is an amazing ghost copywriter , great interview, data collection using a 7 page information, what are the pain points, what are they asking, then an outline of a year's worth of consistent content,using keywords to build value, to give them what they want by knowing them and that is a long game....use Facebook or LinkedIn groups to listen, for misconceptions and questions and content around that

Great vid, really helped to put a lot into perspective. Thank You!

Well it is the Wild West. So we are still trying to figure things out. So here is my take. Your example of company A (1000 clients) and company B (100) clients is IMHO faulty, because you need to first find out what the average of people switching brands in that specific industry is. 5% could still be terrible if companies of similar size only have 3%. The toothpaste industry could have a higher fluctation then the deoderent industry. Both products are used quite often but the toothpaste has less social consequences than deoderant. Each industry has their specific traits and so do we humans. Frequency is also not applicable accros all industries. I would claim that the soda industry has one of the highest frequency. Still you will find a low switch rate from Coca Cola to Pepsi in comparison to toothpaste. I also do not see size being a factor. Porsche will have a higher retention percentage than Toyota. I believe that you are seeing this too much from a sales person's perspective than a marketing perspective. A good sales person always wants to make an easy and quick sell, while a marketing person will try to setup a system that the product will sell on its own (like Story Brand tries to do). Marketing is a lot more complicated then just selling. That is why it is easier to get good sales people in comparison to getting good marketing people. It is also easier to measure the productivity of a sales person in comparison to a marketing person.

5 minutes in, liked and subscribed. Awesome stuff.

What about a Blue Yeti with a Krisp noise cancelling software?