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I mean this man got baited into revealing his DMs with Anthony Fantano (turns out Drake did not in fact give Anthony a delicious vegan cookie recipe), I have a hard time buying he played this super long con with Kendrick

17:40 another thing about leaking it, although maybe unintentional, was that I wasn’t sure if it was real at first. I couldn’t tell if it was AI, so I didn’t trust it. When he finally officially dropped it, that was an “oh shit, this is happening” moment

If u don’t like intense music u wouldn’t understand tbh

Great video. Kanye deserved a mention tho

Really appreciate your in-depth analysis. I know this was a labor of love to put together, so thank you for your hard work and dedication to tell this story with so much depth!

My ADHD ass watched this to 53 mins. You have no idea how much of a compliment this is. I'll be back to finish this eventually, lol. Very well compiled video.

so good

My favorite part about Not like us is that he changed his flow at first to sound smooth cool like Snoop then switched to a hard and fast style like Pac and then went into his own flow. Like he showed drake how he should have done Taylor Made.

Drake is more like MJ and Kendrick is more like Prince. I believe that. And I know that Prince and Kendrick were close.

ok Dr House, can we cure this patient?

I'd say Not Like Us is a sextuple entendre, pertaining in a sixth way to the immediately preceding line: "A MINORRR" Kendrick is bringing it back to the grooming accusation, saying "they (minors) cannot give meaningful consent like us"

Good ass vid

Loved this vid man ❤

You are very good at this my man 👏

I love you

This was a GREAT video! I've been trying to find a good video to send my non hip hop head friends to explain it, but even the great breakdowns of Shawn Cee or Hivemind haven't fully covered what I wanted. Yours did. The emphasis that this originally started as "good exhibition within the game" is such an important thing to mention, because beef is now scene as something where violence must happen, and not a peaceful staple of the game and its culture (which is what its supposed to be). I remember when Like That came out and then was followed up by Push Ups I was so excited because it meant that Kendrick's challenging of the legends inspired everybody to start putting a boatload of effort into the music they are making. Even though the beef got personal, I still feel that effect has still been felt. Also, I would like to add the context of three songs to your explanation. From Kendrick, there is "Hood Politics" and "Family Ties". On "Hood Politics", Kendrick mentions the control verse and how he was talking to Jay-Z about it. While that is important, he also says "I'm the only n- next to snoop that could push the button". Now "Family Ties" has a lot of important content, because it was Kendrick coming out of this really long hiatus to double down on everything he said on "Control". This was almost the prelude to "First Person Shooter" because Kendrick is like "Guys, I might not be making music for years at a time, but just know I am still the best and always will be". But to call back to "Hood Politics", Kendrick says on "Family Ties", "Soon as I press that button n- get right like the ambulance coming". Reading this in hindsight, it is really cool to see "Like That" as the button Kendrick pushes. Right after he pushes it, it seems like this 20 v 1 against Drake starts forming. And while the beefs for other artists like Rick Ross and Metro have been brewing, it wasn't until Kendrick said something that everyone else started saying something. So as all of Kendricks disses are becoming more and more true as time goes on, I think "Family Ties" is a part of that. The last song that I want to mention is "Jimmy Cooks". The main line Drake repeats on this song is "If you don't like the way I talk n- say something". Which Kendrick replies to perfectly in Euphoria when he says, "I hate the way that you talk". Great video!

Nice work, bro!

Can anyone sum it up in 5 seconds (cuz 10 is too much for the big three I'm not interested in at all

It's so funny when people are like "the Drake disses are great too" and then go on to describe obvious mistakes he makes constantly

40:05 Pusha T is... he's kind of a scary guy Understatement of the century

Not sure if anyone has mentioned it, but apparently a big reason for the start of Future/Metro falling out with Drake was due to Drake scrapping WATTBA2 to instead release Her Loss. Drake apparently sent subliminals on one of the songs on that project (that Metro produced) on top of him announcing the project would be released the same day as Heroes & Villains (Metro had already announced the release date prior) which Metro pushed back due to “sample clearance issues”. Add to it all that Metro took Drake off of the final version of the Heroes & Villains cut Trance, this beef was bound to erupt someday.

glad i’m not the only one who heard Nosetalgia differently post-beef

This breakdown was so good

dude i loved it. i stumble across lots of uninformed beef recap videos and they all talked about superficially known stuff. this had me hooked the entire time

You should make more long videos. 🖖

This was a great breakdown!

Great vid!

Top tier video, one for the history books of Hip Hop.

the object permanence line killed me, amazing video

Pushas T line about 40 offended me lol so heartless

You know for a guy who puts out 10 second video reviews, you're really good at explaining yourself in longform content. This is probably the best zoomed-out breakdowns of the beef I've seen. Not very many people have been willing to break down Drake's side of things while also admitting that he lost. And nearly everything was accurate, with receipts too. Massive props

12:40 that's a really interesting comparison because Yeezus was one of the albums I first had in my car. I was already a Death Grips fan and didn't really understand the comparisons at the time. Clearly that kind of music was an influence but I saw Yeezus as distinct from that. It was clear he wasn't trying as hard lyrically by then so I didn't see the albums on the same plane. Sonically however it really appealed to me. Maybe since I listened to both Yeezus and the few DG albums out at the time so much that I became so familiar with the unique sounds of each.

So glad that you made such a long / genuine video really brealing down as much as you could. Loved this Ruff! Would love to see some more long stuff from you!

1:05:18 only after all this time that i noticed Kendrick kinda slips a bit at this final line, in a way that makes him sounded malicious, as if he pities yet mocked the eternal struggle Drake will be fighting till he die

Really well structured video. I was surprised to see how long it was once I finished.

I know is not that deep, but I admire Ruff's use of the flashbacks to add to the whole story we all loved. This is how you structure a video essay. Exceptional work man

listening to this while doing my assignment is really entertaining Lmao!! great video man!

another meaning of the title of Not Like Us i think refers to "Not Like U.S." as in not from the United States (a colonizer using american hip-hop to get richer and more powerful)

Great video man

amazing video!

i really enjoyed the video! didn’t feel like 1 hour at all. you explained everything so well and calm i kinda want to watch it again hahaha

loved this longform video man, you're well spoken and engaging. hope to see more stuff like this :)

14:20 vs 45:04 What is the difference with this duality? Not hating just genuinely curious on your thoughts. Thanks for your content.

And tommy hilfiger was also accused of being racist

29:50 i get your meaning of the line, where he means he didnt aim low enough as line "low blows" and how hes gonna really go there. My first way of hearing it immediately was as a rebuttal to drakes height jokes, saying "im gonna aim down to shoot you because i look down on you despite our height differences"

I appreciate the synopsis but I wasn’t hearing much analysis or thoughts

“His daddy a killer” and that whole scheme is a reference to J Prince and his son. It can be interpreted as bird man but it’s way too many clues that point to the Princes

BBL DRIZZYYYY

watched the whole entire thing. CINEMA