What you don't want to back track when I figure it out,? No mystery? Totally fair and noted!

@@bourbonfridays Haha yeah, granted, not everyone is as ADHD as me.

I think a lot of people would disagree with you on the amazing taste. Do they just have terrible beer where you live? 😂 But I get it, I'm not much of a wine drinker and people insist there something special there. A LOT of socializing in the US revolves around booze, and sometimes, you just want to be social but don't want to drink for whatever reason. I drink but am doing Dry January, and went to a birthday party last week, where everyone else was drinking, brought my own NA Stout and it just makes it easier. And sometimes you want a beer, but you got shit to do later... It's good for that too. The NA segment is growing year over year ($11 Billion in 2022), largely driven by genz and millennials drinking way less than previous generations and the opportunities that creates. If that trend continues there is no way businesses miss out on that money and I mean everything from Corporation to Bars. Don't worry about NA Whiskey's if you quit drinking, none of them replicate the taste to any degree.

Did you quit about 5 minutes in? I did make a simple cocktail. Like anyone interested in making good drinks or food, you should taste your ingredients. Everyone who comes back with "mixed" never explains why they are making excuses for $40 bottles of brown, spicy water. As long as people accept mediocrity and buy these, that's exactly what they'll get. Admittedly, we are in the early days. But we can just skip the phase where we went from O'douls and Sharp's to Athletic and Wellbeing. If you are paying a Premium, demand a Premium. You deserve better.

I'll be honest I'm not a huge Jack and Coke fan. I always feel like it ruins two good things 😂

I tried them in a cocktail. kzfaq.info/get/bejne/jciCec2rs728ZaM.html

I just don't think they should be getting a pass on mediocre products.

@@bourbonfridays You can’t know without trying them as they were intended to be consumed. The UnGin is amazing with the tonic I used. The UnWhiskey is not so great in the first Old Fashioned that I tried.

@@Setup4Impact I did try them as intended, it's literally in the video.

@@bourbonfridays Maybe I should have watched the whole video? I watched the rest…good job…the funny thing is that I liked the Gin with Fever tree Mediterranean Tonic…Great!!! But the Whiskey in an old fashioned is not so great…too much smoke taste…I guess it is all what you mix it with….Would be interesting to put an ounce of gin in the UnGin tonic…

I wouldn't go with garbage more like very mediocre. That program was much better when it still included what they now call Premium Selections. Since, you could get 20% off store picks.

Yeah, I picked up a bottle a couple weeks ago when it was on sale and they had a $5 off coupon. It was fine.

Yes, they do. To me NA Beers are where they should be. Also, the Beckett's line at Total Wine, if you have that in your area, are pretty decent. They've been smart in the products they select. They are sweetened with Stevia to keep the calorie count low, so the sweetness can be over the top, but they at least taste similar to what they are suppose to taste like.

Most of them have capsaicin in them. It's a totally different bit than the real thing. And while I like hot sauce, I generally avoid it in anything but a bloody mary.

Yeah, I threw it in some coffee one morning and was like wow stevia! I need to make a sour with it to see whether it can be saved.

Lol... I think the issue is that I still drink, so I actually know what these are suppose to taste like. NA Spirits are basically where things like O'douls and Sharps were vs Athletic, Wellbeing, Guinness 0 are today. I saw that Fred Minnick, a whiskey judge and historian, did a review of 74 Spiced and didn't mind it, which I'd be curious to try it but it hasn't hit my area. So far the Beckett's line from Total Wine has been the best NA Spirits and Cocktails brand, that I've encountered, but they've been smart in products they release, as they are more reproducable. I just wished they used less Stevia.

Is 74 spiced the name of the brand?

@@davidscherer9623 Spiritless Kentucky 74 Spiced

The point is to taste meh? 😂

They are just Standard Glencairns and then lids are CairnCaps both bought on Amazon. a.co/d/fxphmpJ

I haven't had any of the non-whiskey styles. I would be interested to see whether they are any better. I feel like Gin would be way easier to replicate. Didn't know Tanqueray has an NA.

Just tossed some Ritual into my chai tea = quite interesting.

@@ZekeBriarcliff My thought with all of these was that I feel like you could get a closer approximation to whiskey by using an herbal tea blend.

I wonder whether it would make a good marinade

Their barreled oak

@@brendanwhipple6787 Thanks for the recommendation. Maybe we should do a follow up for Dry January 2023!

You could try them in a cocktail, but I wouldn't try them on the rocks or neat. I think some of the other NA spirits might be a better bet than any of these. The other question is if it must be zero alcohol for a religious reason; bare in mind that all of these have a tiny amount of alcohol.

@@bourbonfridays Doesn't zero proof mean 0 alcohol?

@@DirectCherry If it were truly zero proof then yes. But like other NA products legally they can have up to 0.5% alcohol (so, technically 1 Proof). I know people that won't drink things unless it says 0.0%. Even though you are likely talking about the same alcohol as eating a slice of bread or a banana.

@@bourbonfridays yeah, that makes sense. I believe Ritual's Whiskey alternative is 0.0% ABV. I may be wrong, but that would mean it's got no alcohol, right? I think SOME non-alcoholic spirits truly have 0 alcohol.

@@DirectCherry Yes, I think Ritual is Zero, they say they are alcohol free. Lyre's, Free Spirit, and Spiritless are not.

So, none of them taste like bourbon. Will some of them give a hint of oak to a cocktail yes. But neat or rocks, they are nowhere close. So can a manhattan or old-fashioned taste like they should ... hell no.

@@bourbonfridays Okay. When you get a non-alcoholic bourbon that tastes like bourbon let me know. Thank you for your reply.

@@donswearingen9805 I think you'll be waiting for a while ... lol

The bottle of Lyre's I have is 1g of carbs per oz which is around there; it lists no sugar even though the ingredients would lead you to believe otherwise... lol. So they are less perceptibly sweet as a quarter teaspoon of sugar in an ounce of water, but not sweet in the same way 10g/oz of ethanol in whiskey. It's all subjective, but to me the sweetness does nothing to elevate the other flavors or vice versa.

Totally respect that, and I understand that. Which is why I made simple cocktails with them in the review. My review is just give an honest perspective as a whiskey drinker. My understanding is that some of the "non-whiskey" NA spirits are quite good and there are several NA Beers that are excellent. I feel like these all miss the mark, and that the market should demand better and not settle for mediocrity with a premium price. I legitimately want them to be better for people that choose not to drink whether that's for one drink, one day, or one lifetime.

Much appreciated!