2 ай бұрын
2 ай бұрын
3 ай бұрын
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@surbhigupta2910 8 күн бұрын
Yi Lin is the BEST!!!❤
@productmarketingalliance 7 күн бұрын
Isn't she just!
@Sab_kuchdikhayenge 11 күн бұрын
Insightfully an advanced level of information please make more detailed explanation video
@spurvesh930 12 күн бұрын
Useful
@mubarakolanrewaju8615 18 күн бұрын
Why obsessed about this comparison. Let's fuckin' focus on driving revenue😅
@ruanjrdn 28 күн бұрын
Very good video! Thanks.
@productmarketingalliance 26 күн бұрын
Glad you enjoyed it!
@ajitnandakumar Ай бұрын
really very straight forward explanation of positioning
@karthikbp7771 Ай бұрын
Love the analogies and tips. Can't believe such value add doesn't have engagement and get the credit it deserves.
Ай бұрын
Perfect
@productmarketingalliance Ай бұрын
We're glad you liked it!
@kashyapraghavendra6368 Ай бұрын
Phenomenal episode! Madison laid down PLG in such a digestible way. You should have Gina from Duolingo next. Both of these women Id say are tied for queens of PLG
@productmarketingalliance Ай бұрын
We agree, Madison's awesome! We're so glad you enjoyed the episode ♥
@bonzhe1 Ай бұрын
unfortunately, the story doesn't give either brand any advantage because nobody can remember if it's the duracell bunny or the energizer bunny or what...
@developermarketingalliance 2 ай бұрын
👏👏👏
@mubarakolanrewaju8615 2 ай бұрын
Where is the link to the full video?
@productmarketingalliance 2 ай бұрын
Hi Mubarak - this was actually taken from a clip from our Narrative Design course. We will look to produce more video content on this topic for you, but for now, please check out our course: learning.productmarketingalliance.com/on-demand/narrative-design-certified.
@himanisheth6010 2 ай бұрын
This is really helpful! Can you also share some questions for someone who is a beginner in product marketing and does not have any past PMM experience?
@productmarketingalliance 2 ай бұрын
Thanks Himani - absolutely, we can put this on our list of videos to create. In the meantime, definitely check out our website as we have lots of resources that could help you. www.productmarketingalliance.com
@himanisheth6010 2 ай бұрын
Sure, thank you!
@nefthalimedinacordero6660 2 ай бұрын
It would be great to see a example of the messaging framework visually even if it is a small scale document.
@productmarketingalliance 2 ай бұрын
Thanks Nefthali! We have a messaging framework available to our PMA members. Feel free to check out our membership plans, or read our in depth guide here: www.productmarketingalliance.com/your-guide-to-messaging/
@JaxAngela 2 ай бұрын
As someone who is moving from brand marketing to product marketing, this is a super helpful breakdown! Thanks so much!
@productmarketingalliance 2 ай бұрын
Glad it helped, thanks Jax!
@MelzInspired 2 ай бұрын
Absolutely loved this. ❤
@productmarketingalliance 2 ай бұрын
We're glad you enjoyed it 🫶
@Jay-xw9ll 3 ай бұрын
Take lessons from Uber? Why?
@micaelabrooke1858 3 ай бұрын
😊 'Promo SM'
@hckonvicted 3 ай бұрын
Great timing! I was just searching for this video. Thank you. Can we get a video on how to build a business case?
@productmarketingalliance 3 ай бұрын
Thanks! We can definitely add this suggestion to our list.
@fullcircle4723 4 ай бұрын
Very clever and exactly what I'm trying to achieve with my new product.
@productmarketingalliance 4 ай бұрын
Glad you found it useful! Make sure to check out our website for more resources on narrative design.
@AnilKumar-qw7to 4 ай бұрын
Love the content. Generally product positioning is done on the unique value proposition what your product offers other than competitiors. In that case is Value proposition and the product positioning the same?
@productmarketingalliance 4 ай бұрын
Thanks, Anil! While they are very closely related concepts, a value proposiion and product positioning are different. The value proposition articulates the core value offered by the product, while product positioning determines how that value proposition will be communicated and positioned in the market to maximize competitive advantage and resonance with the target audience. Hope this makes sense!
@AnilKumar-qw7to 4 ай бұрын
@@productmarketingalliance Got it! Thanks 😊 Well! If you could please do a mock interview on a product marketing case study (from customer research,Competitor analysis, Positioning & messaging and GTM , execution plan and measure success) it will be really helpful for aspiring product marketers like me
@productmarketingalliance 4 ай бұрын
We will keep this in mind for future content. In the meantime, we strongly recommend checking out our website, as we have lots of resources that can help you. Why not start with our blog on preparing for a product marketing interview? www.productmarketingalliance.com/how-to-prepare-for-a-product-marketing-interview/
@biodunonifade1032 5 ай бұрын
@sarah Din. Thank you so much for this. I love your approach to solving the problem. Key takeaway for me was that you didnt just look at where you are winning today, but you also looked for "greenfields" . Awesome interview guys!
@productmarketingalliance 4 ай бұрын
Glad it was helpful! Thanks for watching.
@rahulmate9270 5 ай бұрын
Nicely explained. Very precise video.
@productmarketingalliance 4 ай бұрын
Thanks Rahul! Glad you liked it.
@fullcircle4723 9 ай бұрын
Like your information. I'm at this stage in my business plan but have different words to describe my strategies. Great content.
@productmarketingalliance 4 ай бұрын
Thank you!
@gokseninbilge 11 ай бұрын
Branding is about staying top of mind and relevant to the consumers. 🎉
@productmarketingalliance 4 ай бұрын
Absolutely! Thanks for watching.
@glennhaag1064 Жыл бұрын
Promo`SM
@scotthillman4603 Жыл бұрын
Who is the person Lauren is speaking with in this video? Thanks!
@productmarketingalliance Жыл бұрын
Hello Scott! That would be Jam Khan, Senior VP Product Marketing at 6sense.
@williamcates3650 Жыл бұрын
moms spaghetti
@ltgstudio51 Жыл бұрын
Hi there, can you share a link to your source ? Specifically the Pardot paper ? Thank you
@ltgstudio51 Жыл бұрын
Also a link to the presentation would be awesome
@sharonarnold7325 Жыл бұрын
*PromoSM* 🤷
@karlk63109 Жыл бұрын
This was incredibly valuable. Thanks for sharing.
@productmarketingalliance 4 ай бұрын
Thanks for watching!
@mehdiahouch9588 Жыл бұрын
Hello, do you have any papers discussing about customer segmentation in B2B market? Most I found are about b2c!
@mett978 Жыл бұрын
Pure gold. Thank you for taking the time to put this video together
@productmarketingalliance 4 ай бұрын
Thanks for watching!
@soffiani 2 жыл бұрын
That's so wonderful! Dreaming to take part in such a unique growth opportunity.
@gasparleite90 2 жыл бұрын
I have the feeling this is only subjective and superficial content. Why not getting in-depth?
@mahsammdz9340 11 ай бұрын
Yes it is
@cherylballard4202 2 жыл бұрын
???????
@consultingservices7073 2 жыл бұрын
This was great
@lucysmitherson1992 2 жыл бұрын
05:26!! Due to following these vids more over its suprising amount of required tutorials about growing my pages, I finally concluded chance creating my page. "content%focused".... you are brilliant
@Pn787 2 жыл бұрын
Strong presentation session. Thanks
@liamtimothea6542 2 жыл бұрын
8c1t17 kzfaq.info/get/bejne/l7F5ar2Vq9yuiXk.html
@aj2291 2 жыл бұрын
Stop reading from the slides in ALL videos for god's sake. Thats presentation 101.
@deepakpatnaik8457 2 жыл бұрын
Take the knowledge. Unless you are here just to be entertained. In which case, watch a music video.
@vijayshankar22 3 жыл бұрын
One awesome video ! 🙌🙌
@dramascenes3382 3 жыл бұрын
I need a Chinese seller if you have I will give you charges for that
@dramascenes3382 3 жыл бұрын
And I need that type of seller who are giving Products for review
@DmakProductionsTempe 3 жыл бұрын
Wow you cover a lot of tough talking points in the marketing industry! We enjoy what you talk about, don't stop. Anytime you are in Arizona let us know. If you can, message us @dmakproductions on Instagram and we can connect. You kill it!