10 Google Ads Best Practices - Drive More Conversions With Your Google Ads Campaigns

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Surfside PPC

Surfside PPC

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Drive more conversions with my 10 important Google Ads Best Practices. There are plenty of Google Ads tips and tricks to go along with the best practices I present in this video. Ultimately, you want to create campaigns that are geared to drive conversions and drive value for your business. In this video, I will show you how to get your campaign off on the right foot so you can focus on improving your landing pages, improving your offer, and refining your ad copy.
1. Conversion Tracking with Value
2. Use the Sales or Leads Objective
3. Test All Campaign Types
4. Use Smart Bidding
5. Phrase Match Keywords - SKAGs
6. 2+ Ads per Ad Group
7. Duplicate Ads & Test Landing Pages
8. Use Remarketing (Your Data)
9. Create & Test Custom Segments
10. Optimize Your Campaigns

Пікірлер: 38
@nadamsga
@nadamsga Жыл бұрын
Quality information! I've been a subscriber for a long time. It's great to see these "refresh" videos. These ad platforms change from year to year, and Google has changed quite a bit. Your take is spot on too! Greatly appreciated!
@JacobBruce-bh7ky
@JacobBruce-bh7ky Жыл бұрын
Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!
@marcobruni1865
@marcobruni1865 Жыл бұрын
Very useful, as always! Thanks ❤
@oliversmith8338
@oliversmith8338 Жыл бұрын
Pure Gold. Thanks for making these things easier for us.
@Badmetal305
@Badmetal305 Жыл бұрын
Amazing content 👌🏻 It would be great if you could make a detailed tutorial video on Google ads scripts with topics like for eg. getting alerts on email if account budget is about to end Thank you.
@isaacgilson
@isaacgilson Жыл бұрын
Hi. Thank you for the video. What does running a campaign include?
@lordbelcheriv6115
@lordbelcheriv6115 Жыл бұрын
Great vids, really helped me out with my business! Btw can I suggest you use something to highlight your cursor during vid presentation, as it's difficult to see where you're clicking within the Google Ads website.
@dineshbabu7333
@dineshbabu7333 Жыл бұрын
Great stuff
@tepresa3005
@tepresa3005 Жыл бұрын
Very good
@tomasbud
@tomasbud Жыл бұрын
Hi can you give an example for responsive search ads for locksmith services? Thank you ❤
@rambarik6440
@rambarik6440 Жыл бұрын
I must say-your channel is goldmine. If you are having premium courses, I would love to take it up..
@lanerudolph194
@lanerudolph194 Жыл бұрын
Regarding point #2 - When you set up a campaign, why is it that you advise us to use either "Sales or Leads? Most of the other PPC guys will say to use the "Create a campaign without a goal's guidance" so that Google doesn't limit any of your choices with in your campaign. Do you have any thoughts on why I'd choose "Sales or Leads" over choosing "Create a campaign without a goal's guidance"?
@gonzalorojas8501
@gonzalorojas8501 Жыл бұрын
I have a question here: you´re using Sales when your main goal it´s an outbound click and you don´t have tracking on Amazon´s end. Why not going after clicks, then max.conversions and finally CPA? Objetives are a little bit confusing when your main conversions is an outbound click. Am I wrong?
@LennyYT
@LennyYT Жыл бұрын
Do you prefer to build ads individually the old way?
@occultusskull
@occultusskull Жыл бұрын
Myyyy guy with the fire content.
@bnpweightloss2641
@bnpweightloss2641 Жыл бұрын
Please create another video for about Customer Acquisition
@nasrodineelghalbzouri4849
@nasrodineelghalbzouri4849 3 ай бұрын
I sell High-End furniture online and plan to launch a Google Search campaign. Should I create 1 campaign per product category (mirrors, buffets...etc.) or just 1 campaign with separate ad groups (1 adgroup PER product category).... ?
@johnedwards4440
@johnedwards4440 Жыл бұрын
I work for an ad agency which focuses exclusively on lead gen, I've recently been testing different bid strategies against each other in Experiments and have found that 'Maximize Clicks' is almost always better than 'Maximize Conversions' in that CPC is almost always lower so I'm able to drive more traffic, which almost always leads to more conversions. When we're choosing between different bid strategies, how do you think Google's AI is actually doing this? I'm wondering if it's just prioritizing whichever keyword's are associated with that goal, because it seems impossible that it would be based on the individual user. I think for maximize conversions it allocates your budget more towards the keywords with the highest conversion rate, whereas with 'Max clicks' it may prioritize the keywords with the highest CTR. When a campaign is fresh though and there aren't conversions, it doesn't really know what to do. Do you have any thoughts on this? I wonder if there's a threshold for the number of conversions you need before Google's AI can properly do 'maximize conversions.'
@Yogadaily_vinyasa
@Yogadaily_vinyasa Жыл бұрын
interesting..
@andrebaialardi
@andrebaialardi 5 ай бұрын
Plus 1 to know about this. Most local business campaigns i see is using Max clicks for lead gen
@andrebaialardi
@andrebaialardi 5 ай бұрын
For me make Sense Max clicks when the sale is dependable of a Sales team. Whe traffic a Lot of interested leads and Sales dept makes the convertion
@digitalashik9130
@digitalashik9130 Жыл бұрын
I am doing goole search ads with Manual CPC, I always change satus with Limitted by budget (its too Expensive). Suppose if we do automated bidding such as maximize click or target CPA, will I get Limitted by notification. Solution Please!
@AntonGusevCom
@AntonGusevCom Жыл бұрын
Hi. You said test different urls in ad group. But if you do that, Google ads will tell you that only one url per ad group is permitted. And the ads will be declined. Sure you can do a/b test but that's not clear in your video
@johnedwards4440
@johnedwards4440 Жыл бұрын
Hey, so Google typically allows you to have two different landing pages so long as they're from the same domain.
@thathsaravidanapathirana9997
@thathsaravidanapathirana9997 Жыл бұрын
Hi.I have a question. What is the advantage when we create audiences for a PPC ad? Since we are targeting keywords here, is there any benefit that we can expect thru audiences (For PPC)?
@thathsaravidanapathirana9997
@thathsaravidanapathirana9997 Жыл бұрын
We can expect benefits for display ads when we create different audiences such as remarketing. But my problem is what is the benefit of having different audiences when we run PPC ads?
@michaelmcconville3224
@michaelmcconville3224 Жыл бұрын
@@thathsaravidanapathirana9997 You don't need an audience for search campaigns, as you said it is based on keywords so you are not concerned with a certain audience.
@andrewdaye_
@andrewdaye_ Жыл бұрын
if i have a store that sells different coffees of different sizes and flavours, how should i segment my shopping campaign? Campaign - Ad Group 1: Small Bag (each flavour broken out into product groups) - lowest bid - Ad Group 2: Medium Bag (each flavour broken out into product groups) - moderate bid - Ad Group 3: Large Bag (each flavour broken out into product groups) - highest bid
@andrebaialardi
@andrebaialardi 5 ай бұрын
I think your'e doing It right. By product.
@stewartmackay
@stewartmackay Жыл бұрын
I've been really struggling with this. Not tht familiar with Google ads, I've been watching your videos. However, I created a small campaign for my digital product & within 3 days I went through £400 GBP and not one sale. I felt like I'd just thrown my small budget in the fire, frustrating.
@michaelmcconville3224
@michaelmcconville3224 Жыл бұрын
any progress?
@stewartmackay
@stewartmackay Жыл бұрын
@@michaelmcconville3224 I haven't done any ads since, but I am thinking of targeting 2 or 3 specific keywords rather than Google showing my ad for a bunch of terms.
@erikamesquita3005
@erikamesquita3005 Жыл бұрын
Please configure the video to display subtitles
@stewartmackay
@stewartmackay Жыл бұрын
It works for me Erika if you click on the subtitles icon.
@abdelrahman_alkadi
@abdelrahman_alkadi Жыл бұрын
i need urgent help please
@MaxRuso
@MaxRuso 10 ай бұрын
Phrases not the best match) he have multiple will overlap... Depending on situation
@demiurg_1997
@demiurg_1997 Жыл бұрын
@raihankabir7101
@raihankabir7101 Жыл бұрын
I am your first view..and i have a request 🥲 are. There anything by which i can earn some money with my mobile😔😔
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