Ada joined Discovery Networks in the position of Channel Manager for Romania in January 2008. In 2009, she was appointed Program Director of Romania, Hungary, Czech Republic and Slovakia, and in January 2011 she became Program Director of South-East Europe, being responsible for content and image of the Discovery channels in 9 countries, including Romania, Bulgaria, Serbia and Slovenia.
Before joining the team at Discovery Channel, she was Director of Procurement, Sales, Subtitle and programs at the National Romanian Television. Throughout the years she has also worked at National TV and Prima TV. Her career in the media industry however, began as a radio presenter for Pro FM.
Ada is also a respected film critic, contributing over the years to the production of many radio and TV programs about the film industry. She is regularly invited as an expert at numerous major film events of Romania and she is a lecturer at the University of Bucharest.
Ada graduated from the Faculty of Chemistry part of the University of Bucharest and holds an MChem in anorganic chemistry.
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