10 Things You MUST KNOW before creating an online course that ACTUALLY SELLS

Рет қаралды 13,815

Күн бұрын

Whether you have an online course already created and you're ready to sell or, you have an idea for an online course this video is the blueprint to get you to the next level! The steps in this video will help you create the infrastructure to scale a successful online course business that consistently brings in clients and revenue. So, if that's what you're here for then hit play and meet me in the comments when the video is over to let me know what your biggest takeaways were!
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• 10 Things You MUST KNO...
#OnlineBusiness #Entrepreneurship #SunnyLenarduzzi
00:00 Intro
01:51 Do not create your online course first
03:49 Just because you have a course hosting platform or an app doesn’t mean your course will sell
06:40 Please do not rely on a wam audience
08:39 You do not need an audience before you sell an online course
09:44 Social proof scales way faster than good marketing
11:32 You don’t want to work with every client
12:03 Paid advertising does not solve problems
12:53 You price point has absolutely nothing to do with how much information is inside your program
14:10 What you need to know to generate consistent sales and clients
16:25 This is a business

Пікірлер: 62

@lexabaldwin3122 5 ай бұрын

My biggest challenge is finding people who are my ideal client avatar... I never did social media (seriously) or marketing before this, so it's a huge learning curve for me teaching myself how to find people online 😵‍💫

@SunnyLenarduzzi 5 ай бұрын

Doing the work to know your ICA inside and out is what will set you apart from others in the industry! You've got this.

@lexabaldwin3122 5 ай бұрын

Thank you @@SunnyLenarduzzi ! I'm gonna get it for sure; like Alex Hormozi says: "you either win or you learn" and "I cannot lose if I do not quit"... So I'm just going to keep at it until I learn how to win 😊

@saintgermain1781 5 күн бұрын

This is me too. I'm not tech savvy yet

@KayePutnam Жыл бұрын

You nailed it when you said 'social proof scales way faster than good marketing.' That one line carries the essence of this digital age we're living in. Your emphasis on validating the course and focusing on real client results is so refreshing. Thank you!

@TanyaAlizaTV 10 ай бұрын

Such a great video. Love your explanation of "buyer's bias"!

@SunnyLenarduzzi 10 ай бұрын

Glad it was helpful! Stevie #TeamSunny

@musictheorywithmalia 11 ай бұрын

What really landed for me was the social proof piece. I know this already, but I now understand the urgency of having those reviews and testimonials. Thank you, Sunny!

@SunnyLenarduzzi 10 ай бұрын

Glad it was so helpful! Stevie #TeamSunny

@afenton32 Жыл бұрын

Thanks for the great tips, Sunny!

@colleenwynia Жыл бұрын

Sunny love the refresh when you said price point has nothing to do with length of program ~ price is directly related to Transformation 🙏🙏

@BSPoK Жыл бұрын

Great content! Thanks 🎉

@acirelizabeth Жыл бұрын

Thank you for everything you do! Over the years I rewatch a lot of content as a grow and change. The biggest thing for me is finding out what is the hidden piece between two funnels: my KZfaq channel(clients love reiki) and what I do in person, (clients love readings and coaching session) Now I am full time entrepreneur.

@___Saint Жыл бұрын

So helpful, thank you

@tallgirlmodel Жыл бұрын

Thank you for the help, I’m going to add more research before I spend any more on my course.

@NewWitchAcademyofModernMagic Жыл бұрын

Hey Sunny! Big fan of YOU and your channel 💜 Point #8 really hit home. I'm designing my first paid course (I've offered free stuff) and I find myself really wanting to pack it to the brim. Hearing you say " from the clients view, why would they want to take more time to get the transformation." THAT IS HUGE!! Thank you ✨

@aravindtiwari9702 Жыл бұрын

Amazing content!! 💯👍

@SamVanderWielen Жыл бұрын

Love the way you broke this down, Sunny! Having an email list is everything. 👏

@ingridbrooks7422 5 ай бұрын

Thsnk you. This is evergreen information

@SunnyLenarduzzi 5 ай бұрын

You're welcome!

@kellyclark2806 Ай бұрын

Amazing info as always and love how genuine you are Sunny!

@SunnyLenarduzzi 28 күн бұрын

I appreciate that! Thank you...

@Realtormarketnews Жыл бұрын

Love the video!

@Da3id Жыл бұрын

Just starting my business so this was helpful!

@melaniejumaga Ай бұрын

best content ever and agree everything single things you mentioned

@SunnyLenarduzzi Ай бұрын

amazing, what was your #1 takeaway?!

@thattombell 6 ай бұрын

Great, thank you.

@SunnyLenarduzzi 6 ай бұрын

You are welcome!

@SunnyLenarduzzi Жыл бұрын

If you want to go deeper on this and you're trying to figure out how to actually take what you’re good at and make an impact on your clients' lives, then book your strategy session with one of my business coaches today ==> www.sunnylenarduzzi.com/apply?KZfaq&

@TanjaHebbrecht Жыл бұрын

Thank you Sunny, the importance of social proof was what stood out for me. What I’m struggling with is what to keep in the course and what to cut out. There is way to much informational it now.

@FoundMyBrave Жыл бұрын

While I'm not developing a course right now, the problem I'm trying to work through that I watch your videos for is just strategies to bring in new clients and also ways to dial in my brand / who to target for my speaking business. Thank you for all the inspiration and strategies! Your newsletter is helpful too. ❤️

@graciedionmedia 8 ай бұрын

Wow. You are an amazing teacher. Thank you so much

@SunnyLenarduzzi 8 ай бұрын

Wow, thank you!

@dom1ohnson Жыл бұрын

You are good at your job 🔥

@marcelwilliams7354 Жыл бұрын

thanks you for your help sunny your right it's not about information it's about transformation because it's build online course business

@OwnYourPowers Жыл бұрын

Thanks, Sunny! Such a WEALTH of useful info here. I appreciate it! 💚 I can totally attest to followers not necessarily equating to sales. My TikTok & mailing list are MASSIVE… and yet disappointing AF when it comes to converting to paying clients. And that, I’d have to say, is the biggest challenge in my biz: how to convert leads (both cold & warm) to paying, COMMITTED clients? Much love, and thanks again. 🙏

@noonespecial3536 7 ай бұрын

Hi, I'm Evan from ink.agency_off, and I just wanted to reach out and say that I totally understand your frustration with converting leads to paying clients. It can be a real challenge, but we're here to help! We specialize in creating compelling copy that engages your audience and converts them into loyal customers. Our team of experienced copywriters and marketers has helped many online course creators like yourself overcome this exact challenge, and we're confident that we can do the same for you. I'd love to chat with you about how we can help, and maybe we can even share some funny stories about the trials and tribulations of converting leads. 😉 Let me know if you're interested in chatting further, and I'll be happy to set up a time to talk! Best of luck

@user-rh2ih3mz8r Жыл бұрын

Hello, thank you for the video. My biggest challenge is to get new clients for my course. Every time there is a stress of finding new people and getting them to register for the course

@brianb4877 Жыл бұрын

Figuring out a course topic; validating the idea

@FallingStar44 Жыл бұрын

Hey, I'm early again. Started scripting my courses (again).

@francojuan5554 Жыл бұрын

I did not see a link for the download you mentioned.

@hyou2343 Жыл бұрын

Thanks so so much for this wonderful video, so insightful as always! I tried to download the PDF but it seems there is an error, I received an email saying It confirmed a call schedule that I haven't set (I'm already part of the program) and I don't receive the PDF, maybe others have same issue 🤔🌸 Thanks so so much again, good reminders!! Your program is the best for course sellers that's for sure 🤗✨300% recommend it!

@arsalanhaider11 Жыл бұрын

Hey, what camera do you use. ?

@aishawilson7649 Жыл бұрын

so after selling the prototype using zoom/google drive, would they record a more polished version of the course and redeliver that to the prototype students?

@TheSilentWealth 10 ай бұрын

I wonder if this transformation is what anyone might seek.. "I help people with little to no prior knowledge of stocks and financial markets, go from not having any idea about financial markets, how and what stocks to invest in to being able to make their own investment decisions in building their long term wealth using equity assets in their personal investing or start a career in investments."

@IAmMoses Жыл бұрын

I am in the fashion niche and I am thinking of creating an online course that will help fashion content creators to think creatively and differentiate themselves from competition (brand identity) and actually attract a loyal following. I managed to crack the code for myself and I have systemized the process. Any tips on how to go about it?

@salesguyjoe Жыл бұрын

Right now, I am having a hard time getting conversions.

@JennyHansenLane Жыл бұрын

I've never heard of Buyer's bias. Where can I learn about it more?

@FreelancerFiles Жыл бұрын

Oh yes pricing too cheap = bad reviews cause they’ll say it “doesn’t work” so true!

@taratuckandthejoyoflanguag4651 11 ай бұрын

I will be marketing to preschool teachers, who don't have a lot of money to spend on courses. They can get inexpensive or free professional development hours. How should I determine pricing?

@mhseny 9 ай бұрын

My biggest challenge is Im scared if my videos which Im gonna sell gets leaked! is there any way to prevent that?

@SunnyLenarduzzi 6 ай бұрын

Depending on which platform you use to host your videos, there should be the option to remove download permission.

@royalrosebeautyacademy Жыл бұрын

Right now I’m in the process of validation for my course. But I’m confused on my marketing. Right now marketing is exhausting.

@wellnesswithjon 6 ай бұрын

I'm dead in the water in trying to get social proof. I deliver a program that permanently lowers a person's stress level and I've actually delivered it to thousands of clients as a therapist. I can't ethically or legally ask therapy clients to disclose their personal information through testimonials. I know the program works because my clients tell me (almost daily) about the amazing results they're getting and sustaining. So, I've tried to offer the course for free in exchange for testimonials. Crickets. I've offered the course for free plus a number of free 1-1 coaching sessions. Crickets. I'm flumoxed. I have a product that has a super wide need. People want the transformation. People don't want to disclose the transformation. Or, at least, I haven't figured out how to frame that so people can relate to my product that way.

@SunnyLenarduzzi 6 ай бұрын

Do your best to not get discouraged! I don't recommend offering your program for free or offering free 1:1 coaching sessions. If people don't have skin in the game (enough pain or investment), there isn't incentive for them to follow through. If you'd like to dive in deeper, don't hesitate to book a call with someone from our team to see if we'd be the right fit to work together inside the Authority Accelerator Program. You can apply here: sunnylenarduzzi.lpages.co/authority-accelerator-2019-redesign/