100 years of Korean Beauty: the birth of modern Korean Beauty Standards (History of Korean Beauty 4)

Рет қаралды 17,608

Күн бұрын

Discover what happened in the past 100 years of Korean Beauty and the historical origin of many contemporary Korean Beauty Standards we still see today.
Every year, on August 15, Korea celebrates National Liberation Day. This day, which is known in Korean as 광복절 (Gwangbokjeol, literally "the day the light returned"), celebrates the liberation of Korea from 35 years of Japanese colonial rule in 1945.
To commemorate this important holiday, I wanted to show you what Korean Beauty looked like 100 years ago, back when Korea was under Japanese colonial rule.
In this new episode of my series on the history of Korean Beauty, we're going to explore how Korean Beauty (and Korean Beauty Standards) moved away from the ancient confucian values of simplicity and purity, to embrace new modern ideals, that later went on to shape contemporary Korean Beauty as we know it today.
The video is available with English, Italian and Korean subtitles:
🇬🇧 100 years of Korean Beauty: the birth of modern Korean Beauty Standards (History of Korean Beauty 4)
🇮🇹 [SUB ITA] Storia della cosmetica coreana l'origine storica dei canoni di bellezza coreani
🇰🇷 [한글자막] 오늘날 한국 미의 기준은 어디서 시작됐을까 한국인들이 브이라인에 환장할 수 밖에 없었던 숨은 이유
#koreanbeauty #koreanhistory #koreanculture
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▌ TIMESTAMPS
0:00 - The History of Korean Beauty series
1:10 - Korean Beauty Ideals from the Joseon period
3:57 - Korean Beauty under Japanese colonialism
4:43 - The first mass-produced Korean Beauty product: Pakgabun
5:05 - Western Beauty standards enter the Korean Beauty market
5:39 - The origin of the V-line ideal in Korean Beauty
6:53 - The Modern Girl (모던걸) phenomenon
8:20 - Korean Modern Girls: was it really a feminist movement?
▌ SOCIAL MEDIA
Instagram: / odilemonod
Blog: themonodist.com
Twitter: / odilemonod
Facebook: / odilemonod
Email: mrs.odile.monod@gmail.com
▌ DISCLAIMER
I translated all facts and contents in this video from original Korean sources, so I kindly ask you to credit my work if you’re planning to use any of the information included in the video.
▌ MUSIC:
아티스트 : Midorii(미도리)
앨범 : 名城線(메이조센) #1
곡명 : 市役所(shiyakusho) M07
Link : • Video

Пікірлер: 67

@Orange-ln4hx 3 жыл бұрын

I discovered your channel from watching your ancient Korean beauty secrets video, and I don't know why you don't have more subscribers! You make great content and it is very enjoyable to watch.

@OdileMonodTheMonodist 3 жыл бұрын

Thank you ever so much, your comment made my day 🙏🙇‍♀️

@kimunemune9200 2 жыл бұрын

I like your video. From Joseon and Japanese colonial era to recent social phenomena, you really pointed out the standards of beauty as well as the social atmosphere through imperial strategies. (I'm a Korean woman. This comment may be awkward because it was written using a translator. I'm sorry :) )

@cuttage638 2 жыл бұрын

very enlightening and well presented!

@farahdibasonda6708 2 жыл бұрын

incredibly interesting. Want more videos like this.

@UbermanNullist 2 жыл бұрын

wow. I was really amazed at the depth of your knowledge.

@parniyamishra8457 3 жыл бұрын

Fabulous, splendid presentation. Unbiased, critical and showing a deep relationship with your country,all three elements in one video!!!

@angelashaked8996 3 жыл бұрын

So fascinating 🙏

@OdileMonodTheMonodist 3 жыл бұрын

Thank you 💕

@fatimanisa5651 3 жыл бұрын

Good job.👍 Keep it up

@sugarrush7373 2 жыл бұрын

Omg i live for your informative Videos and your soothing voice. As a science Student i appreciate your way of presenting facts😀 how come you have not more subscribers? You are such a gem

@tamerebel 3 жыл бұрын

Great video! I learned a lot :)

@OdileMonodTheMonodist 3 жыл бұрын

Thank you 😍

@mackenziekim8825 Жыл бұрын

와.. 단순 뷰티유튜버가 아니시고 아트 디렉터이셔서 그런지 K뷰티에 대해 단순히 많은 정보를 알고계시는 수준이 아니라 조선시대부터 현대까지 흐름까지 곁들인 설명이라 너무 신선한 영상이었어요. 한국인인 저도 몰랐던 부분에 대해 공부하게 되었어요. 이 영상은 진짜 논문감이예요..!!!👍🏻💝

@KrysRB 3 жыл бұрын

I enjoyed this video

@OdileMonodTheMonodist 3 жыл бұрын

Thank you 😊

@maxineang7223 3 жыл бұрын

Came from IG 💕 I absolutely love your content...so detailed and well researched!

@OdileMonodTheMonodist 3 жыл бұрын

Thank you for checking out my video, I'm happy to hear it was interesting 😍

@MajoZazueta97 3 жыл бұрын

your research and analysis is amazing!!! i really enjoyed your video and it gave me lots to think about :)

@OdileMonodTheMonodist 3 жыл бұрын

Thank you! I'm glad to hear it 🙏🙏

@user-iv5um2vi3y 3 жыл бұрын

I love your channel 😍 Can you do video about routine Korean hair

@AH-pr7di 3 жыл бұрын

This is brilliant. Very informative and to the points.

@OdileMonodTheMonodist 3 жыл бұрын

Thank you! 🙏🙏

@TheMilla187 3 жыл бұрын

What a finding was your channel! I'm doing a paper about k-beauty and all these infos are definitely coming in handy. Thank you, keep going, 화이팅!

@OdileMonodTheMonodist 3 жыл бұрын

I know that feeling 😄 I actually started to seriously research Korean Beauty when I was writing my dissertation ages ago and I know all too well how hard it is to find this sort of information online, so I'm glad to hear you found my content useful!

@doublealphabetr6340 Жыл бұрын

You should definitely do a makeup tutorial. Your makeup is always flawless and smooth 🥹🥺🥺😍😍😍😍😍

@sparklesandstairs 3 жыл бұрын

I love your videos!!! Your content is always very informative and shows how much you know about Korean Beauty. It's simply a pleasure to watch. :)

@OdileMonodTheMonodist 3 жыл бұрын

Awww, thank you! I really appreciate it, I'm really happy to hear that this type of informative content on Korean beauty resonates with someone else. I'm still at the stage where I'm not sure if there's actually an interest for this type of videos so I appreciate any support I get 🙏

@playerofgames8069 Жыл бұрын

Було дуже цікаво. Дякую)) 🙂

@commonsens3 3 жыл бұрын

I love your research ❤ I believe it needs a lot research to make this video

@OdileMonodTheMonodist 3 жыл бұрын

Thank you! It did take a lot of research, I also make sure to fact check the scripts of my historical videos with professors of Korean history because, not being Korean myself, I'm aware that what I learned from books etc might not reflect the real living experiences of native Koreans. I'm glad to hear you could tell how much effort goes into these videos 🙏

@eunicesueanne 2 жыл бұрын

This is soo interesting and you did a great job!!

@n3r0n3 3 жыл бұрын

very interesting channel!

@OdileMonodTheMonodist 3 жыл бұрын

Grazie ❤

@saturnosring 3 ай бұрын

Such an interesting video and I’m loving your channel! I’m from Spain, and K-beauty is becoming more popular here, but at the same time it’s so different from our beauty and skincare conceptions. I’m currently studying a master’s degree in cosmetic industry, and I love your professional approach on the subject. Best wishes! 💕✨

@rostineuros2997 3 жыл бұрын

What a very good content. Deep research and clear in explanation. I am doing research about korean women in relation with christianity....when I found your channel..especially part of your explanation on modern girl... I felt I got something usefull information and inspiration for my research. Keep doing your best 언니...고마워요

@OdileMonodTheMonodist 3 жыл бұрын

Thank you 🙏🙏🙏 it means a lot to me. The subject of your study is incredibly interesting, especially when you consider that many women's instititions (that later went on to become the birth places of women's rights movements in Korea) were actually founded by Christian missionaries. I would love to read your research once you complete it, do keep in touch please!

@amanoichigo8456 2 жыл бұрын

I love your videos, they are so informative and interesting.🖤✨ It is a pity that the traditional medicine video is not available, I would have loved to see it. 😔 Sorry for my English, I'm not very good at 💦

@OdileMonodTheMonodist 2 жыл бұрын

Your English is great!! It's no longer available because I recently re-made it and it's a lot more in-depth than the original one 😁 you can find it as the first video on the Hanbang playlist on my channel

@carlaper5023 3 жыл бұрын

Sei fantastica 😘

@harikahoneyblackberry 3 жыл бұрын

Amazing as always🤎🤎🤎🤎🤎

@OdileMonodTheMonodist 3 жыл бұрын

Thank you 😍😍😍

@ashokkkurle700 3 жыл бұрын

Is it possible

@mariasdailyjoe1953 3 жыл бұрын

Bellissimo video, soprattutto per la prospettiva post-colonialista 😍 una curiosità: qual'è la storia dei 10 step? 🤔 Si inserisce anch'essa nei rapporti della cosmesi Coreana con l'Occidente?

@OdileMonodTheMonodist 3 жыл бұрын

Grazie mille 😍 Il mito dei 10 step nasce nel 2015 quando l'americana Charlotte Cho scrisse un libro intitolato "The Little Book of Skin Care" che è stato il primo libro sulla cosmesi coreana pubblicato fuori dalla Corea. Dal momento che in Corea esistono tutta una serie di tipologie di prodotti che non esistono in Occidente, l'autrice ha cercato di spiegare la funzione e l'ordine in cui andrebbero stratificati alcuni dei prodotti più comuni utilizzando degli step numerici. A dire il vero, Cho specifica più volte nel libro che questi step sono puramente un espediente letterario e che l'ordine non andava interpretato come una routine giornaliera, tuttavia giornalisti occidentali hanno colto la palla al balzo, marciando sul fatto che qualsiasi cosa proveniente dall'est asiatico deve per forza essere "strano" e "inusuale" e hanno costruito questo mito della routine dei 10 step. Gli ecommerce occidentali (e alcuni marchi coreani 'esterofili') ovviamente hanno esultato: finalmente avevano trovato un valido espediente per vendere alle persone 10 prodotti a caso, senza fare un percorso educativo volto a far capire il cliente la funzione di un determinato prodotto, se gli serve davvero, come agisce un determinato ingrediente ecc. Gli basta solo promettere che "gli asiatici hanno la pelle perfetta! Compra questi 10 prodotti a caso e l'avrai anche tu, non hai bisogno di scervellarti a studiare ingredienti e formule!!" In Corea questa famosa routine non è mai esistita (molti step addirittura sono considerati equivalenti, tipo essence e toner) e si trovano diversi articoli di giornalisti perplessi da questo fenomeno occidentale, soprattutto perché la tendenza qua è totalmente opposta: ridurre al minimo il numero di prodotti e massimizzare l'efficacia (ne parlo in un video intitolato 'Skip Care'). Ho in programma dall'anno scorso di fare un video per smontare questo mito, in cui intervisto ragazze a caso e gli chiedo se sanno cos'è questa benedetta routine e se la praticano... purtroppo ho dovuto metterlo in sospeso a causa della situazione covid, ma spero di riuscire a realizzarlo quest'anno quando la situazione si normalizza 😩

@mariasdailyjoe1953 3 жыл бұрын

@@OdileMonodTheMonodist Grazie!! Avevo sempre il dubbio che fosse qualcosa del genere, ma mi basavo sul semplice fatto che quando mi avvicinai ai prodotti Coreani (2012 circa) questa cosa non l'avevo trovata nominata da nessuna parte ed è solo negli ultimi tre-quattro anni (da quando sono tornata in Italia) che ne ho sentito parlare. Ottimo avere una "fonte" identificabile. 😉

@mariasdailyjoe1953 3 жыл бұрын

@@OdileMonodTheMonodist che poi "gli asiatici hanno la pelle perfetta" è la tipica affermazione orientalista (e certo, mettiamo insieme Indiani, Cinesi, Coreani, Giapponesi, Mongoli, tanto che je fa', è tutto uguale, no? 🤦‍♀️) ed esotizzante che mi fa venire il nervoso. Penso che la possano ritenere vera solo quelli che non hanno avuto mai rapporti umani diretti con persone dei paesi dell'Asia e basano la loro credulità sulle immagini di modelle, attrici, idols, etc... Chiunque abbia avuto veramente una significativa cerchia di amici da uno o più paesi dell'Asia sa benissimo che c'è gente con pelle bellissima, pelle bruttissima e tutte le possibilità che ci sono in mezzo come dappertutto, e che quello che è diverso da luogo a luogo è l'approccio all'estetica (e che, come sottolinei anche tu, è spesso legata anche alla religione in molte culture). Mi andrò con piacere a vedere il video sulla Skip Care perché è esattamente il processo che sto facendo per la mia skincare (finora con ottimi risultati) anche se non avevo mai fatto la follia dei quattordicimila step.

@carlaper5023 3 жыл бұрын

❤️❤️❤️❤️

@magdaact 3 жыл бұрын

Hey! I' m very interested in K-Beauty, so I' m glad I found your Channel. I believe it takes a lot of time to research on that topic and I appreciate your work but how can I make sure all you said is historically accurate? Can you link all your sources you used for this video? I would be very glad. :)

@OdileMonodTheMonodist 3 жыл бұрын

Hi, all my historical videos are based on various Korean texts that I studied over the years. This video in particular is mostly based on a book titled 한국미용100년 😊 thank you!

@magdaact 3 жыл бұрын

@@OdileMonodTheMonodist Thanks for your fast reply :)

@magdaact 3 жыл бұрын

@@OdileMonodTheMonodist Hey! Do you know if there is an english version of this book?

@OdileMonodTheMonodist 3 жыл бұрын

@@magdaact Hello! I don't think it was translated in English :( The only English book I know that talks about the topics in this video is "New Women in Colonial Korea". It's not specifically about beauty, but it includes some parts on fashion & beauty in colonial Korea. Hope this helps!

@magdaact 3 жыл бұрын

@@OdileMonodTheMonodist Oh too bad! :( I don´t speak Korean but a English book about Korean Beauty would be cool to read. Anyway thanks for your answer. :)

@cherrymint3759 2 жыл бұрын

Anyone have a reference for where she got the average korean and average japanese faces from? I know it's MBC korea, but I can't find the original source.

@1118cristina 3 жыл бұрын

I enjoyed all your videos présentation, good history infos. I'm so attracted about all regarding korean women, feminity.. évolution and make up in kbeauty standards which are so different then western beauty standards.... .and more into natural (even if the trend is to have that glace white skin) that if you just do a proper cleaning to your face and proper care you might achieve it😉♨️♨️♨️ thank you ❣️

@OdileMonodTheMonodist 3 жыл бұрын

Thank you very much, it means a lot to me ☺️ I'm very glad to hear you're interested in this topic, it's not easy to make non-commercially-driven beauty content on youtube so I appreciate your support even more 🙏

@babebabe8469 2 жыл бұрын

Where are you from

@kishanthakur5601 3 жыл бұрын

😇😇😇

@Jamie-sy7pf 3 жыл бұрын

do you have sources for this video?

@OdileMonodTheMonodist 3 жыл бұрын

Hi, most of the beauty information in the video is based on a book titled 한국미용100년. The book was not translated in English unfortunately but you can find some English information on gender roles, fashion and beauty during this era in "New Women in Colonial Korea" (the only English book available on the topic as far as I know). The historical information is widely available, but if you'd like to start somewhere, "A History of Korea" by Kyung Moon Hwang is a very comprehensive book on Korean History.

@hanniyeasikmisim Жыл бұрын

Abla sağol senin sayende yoona standartları oluşturdu diyenleri got edcem

@csoniah4432 2 жыл бұрын

Your haircut is so cute reminds me of a coconut

@rini9325 2 жыл бұрын

a beautiful soul would only inhabit a beautiful body? . . . . . guys I'm not a good person anymore brb lemme go kick some puppies real quick

@heyshawty6946 2 жыл бұрын

I'm korean but i dont look that average korean at all lol more close to japanese average look. Am i Japanese 🤣

@strawbolita 2 жыл бұрын

Lol no everyone is different. It’s funny though, because Japanese and Koreans share a lot of the same general dna-hence why they’re grouped together in dna tests.