Historically, financial services companies have not been focused on solutions that prioritise customers. But the modern consumer is over what Anne Boden dubs “bland commercialism”. They want products that help them in their day-to-day lives - and not just in fintech, but across all industries. They want an experience that solves their problems and helps them reach their goals. Once challenger banks like Starling, OakNorth, Monzo and Revolut launched their propositions, customer centricity became the focus of every institution’s proposition. But what IS customer centricity?
Find out from the leaders of the UK’s most successful #fintech start-ups in this never-before-seen footage from our documentary, 11:YEARS - The Rise of UK Fintech. Hear straight from the leaders of the UK’s fastest growing neobanks exactly what customer centricity means to them and their businesses.