#17: Relevance, Agility, and Fearlessness in B2B with Brian Rowley, BrightSign

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The Agile Brand™ with Greg Kihlstrom

The Agile Brand™ with Greg Kihlstrom

6 күн бұрын

In the highly competitive B2B market, brands that lead are often those that demonstrate relevance, agility, and fearlessness. Joining us today to discuss these qualities and the unique business model of BrightSign is Brian Rowley, CMO of BrightSign.
Brian Rowley is the chief marketing officer at BrightSign. BrightSign is the provider of the most trusted media players and operating systems in digital signage. Brian leads marketing programs that create connections with customers by focusing on relevance, agility, and fearlessness. He is an accomplished marketing professional who values storytelling, diversity of thought, and stakeholder engagement.
RESOURCES
BrightSign website: www.brightsign.biz/
The B2B Agility podcast website: www.b2bagility.com (www.b2bagility.com/) Sign up for The Agile Brand newsletter here: www.gregkihlstrom.com (www.gregkihlstrom.com/) Get the latest news and updates on LinkedIn here: / b2b-agility Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: www.agilebrandguide.com (www.agilebrandguide.com/) B2B Agility with Greg Kihlström is produced by Missing Link-a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. www.missinglink.company (www.missinglink.company/)

Пікірлер: 8
@user-gr6gt4pm4s
@user-gr6gt4pm4s 4 күн бұрын
BrightSign's focus on relevance, agility, and fearlessness is intriguing
@elenakraeva1260
@elenakraeva1260 4 күн бұрын
Brian Rowley's emphasis on storytelling and stakeholder engagement is commendable
@user-hm3cl2sq4q
@user-hm3cl2sq4q 4 күн бұрын
The BB Agility podcast seems like a valuable resource for business professionals
@user-ic7yg4re4o
@user-ic7yg4re4o 4 күн бұрын
Looking forward to understanding the key qualities that lead brands to succeed
@user-js5er2rh1c
@user-js5er2rh1c 4 күн бұрын
Excited to learn more about the unique business model of BrightSign
@LazNews-th5te
@LazNews-th5te 4 күн бұрын
BrightSign's reputation for trusted media players is impressive
@lunamoon291
@lunamoon291 4 күн бұрын
Brian Rowley seems like a dynamic marketing leader, can't wait to hear his insights!
@OluPartty-rt4xy
@OluPartty-rt4xy 4 күн бұрын
I wonder how BrightSign stays ahead in the competitive BB market
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