Working for the local Chrysler dealer since 1962 high school doing new car prep I'll never forget taking the first new 64 out on test drive upon prep completion me and my other Chrysler employee noticed the new quietness and vibration less ride. It was no sales pitch. Chrysler had removed over 200 noticable and subliminal sounds and vibrations. We commented to each other it felt like something was missing it was so quiet. Because the car had flat side panels it was found they vibrated, so every 18" vertical braces were welded from front to rear amoung other things. Maybe you've heard they don't allow any Mopars in destruction derbys it's just not fair to other cars .

The back end of these was simply gorgeous..

I guess I can consider myself a lucky guy, I grew up with wonderful parents, with a dad that had an appreciation for big cars, it was Chrysler’s all though the late 50’s till he bought a 1971 Lincoln. But the car I remember best was his beloved 1964 Imperial LaBaron Coupe! In light met Blue with dark blue leather interior that was so soft and was everywhere! With a black vinyl roof. I was 9 years old when we went to pick it up! I also remember a lot of chrome! With these big handles to open the doors! With push button shift. He owned that car till my fourth sibling was born. Then he traded that in on a 1968 Chrysler Town&Country Beach wagon.

I'm sold!

...I grew up in a small upper midwestern town where a local funeral home owner drove a 1964 Imperial Crown sedan which I often saw being driven around town and admired from afar or occasionally could walk right up to it and look at it up close...also in this same town a local hippy sadly managed somehow to acquire a still quite nice 1964 Imperial convertible which he proceeded to badly abuse and finally wreck...that Imperial ended up as a derelict Imperial convertible sitting in the weeds on the local Ford dealers backlot where I more than once looked at it and sat in it...it was a light blue exterior color with white interior ...tragically the body had been dented/damaged and the interior carelessly abused by that clueless hippy... that Imperial Crown convertible very likely met a fate of being junked/scrapped ( a very sad fate/ending for that once nice 1964 Imperial convertible ) ...after graduating from High School in the spring of 1973 I was driving a 1966 Impala but that fall ( remember 1973 was a " gas shortage crisis " year ) I came across a 1965 Imperial LeBaron with ivory white interior and leather seats sitting on a Buick used car lot being used to store tires in ... well...the Chevy got traded in on that LeBaron and I was driving a Imperial...eventually I would also come across a very nice 1964 Imperial Crown Coupe which I purchased for $300.00 ...this Crown Coupe had a very nice interior trimmed in dark green vinyl/leather and tan cord cloth with plush dark green carpeting, AM-FM radio, split seats with headrests, power everything and the iconic Push Button controls for the TorqueFlite automatic in that beautifully styled/crafted 1964 Incomparable Imperial dash fascia...the 1964 Imperial is my favorite year of the 1964-1966 Imperial series due to the 1964 Imperial's very well done front end split grille styling and iconic TorqueFlite push buttons ( 1964 was last year for them in ChryCorp cars ) ...the 1961- 1966 Imperials were largely still based on original 1957 Imperial cowl/frame/chassis which is why the 1957 Imperial's curved windshield was retained for the 1964 Imperial major restyle ...the cowl assembly is a costly area to alter/modify ( compared to front end or roof or deck/tail or door panel or fender panel restyles ) so both the 1964 Imperial restyle and 1961 Imperial major body restyle retained the 1957 Imperial's cowl, full frame/body and basic chassis dimensions and components...I think the Imperial curved windshield looked fine on the 1964-1966 Imperials...the 1961 thru 1966 Imperials were full pedigree and panache Imperials ...the 1967-1968 Imperials were much less singular Imperials being they were very derivative of ChryCorp's 1967 unibody Chrysler New Yorker tho 1967- 1968 Imperials still had fabulously detailed and trimmed interiors which the 1969 Imperials then largely lost as well...to have a original, unmolested survivor triple black1964 Imperial LeBaron, a dark green1964 Imperial Crown Coupe and a light ice blue or ivory white 1964 Imperial Convertible all sitting in my garage today?...a Incomparable Imperial Collection..;-)

Another great video. Wow, brings The Beach Boys to mind,,,,"....A fuel injected Sting Ray and a 413 are revving up their engines and they sound real mean..." from Shut Down. Granted, The Imperial wasn't like a 300 but this beaut was powered by a mill that's not written about enough.

I love this video, it has so many information about the '64 Imperial! This car in a customized version was used in the Green Hornet 1965 TV serie with Bruce Lee as the chauffeur...

HAHA 1:36 pretty much details my childhood. These cars were super quiet.

1964 was a good year for Imperials.

Adding to my previous post by the 1966 models they had removed another 150 sounds and vibrations and upped the cubes to 440 and of course all torqueflytes since 62 had park position. In the 70's while driving a friend's 64 and new bodied 76 Rolls Royce's. I remember not being impressed with their quietness as I had already expierenced that years earlier in the Imperials. In 67 imperial went unibodied (All other mopars were unibody since 1960 ),and offered disc brakes. You can tell if they have them as it is marked on the brake pedal.

Even the SCRIPT at the BEGINNING of the film clearly says *"IMPERIAL DIVISION-CHRYSLER CORPORATION"* .*NOT CHRYSLER DIVISION !!* Somebody needs to tell the person who POSTED THIS. All Chrysler models (Newport, 300, New Yorker) carry a *"C"* in their VIN numbers under "make" . IMPERIALS *DON'T* !! All *IMPERIAL* Models (Custom, Crown, Le Baron) carry a “Y” make code. If the IMPERIAL was a "Chrysler" , wouldn't it ALSO carry a "C" code in it's VIN UNDER "MAKE " like all of the OTHER Chryslers ?? C'MON People !! This "Chrysler Imperial" thing is getting OLD !!! Why would the company spend MILLIONS of dollars to separate the IMPERIAL, to make the car UNIQUE, with it's OWN SEPARATE BODY and FRAME, to put their BEST ENGINEERING , BEST FEATURES , BEST QUALITY into this car with it's OWN SEPARATE CHASSIS ....if it was JUST GONNA BE ANOTHER CHRYSLER ?? WAKE UP !!!

This is an Imperial,not a Chrysler!

For all of the guys who insist that the IMPERIAL is , was, and will always be, a "Chrysler", explain THIS: On the VIN numbers all "Chryslers" (Newport, New Yorker, 300, etc) carried a "C" code. The IMPERIAL didn't . Under IT'S "Make" code,all IMPERIALS (Custom, Crown, LeBaron, Ghia Limousine) there was a "Y"code. TWO DIFFERENT MAKES. If The IMPERIAL was a "Chrysler", wouldn't it ALSO have had a "C" code…like OTHER Chryslers? Also consider THIS: (from Wikipedia) : "For the 1955 model year, the Imperial was launched and registered as a separate marque (make), apart from the Chrysler brand. It was a product of the new Imperial Division of Chrysler Corporation, meaning that the Imperial would be a make and division unto itself, and not bear the Chrysler name. Chrysler Corporation sent notices to all state licensing agencies in the then-48 states that the Imperial, beginning in 1955, would no longer be registered as a Chrysler, but as a separate make ." Why would the Chrysler Corporation go to such great lengths to separate The IMPERIAL into it's own MAKE and DIVISION, even to the point of contacting all Motor Vehicle Departments (DMV's) in the then-48 states to inform them of this change, if, as you guys claimed, IT NEVER HAPPENED ? Think about it.

I always thought the 66-67-68 Imperials were the best looking of all the Imperials.

This car is NOT a Chrysler. At the beginning of this film , there was a script : IMPERIAL DIVISION-CHRYSLER CORPORATION (Not "Chrysler Division".)

They banned this year and other Imperials from demolition derbys...Reason? No one could tear them up...They kept going...

I don't think many people did much real comparison shopping. They went with the looks, then the name. Any "shortcomings" compared with the other cars would be overlooked, or dealt with.

It's not totally new. The windshield carried over from 57-66.

"Butyl rubber body mounts," sometimes known as rubber baby buggy bumpers.

This is a dealer information presentation. The idea is to help the dealer sell the automobile. The automobile the dealer will be selling is the Imperial automobile. The more Imperial automobiles the dealer sells the more money he and the motor company will make.

These are all fantastic. Dumb question: Were they presented as slideshows?

The green hornet drove a 66 imperial called the black Beauty

This car is NOT a "Chrysler". It IS an I M P E R I A L....period.

Anyone know how/where the extra two passengers would sit in the Limo version?

Great year for imperial. Not exactly 'totally new' as the chassis, cowl, windshield, wind vents were carried over from 1957.

I want one. *Classic Car Enthusiast

The INTRO clearly says,”IMPERIAL DIVISION, CHRYSLER CORPORATION.” Not “Chrysler Division”. This car is NOT a “Chrysler Imperial.” Is a IMPERIAL. Period.

I love that car but one thing i do not like is that it only has one outside mirror /////////////////// must be extra for the other one ////////////////////////

How can a company brag about quality and went bankrupt in the late seventy man u guy need to get your act together

Not the most handsome Imperial ever made but quite the car none the less.