For those viewers under 80, this is what they used to call a "filmstrip". An interesting piece of auto history- Thanks for posting it.

NOT A CHRYSLER. Please stop perpetuating “THE BIG LIE .”

The dash board lights were actually fluorescent and had a special transformer to supply the high voltage. Each numeral and the pointer actually lit up separately.

NOT A CHRYSLER. NOT EVEN VINed as a Chrysler. No “Chrysler” name ANYWHERE on the car !!

1968 was the last Imperial that was totally separate from the rest of Chrysler. You see Chrysler threw everything they had in that car. They gave it the best engineering technology any car ever built. But the Imperial could never achieve the fame and prestige Cadillac and Lincoln had. Most luxury car buyers consider the Imperial to be nothing more than a Cadillac wannabe. Because of that Chrysler could no longer justify building a car that unique. Because of that the 1969 Imperial looked like a glorified Chrysler Newport New Yorker and Chrysler 300. That 1969 Imperial spelled the eventual end of that car. By 1975 the last year of Imperial it offered 4 wheel disk brakes. The only other car in 1975 that offered 4 wheel disk brakes was the Corvette. Cadillac or Lincoln did not offer 4 wheel disk brakes in 1975.

I can see why these film strips were effective. If I were somehow transported back to 1960 I know what I would do: get a sales job at Chrysler and enthusiastically tell prospects about the fine quality of this vehicle!

9 years ago I bought my 4-door sedan, fixed her and still love her to this day. The performance is ahead of any competitor of this time.

Jackie Kennedy had her own, private 1960 Imperial Limousin she used while living in White House. JK. allegedly adored the car . And why not, flamboyant ly beautiful.

Advertising using lead! That was reckless

The '60-'66 Imperial, Being built in a then bespoke plant,on a bespoke platform with a good amount of hand craftsmanship was basically the American Rolls-Royce. You could say that they used regular Chrysler engines, But Rolls-Royce at the time used basically the same transmission as an Oldsmobile or Pontiac.

What a gorgeous car. The grill texture is impressive. It's interesting they would show a sedan rather than the pillarless hardtop.

Love these very detailed information and promotional films. Chrysler were trying hard

2 Tons of rolling Detroit steel. Those were the days, I love it!

1960 Chrysler Imperial with its perpetual smile as though just being an Imperial was satisfying enough.

Beautiful automobile.

"Best profile of any car made" have to agree.

Looks great! I love these 50's style cars.

Wonderful. Thanks for sharing something from the year of my birth.

An absolute beautiful and luxurious car!

'PLEASE TURN THE RECORD.' -heh heh heh Great.