Jesus Chryst!

very interesting stuff

Then it’s time for you!!! Seriously, thanks for sharing that , and glad that ‘time’ gave you a communication platform to reach so many.

,, ,, "U," !!, TELL, "THEM," !!,

Well, here's an attaboy!

I have a ‘74.

Lol. No. Its a VCR. There were adjustment knobs on the VCR.

No, it got better highway gas mileage than the Corona; 41mpg vs 37mpg. Now, THAT's engineering excellence!

Lol. Don't knock it. It worked. Sometimes you notta gotta over engineer things.

@@bobjohnson205 I don't get either 37mpg OR 41mpg in my (1985) Aries! :( Lol.

Don't forget. Toyotas never broke down back in the 70s and 80s. Don't tell me you don't remember the rust issues the Toyotas and datsuns had. That's what made them incredibly unsafe.

@@styldsteel1 Not saying they were Safer. The point is Reliabiliry. American cars have always been,, Unreliable, and Unsafe.

They do

Volvo: You should expect at least 15 years trouble free motoring.

so was the K-Car. Iacocca didn't come up with it. He saw what they already had and knew he could run with it.

Yep good old lean burn

Then don’t watch! These came off a thirty year old Betamax tape

@@1941Dodge1 im joking, Jesus

@@2023-Sucked 🤣🤣🤣🤣

You did get pushed around if you bought anything with a Mitsubishi 2.6L engine in it. That engine was an engineering shit box and you got what you deserved if you bought a K car that had one in it!!

"Time for you" (to visit your Lincoln dealer).

@@scdevon more likely Cadillac at the time

@@scdevon you’re right about the 2.6 Mitsubishi junk but the American 2.2 liter was a great little engine and it really made the K car a solid option for that market.

Dude, That's funny as fuck !!!

,, ,, "W E," LIKED, " HERB, ," U P, - HERE, !!,

My guess is you are quite young.

@@4406bbldb You said it. I love how young people think that those of us who were actually living and trying to survive the late seventies and early eighties don’t know what it was really like lol.

there was a big segment that wanted cheap, reliable cars. that's not the same love you see for collectible cars in auctions. generally speaking those are the cars young men lusted for in their youth - by the time they are middle aged or old men, they can buy them at these auctions - that is why the coupes, convertibles and muscle cars carry such high prices and are so desired. Nobody will EVER bid up a K-Car of any type. Nobody ever lusted after them. They were an affordable appliance that were all disposable, like everything from the 80's. They served their purpose - their contribution to automotive history is they forestalled bankruptcy for Chrysler (for a time) and implemented the concept of shared platform and components that companies like VW are still using today.

@@wincrasher2007 The U.S. car market was flooded with small 4-cylinder cars during the 1980's. There where plenty to choose from, never a shortage. By 1985 there where more makes (not just models) of 4-cylinder economy cars then car makes overall in the previous 20 years. For a time, even Cadillac had a 4-cylinder FWD "Cavalier" with it's cute little door handles and small leather seats. What Iaccoca did was tell every Imperial/Chrysler/DeSoto/Dodge/Plymouth owner of the previous decades is screw you. You're going to drive 4-cylinder economy cars and we don't care if you like it. No reason why he didn't keep at least one of the existing proven rear wheel drive platforms and do some improvements. The last one of which was the Dodge Diplomat, Chrysler 5th Avenue. The only thing he did with that is cancel it at the end of the decade. Iaccoca was one of those who didn't like large cars. He failed to see that the market still had plenty of room for them. The number one selling car in 91/92 (The year Iaccoca retired) was the biggest rear wheel drive Lexus, which is a premium make from Toyota. By the late 1980's Chrysler had surpassed it's C.A.F.E standards by a country mile, giving it room for something a little bigger. Note, the Environmental Fundamentalist who lauded Iaccoca for doing this wouldn't be caught dead in a Chrysler. Instead they bought Honda's, Subaru's and when no one was looking BMW's and Mercedes. When GM learned from their mistake of over down sizing Oldsmobile's and Buick's, Iaccoca went smaller, while GM brought back the RWD Olds "98" and renamed Buick "Road-Master". As the full size SUV market grew by leaps and bounds Iaccoca cancelled the Ram-Charger. There's much more to be said, it's import so we don't repeat history. Such as the Fiat Idiot Mr. Sergio who wanted to dump Challenger/Charger/300 and sell Ram truck division to GM. In the mean time those stupid little Fiat-500s sit there on the lot. What Iaccoca should be remembered for is this; 1. Forcing the plants to improve quality of finished product. The Big-3 and especially Chrysler where way behind European/Asian quality control of products. 2. Forcing the political issue of not buying American and that not all American products are junk. 3. Improving the moral of the regular working guy that cared just a small amount about their job. 4. The minivan market that continues to this day. 5. Giving the green light for the Viper, a car he admitted he didn't understand. 6. Retiring after driving Chrysler into bankruptcy for a 2nd time. His own words; "Where not going to concentrate on building small cars. The Japanese do it and do it well. Chrysler is going to build cars people want." Iaccoca 1991 or 1992 as I don't remember exact year. I have 3 generations of family who work(ed) for the Big-3 in Detroit and an Uncle who worked for Chrysler here in St. Louis. I myself worked at a Firestone tire/repair shop 1984-86. Someone else on this thread questioned "how old am I" LOL. It's the arrogance of the academic elite that's the problem. You don't tell the U.S. consumer what they like or want or need. Fails every time...

Chrysler was doomed by 1980. People weren't buying these vehicles. That whole K-Car release nonsense only prolonged the inevitable a few years.

""HIGH,"" - INTEREST, RATE, # 17, - "2," - # 22, % AT, THAT, "TIME," !!,

They might have, if the EFI wasn’t a complete failure.

New Jersey had exhausted it's supply of Corinthians by this time.

The car was one of the most tested chrysler products up to that point, in addition chrysler had high quality standards for imperial including a separate production line for all the parts of the car. What happened was 80% user error (not using correct filters and making sure there were 0 vacuum leaks) the rest was improper or no training of techs and faulty electronic parts

not true! alot of small cars are made by the big three, and the foreign brands in America. But they are all tiny SUV's and crossovers. mechanically they are no different - just a small car with a lift kit.

there was alot of competition in the 2-door "personal luxury car" segment in the 80's. At the time the Cutlass Supreme was the best selling car in America. The Imperial could just not compete - either with the lower tier GM coupes, or higher up the chain with the Coupe Deville (bigger, better quality) or the Mark VII (bigger, more luxurious).

Well, one could always upgrade and put a carburator in it