The Giant Reign has been around since 2005. At the beginning it was an anomaly for a couple reasons: it was one of the first 6" travel bikes that actually pedalled relatively efficiently (there was a lot of junk being marketed back then) and the "long travel" category of trail bike was basically new. Those days still had 26" wheels and triple front chainrings (and no dropper posts).
Fast forward to about 2016, the Reign was a radical geometry 27.5" wheeled bike that established what a modern Enduro bike should be shaped like (except for a crazy slack seat angle). That bike became a massive hit because of value and performance: turning that generation of Reign into the most commonly seen enduro race bike at everything from local races to the world stage.
The last generation of Reign was a great bike: but it failed the Enduro market by not being a big enough bike / still great, but not enduro worthy (more of a trail bike).
Here we are. It is 2023 and this new Reign puts the bike right back where it belongs, at the head of the class where price, quality and performance intersect.