More Power , More Range, More Everything!!!
The 2023 Prius Prime is the multitalented plug-in hybrid that’s made for life on the go. With a full charge, it can easily handle most daily commutes, with
Up to 44-Miles / 72 kms of Manufacturer-Estimated All Electric Range, 76% More than Prior
Generation
Fuel Sipping Manufacturer-Estimated 52 Combined MPG in Hybrid Mode
Hybrid System with nearly 100-HP Gain for Improved 0-60 time
New Traffic Jam Assist Technology to Aid Drivers in Stop-and-Go Traffic
Toyota Audio Multimedia with 12.3-inch Touchscreen and JBL Premium Audio Available
manufacturer-estimated all electric range of up to 44 miles. When the longer-haul calls, its fuel-
efficient hybrid powertrain is ready to keep going, with a manufacturer-estimated 52 MPG
combined rating.
Add in a sleek, sporty new look with a comfortable, tech-packed interior and it’s
an all-new Prius Prime that’s ready for the road ahead.
Available in SE, XSE, and XSE Premium grades, Prius Prime’s new, larger 13.6 kWh lithium-ion
battery gives it over a 75 percent jump in all-electric range over the previous generation, climbing
from 25 to 44 miles in the SE grade. The XSE and XSE Premium grades have a manufacturer-
estimated range of 39 EV miles. For longer drives, Prime relies on Toyota’s fifth generation hybrid
system that combines a highly efficient 2.0-liter engine,
an electric generator, and electric motor
for an efficient driving experience.
The new Prius Prime also leaps forward in the horsepower category. With a larger 150-hp 2.0L engine and bigger 161-hp electric motor generator too, its 220-system-net-horsepower is around 100-hp more than the prior generation. The higher output also adds 32-percent more torque, climbing from 105 to 139 lb.-ft. providing a 40-percent faster 0-60 time of 6.6 seconds.
The all-new Prime also brings head-turning good looks to the road. With a sleek new sporty
design that is 2-inches lower, 1-inch wider, and 1-inch longer than the previous generation. Its
smooth, aerodynamic look comes from its hammerhead nose, lower roofline, and widened rear.
And to complete its aggressive appearance, it comes with machine finished 19-inch wheels that
are unique to the Prime XSE grades, while 17-inch wheels come standard on the SE.
On the inside, drivers will find an interior with a premium, comfortable feel. Features include a
new, standard digital driver’s display for a heads-up line of site, comfortable seating in fabric or
SofTex-trim depending on grade, and Toyota’s new Audio Multimedia system. For even more
convenience, all grades come with Toyota’s new Traffic Jam Assist technology, when a Drive
Connect trial or subscription is active this radar-based system helps ease the burden of stressful
stop-and-go traffic on limited access roadways by operating the steering, gas and brake pedals
from speeds between 0-25 mph
under certain conditions*.
Both the standard Prius hybrid and the Prius Prime are powered by Toyota’s Hybrid Synergy Drive powertrain, which seamlessly combines the output of the gasoline engine and electric motors. The biggest difference is that the Prius Prime can be plugged in to recharge its lithium-ion battery pack. There’s no special equipment needed for home charging, just plug the Prius Prime into a standard household outlet (Toyota recommends using a dedicated GFI 15A outlet) using the supplied cable. The battery will recharge in about eleven hours on a standard 120V home outlet and in about 4 hours on a level II charger under ideal conditions. And if you can’t plug it in, it’s OK., Prius Prime will continue to run like an efficient hybrid.
The Prius Prime offers various drive modes to give the driver options depending on their needs: EV Mode, HV/EV Auto Mode, and Hybrid Mode. EV Auto Mode will automatically rely more on its electric capability for driving around town. When in HV/EV Auto Mode, the extremely efficient engine will engage where it is more efficient to run the gasoline engine, like up steep hills or at higher speeds. In Hybrid Mode, the Prius Prime automatically switches between the gasoline engine and the electric motor. It efficiently combines the engine drive force and the electric power from the hybrid battery.
The Prius Prime can even optimize range by recognizing the driver’s stopping patterns on frequently driven routes and suggesting when to let off the accelerator. Available Predictive Efficient Drive with Predictive Deceleration Support collects daily driving data to optimize points of deceleration and stopping. From then on, when the driver goes through a frequented location, the system indicates when to let off the accelerator and can apply assisted deceleration to help boost fuel efficiency.