The biggest problem for the Prime vehicles is poor availability and huge dealership markups.

Just got mine (in the same grey color) last week. So, for those who feel the cost is just too much (and to be clear, I had sticker shock initially), I went with a Prius Prime because I wanted fully EV and my husband did not. We also have an 18-year-old 2nd generation Prius with 277K miles on it that is still running fine and still getting 55mpg even when I run the AC. It's been hands down the most reliable car needing almost no maintenance. It has never left me stranded. With the very long warranties that both Toyota and the dealer offer on this vehicle, I have no doubt that I'll get another 18 if not 20 years out of the 2023 PP, even as my trusty 2005 starts to show signs of age. THATs where the true savings comes in, in addition to the efficiency. I do realize that the price tag may be out of reach for many but do consider the reliability and the longevity of the vehicle when considering.

Plug-in hybrids make so much more since than an all electric vehicle where we are today. It would seem like the auto manufacturers would offer a little more versatile in the plug-in options when it comes to battery size and engine size.

In 22 hours this has as many views as the Silverado video has over the past 8 days. I guess people want to see Ryan reviewing Toyota's.

I have the Prius Hybrid AWD and I noticed that when I cruise at speeds of 80 to 100kmh it will run in EV mode as long as it's reasonably flat and you have enough battery juice.

I can't get past the 19-inch wheels. They jack up the price, reduce the MPG, and provide a rougher ride due to having low-profile (and expensive) tires. Those Michelin Primacy's are $262 apiece at Tire Rack. The only other option for that specific size are Toyo Extenzas at $172 apiece.

This new Prius looks amazing, looks futuristic without going over the top. I had a Prius 5 years ago before I got a used FJ Cruiser, which on my daily commute I miss because it's simple to drive and gets over 50 mpg easily (compared to my 15 mpg FJ). Oh on your future reviews, can you happen to mention if your feet/shoes fit under the front seat whenever you're sitting in the back? It makes a big difference as far as comfort. Thanks!

I can’t agree more that PHEVs are underrated, that is why I’m truly enjoying the Kia Sorento PHEV I’m now driving. I filled up about once every two months, a 11 gallon gas tank.

Toyota hit the design out of the park. Looks great. Price wise I'm out. I feel they programmatically limited the car by the price and that is why I hate modern cars. Great video as always!

YOu can adjust the seat height also to help look over the steering wheel. I am 6' and have no problem seeing the cluster.

Great review. Realistic assessment of the Prius Prime and the real needs and expectations of the car-buying public. I'm thinking seriously about ordering one BUT I need to get past the idea of parting with my 17 year-old Porsche 911 (122,000 miles) and my 16 year-old V8 4Runner LTD (115,000 miles) -- two of the best vehicles I've ever owned. I'm a senior citizen now and I think I need just one car and the Prius Prime makes a great deal of sense.

I guess it’s the car that I needed the most on trip as a rental, esp in the Europe where the fuel prices are just too high.

Love the new design of the Prius. Looking to getting one in the future but hearing that Toyota is severely limited in the production (at least for NA). Good luck trying to find one in many parts of the country that don't have a 5K or even 10K+ dealer adjustment.

people who are commenting on the price, are you considering that that is basically fully loaded? you can get lower trim levels with fewer extras

Great review! My Prius Plug-in (the EU spec) is arriving in 2-3 weeks. So excited!

PHEVs are the way to go for the near future. I have a ‘21 Prius prime and I live in an apartment with no charging. I maybe charge at the mall once every 2 months. I drive in hybrid mode 100% of the time while maintaining roughly 50-60% battery on the larger traction battery. I get 60-65mpg on the highway (with a roof basket and bike mount) and 75+mpg on local routes. Utilize regen braking as much as possible without being an ass on the road

Dang, was looking forward to seeing you take this on the off-road course! 😂

I'm currently drive a gen 1 Volt. Unless a better option presents itself in a year or 2 this new Prius will be my new car.

Speaking of the electric hummer, my boss bought one and it was about 6 months old when he decided to take a road trip. He regretted that. First he had range anxiety, then the Hummer broke down. Apparently the battery went on him and he had to get it towed to the dealership. They said it would cost 30k (Canadian) to replace the battery but luckily it was under warranty. He ended up buying a Land Rover Defender.

I watch the videos no matter what the vehicle is. Really enjoy the content. The one thing that always sticks out to me is does Ryan know how hard most of these cars and trucks are to actually find in stock or at a dealer even willing to order? I live in Dallas and the dealers are really only full of F-150 models, VW ID.4 models and Jeep Gladiators. Every other unit is really just not available. If you do find one, they are still marked up. I actually looked at a Toyota dealer and a Chevrolet dealer with $5-$6k in add-on stickers.

There's a part where this is compared to the Crosstrek: Honestly, nothing beats the Crosstrek in terms of cabin space. We had more people space in our 18' Crosstrek than my 08 4runner, and 21' RR velar.

18:33 Well that's stupid. I don't want/need some 'eyeball' scanner to spy on me like that.

My mom has one and its hella fun to drive daily, excellent car

Right now, it’s a waiting game for the prices to drop

seeing quite a few of these in Japan, they are everywhere and look good

I am so glad I got a base model 2022 Prius Prime for $31,000 last year and was able to use the Oregon rebate program to reduce that price even further. When I drive between Beaverton & Tillamook my Prius Prime does just fine in Eco Mode with two people, but I will switch to Power Mode if I need to pass somebody. I feel that Toyota dropped the ball with the new Prius & Prius Prime between the lack of headroom and the gauge display that goes for flash over functionality. Over $35,000 is way too pricey for a commuter vehicle that is supposed to help people be less dependent on gasoline. Not only that, I'm not paying that much for a vehicle where I can't fit in the back seat comfortably. Furthermore, the 19 inch wheels lack sensibility since they reduce electric range and I'd rather have more sidewall for the various road types in Oregon. Overall, I rather enjoyed your review despite the vehicle having some flaws.

Best reviews. Thanks 👍

They need a “yoke style” steering wheel for that heads up display.

As a Rav4 Prime owner I look forward to getting one of these as well. I have one on order and after I take delivery on it I'll probably sell the Rav4 and get a Tacoma or something.

43 THOUSAND!

And this is why the Chevy Volt was underrated. I got 45+ electric only miles in my 2017 and 40+mpg in hybrid mode. Was a great commuter car and had a 10yr head start over this one. And only now people are starting to realize all the advantages to them over pure EV.

Best review of the Prius Prime !!

I got mine se trim yesterday love it so far So much improvement in the power

43K to save some fuel? Gimme a break

Ryan, I agree with your three main points. Manuals are better than automatics. The second row of the new Prius is nearly useless. Despite the rear seat, the Prius is a better choice than the electric Hummer. 😁

I got on the list for a 2024 Prius Prime in Montreal and I will be waiting 12-18 months. I really wish they could make more of these, but I think that they are only going to push out ~15,000 of these in 2024.

Hopefully a mid gen update brings AWD to the Prius prime, add the rear electric motor and push it to like 280hp. That’ll be sweet.

very detailed review

0:50 not really true. I have the standard hybrid 2023 Prius and it’ll go into EV mode at speeds of 30+ MPH if you’re driving at a steady rate and not accelerating quickly

The best presentation of Prius yet😊

I wish Toyota offered more PHEVs. It's this and the RAV4. I do think Toyota's strategy of hybridizing more of their lineup is more meaninful for reducing emissions than other automakers that make a few BEVs, but are still largely selling ICE vehicles. PHEV is the logical next step. Most people could utilize the EV driving mode for the vast majority of their driving without any impact to their existing lifestyle or driving habits.

very detailed review. what was your observed mpg when not in electric only mode?

Looks like removed the “heads up” display. And when move so many controls to “touch screen” actually can be more dangerous as Requires Eyes for hand position unlike touch location with push buttons/toggles.

Looked at one while at a Toyota dealer. Looks really good, can’t believe there is market adjustment in new Priuses priuii?

I’m not paying 5k over msrp bc “Market adjustments.” They can kiss it.

Nevermind BEVs for Toyota. Just make everything prime.

What’s a great review ❤

Kinda waiting on Lexus variants with the same powertrain.

Exterior design is awesome. Toyota needs to take cues from the likes of Peugeot 3008 and Hyundai Tucson for the interior design. So maybe wait for the next facelift.

Love your show, watched all of the episodes…cut the intro, I have to FF at least first 2 min 😂

It would be a great buy if you could actually get one, and for those few who can find one, it would be great it there wasn't a $25,000 markup slapped onto it.

best intro music in the biz..

Nice review and cool guy 👍

I thought that they didn’t offer AWD because there is a larger battery on the Prime. Not about or related to maximizing efficiency. An AWD version of this would sell out so fast!

I have a 2021 Prius Prime and while the styling is good compared to previous it's not a 2023 Prius Prime. All that being said, I don't think I could go to back to an all ICE or all EV vehicle. Not having to fill your gas tank but once a month or less is soooooo nice. Yet, not having range anxiety either is perfect. It truly is THE best car. Not a giant battery that will take years to offset the carbon emissions created in the process of making the battery and not the enormous amount of greenhouse gases created by driving on gas all the time. When driving on battery 99% of the time AND paired with solar panels and you'll be zero carbon footprint in NO time at all compared to an all electric car with it's giant battery that requires a mountain of minerals to make.

I really wish the RAV4 Prime was easily available at every dealership. It sure seems like the perfect vehicle for me.

Awesome review - thx

Thanks for this great video. What’s the difference between the 2023 and 2024 Prius Prime XSE?

Now do an offroad video with the Prius!

I'm happy hybrids don't need to be slow anymore. Around 80-90 more horsepower over the Corolla Hybrid and a good bit more efficient to boot. A plug-in hybrid is 100% the logical next step. Best of both worlds.

Very well said at the end

This is my dream car right now besides a supercar

I would get one for commuting… if only I could find one at the dealership lol

Could you buy the XSE and install the SE wheels?

5:01 YES I fully agree 100%. I went and sat in a new prius while waiting for my 2017 camry to be serviced. I was very disappointed that I could not adjust the wheel without it blocking the gauges! 5’8” here.

I like it but after being in one its pretty much a coupe. You gotta have short people sitting i the back. As in less than 5’9 cause thats how tall I am and my head was touching the roof. Upfront was better but Im not too sure how well someone 6ft and up would do.

I want one but I know it’ll be hard to find and when I do find one it’ll cost an extra $10k.

Maybe a flat top steering wheel would fix the gauge issue.

Yeah, but none are available for a test drive and dealers asking for at least 20% percent markup price.

I would LOVE to see the total elimination of stealerships. Why don’t vehicle manufacturers just decide to go direct to consumers, and just built service centers? Dealers are bad for business, most are overpriced, huge markups, many have been caught defrauding customers, and the list goes on. Vehicle manufactures should go direct to consumer and eliminate the middle man. That would make their vehicles more affordable and accessible to most middle class Americans…

Seems like this in a Rav4 version makes way more sense. Can't put a bike or baby seat in it and likely has no spare. To me, all of these should be able to operate as a short term generator for your house. Enough to keep your frig running and a few smaller items.

Nice car, but 43k for a Prius? Holy Crap.

I don’t have anything against EVs, they just don’t work for my driving requirements. However this is a pretty cool setup with PHEV. If they made a PHEV version of the BZ4x/Soltera, I’d be all about it. The front drive only with minimal ground clearance, just doesn’t fit what I need. Nice car though.

Only if Prime would cost same as non plug in hybrid, than it will make sense to buy one. I’m paying 20 c per kw for electricity. It’s coming out almost the same as regular Prius with gas $3.80 per gallon. Don’t be fooled by 110 mpge. It’s only 75. Just count by your self, what you pay for electric and gas and what is consumption of your plug in car. My mpg over years gen 4 Prius over 58, manual calculated

Indeed. I mean definitely a sweet spot

What if they made the top of the steering wheel clear as a joke

Why would you pick this over Model 3? Same price.

Thank you, Toyota, for removing the ugly factor penalty, for having to own and drive a Prius.

That instrument cluster is a foolish oversight.

my rav4 prime is amazing. I get around 45 mpg!!! a lot of low speed driving around 60 mph avg... this is the way to go for the next 5 years easy.

Its costs like model y . 43 k . I would go model Y

It's hyBRID, not hyBRED

Imagine buying a GTI just to get gapped by a Prius.

My wish would be for a plug-in hybrid, with its performance advantages, to offer the ability to *fully* recharge itself while driving (like a hybrid). I guess that might take another few years - if at all - for technology to allow that.

Райн Спасибо добра мира Лайк поддержки)

$44K way overpriced. I’d get a hybrid Highlander for may be a top trim

Even MSRP is too expensive

Does he look 6 foot 1 to you???

It looks like a Honda CRZ

Easily selling these 10k over sticker.

was there a spare?

I thought these didn't even do Level 2 charging.

I’ve heard a lot of reviews mention the digital gauge cluster being obstructed however, what many in the States fail to realize is this is a JAPANESE vehicle made for the demographic of Japan whose height is much smaller than Americans. Obviously, this isn’t an excuse for poor design but something to keep in mind.

Impossible to find

Fake leather?

I would probably prefer to go with the "regular" Prius with AWD over the Prime. I don't really know how much value that 40-ish miles of all-electric range is going to help anyone -- PHEV prices are usually rather insanely higher than "regular" hybrids, so you've got to drive a LOT of all-electric miles to save enough to cover the initial cost. Yeah, yeah, greenhouse gases and all that, but if you look just a little bit beyond the end of your nose, you might find that billions of people on this planet aren't going to "go electric" within decades, and "industry" is nearly LAUGHING at how the commercial world remains deeply entrenched in the fossil-fueled world. So, perhaps when you see truckloads of Tesla vehicles moving along freeways near you, powered by that so-called "Tesla Semi" truck, then that might show some commitment towards reducing our greenhouse gas emissions beyond just "selling more cars."

Car looks and performs great. Having a mode that uses the gasoline engine to charge the battery is the dumbest thing Toyota has ever done. News flash its more efficient to just use the ICE engine to drive the car than convert the mechanical energy to electricity to chemical energy and back to mechanical energy. I know the engineers couldn't possibly be this stupid, so it must have been the consumers that demanded this clown mode. 😂

Too expensive to be a commuter car.

Hideous interior.

Nope. BMW M3 is the ultimate commuter car, plus Jeremy Clarkson proved years ago using science that a M3 gets better fuel mileage than a Prius.