I think the real issue with the drop in Prius sales is availability. We got our 2024 Prime two months ago. It's our third Prius but first PHEV. However, we had to wait 21 months for it ! Not many would have accepted that length for delivery. We actually ordered a 2022. So, we ended-up paying for two Model Year price increases and, got $2,000 less for our 12 year old Model C then we bargained for at ordering. Mind you, we still got half of what we paid for it new. Not sure if the dealer was kidding, but they told us if we had ordered our new car the day we finally received it, the wait now is 3 years ! Not really good for sales. Final "insult"; we asked for the red colour but received the Pearl paint. Very nice colour when you take a close look (it's not actually white). However, the Pearl costs an extra $600 or so as it's considered a premium colour. We went through all the misery because the first two cars were near flawless over 16 years and 200,000Km. And oh, right now there's 2,100Km (1,312.5 miles), on the clock, and, there's still 1/3 of the dealers fill in the tank. How many cars can do 0-60 in 6.6 seconds and give that sort of economy.