No doubt!

If it was $20K less, Toyota would go out of business from not just losing $ but from not having the billions of dollars necessary to do R&D for the next generation of their vehicles.

@@ryansheard8092 Copium. Remember, the Tacoma is now being produced entirely in Mexico, where the labor is significantly cheaper. Instead of passing those savings on to the consumer, they are charging a premium for it.

@@ryansheard8092nah, not this time dude. Toyota got greedy, these trucks are sitting in lots because they out-priced their usual customers.

@Jomonji 🤦‍♂️....go review Toyota's EBITDA as a % from 10 yrs ago to today. That will tell you all you need to know about pricing. The "production in Mexico means prices should be cheaper" isn't rooted in anything but non-business minded people's imagination. I'm not dissing you, I'm just saying that line of thinking isn't real in the business world. Comparing EBITDA as a % will begin to inform you about how pricing is affecting the entire company. Furthermore, you do realize that, as in every company, the most popular products must pay not only for themselves (Toyota has spent billions on the redesign of their trucks) but for the other products that either lose money or don't make much. It's not just the Tacoma pricing paying for itself. It must make up for the less profitable Cotlrolla and such.

For about the same price.

Exactly if I was Chevy and Ford I would definitely start getting smart with prices to take advantage of the car buyers in 2024

Your numbers are close to this trd pro. Perfectly inline with all the top of the line midsizers

He was talking about the pro version of the zr2 which is the bison.

You are not wrong

The falsified the game with no shame and they the ones to blame. Real talk they can keep every last one of them.

Dealer markups are few and far between these days

@@BrickyardPowerMan WA state here. Ironically, it'd be rare to not see a dealer markup here. 15k required add-ons for a prius and we're still running 10k add-ons for the outgoing 4-runner. Lexus has a 4k discount on specific models but they still charge a 4.5k non-negotiable add-on package. Audi e-tron 10k markup (literally can't even sell but dealers here refuse to move). Literally anything you can imagine has a markup here. If I lived in the midwest maybe that would be a different story.

@@sueddo2634 Wow, that is crazy. I bought my wife a 2023 GX460 in March 2023 with $8K off MSRP (Indiana). I'm looking at a 2024 Tundra Limited (loaded) or Platinum) and getting offers of $9-11K off. Was in Houston last week with the $11K off. $8K(ish) off MSRP and 11.5K off their add-ons but they were actually valuable or realistic add-ons. My preferred dealer is offering me $9K off a Platinum now. Going to look at it Wednesday. Not my #1 or #2 color choice so we'll see. Just told them both (Houston and local IN dealer) that I wasn't paying these BS prices. Everyone knows Toyota is overpriced right now. They got themselves in this situation riding the 2021/2022 price increase train (MY 2022/2023 models) and not certain they know how to lower them. Tesla lowered their prices and got sued. Funny story, the Houston dealer tried to tell me he uses this special distributor who builds vehicles special that other disti's don't - like I give a Fu@K ....Don't care about the TSS or whatever. I want what I want. He tried telling me he was bigger than my local dealer and could offer me more - I drive 3 hours where i live in Indiana passing ~12 Toyota dealers to go to my guy - I've bought ~12 Toyotas from him in 8 years cause he doesn't make my life difficult - I call, we talk, he sells, I buy! Houston has gotta do better than that! Was in Houston last week on a business trip and if we could have worked out the details I would have driven this sweet silver Tundra loaded Limited home. It fell apart as I needed my trade for the equity and sales tax savings which was 900 miles away. Oh well, my local dealer who is 3 hours away is searching for my special truck now.

Looks are subjective

What did you do? Put summer tires?

That's a lie

@@Traumatree Intake, throttle body, headers with header cooling wrap, bigger exhaust cam gear, exhaust, diablo sports tune, 92 octane tune.

@@jedeckert8912 Nope.

That's amazing news! And that's with twice as many cylinders to boot.

There's always hope.

20mpg is bad for this little truck. I have a 2021 Raptor with 3.5 engine and 35 inch tires and it gets easily over 20mpg going 70mph. So 20 mpg is bad for that little truck.

😂😂

😂😂 good one

They’re not selling. A whole bunch of them are just sitting in dealer lots. Sad times

​@@jed23ify they haven't even rolled off of the assembly lines yet lol

@@andrewfrankart2684 dude, they’ve been on dealer lots.

Same as our 21 4Runner Trail and not much better than our 23’ Tacoma Pro - manual.

😂😂.....sure. THAT'S the reason. You wouldn't/shouldn't buy if it was 700 miles a tank. Anyone saying MPG is their "reason" is not in a position to buy.

​@@ryansheard8092 The 4th gen is a hard pass for many reasons. If there was a N/A V6 there would be much less complaints about the price, as ridiculous as it is.

@@ryansheard8092 Even those who can afford it want better mpg. Why even switch to a 4-banger if you hardly get any better mpg? For the marginal mpg gains that the 4 banger gets, they might as well have stuck with a V6. If it got 30 mpg combined then that would be a different story but its hardly any better witch makes the move from a v6 just dumb.

@@Jomonji the hybrid 4 cylinder Turbo will far out perform the V6. The hybrid wasn't done for MPG.

@@ryansheard8092 what about outlive?

Regular

No

the hybrid actually gets one MPG LESS.....because of the added weight of the battery.

23’ Pro manual tuned as well - love it.

It was in ECO

I think the TRD PRO looks a lot better (subjective) but apart from that the ranger raptor straight up dominates this truck in every category and it’s cheaper lol.

imagine being such a fan boy that you have to defend this 4 banger truck with horrible MPG. it's like still defending joe, after the #Bidendisaster.

Na 4 banger is not the same as this trd pro. It makes triple the power of your truck 😂

At 50mph with small wheels with half the power.

@@Eugen-E 70mph KO2 and zero payments for 20 years. You people will be paying on this turbo longer than it lasts.

@@schadlarry 2002 Tacoma is a joke, is a lot smaller, smaller wheels, less weight/power, etc. Turbocharged engine doesn't necessarily mean less reliability. There are a lot of examples where turbo engine is more reliable than some NA engines.

@@Eugen-E You have zero examples the new motor is more reliable than the 5VZ-FE. Smaller means no pinstriping when you go to the mall. I have enough power to get up mountain roads, on and off. I've yet to break a front axle unlike TFL spinning on some ice. I'll just jb weld my ipad to the dash and pretend my 02 is a 24, but of course still won't have the made in mexico quality.

@@schadlarry 🤣🤣 there are a lot of examples where turbocharged are more reliable than NA. If you don't know that doesn't mean they don't exist.

100% correct. Toyota got too greedy probably looking at sales numbers when interest was 0% and the tacoma cost 40k. The sales numbers are going to be horrible for these

Yes.

People don’t seem to understand that concept, the moment they hear hybrid , they think gas efficient. Smh

Yes this is exactly what this specific hybrid system was designed for. Most people are thinking it’s suppose to help fuel economy 😂

It shouldn't be one or the other. In fact, the definition of "Efficient" means to achieve maximum productivity or output with minimal waste. With a good hybrid system, they should be able to increase power while also gaining fuel economy and improving overall efficiency. In the Taco's case, its IFM hybrid is just not that efficient. Same is true for the Tundra's Hybrid system. That's odd because Toyota's other hybrid systems are great at improving fuel economy and increasing power at the same time.

Since it should be electronically operated, you should be able to program it to whatever you need. For fuel economy, ideally it would help you get up to speed/acceleration since that is where most of the MPG suffers around town. For highway driving the Hybrid system would need to be a little more nuanced to help MPG, such as assisting when going up grade. If all you were looking for is a more powerful tacoma, it might be cheaper to buy 3rd gen taco and do an engine swap with tundra (V35A-FTS twin-turbo V6), you'd probably achieve better gas mileage than the 4th gen hybrid tacos as well.

You buy a Tacoma for off-roading and small trail , not to haul the entire family.

Different tires and the OR is lighter than the TRD Pro, but I also think that TFL is doing a lot of sucking up to Toyota

I think they're supposed to. This one is pre-production and might be missing it

@@DailyMotornot a deal breaker for me but hopefully they have it lol 😅

The EPA's test cycle isn't just a steady given speed, it involves a range of speed and engine loads. They even including on-ramps. The engine very much sees boost when completing the test cycle.

@@allentechpt9026 When they do the highway MPG test, there is no "on-ramps" or high reving stuff.

Yes, there is. The test starts at 0 MPH and has a 3.2 MPH/second acceleration, simulating an on-ramp. You can find the various conditions and requirements for the Highway Cycle on the EPA's website.

I should have been more specific, I meant EPA ratings on the off-road versions of the GM trucks.

Love the Ioniq 6!

He’s driving under realistic conditions netting a realistic usable range and MPG. Sure, he can go 50 MPH on the highway and crank that fuel economy but who drives that slow. That video would be useless information to everyone.

The real hardship is this truck costing nearly 80-90k once financed

The real concern: is the product reasonably priced? No where near it for this complete redesign that still has to prove itself. If careless people keep “consuming” with their emotions for the newest thing, then it gives manufacturers the incentive to keep ripping people off. So you become part of the problem when you consume overpriced products. Car manufacturers are trying to make up for “lower” profits. They definitely aren’t losing money. Just not making as much, which is unacceptable for the greedy.

@Strawman333 🤦‍♂️....another clueless rant about pricing. Go research Toyotas P&L and compare their EBITDA as a % vs 10 years ago. It's about the same. Pricing isn't from manufacturers "greed". BTW, they have every right AND responsibility to make a reasonable profit. For most successful businesses, they should be making 8%-12%. Anyway, it's misplaced anger over pricing. Pricing problems are the result over 80+ years of government spending and voter/Americans demanding government give handouts. Period.

I'm not sure if you're trying to say Tacoma buyers are gullible and will pay extra money for gimmicks, or if you're just trying to rationalize the significant cost and complexity for insignificant gains.

@@allentechpt9026 I'm not doing either because none of those things are true. Toyota, by its own admission, didn't design the hybrid engine for MPG. They designed it to kick the V6s ass. And it does.