Is the 2024 Toyota Tacoma TRD Pro a truck WORTH the price tag after a DRIVE?

Рет қаралды 45,870

Күн бұрын

FIRST DRIVE: The Tacoma is all new for 2024 and now it is time to experience the first hybrid version of this truck. On the outside you will notice the color call "UNDERGROUND," TRD off-road wheels and lifted suspension. On the inside you will be welcomed to soft-tex seats with TRD stabilizer system, and all new tech. Under the hood is a 2.4L turbocharged paired with a hybrid system to produce 326HP & is mated to an 8-speed automatic transmission. Is the 2024 Toyota Tacoma TRD Pro a truck WORTH the price tag after a DRIVE?
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videography: Steven Flood 🎥

Пікірлер: 527

@kickstand801 Ай бұрын

I really appreciate the way Joe tells us to sit down before calling a price. Because $67K can make someone very light-headed. That is madness!!

@SansooIan Ай бұрын

$63,900 before markups. Quick math: $6,400 down (10%) + tax and interest (7.64) 60 Months Payment: $1260 @12.5% of take home pay you should be earning $157,500 annually to be looking at this car (assuming the appropriate taxes are coming out of your paycheck). National average wage (US Census): $63795. Percentage making $150k annually: approx. 8.3% 5 Year price increase Toyota Tacoma TRD Pro: 2019 MSRP: $42,960 2024 MSRP: $63,900 49% increase Wage growth 2019-2024: 1.7% (Source: US Treasury) These price increases far outpace inflation and wage growth. Toyota is targeting 8% of total market. Or people who just want to act fiscally irresponsible.

@Benjamin-David Ай бұрын

Keep Preaching the truth brother. 🤛 I purchased my TRD Off Road brand new in 2018 for 35k

@gmo4641 Ай бұрын

We all know ppl are still going to buy these even with the price increase!

@bosteador Ай бұрын

I can't believe what they're doing. I miss the days where a fully equipped GX barely touched 60k.

@mikeeihusen5194 Ай бұрын

Checked here in Omaha and they have Zero mark ups at Baxter and WoodHouse

@herpderp1662 Ай бұрын

I paid 41k in 2019 for my 19 trd pro new off the lot. Not 42. And your median income is WAY too high. The average median income in the US is NOWHERE CLOSE to 60 grand.

@youngcinfamous Ай бұрын

67K!??? yoooo they are out of their mind. for a midsized truck?

@RaitisRides Ай бұрын

Pricing is insane across the board.

@danielcastorena3057 Ай бұрын

They want you to trade in your paid off 3rd gen tacoma for a 20k discount then this trd pro becomes a 47k truck and they can resale your used 3rd gen for 35k. 🎉

@mustang9549 Ай бұрын

Enter all the: “Get your money up” and “don’t be mad cause you’re broke” comments 😂😂 $67k is wild bro for a midsize!! I can afford it but I just don’t want the payment. I have completely given up on buying anything new for myself. I’m driving my 2013 Chevy Malibu til the wheels fall off that thing.

@Icehawks7 Ай бұрын

@@mustang9549you can’t afford it if you have to make payments though.

@jakes5530 Ай бұрын

@@mustang9549this is the mentality people should have. Sure one can afford something, but that doesnt mean one should just pay what manufacturers are demanding for new vehicles these days. Pricing is insane, I dont care how rich you are, if you disagree then you’re equally insane…

@konglee7284 Ай бұрын

Don't forget about the Dealer Markups.... so basically it's about $70,000

@Vec135 Ай бұрын

It’s literally going to be 70k out the door with out markups. Gotta include destination and taxes… lol. ZR2 here I come!

@MyCrazyGameAddiction 10 күн бұрын

I talked with my dealer here in Portland, and the markup is 14999, truck is now 82k, this is Oregon, so no sales tax at least, but still, that’s insane. They were thinking of making markup even more, 20k. Then I said I wanted 40k on my trd off road with the premium package and they complained about paying over priced on our truck, well how about me lol 😂

@chrisbell2362 10 күн бұрын

Rather buy a mansion in Texas before I buy this

@TonyU8522 Ай бұрын

67k… I was going to trade my 2024 Tundra TRD Pro for this truck. After hearing the price I think I’ll just keep the Tundra

@RaitisRides Ай бұрын

That might be a good call

@Rockybalboa541 Ай бұрын

for this price the tundra looks likw a way better buy

@CodyLeon Ай бұрын

Any issues with the Tundra? I was going to get this but I’d rather get a full size for just a few k more

@nwezetx1 Ай бұрын

@@RaitisRidesJoe...you in danger gurl, be careful with big Toyota watching... you told the damn truth.🤐🥸

@gibreezy Ай бұрын

Keep the tundra, this thing is tiny. The tundra is 10x better

@sergiusmaximus9961 Ай бұрын

I thought to myself...fake vents, fake carbon fiber, small cab, and then you said the price 🤯 I literally turned off my ears once I heard that, then I remembered you are just the messenger. Still love the videos, Joe.

@marklihsu Ай бұрын

Vents on a 4 banger 😂 or is it in case the battery gets hot?

@jimmix436 Ай бұрын

Anyone remember when a decent pickup was $30,000? Ahhhh, the good ol days…

@theKiddAlways Ай бұрын

it didn't seem long ago.

@tedbell4416 Ай бұрын

67k is just insanity. I think 45k max is where this truck should be and even that's high. They can keep these trucks I'll never pay that much for a 4 cylinder pickup truck.

@RaitisRides Ай бұрын

I think you need to look at truck prices. Your $45k price point is low side crazy.

@tedbell4416 Ай бұрын

@@RaitisRides oh I'm sure just saying what the value of these trucks really should be, they've gone crazy all of them

@tedbell4416 Ай бұрын

@@RaitisRides just priced a Nissan pro 4x 2024 V6 4WD in my area 45k, Titan pro 4x 2024 V8 4WD 4D Crew Cab 58k. This little 4 cylinder Tacoma still 9k higher than a V8 Titan.

@Mycameron2323 Ай бұрын

@@tedbell4416you priced matched a truck that is 10 years outdated and a truck that is in its last year or production because no one buys...

@nwezetx1 Ай бұрын

@@Mycameron2323Exactly

@TacoRob72 Ай бұрын

Toyota has lost their mind. There’s no way in hell I would pay that kind of money for a midsize truck. I go get me a full-size mid range truck if I was going to spend that ridiculous.

@sergeantsnugglez3228 Ай бұрын

Lets be real...this trim should be about 40k. 67k? BMW M2 price for a midsize Toyo Truck.

@franzvanjulio5523 Ай бұрын

Joe, great skill demonstrated while driving at high speed. You were able to maintain a consistent flow of conversation. Most people would not be able to put together one sentence during that drive.

@mistamaog Ай бұрын

I'm impressed that you were able to talk to us about the truck while also confidently going through that off road course!

@tomdrummy4984 Ай бұрын

This gives a new meaning to “morning Joe “ ☕️

@RaitisRides Ай бұрын

I like what you did there Tom!

@jakes5530 Ай бұрын

Nice

@tomdrummy4984 Ай бұрын

That’s a big nope for $70k with tax etc. 👎

@RaitisRides Ай бұрын

It really is shocking

@nick.i.am97 Ай бұрын

But Toyota is for ever

@antoniocognato5023 Ай бұрын

@nick.i.am97 yeah we hope on this new tacoma

@shnerp 23 күн бұрын

@@antoniocognato5023 just wait till those digital displays fail.....

@antoniocognato5023 23 күн бұрын

@@shnerp I'm not feeling this truck. Looks AMAZING.....JUST, j heard a trd off road by me, and that engine sounds like a lawnmower

@Jellyballs Ай бұрын

Toyota just lost me with these insane prices. 👎 Not in the market for a truck anyways but still enjoy watching all your vids!

@RaitisRides Ай бұрын

Thanks for still having my back

@jmu2980 Ай бұрын

Love the way the truck looks, but 67k with no room in the rear seats is a deal breaker.

@RaitisRides Ай бұрын

That is tough but it is a midsize.

@marklihsu Ай бұрын

@@RaitisRidesRanger has way more room

@oQoDanieloQo Ай бұрын

I know GMC ain’t known for their reliability… but I paid 67k for my Sierra AT4. Can’t imagine paying that for a midsize truck

@kervensferdinand669 Ай бұрын

Joe I stayed up so I can watch your first drive for this beautiful Trd pro Tacoma 2024

@RaitisRides Ай бұрын

I’m so grateful for you being here!

@kervensferdinand669 Ай бұрын

@@RaitisRides🙏🏽🙏🏽🙏🏽

@marknh3312 Ай бұрын

Anybody thinks there’s value in this ridiculous price (and add in dealer mark ups) has more money than brains.

@MyCrazyGameAddiction 10 күн бұрын

The Markup they want to charge on the trd pro in the years trd pro color is 15k and they were thinking about doing a 20k markup. It’s absolutely insane paying 82k for a mid size pickup truck. The turbo will go out after 100k miles 😅

@princevashishth9831 Ай бұрын

Prices are going on the roof. This is insane 65K for this. 😢 truck is nice but price is not justified.

@neallowey7383 Ай бұрын

Great review Joe!!! looks like a damn nice truck.

@Aschoolbusandsimulatorfan2219 Ай бұрын

Yes of course Joe & I would buy this truck.

@ElJefe360 Ай бұрын

67K is what I paid for my Toyota Tundra 2024 Platinum TRD OFF road package. I'm sooo Happy 😎 🤣. Good Job Joe as always!!

@jmyers6175 Ай бұрын

It's been a long...wait, final a review of the TRD Pro Tacoma. ❤

@MarcusTurner-db5qv Ай бұрын

Nice video keep up the good work Joe

@reformedj24 Ай бұрын

67k for a Tacoma! Ain’t no way!

@konglee7284 Ай бұрын

If the dealer only has one... it's going to be about $70,000

@reformedj24 Ай бұрын

@@konglee7284 at least. I wouldn’t be surprised to see some of these shady dealers marking them up to 80k.

@theholt2ic219 Ай бұрын

No one can deny this truck looks amazing and has great capabilities. It also has a legendary track record for being reliable and having good resale value. Just man that is some high prices but I can’t really speak since I won’t be buying one. Really we will know if it’s too much if Tacoma buyers buy it or not. I have a feeling they will and won’t hesitate picking this up. Other New Toyota and Lexus models with higher prices are selling hot even with higher prices than their predecessors

@Jojo-ni2cg Ай бұрын

thanks Joe, the Tacoma is priced way to high you can buy a chevy colorado ZR2 for 48k or a GMC canynon AT 4 for 50k-so why would I ever buy a Tacoma trail hunter for 64k or a Tacoma for 66K the numbers just do not add up brother

@AnditoGamer Ай бұрын

Thank you Steven!

@alengreen589 Ай бұрын

this is a really good one 👍

@rogiste1 Ай бұрын

This is why I love your channel -- You had the Toyota Rep. SCARD (18:09) -- I think we should wait -- the engine is beyond new - a lot of power for a turbo 4cly

@omarcortes5754 Ай бұрын

No doubt this is a great truck but the price range is close to the full size segment. I just don't see me paying that much money for a midsize.

@RaitisRides Ай бұрын

These prices just keep going up

@marklihsu Ай бұрын

You should check out the competition way more bang for your buck. The money you save can buy you an extended warranty out to 175k miles. Is the new turbo taco with an unproven engine not going to have major repairs out to 175k? Doubt it. People made fun of Ford's for being unreliable because they went to a turbo engine. Guess what Toyota did?

@omarcortes5754 Ай бұрын

@@marklihsu The problem with the price (for me) is that is very close to the full size segment and for that price I'd rather go for a full size. But what you said is correct, something from a different brand or even something from previous years would be a better option.

@bobbyjones2112 Ай бұрын

I’m loving that dark color too. It looks good!

@RaitisRides Ай бұрын

You have great taste Bobby!

@rezhunrobertson8548 Ай бұрын

67k is a joke brah lmao let me start looking at nissan or something

@dominickirkwood Ай бұрын

Joe and Lori and Steve keep up the good work real true and I love the video real true 👍

@RaitisRides Ай бұрын

You got it my brother!

@popcircular4757 Ай бұрын

You're my go-to truck reviewer on KZfaq!

@RaitisRides Ай бұрын

That is so fantastic of you to say! I appreciate your support!

@murrynathan Ай бұрын

Whoever designed the AC to look like an old school radio is genius!

@joshuacortes2414 Ай бұрын

those seats are crazy cool

@Shambles7698 Ай бұрын

Beautiful Toyota. I love the TRD version is more hardcore and buff ish look 💪😍

@shaniyoung6506 Ай бұрын

First. That is one mighty tacoma! Would love to see my favourite trim level the limited next in supersonic red

@RaitisRides Ай бұрын

That is so fantastic that I can bring this one to you!

@JH-mt3pp Ай бұрын

Crazy price.....but I saw a Colorado ZR2 at a dealer near me and the MSRP was $71,000. The MPG ? 17 city/17 highway. Now THAT is crazy !!!

@mini2nut67 Ай бұрын

I could possibly justify the $63,800 base price if it had flawless Japanese assembly (assembled in Mexico). The margins on this truck must be off the hook for Toyota.

@marklihsu Ай бұрын

V6 to 4 banger moved production to Mexico then blame it on the epa . Then charge you more than a way more capable ranger raptor. Invite all these KZfaqrs who dare not say a bad thing about the taco to hype it up. They know what they're doing.

@mikes.4136 Ай бұрын

This is easily the best Toyota Tacoma, but man-o-man, the price is really steep! I love the seats and the four wheel disc brakes. It really looks like it’s a billy goat off-road.

@appleztooranges Ай бұрын

Glad I purchase d my 2023 Toyota Tacoma trd pro

@Bruce-th3tp Ай бұрын

Just curious, what did you pay for it?

@appleztooranges Ай бұрын

@@Bruce-th3tp $52,800

@Shaeff071 Ай бұрын

Please start saying it is NOT worth it. 67k?? Nissan Frontier Pro 4x looking real good these days. You can find them less than 10k miles for almost half the price.

@mini2nut67 Ай бұрын

Perfect test drive timing! Doug never took it off-road due to muddy conditions with recent rain.

@Senbonzakura776 Ай бұрын

I was looking forward to this truck but that Price 😂 forget it.

@tedbell4416 Ай бұрын

Yeah no way with insurance tag and everything else forget it I'll buy a damn Corolla

@RaitisRides Ай бұрын

Things are getting nutty

@RaitisRides Ай бұрын

This is so very true.

@ironchung30 Ай бұрын

Joe, curious to get your honest opinion (considering the price) whether you’d go with the new TRD Pro or the ZR2? Seems like you gave the ZR2 a lot of praise in your previous review.

@jameskocks4734 Ай бұрын

They can sit and spin. Not going to lie I do like the the TRD off road version but I will wait til they are used til the second year model. My 2005 4Runner will be fine.

@davealmer3803 Ай бұрын

Prices for trucks in general have gone off the rails. GR8 review as always.

@mystictk4149 Ай бұрын

This is really nice.

@jwblancoblanco4548 Ай бұрын

People should know that is not just toyotas . Anything you buy whatever it is . Prices are so high now . Even food prices are so high . Nice truck love it

@randallzook5570 Ай бұрын

Yes, but the big 3 offer serious discounts to offset the ridiculous MSRP prices. Toyota's arrogance will bite them in the arse and they will be forced to do the same. Unless of course they are content with these overpriced Mexican built trucks sitting on car lots. That's the last point to be made, who wants a vehicle built in a third world country? You better hope it wasn't built on Tequila Tuesday or Thursday or any other day ending in day. I love the Mexican people but when you pay them pennies on the dollar what do you expect in return? Sorry Toyota big error in judgement on this new truck I'm sure 4Runner will be the same price but at least they are being built in the greatest manufacturing plant on earth.

@randallzook5570 Ай бұрын

What Joe Biden said this is the greatest economy ever people are living the life of luxury, $1200 car payment should be easy for the average American...LOL what a joke this country has become.

@goldenrakelawncare6564 Ай бұрын

My god that price is wild!

@jeromegriffiths4462 Ай бұрын

Looking good

@ericbenoit5098 Ай бұрын

That's why I preemptively bought the Tundra TRD pro for 4k more bc the writing was on the wall.

@bryanwashington9511 Ай бұрын

This Tacoma looks great no matter what trim level!

@RaitisRides Ай бұрын

They really nailed the styling!

@franzvanjulio5523 Ай бұрын

It’s cool but $67k is another measure. That said, there are other midsize trucks that cost that much, like the GMC ATX4. I’ve seen that up close and it’s certainly cool. It’s be a tough choice if I were in the market for these trucks.

@marklihsu Ай бұрын

Ranger Raptor is $56k...

@dagaiusesuabana Ай бұрын

Toyota is who they think they are. 👏🏾👏🏾👏🏾

@RaitisRides Ай бұрын

I’m glad that you approve

@taylord9723 Ай бұрын

The Ranger Raptor looking real nice now

@masonbell3891 Ай бұрын

I woke up at 7 am to see this, and I'm already considering getting this thanks to you

@masonbell3891 Ай бұрын

Also, do you know about the new Forester

@RaitisRides Ай бұрын

I’m so glad that you are digging it Mason!

@RaitisRides Ай бұрын

@@masonbell3891yep, I will have that coming soon

@LuisUrbieta Ай бұрын

Joe Raiti, I absolutely love the Toyota Tacoma & what really makes me very very happy has got to be the fake corner vents & the fake hood scoop & like I've always said & I'm always going to keep on saying it, it kinda gives it style as to a pair of boring corner of the bumpers as well as a plain & boring hood. Who is going to give a dollar about having a smooth hood & corners of bumper? That wood just look rather bland just seeing one slab of sheet metal.

@jordanoden9630 Ай бұрын

Was thinking about getting a truck for the usability but truck prices are insane. Turning my focus back to the sedan 2025 Camry xse AWD

@InvestBetter. Ай бұрын

Is this the best midsize truck on the market to take to Baja? Probably not The Ranger Raptor is probably better purpose built for that Is this the best combination of off-roader and daily driver in the segment? Probably is, especially with 23 MPG fuel economy.

@chrisgelo1425 Ай бұрын

Cant wait for the Trailhunter Joe. But if it was me, I would go two tone or the new Terra color

@phillipyau4234 Ай бұрын

Wow neon light 😊it's reminds of the fast & the furious

@1phillyJ Ай бұрын

Glock and holster would look nice in there as well.

@bluegrass4840 Ай бұрын

You can get a standard range Rivian R1T cheaper than that. 69,900 - 3750 rebate (that can now be applied at purchase) and you’re looking at 66,150. Just let that sink in. I’d love to see a comparison video seeing that both are marketed as off road adventure trucks.

@RaitisRides Ай бұрын

Stay tuned and I will get it together for you!

@bluegrass4840 Ай бұрын

@@RaitisRides my man!

@antoniocognato5023 Ай бұрын

Joe....dumb question, but was this test model japan made? Just wondering

@leeraymer166 Ай бұрын

Not a dumb question. All Tacomas are made in Mexico now. The new 2025 4Runner will still be made in Japan however.

@adamhonse6846 Ай бұрын

67k for a Taco ???!?!?!?!?!?!?!?!?!?!?!?!?!?!?!

@Brazo07 Ай бұрын

I am not sure if it's long covid or not, but did he actually say 67k for a midsize truck before dealers markups ????

@fan_girl21 Ай бұрын

what is the engine looking like for this vehicle? Is it electric?

@Geonade Ай бұрын

ZR2 fully loaded is under 60k lol

@aznboymix559 28 күн бұрын

Fully loaded ZR2 should be under 40k lol

@Bluesky1ification Ай бұрын

That would do very well with a Off Road travel trailer RV 🤙😎.

@RaitisRides Ай бұрын

This is very true

@yeesus2560 Ай бұрын

It is time!

@RaitisRides Ай бұрын

It’s about time!

@extremepcs2807 Ай бұрын

It looks like that plastic TRD badge on the seats could dig in to your back?

@truthserum5310 Ай бұрын

LOL, mafia pricing. Hard pass.

@spartallica9128 Ай бұрын

I knew they would ask a ridiculous price. I guess we will see if it sells.

@fernandoblanco4379 Ай бұрын

I just bought a 2023 nissan titan for 32k 15,000 miles. Best deal i could find in my area, prices are insane!

@tedbell4416 Ай бұрын

That's a good deal

@greg8828 Ай бұрын

Outstanding review! 67k flies in the face that everything off-roading stands for, even for a top of the line trim, littered with things your average offroader/overlander didn’t ask for/need. Toyota is letting the namesake and status get to their head! You think if we did away with the JBL speaker that would drop it 2k??

@TheLamb_Of_GOD Ай бұрын

The Big Boss is coming to a freeway near you. I cannot wait to own this Tacoma TRD Pro and show those GM, Nissan and Ford owners who the Real Boss IS!

@Irishmanbikes Ай бұрын

Definitely the Tacoma 4X4!!!!!

@JakeJake746 Күн бұрын

67k is insane when something like a fully loaded Pro 4X is around 46k max. My Frontier was 41K and I thought that was plenty lol.

@Bowhunters6go8xz6x Ай бұрын

I own a GMC Sierra Z71 and if I didn't have that truck I would definitely be looking at one of these, $66K for a medium sized pickup sounds like a lot but the mid sized pickups are almost as big as a full sized. You will definitely need one of these to pull out the Tesla Cybertrucks and Ranger Raptors that all are getting stuck out there ! KZfaq is filling up with Tesla Cybertruck videos getting stuck when trying to do any hill climbing and rock crawling.

@amill1563 Ай бұрын

It's time to go Underground!

@user-cp1qh9jv6c Ай бұрын

What about a Toyota TAXOMA TRD Sport 4x4 for 2024+ and what about the SX trim? I like the new TACOMA

@gs1zzwmr2 Ай бұрын

Those are THE sexiest car seats I've ever seen! 😍

@bgrand37 Ай бұрын

No way in hell these prices for a freaking 4 cylinder lego miniature truck

@ethenjordan2010 Ай бұрын

Cant help but chuckle at a 70k midsize truck. Might as well get a Tundra with the rebates or wait for 2025 since they are dropping priced on the Tundra. Toyota is going to lose A LOT of its customers to GM with these prices.

@amill1563 Ай бұрын

I may prefer the Trailhunter. How much is that 182k?

@jaybajan Ай бұрын

Loving this tacoma. But im here in barbados and we get the Hilux. ❤

@manuelcamomot5152 Ай бұрын

Looks alright.

@albertlim5054 Ай бұрын

Great pricing on the TRD pro.

@amill1563 Ай бұрын

Perhaps this is the only trim level with the Iso seats.

@darkdiamond3286 Ай бұрын

What about the 4 runenr trailhinter?? thats my fav

@RaitisRides Ай бұрын

That was just unveiled!

@AlBunky Ай бұрын

Almost every single day 👍🏼

@michaelm-alpha6406 Ай бұрын

That price is ridiculous!! I would of expected the Tundra V6 in the Pro model for that price!

@RaitisRides Ай бұрын

Things are getting crazier by the day!

@Conrad711 Ай бұрын

$91k Canadian, Yep they have lost their minds!

@skylarrawson2600 Ай бұрын

Where is this trail in san diego?

@CristianDJMrtnz Ай бұрын

Hey man, Why did you move the seats 💺 all the way to the front!!?? We all wanted to see that “usable” space in the back… i guess Toyota told you NOT to showcase the real space of the back seats. Thats a Bummer!

@marklihsu Ай бұрын

They took almost a decade to give you no improvement 😂

@CristianDJMrtnz Ай бұрын

@@marklihsu hahahahaha exactly!!! A downgrade instead… lol!! Damnn

@davidchesser584 29 күн бұрын

Not a chance in hell that the TRD Pro is worth more than $65,000. They have lost their freaking minds. The ZR2 Bison is the beast in this series and IMO it's not even close.