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Key Themes and Trends from the Social Media Marketing World Conference
In today’s episode, I want to share seven trends people were talking about at the Social Media Marketing World mega-conference recently held in San Diego.
Social Media Marketing World is probably one of the biggest social media conferences in the world.
Seven main themes came about from the conference:
Facebook Armageddon: Changes have shaken up things.
Be Human: It’s time for you to be real. Ask questions, and respond personally.
Going Live: There are more platforms to choose from now.
Episodic Video: These are stories on steroids.
Stories Style Content: Design sequences that take your audience on a journey, and stories that provide background or behind-the-scenes action.
Bots and Messenger Marketing: Bots may not be real, but they can be useful in blogging to notify people of new information and to ask them questions.
Blogging is Back: People know written content is not going away.
Should you do bots, go live, or create episodic content? Or blog, vlog, or do a podcast? Which social network should you focus on? Whatever you decide, make sure you don’t build your entire business around a specific social network.
Links and Resources for 7 Social Media Trends I Noticed at Social Media Marketing World:
SMMW
FB Live
YT Live
Instagram Live
Ecamm Live
Mike Stelzner
Live Streaming Pros
Further Listening
How Collaborations Can Accelerate Your Blog’s Growth
How to Get More Traffic by Updating Your Archives
3 Principles of Building an Engaged Blog Audience
Examples of Trends in Social Media
Social Media Examiner’s ‘The Journey’ series of videos
Gary Vaynerchuk’s ‘First in Line’
ManyChat
ChatFuel
Courses
Starting a Blog
ProBlogger Pro - 31 Days to Build a Better Blog
Join our Facebook group
Full Transcript
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Hello my friends and welcome to episode 240 of the ProBlogger Podcast. My name’s Darren Rowse and I’m the blogger behind ProBlogger-a blog, podcast, job board, series of ebooks, and courses all designed to help you to start an amazing blog, to create content that changes your audience’s life, to grow that audience, and to build a profit around your blog. You can learn more about that at problogger.com.
Today’s podcast is brought to you by a brand new course, 31 Days to Build a Better Blog, which is launching around this time, and I’m a bit vague about that because we are allowing people into it gradually. We want to test it out with a smaller group of people before we release it into the world. You can head over to problogger.com/31days and sign-up to be notified when we’re ready to welcome you into that community.
We do look forward to having you involved in that because it’s a product that has lived as an ebook for many years, and has helped tens of thousands of bloggers over that time. Since back in 2009, I first did that ebook and we’ve had a couple of versions of that. Now we want to release it as a course because we think it will help you to move through the full 31 days. An ebook sometimes can be a little bit hard to do that, so a course with a few emails along the way to prompt you to keep moving through we hope will be a positive experience for you.
For those who do join in that beta, we have a special offer for you as well. It’s a paid course but we’re keeping it as affordable as possible. Again problogger.com/31days to register your interest and we’ll let you know when it’s ready for more people.
In today’s episode I want to share with you seven key themes and trends that I saw talked about at Social Media Marketing World a few weeks ago in San Diego. Over the last few weeks in this podcast, I’ve been sharing parts of my talk from Social Media Marketing World. I’m not sure whether I actually told you that there were parts of my talk, but episode 237 I talked about collaborations, episode 238 I talked about maintaini